#113 How to successfully use the challenger sales approach with Lisa Glassner, Head of Sales Europe at Comfy

from Europe's B2B SaaS Sales Podcast · host Unique x SalesPlaybook

Lisa knows how not to be afraid, create positive tension and disagree with C-level executives of potential customers. Lisa and Patrick uncover the tactical way to the challenger sales approach as she has been using that approach for a long time.

Episode metadata supplied by the publisher feed · Published Mar 10, 2022

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#113 How to successfully use the challenger sales approach with Lisa Glassner, Head of Sales Europe at Comfy

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