113: How to Write Emails That *Actually* Get Opens, Clicks, and Replies With Emily Conley and Elizabeth McCravy

Today I’m chatting with my copywriter, Emily Conley of Emily Writes Well, and we are getting deep into email marketing strategy. If you want to learn how to write better emails… this episode is for you! We dive into tips about both sales emails and regular content emails. Plus, tons of tips on things like subject lines, email formatting, preview text, storytelling, and so much more! I think you’ll walk away from this one with more confidence to write great emails as a business owner. Some specifics we cover: - How to understand (and utilize) the buyer’s journey - How many emails you should send during a launch - How to make “goals” for your emails - How to figure out your email writing style - How to make emails more FUN - Tips for writing great subject lines - How to utilize “preview text” - Heavily designed emails versus plain text - Emily’s EM Shop experience … and so much more! Get the full shownotes with all linked mentioned at https://elizabethmccravy.com/113/ Connect with Elizabeth on her website at http://elizabethmccravy.com/ Connect with Emily on her website at https://emilywriteswell.com/ Connect with Elizabeth on Instagram at https://www.instagram.com/elizabethmccravy/ Connect with Emily on Instagram at https://www.instagram.com/emilywriteswell/ Get the Brand Voice Guide Emily mentions at https://view.flodesk.com/pages/5e87f244b68c420026b0355d Welcome back Chatting with a copywriter who i’ve had the pleasure of working with many times noe - emily conley of emily writes well about email copywriting Emily is a copywriter and strategist based in Nashville, TN. She writes website copy that connects, emails that make effortless sales, and sales pages that don't feel overwhelming for heart-centered entrepreneurs. She also teaches virtual assistants and business owners how to write like pros – and have a blast learning – in her group program and course, The Copy Party Academy. If you're a new business owner who still doesn't have a website yet, I made something for you. It's a free 15-page guide that walks you through exactly what you need to launch your first website — what to skip, what actually matters, and the five steps to go from zero to live. No coding, no big budget, no perfection required. Plus you'll get 20% off my Showit templates inside! Get it FREE at https://elizabethmccravy.com/ Need some extra pages to improve or add onto your Showit website, BUT you’re not in the market for an entirely new template? You need my Add On Templates for Showit! You'll find add ons like speaker pages, podcast pages, quiz lead magnets, favorite things pages, Link in Bio pages, and more. Use the code “BBPOD”to save 15% on your add on or full site template for a limited time: https://elizabethmccravy.com/shop