#114 - Consistency Over Perfection: Building Your Brand on LinkedIn with Rachel Bolton

What if your next dream job came from a LinkedIn DM instead of a job application? Rachel Bolton landed her role as Director of Global Enterprise Leadership Development at Stanley Black & Decker when a leader reached out after discovering her through her consistent LinkedIn presence. In this episode, Rachel explores the intersection of authentic personal branding and professional growth, revealing how she maintains a vibrant online presence while juggling a demanding L&D role and raising two young children. She shares her philosophy on converting passive profile views into meaningful connections, the importance of bringing your whole self to both digital content and facilitation, and why perfectionism is the enemy of progress when building your professional brand. Tune in to discover how consistency, authenticity, and strategic visibility can transform not just your LinkedIn presence but your entire career trajectory.