114: Digital Marketers Need to Learn to Lead & Say No!

Many social and digital marketers feel that they are pulled into too many directions. They complain of being too busy. They complain of not having adequate budget allocated to their programs. They may struggle with obtaining buy-in for their program. In addition they feel they are more reactive than they are proactive. Many even struggle with proving their own or team value for their basic existence in the organization. It is time digital marketers step up and lead. It's time the senior digital marketers own their programs. They need to learn to say no. They need to develop a plan and obtain the resources needed to implement it. Do these problems sound familiar?  You struggle with getting buy-in for your programs You lack adequate budget for success You are forced into tactics and strategies you don't believe in Your are executing Random Acts of Marketing (RAMs) You struggle with proving value for yourself and/or your team  You wish your executives better understood your goals and objectives  Your program is not delivering measurable results    If you can relate to the problems listed above, this episode of the Social Zoom Factor podcast is for you!  This podcast is part of a new series titled "You are the Media!" where we will dive deep into how you can build an integrated online digital and social platform that works when you aren't working. A platform that helps you achieve your business goals. A platform that helps you achieve and live your dreams. A platform that organically help you inspire, attract and connect with your ideal customer and simply amazing people who you want to have by your side. We'll be diving into digital frameworks, content calendars and plans, strategic and tactical options for social media, personal branding, business branding, measurement and more. One of the critical and foundational elements for success in business and online marketing is understanding the power of data and analytics to grow your business and ignite relationships with the people that matter most to your business and life. Take a listen and be sure to subscribe to the entire series on iTunes, Stitcher or SoundCloud! Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Sign up here-> You are the Media - Building Your Media Foundation In this 30 minute podcast you will learn:  10 Tips to take lead on your social and digital program  Lead without asking for permission  How to say no so you can say yes to the right things  Designing your dream team  Setting short term 3, 6 and 9 month goals for both short term and longer term buy-in  How to get your social media budget approved  Why you must dig into the data  Speaking the same language as your executives and team members and why you may need to invest in training as step one  Importance of being accountable for results, with no excuses