If you see this as a way you can gift your clients and help them, guide them on how best to engage with you. It is the easiest way for you to build your audience, build your list and eventually get new clients into your business. This is your Badass Journey podcast. I am Terrine Walsh, serial entrepreneur, growth strategist, executive leadership coach and best-selling author.
Each week, I will bring you a guest or a thought that will help you align what you love with what you do in order to build that badass life and business you dream of. Hey, there. I'm so excited you join me today. Welcome to another episode on your Badass Journey podcast.
Today is another direct to you episode where I share a coaching moment that came from one of my interviews, one of my talks or even just a question that came in from you guys listening that you would love to get some guidance on and how to excel in whatever it is you're focused on, whether it's growing your business, going through transition in your life or your career. That's what these episodes are for. And I'm loving these solo episodes and I'm getting so much great feedback from you. And I want to just thank you.
Thank you. Thank you for listening, but also sharing with your community because that's what this platform is for. It's for you to get the tips, tools and ability to share in conversation with us, as me, especially as my host, but also with my guest and with each other. So hopefully you are getting what you need out of the show.
And of course, I would love to hear more from you. So feel free to message me or shoot me a DM on any of the socials in regards to something you would like to hear answered on the show or a topic, even that you'd like us to discuss. All right. So for today's conversation, I pulled out the Q&A that I had at the end of the coaching question I have at the end of my show now with Leslie and Brad from Online PilatesClasses.com.
They were so awesome to talk through and have been really amazing to work with. What actually has occurred since we recorded that interview and since they've been in my coaching practice now for almost a year, I had them actually come to my home for a VIP business growth mastery weekend. Earlier this year, I was supposed to host this weekend workshop and I had seven entrepreneurs lined up for us to dive and deep into their business, get the love that they needed. And Leslie and Brad had enrolled and since I had been in contact with them, they had done their VIP strategy session with me, which is part of the workshop program.
And we started to map out their goals, but then of course, March workshop and Pasadena couldn't happen. So since, of course, we've been staying in touch virtually. They were in my AYG group. They periodically, we mark up all of each other.
And I was trying to figure out like, how do I solve the fact that I can't host or what hadn't been comfortable yet hosting any small groups, even though I plan too soon. So I'll keep you posted on that. But what else could I do to fulfill the commitment that they made to my program and also to follow through on my one of my core values, which is integrity on making sure that I actually am meeting their needs, right, giving them what they paid for, making sure I follow through on that. So I a few weeks ago decided to invite them over.
Yes, they had to fly. And yes, we took our COVID measures in how we managed through the weekend. But also we we all had the same protocols in place, wearing masks and protecting ourselves. So I felt like the risk was really low to have them in our house.
Plus they love dogs and I knew Kaya would be obsessed with them. So what I love about the question that they asked on the podcast before they came out here for their VIP weekend, which we really dove in for three days was amazing to really just give them the time and focus they need on their business, that they hit the ground running, heading back home. And what I didn't realize until I re listened to the episode that just aired what their interview was that one of the questions was around, you know, how do I get more people into the top of my funnel, meaning when I have leads, when people are looking at me and wanting to engage in with me and my business, how do I make sure that I am really engaging them in a way that then they either turn into a client or part of our community. And it is so important.
A lot of people miss an opportunity of engagement with when eyes are on there, especially if you after last episode started following Leslie, you see how active she is on Instagram. She has two accounts that she's consistently daily updating and talking directly to her community through. And one of your here, the question here from the last episode in here, how she had an aha moment. Actually, let's yeah, let me play that for you.
And then after you hear it, we're going to jump back into strategies on how you actually continue to engage or leverage when eyes are on you or when you're connecting with other people that you think might be interested in what you have to offer as a business or service or even if you're looking for a career shift, what do you need to do in order to engage them and qualify, whether or not they are a fit for what you've got going on. So here, take a listen to the last clip of the coaching moment, the aha moment Leslie had and let's, and then I'll share with you what has happened since, but also some tips for you to take care of in, if this is a challenge you've been having in order to really leverage when eyes are on you, how you can potentially turn them into clients and or someone to hire you, etc. So I jump in. Oh, I, yeah, you know what?
Where we're, like I said earlier, you know, when you, when you're in this time, it highlights some of the areas that you need the most support, like where those pools in your business, you know, and you can't just blame time on it. And one of the things that we've found is just getting more people into like top of the funnel, like the more people, obviously the podcast is amazing, but like the more people we could get into just buying out about what we do is where we're, we're really challenged right now. Yeah. So, um, is it a matter of them?
I guess, how do you attract your traffic today? Because when I witnessed you got you online, especially Leslie, like it's, it's very much, um, educational, supportive, um, and I'm curious what kind of direction you're giving folks, especially if they're new landing on you. So we've, uh, we've just been going through the process of building out, um, a handful of, uh, like actual, uh, funnels where they hit the site and then they, they, um, they get, you know, the trip wire or a piece of free content and then we invite them to come in to the fold and, uh, our, what we need now is more, more traffic, but you know what? I just have to say that that question, she's like, what are direct to me?
You're giving people who are just laying on you on social media. I actually don't think I can give those people a direction. I'm nodding my head over here. Um, so I actually don't think I can give them direction.
And I, and that is, um, just like, uh, like, like my Oprah, uh, moment. Because what happens to us on, especially on the social platforms, when we're comfortable with our community, we think they actually know how to engage with us. And we forget to direct them, especially because I know you for a fact have new traffic to you coming all the time, because people share you all the time. Yeah.
That maybe what you could consider is like once a week, something for the new bees, like some, something for the new eyes on you, like how are you going to engage with them, direct them and show them how best to engage with you and get into your funnel. I'm, you know, I'm so obsessed with this because like there's one day of every week, because we have two, two feeds and every time I think I'm going to combine them, we then realize we're not because we're going to add other people to speak on profit policies. So yeah, so we're not. I do.
So they say, but there's one day of every week on each feed and they're never the same day. We're like, I, I'm out of, I don't know what I'm posting today. Wasn't that aha moment so amazing? Did you see how quick Leslie picked up on my direct question to her that made her realize in all these opportunities that she's in front of potentially a brand new audience, people share her and her Pilates magic all the time.
So she constantly has new eyes on her, but she wasn't really clear to her new bees, her new followers and her new community coming in on how to direct them to get started with her or to engage to get something of value from her that makes them realize that she's not just all talk, she is all action and they can engage in her Pilates platform and more with her from her community if they just knew how to get started. So what's interesting about that aha moment, she's like, okay, yeah, she started to figure out as you heard, like I can easily plug in talking to guiding them or directing them and what to do. Well, she still needed to work it out with Brad on like what to build and make it easy. So we, when they were here for their VIP weekend, we actually mapped out what that experience could look like.
What is that thing that when you're talking to new eyes on you to the newbie in your community, how can you direct them to grab something from you or just engage with you in order to really better understand what are you offering? So for you guys, you know that I set up my whole program, my strategic life planning mastery workbook is a way that I guide anyone who drops in on me in a new way or is referred to me or just wants to get immediate dive into how I would show up for them as a coach and or of service, right? Just to help them transition. This is a free book workbook that you can download.
And then when you download it, you actually get the associated podcast that guide you through sections of that workbook. So that was a way because I had to face also, I had all these new eyes on me. I had all these podcast interviews that I was on. I was, I was, I needed a place for to direct people to say, Hey, if you want to engage with me more, go check this out.
It is free and it is something that you can leverage. And if you choose to continue or reach out to me after the fact, fantastic. But at least there was some way of knowing, Hey, this person's interested. They, they came and they downloaded that workbook.
And now you're in my ethos, like you're in my, in my world now, because you're on my list and periodically might get emails from me. But you'll definitely, if you want to get on my list, you see all the things that I'm providing, doing and sharing before anyone else. And that's how we can say connected, right? So it is something that is so important when you are in front of an audience to help direct them on how to engage with you, how to get started with you.
So what Leslie and Brad ended up deciding on is a start page, a start flow for anybody who might be new to Pilates, not really know what Pilates is. Leslie has so much content, amazing content, online classes, there's a YouTube channel. I mean, they have content for days, actually years that they can leverage. So they realized that they were sitting on this, um, get started flow to introduce people to Pilates that is totally free, but they weren't directing people in a clean way on how to get access to it.
So now when Leslie is talking to anybody that's new and to in her environment, her community invited in, she can just direct them to online Pilates classes.com slash start. And then all of you guys can go check it out now, even because it is an active site. She can then guide people there so that if they are intimidated, not sure if this workouts for them, not sure if Pilates is something they want to get into. Here's this way to start.
And it's something that they're just leveraging what they had them out there already. But what it does is it puts that person in their community by going and downloading the PDF, I believe they have, as well as some videos on getting started with Pilates for beginners. Why not? And then if you want to continue, then all of a sudden you have access to see what their membership programs are and how to join.
But minimum, you're following Leslie and you have this baseline program now that you do with her and her community and get engaged that way. So when you are looking to expand your reach, thinking about something you have to offer that gives your audience the eyes on you some immediate gratification from connecting with you, it is important to a set that up. So something like a PDF, a guide, the top three reasons, you know, you should do XYZ, the get some research together. If you're someone in a service industry and you always want to garner a certain client base, what something, what are their top questions that they're looking to always get answered, figure out how you put that in an infographic and stick in a PDF that they can download by giving you their email.
It's really easy. It's how you build your audience. It's how you build your list, but the, but it has to have value. And then once you have that built, then every conversation you're having with new people or any online post you're doing or you're going on interviews on people's podcasts or you're getting in front of TV, et cetera.
Now you can easily say, Oh, well, if you want more, go check out and you give them the URL to go and find it. And how easy is that to then allow people to engage with you in their own way, but they're showing you that they want to engage because now they're on your list. And there's nothing creepy or like, you know, salesy about it. It's true gifting.
If you see this as a way you can gift your clients and help them, guide them on how best to engage with you. It is the easiest way for you to build your audience, build your list and eventually get new clients into your business. Now, if you're someone that's looking for a job, right? And you're going to career transition and you're listening to this and it's like, how does it apply to me?
Well, the way you engage people and introduce them into your world is sometimes to just offer a 30 minute info, info, interview. I'd love to get to know more about what you're doing and how I can be on that career past myself. Would you have 30 minutes to hop on the phone with me and talk things through? And maybe as a follow up, you send them a Starbucks gift card for giving you their 30 minutes, if they're someone you want to learn from, right?
So it's not the same as sending them to a funnel, right? Like somewhere where they could download something about you. You want to thank them for their time, get creative on it, on how you're navigating your career and having those conversations with people. And this has to do with anybody.
Even if you're trying to find investors right now for your business and you would love people's time when you give them something back of value, you will be remembered, it will feel more genuinely connected. And you will also have the ability to follow up in time as things shift and change for you. Maybe you're seeking an opportunity that they themselves might have, or even if it's an investor in your business that, you know, they'll be top of mind because you have the humanity and the etiquette behind you that made you memorable for the time you had together. Different things like that go a long way.
But for those who are building their businesses right now, you must be able to direct that your ideal clients on how to engage with you. And I loved how Leslie had such a clear aha moment, not only on what she needed to start doing, but also clear direction on when she should be doing it and making sure it's baked into something she was doing already in order to engage that new client, potential for new clients into her community. So hopefully today's coaching moment was helpful for you. And I would love to hear how you're going to leverage it.
If you build out something based on this conversation that helps you garner more clients, more engagement from your community, I would love to hear the success of that. And of course, if you have any questions, don't hesitate to snap a picture of this episode, tag me in a post on Instagram, ask your question. I'm at Kerine Zwalsh and at your Badass Journey podcast. And we'd love to hear from you.
We'd love to hear how best we can continue to serve you because that is what I am all about, that's what this platform is for. And I really appreciate you engaging with me today. But as always, I love walking alongside your badass journey. And I cannot wait to hear more about it.
I'll see you in the next episode. Wasn't that such a great episode? I know you've got amazing takeaways from that. But I would love for you to do for me.
If you can help me extend my reach, just go ahead and subscribe to the show so you get the latest notification and listen before anyone else. Also, if you could go ahead and post your review, your five star review will help me get other people interested in this conversation and extend my reach of impact. Most of all, I would love for you to share this with your community. It means so much to me to have you as a listener.
And I would love to connect with you. So if you have any questions, you'd like me to answer on the show, go ahead and email hello at kareenwallschk.com and my team will make sure that I get your question so we can get them answered on the show for you. Thank you so much for listening today. And I'll see you on the next episode.