114. The Invisible Funnel: How Kate Kordsmeier Turns Feedback Forms Into Client Retention

I have a confession. Over 200 people filled out the welcome survey for the Empowered Business Lab AI, and I did not respond to a single one. Not one. If that stings a little, you are in good company. Almost every business owner I know collects intake forms, feedback surveys, and check in forms that quietly disappear into a folder nobody opens again.This episode was recorded live at my AI Exposed event in June 2026. My guest is Kate Kordsmeier of Success with Soul. Kate built something she calls an invisible funnel, a system where every single form her clients submit gets a personalized, thoughtful response drafted by AI and reviewed by a human before it ever reaches their inbox. Her clients have told her things like, this made me cry, and you have a customer for life. It has been running for two years, and Kate built it as a self described low capacity entrepreneur, managing chronic illness, two small kids, no big team, and no social media presence at all. Then halfway through our conversation, we did something completely unplanned. We rebuilt her entire workflow live in Claude Cowork, cut Zapier out of the process, and it took about ten minutes. In Today’s Episode We Discuss:What the invisible funnel actually isEvery form Kate's business runs onWhy check in forms became a selling pointDo clients know it is AI?Building a skill from her entire course libraryWhy Kate keeps a human in the loopWhat this means if you are not tech savvyResources Mentioned:Grab Kate’s Invisible Funnel Prompt Pack, the prompts she uses to draft personalized replies to intake and check in forms, free for attendees of the AI Exposed Summit.Learn more about Success with Soul, Kate’s business helping coaches and creators build high profit, low maintenance businesses without social media.Join Kate’s Skool Community – VIP Soul Circle.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®