#113 Denny en Koen - Creatieve B2B Marketing

What this episode covers

Waarom is B2B marketing vaak zo saai? En hoe kunnen B2B bedrijven hun marketing creatiever en effectiever maken? Daarover gaat het in deze aflevering van de Inbound4Cast podcast.Denny van Veen, Marketing Manager bij Kardex en oprichter van B2B marketing community Foeter, en Koen van der Donk, eigenaar van videobureau PlayForward (en bekend als Hielke uit de Kameleon films!), delen hun visie op dit onderwerp.Denny en Koen hebben samen een serie artikelen en een bundel gemaakt genaamd 'Niet-saaie B2B Marketing'. Hierin beschrijven ze waarom veel B2B marketing gericht is op de 'homologicus' - de 100% rationele koper die niet bestaat. En hoe je daar als B2B marketeer uit kan breken, door creatievere en memorabelere marketing te maken.In dit gesprek bespreken ze onder andere:Waarom B2B marketing vaak saai en product-gericht isHet belang van creativiteit, storytelling en distributie voor betere B2B marketingPraktische tips en inspirerende voorbeelden van creatieve B2B marketingDe inzichten en resultaten van hun eigen creatieve marketingcampagne rond de bundel

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Frequently Asked Questions

How long is this episode of Jerrel Arkes Podcast - B2B Marketing?

This episode is 1 hour and 23 minutes long.

When was this Jerrel Arkes Podcast - B2B Marketing episode published?

This episode was published on April 24, 2024.

What is this episode about?

Waarom is B2B marketing vaak zo saai? En hoe kunnen B2B bedrijven hun marketing creatiever en effectiever maken? Daarover gaat het in deze aflevering van de Inbound4Cast podcast.Denny van Veen, Marketing Manager bij Kardex en oprichter van B2B...

Can I download this Jerrel Arkes Podcast - B2B Marketing episode?

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