Empowered Business

I did the exact thing every AI expert tells you not to do. I opened a blank chat, dumped my entire brand into it, and expected magic. What I got back was a robot doing a bad impression of me. Bernadette Shepherd has a name for that feeling, and once she said it, I could not unhear it. She calls it AI aftertaste.In this session from our AI That Sells Summit, she walks through the exact system she built to get rid of it for good, the same one she now uses to run actual AI employees inside her business.In Today’s Episode We Discuss:What AI aftertaste actually is: Bernadette defines AI aftertaste, that unmistakable feeling when AI is trying to sound like you but missing the mark. She explains why it happens: AI is trained on general knowledge, not on your specific brand, so it defaults to generic phrasing unless you give it structure to work from.The Brand Brain framework: Bernadette walks through her Brand Brain, a system of documents that trains AI to write, think, and sound like you no matter which tool you use. I love that it treats AI like a new employee who needs real onboarding, not just a brain dump and a prompt.Brand voice and platform playbooks: Bernadette explains how she captures brand voice at a general level, then builds platform specific playbooks using real samples of your writing. The AI blacklist and negative prompting:Bernadette describes her AI blacklist, a list of phrases and patterns you never want AI to use, plus how to add your own custom restrictions. She explains why telling AI what not to do matters just as much as telling it what to do.Brand DNA, offers, and your ideal client: we discuss how the Brand Brain handles multiple offers and different transformations, as well as how the system captures brand DNA, offer details, and ideal client avatars (so AI stops guessing and starts writing with real specificity).Content hills and your spicy takes: We cover  content hills, the strong opinions and mic drop moments that are uniquely yours. Learn why capturing these gives AI a much clearer sense of how you actually think about your industry.The story bank and phrase bank: Bernadette breaks down two of my favorite layers, the story bank that holds your wins, lessons, and transformations, and the phrase bank that captures the exact words and phrases you use so AI stops guessing your language and starts pulling it verbatim.System messages and avoiding content rot: We dig into what Bernadette calls context engineering, the system instructions that tell AI exactly which part of your Brand Brain to use and when. She explains why this keeps your conversations from breaking down as they get longer.Projects, skills, and where the Brand Brain lives: Bernadette and I compare notes on using projects versus skills inside Claude and ChatGPT, and how the right setup depends on your own workflow and how many brands or businesses you’re running.Building AI employees: Finally, Bernadette demonstrates how she uses her Brand Brain to run actual AI employees, including her content manager (Maya), who researches, drafts, and even spins up sub agents to handle multiple platforms at once.Resources Mentioned:Grab Brainer, Bernadette’s tool for building your Brand Brain, the 8 layers of brand context that train AI to write like you instead of everyone else.Learn more about Claude Cowork, the desktop tool I use to connect my Brand Brain files directly into my AI workflows.Join the Empowered AI Collective (my free community).Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

If you have been hearing the term MCP connectors everywhere lately and wondering what it actually means for your business, this episode is going to give you the real answer from people who are building with these tools every day. I sat down with five of my closest business friends, all women who run online businesses, to talk about how we are using MCP connectors inside our Claude accounts to automate workflows we used to do manually. Some of us were spending hours every week on things that now just happen.A few of the examples we share in this conversation made the whole group stop and stare at each other. This is one of those episodes you are going to want to listen to with a notepad nearby.In Today’s Episode We Discuss: ​What MCP connectors actually areUsing the Kit MCP to uncover email list insightsBuilding live dashboards with connected dataUsing Airtable as a single source of truthThe Meta Ads MCP and live ad performance reportingStacking MCPs to automate entire workflowsAutomated content creation and newsletter workflowsUsing Fathom with Claude to systematize meeting follow-upHow MCP availability is influencing tool decisionsPersonal use cases beyond the businessResources Mentioned: Liz Stapleton: How to back up Thrivecart Learn CoursesDestini Copp: Creator’s MBA BoardroomHow I Built an Automated Monday Kit Growth Report (Kit MCP + Claude)How to Use the Kit MCP to Build an Email Analytics DashboardMonica Froese:Empowered AI Collective7 Ways the Kit MCP Is Making My Email Marketing SmarterRuth Poundwhite:Free Quietly Ambitious CommunityThe Aligned AI LabSteph Blake:The Blake CollectiveSteal My Claude Workflows FREE AI goodies from the Weird Hermits mastermind membersTired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

If you've been on an email platform for years and feel like you're managing your list on vibes and surface metrics, this episode is going to hit differently. I've been on Kit since 2016 and I thought I had a solid handle on what was happening in my account. What I found when I connected the Kit MCP to Claude stopped me in my tracks. Some of it was validating. A lot of it was uncomfortable. All of it was useful.Today I'm walking you through seven specific things I did inside my own Kit account using the Kit MCP, what I found, and what I built because of it.In Today’s Episode We Discuss: What an MCP actually is and why it changes everythingCleaning up over 1,200 tagsAnalyzing broadcast performance to find patterns I couldn't see beforeBuilding a daily campaign idea system from live dataBuilding an account audit dashboard and a daily campaign idea system from live dataUnderstanding unsubscribes as a financial pictureReplacing Zapier automations with Claude Cowork workflowsGenerating campaign ideas directly from subscriber and performance dataResources Mentioned: Start your free 14-day trial with Kit and have access to the MCP from day one. Available on all paid Kit plans.Learn more about Claude Cowork, the desktop tool I use to run multi-step automated workflows without Zapier.Explore Airtable, the tool I use to build my product library and connect it to my daily email campaign system.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌Kit Email Marketing Service ProviderThe email platform serious creators build onDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

If you’ve been sending weekly newsletters and wondering why they’re not converting into actual revenue, this episode is going to change everything. My friend Dr. Destini Copp was in the same boat a few years ago—doing all the things the experts told her to do, staying consistent, nurturing her audience—but the money just wasn’t there. So she put on her marketing professor hat and spent six months studying the newsletters that had sold for millions of dollars. What she discovered completely transformed how she approaches email marketing.In this presentation from our recent AI That Sells event, Destini breaks down her Mini Magazine Method and Teach and Pitch framework, and then shows you exactly how she’s automated her entire newsletter writing process using Claude. She literally wakes up on Sunday morning to a fully written, branded HTML newsletter ready to review and send. If you’ve been spending hours every week writing emails or you’ve been inconsistent because it takes too much time, this system is going to blow your mind.In Today’s Episode We Discuss:Why most newsletters don’t convert into revenueThe mini magazine methodThe teach and pitch frameworkPlanning with your promotional calendar firstAutomating newsletters with Claude SkillsConnecting Claude to external tools and using CoworkUsing performance data to improve resultsGetting started and next stepsResources Mentioned:Dr. Destini Copp’s Resources:Destini’s WebsiteFree Newsletter Profit AuditNewsletter Profit Club (membership)HobbyScoolNewsletters to Study:Morning BrewThe SkimmThe HustleAll HealthyEveryday AITools & Platforms:Claude AIGamma App – For creating AI-generated slide presentationsKit – Email service providerSquarespace – Website platformSubstack – Newsletter and social media platformThe AI Newsletter Workshop & The Claude Migration Workshop are included in the Empowered Business Society® membership.Alternatively, you can purchase each of these workshops individually within the Empowered AI Collective. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌Newsletter Profit ClubTurn your newsletter into a revenue-generating asset with systems, support & AI tools Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In this episode, I'm sharing a live roundtable conversation with my mastermind group. We discuss how AI is transforming our businesses—from fully automated blog posts and newsletters, to landing pages that update themselves, to custom skills that handle everything from SEO to project management. We dive into the real workflows making us more productive and creative, so we can serve clients faster and free up our time for what matters most.AI doesn’t just make things faster—it makes them better. If you want more inspiration (and actionable free resources), check the full episode, and join our free Empowered AI Collective community. The future of business workflows is here!Resources Mentioned:Join the Empowered AI Collective on Skool and grab the All Action Pass for AI That Sells by Monday April 20th (currently $29, goes up to $49 when event kicks off).Roundtable Speaker Free ResourcesKate Kordsmeier: Claude Prompts for your Social-Free BusinessDr. Destini Copp: Creator Business ScorecardLiz Stapleton: 10-Minute Time Waster AuditJody Bore: Visibility Audit/ScorecardSteph Blake: Steal My Ckaude WorkflowsRuth Poundwhite: The Free AI Sales KitTired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In this episode, I’m pulling back the curtain on a huge shift I made in my email marketing this year—one that completely transformed how I sell, connect, and engage with my audience.The truth is, traditional promo blasts weren’t working anymore. Open rates were dropping, clicks were slowing, and my subscribers weren’t unresponsive—they were just tuned out. So, I decided to stop shouting into the inbox and start a real conversation. What followed were four “inbox experiments” that reignited my list, rebuilt connection, and brought in over $23,000 in organic revenue—all without ads, affiliates, or new funnels.In Today’s Episode We Discuss:Why I ditched traditional flash salesThe creation of the Empowered Edge newsletterHow email replies boost deliverabilityThe four inbox experiments that changed everythingExperiment 1 – Giving away my Magic App Mapper GPTExperiment 2 –  Encouraging replies and user engagementExperiment 3 – Turning engagement into $8,500 in 24 hoursExperiment 4 – The Taylor Swift-inspired Easter egg huntThe five biggest lessons from these experimentTurning replies into revenueResources Mentioned:Learn more about the Quick Win Workshop: Inbox Experiments.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Black Friday doesn’t have to be a race to the bottom.In this roundtable episode of The Empowered Business Podcast®, I’m sitting down again with my peer mastermind to pull back the curtain on what’s actually working in our businesses this holiday season.We’re sharing the real strategies behind our Black Friday promotions, how we’re using AI and automation to make it easier, and why you don’t need to discount everything to make big sales. If you want a peek behind the scenes of how seasoned digital product creators plan, sell, and stay sane during the busiest sales season of the year, this conversation will spark plenty of ideas you can implement right away.In Today’s Episode We Discuss:Planning Black Friday promotions strategicallyUsing Black Friday to prime for bigger launchesCreating urgency that feels goodSelling without discountsTripwires, bumps, and upsells that convertWhat to do if you don’t have a ready-to-sell offerUsing AI for idea generation and automationEmail strategies that stand outMindset and experimentationCollaborating and supporting each other.Resources Mentioned:Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

What if I told you that one person could run four different businesses, hit a $100K month, and still have time to pick up their kid from school at 4pm? That’s exactly what Becky Beach has done, and in this episode, she’s pulling back the curtain on how she built a multi-six-figure digital product empire without burning out or hiring a massive team.Becky breaks down her revenue streams, her email strategy across four different lists, and the one mindset shift that completely changed her mom blog business. If you’ve ever felt like you need a bigger team or more hours in the day to scale, this conversation is going to challenge everything you thought you knew about growing a sustainable business.In Today’s Episode We Discuss:The power of multiple income streamsManaging four businesses with minimal team supportThe kids printables breakthroughEmail marketing strategy across four listsThe PLR business model and AI’s impact Building the Becky Beach AI shopTraffic generation strategiesThe power of networking and bundlesAI-powered productivity systems Resources Mentioned:Connect with Becky on: Instagram, X, YouTube, and Facebook. Grab Becky’s free workbook and the UX-Enhanced Funnel Assistant GPT to improve your conversions.Check out The Becky Beach Show Podcast and the Business Beach Club.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

This week, I’m doing something a little different. I’m pulling back the curtain and sharing a live mastermind conversation with a powerhouse panel of online business owners—the Weird Hermits.We call this session Traffic School, and it’s all about how to drive more eyeballs to your digital products, shops, and offers—without relying on social media. Inside this candid roundtable, we talk about what’s actually working right now to grow your audience, nurture leads, and make consistent sales.If you’ve ever felt burned out by chasing algorithms, this conversation will feel like a breath of fresh air and a reminder that there are smarter, more sustainable ways to grow your business.In Today’s Episode We Discuss:Always-open offers and evergreen funnelsEmail marketing frequency and mindsetLead generation never endsBlogging and SEO in the age of AISummits, bundles, and collaborationsRunning ads strategicallyEthics of discounts and pricingBaby steps for beginnersResources Mentioned:Learn more  about the Weird Hermits Roundtables (and learn more about the Roundtable contributors!).Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

AI is everywhere, but if you’re a woman entrepreneur who’s been hesitant to dive in, you’re not alone.In this episode, I sit down with Kinsey Soderberg, host of the Authentic AI podcast, to talk about why women need to claim their seat at the AI table—not just for business growth, but to shape the future of these tools. We’re getting real about the guilt, the judgment, and the fear of “cutting corners” that keeps so many of us from using AI, and why overcoming these barriers is critical for our businesses, our voices, and even our daughters.This conversation is packed with practical insights, cultural commentary, and a call to action for women to stop shrinking back from technology. The reality is that it can give us our time, energy, and sanity back.In Today’s Episode We Discuss:Resistance to AI and the shift toward curiosityWhy women are falling behind in AI adoption and why it mattersThe guilt and judgment women feel around using AITraining your AI assistant to sound like youThe human-first approach to working with AIWhy critical thinking and creativity are more important than everThe parallel between AI and the early internetIntroducing the Her AI Era SummitResources Mentioned:Learn more about Kinsey via her website – Authentic AI® and connect with her on Instagram.Get your free ticket to the Her AI Era Summit.Check out Kelsey’s signature programs: AI Reels Club and AI Brand Blueprint.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

This episode of the Empowered Business Podcast is all about turning hidden content into serious cash flow.I’m sitting down with my longtime friend and peer, Natalie Gingrich, founder of The Ops Authority and creator of the Director of Operations certification. Natalie used the system I teach in the Digital Shop Experience to pull content out of her Google Drive and launch a brand-new shop that generated over $20,000 right out of the gate. Her story proves that your digital “dust collectors” can become powerful revenue streams when you package and sell them the right way.If you’ve ever wondered how to scale beyond high-ticket programs or stop leaving money on the table, this conversation will show you exactly what’s possible.In Today’s Episode We Discuss:Natalie’s transition from corporate to entrepreneurshipBuilding the Director of Operations certificationThe untapped potential of hidden contentCreating and launching the Ops ShopTurning the shop into an ascension ladderThe $20,000 launch strategyWhat’s next for the Ops ShopResources Mentioned:Learn more about Natalie via her website and connect with her on Instagram, Facebook, and Linkedin.Join the free Ops Insiders Facebook Group for directors of operations and project managers.Check out Natalie’s shop – The Shop for Ops.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

We’ve officially hit 100 episodes of the Empowered Business Podcast®, and I couldn’t imagine a better way to mark the milestone than diving into a conversation about one of the most powerful tools in my own business—email!In this episode, I’m joined by my go-to email strategist, Cheryl Rerick, to talk about what’s really happening with deliverability, how AI is reshaping our inboxes, and what it means for the way we connect with our customers. This is a practical, no-BS conversation packed with strategies you can use right now to protect your list, increase engagement, and keep your emails profitable.In Today’s Episode We Discuss:Cheryl’s entrepreneurial journey: Cheryl opens up about how motherhood pushed her to build a flexible online business and how her love of email turned into a long-term, sustainable career.The biggest deliverability shake-up in 20 years: We break down the major changes from Google, Yahoo, and Microsoft, what SPF, DKIM, and DMARC actually mean, and why authenticating your domain is no longer optional.Why list cleaning is essential: I share my own experience cutting tens of thousands of people from my email list, what that did for my profits, and why engagement matters more than vanity metrics.How AI is changing the inbox: We dig into AI-powered summaries, what they mean for your open rates, and how to adapt your emails so they still stand out.Why personal connection still wins: I explain how bringing more of myself into my emails has transformed my engagement and why people will always choose to buy from people, not bots.Practical takeaways for better email marketing: From keeping a consistent sending schedule to protecting your domain and focusing on human-first messaging, we cover the steps you can take right now to strengthen your email strategy.Resources Mentioned:Learn more about Cheryl via her website and connect with her on Instagram. IG Threads, Facebook, and Linkedin.Grab Cheryl’s free Time to Conversion Calculator to figure out how long does it takes your email subscribers to buy.Check out the Deliverability Unboxed workshop series (stay on top of constant email deliverability changes).Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

AI is changing the way we run our businesses, but here’s the truth—it’s not a magic button that can replace your unique voice, perspective, or expertise.In this episode of the Empowered Business Podcast®, I sit down with Ruth Poundwhite, author, coach, and host of the Soulful Sales Show, to talk about how we can use AI as a support tool without losing the human connection that makes our work stand out. Together, we explore the balance between speed and authenticity, why self-trust is more important than ever, and how to build businesses that honor both our values and capacity.In Today’s Episode We Discuss:The role of copywriting in the age of AI: We discuss whether AI threatens traditional copywriting businesses and why the value of human nuance, voice, and connection will always matter in marketing.How I use AI in my business: I open up about how I rely on AI to organize ideas, structure products, and speed up workflows—but why my own perspective and personal stories are what truly connect with my audience and drive sales.Finding your unique voice amidst AI-generated content: Ruth shares her “lightbulb moment” when she realized her sales copy sounded polished but completely lost her philosophy and soul—and how she shifted back to infusing her voice into every piece of content.The importance of self-trust in the AI era: We talk about how easy it is to outsource decision-making to AI and why entrepreneurs—especially newer ones—need to practice discernment, strengthen their intuition, and trust their own ideas before leaning on tech.Human connection versus AI dependency: From using AI as a “friend” to the rise of AI clones, we unpack the risks of replacing real human interaction with artificial support—and why genuine connection remains irreplaceable in business.AI and mental health: We dive into both the helpful and harmful ways AI can impact mental health, from reducing overwhelm and providing structure to the risks of over-reliance and misinformation.Why women must be part of the AI conversation: Ruth and I talk about why it’s critical for women to actively shape how AI develops—ensuring our perspectives and needs aren’t left out of the equation.Resources Mentioned: Learn more about Ruth via her website and connect with Ruth on Instagram.Grab Ruth’s free custom GPT to help you identify where AI can support you.Check out the Aligned with AI Summit.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In this episode of The Empowered Business Podcast®, I’m bringing you behind the scenes into a candid conversation I had with my peer mastermind members. We gathered for an unfiltered roundtable discussion on recurring revenue—what’s working, what’s not, and the real strategies we use to build consistent income streams in our businesses.You’ll hear insights from multiple business owners, including different approaches to memberships, payment plans, and beyond. My goal is to give you practical ideas and fresh perspectives that you can apply right now to grow reliable revenue in your own business.In Today’s Episode We Discuss:Starting a membership with a small audienceLow-ticket vs high-ticket membership modelsMy unique “come and go as you please” membership philosophyThe human element in the age of AIGet it done weeks and live workshop modelsRecurring revenue beyond membershipsPayment plan strategies and alternativesEvergreen vs open/closed cart modelsManaging memberships during life challengesCreative recurring revenue ideasResources Mentioned:Get to know the fabulous women in my peer mastermind group: Destini CoppSage GraysonKate KordsmeierFaith MariahLiz StapletonRuth PoundwhiteTired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market.In Today’s Episode We Discuss:How Andee’s candle business started during the pandemicThe realities of rapid business growthMaking the leap from corporate to entrepreneurshipUnderstanding business structures and taxesWholesale vs. direct-to-consumer salesMarketing strategies for physical productsStanding out in a saturated marketCountercultural sales strategiesResources Mentioned:Connect with Andee on Linkedin, Instagram and Pinterest – visit her website at andeehart.com.Learn more about the She Sells Differently podcast.Check out Andee’s list of sales tools for entrepreneurs.Explore Hart Design Company’s beautiful decor on Instagram.As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster.Amy breaks down the “ask and give” networking model, why so many women feel left out of traditional spaces, and how real connection leads to real growth. We also talk about where AI fits into all of this—and how it’s leveling the playing field for business owners and moms alike.If you’re ready to ditch transactional tactics and build something that actually feels good and grows, you’re going to love this one.In Today’s Episode We Discuss:How relationship-first business models outperform traditional sales funnels: I talked with Amy about how her community, Together Digital, flips the script on traditional funnels by putting the human experience first—and why that approach actually drives better results.Why networking feels broken (and how we can fix it): We explored how women often feel shut out of typical networking environments and what it looks like to create more inclusive, authentic spaces where real connection can thrive.The power of the “ask and give” exchange: Amy broke down how her community encourages women to both ask for help and give generously—and how this simple shift builds deeper trust and stronger business relationships.Why scaling doesn’t mean removing yourself from your business: We challenged the idea that founders have to “step back” to grow. Amy explained why doing 1:1 onboarding and staying close to her members actually fuels scalability and retention.Rethinking community design for women: We talked about how everything from the layout of networking events to the tone of conversation impacts whether women feel safe and seen—and how small changes can create a big impact.How AI is helping women work smarter, not harder: Amy shared how she uses AI to multiply her small team’s efforts and how her members are using it to lead innovation inside their companies and simplify their lives at home.How to lead the AI conversation at work—even if you’re not a tech expert: We discussed the importance of women staying at the forefront of AI adoption and how to confidently advocate for its responsible use in any professional setting.Resources Mentioned:Connect with Amy on LinkedIn and learn more about her community at TogetherInDigital.com. You can also find her on YouTube, Instagram & Facebook.As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice). If you’ve been wondering what’s working in digital product marketing right now, this is the episode you don’t want to miss!In Today’s Episode We Discuss:What’s working right now in my email strategy: I’m pulling back the curtain on the simple but powerful email shifts that helped generate our highest revenue month of the year—without a big launch. It’s proof that consistency and intentional messaging pay off.Why I moved away from flash sale Fridays: I share the real reason I ditched our weekly flash sales, what I’ve learned about audience fatigue, and how to know when it’s time to pivot your sales approach.The rise of connection-focused content: People want more than discounts—they want to feel connected. I explain why storytelling and showing up as the face behind the brand matters more now than ever, especially in the age of AI.My new approach to writing emails with AI: Instead of starting with AI, I begin every email with a personal story. Then, I use AI to help with transitions and clarity. That one change has seriously improved our open and click rates.How I structure the Empowered Edge Newsletter: I walk you through the exact format of my weekly strategy email—including conditional content, product highlights, and the sections that consistently drive engagement and sales.Trends I’m seeing in sales patterns: Despite featuring shop deals on Friday, I’m not seeing conversions until Sunday. I talk about how I’m adjusting based on what the data is telling me—and how timing really impacts sales.Resources Mentioned:Let’s build your first app together in a day using Lovable! Register for the Monetize Your Magic Workshop.Transform your digital products into GPTs the easy way with IP to GPT! See what all the hoopla is about! Sign up for the Empowered Edge Newsletter.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌IP to GPTTurn Your Existing Trainings, Templates, and PDFs into AI-Powered Wizards (new income streams!)Lovable: No-Code AI for CreatorsBuild and sell your own AI-powered tools with Lovable, no code or dev team required.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In today’s episode, I’m building on the conversation I had with Jordan Gill in Episode 89. We’re diving deeper into one of the hottest, yet often overlooked, opportunities for entrepreneurs looking to create, sell, and scale digital products—no code apps. I want you to forget the endless PDFs and basic checklists for a minute because I’m going to reveal how interactive, user-friendly tools can take your lead generation, product offerings, and business efficiency to the next level.I’m sharing five dynamic ways you can leverage no code apps for more leads, sales, and freedom – from crafting irresistible lead magnets and product enhancements to launching standalone tools, value-packed upgrades, and even replacing pricey software in your tech stack. Plus, I’m explaining how leveraging AI and no code platforms can unlock new streams of revenue for you—and I’m giving you a sneak peek at my upcoming workshop, Monetize Your Magic.If you’re ready to work smarter, not harder, and turn your expertise into a thriving digital empire, this episode is your blueprint to get started.In Today’s Episode We Discuss:The untapped power of no-code apps: I share why no-code tools are one of the biggest missed opportunities for digital product creators—and how they can unlock more leads, sales, and freedom in your business.Lead generation tools that convert: Instead of offering another PDF freebie, I talk about how to create high-value tools like calculators, quizzes, and workflows that give your audience instant wins—and convert like crazy.Enhancing your digital products with usability tools: we explored how no-code apps can make your existing offers more effective and valuable by helping customers actually implement what they learn through smart, embedded tools.Selling standalone tools as micro products: I share how you can package small, specific tools into paid products that solve real problems—everything from content repurposing planners to custody calendars and beyond.Creating premium upgrades with interactive features: From turning templates into done-with-you tools to transforming spreadsheets into dynamic dashboards, I share ways to create upsells and order bumps that increase your average order value and wow your customers.Replacing expensive tools in your tech stack: I explain how I’m using no-code to cut costs by replacing paid software with custom-built tools—starting with a $350/year app I recreated in minutes with Lovable.Your systems are magic—it’s time to monetize them: I encourage you to recognize the value of your own frameworks and experiences—and how no-code apps can be the bridge to turning them into income-generating tools.Resources Mentioned:Let’s build your first app together in a day using Lovable! Register for the Monetize Your Magic Workshop.Check out the Custody Clarity Planner. Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌Lovable: No-Code AI for CreatorsBuild and sell your own AI-powered tools with Lovable, no code or dev team required.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

I’m so excited to share this special bonus episode with you because I’m bringing you something completely different today—a live training I did called “Wait, AI Can Do What Now?”Look, I know AI can feel overwhelming, especially when you’re trying to build and scale digital products without losing what makes YOU unique. That’s exactly why I created this training and why I’m sharing it with you now.I’m going to take you behind the scenes of my custom-built GPT tools—the ones I use every single day to plan, build, and scale digital products smarter and faster. And here’s the thing: these tools don’t replace your expertise or personality. They amplify it.You’ll hear me get real about my own journey from corporate burnout to building a thriving digital business. I’m sharing the exact strategies I use to validate ideas, streamline product creation, and write high-converting sales funnels. Plus, I’m diving into how AI-powered data analysis can tell you exactly what to tweak next for even better results.If you’ve ever found yourself stuck staring at a blank document, overwhelmed by endless decisions, or worried that using AI will make you sound like everyone else—this episode is for you. I’m giving you real use cases, time-saving tactics that actually work, and a complete walk-through of what I call my custom GPT dream team.Whether you’re brand new to AI or you’ve been playing around with it but want to uplevel your entire digital product workflow, I’m giving you actionable steps and the inspiration to work smarter, not harder. You’ll hear my unfiltered takes on what works, answers to real questions from my live audience, and exactly how the fusion of AI and proven strategy can fuel your own empowered business journeyIn Today’s Episode We Discuss:How AI Is changing the digital product gameThe power of custom GPTs for digital creatorsCreating your product using AI (step-by-step)Building funnels with AI-powered supportAnalyzing and improving your funnel performance with AIMeet MonicaBot—My brain in AI form Who EBL AI Is for (Spoiler: everyone from newbies to experts)What’s inside Empowered Business Lab AI®Resources Mentioned: Join the Empowered Business Lab® AI and get access to the all-new GPTs (Empowered Product Creator, the Empowered Funnel Builder, and the Empowered Data Analyzer) AND MonicaBot!As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

I’m so excited to have Dr. Destini Copp joining me today—she’s a marketing professor, business growth coach, and digital product pro who’s absolutely crushing it with AI integration. We’re diving deep into the real-world ways AI is revolutionizing digital products and memberships, and let me tell you, Destini’s insights are going to blow your mind.If you’ve been wondering how to future-proof your digital product business, stand out from all that AI-generated noise, and create a streamlined, high-converting member experience, this episode is absolutely packed with insights you won’t want to miss.In Today’s Episode We Discuss:The shift from self-study courses to interactive learningCustomizing PLR products with AI enhancementAI-powered student onboarding systemsCreating AI voice clones for 24/7 student supportNewsletter strategy that creates “Bookmark-Worthy” contentAI-driven funnel analysis and data interpretationAutomated accountability systems using SMS botsThe evolution of email marketing strategyLeveraging years of content for AI trainingResources Mentioned:Connect with Destini on Linkedin. Learn more about Destini’s B2B brand at Destinicopp.com and her B2C brand at Hobbyscool.com. As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌Hello Content ShopQuality content made easy for online business ownersNewsletter Profit ClubTurn your newsletter into a revenue-generating asset with systems, support & AI tools Digital Product Growth Labbuild a self-sustaining growth engine powered by AI, personalized strategy, & proven systemsLouiseBotEngage, support, and sell to prospects with chatbots that integrate text, voice, and your own videosDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Welcome back to the Empowered Business Podcast! I’m so excited about today’s conversation.I’ve got Michelle Ponvert joining me—she’s brilliant at what she calls “easy events” and low-lift business strategies. If you’ve ever felt overwhelmed by the thought of hosting a summit or felt like you had to choose between growing your business and keeping your sanity, this episode is for you.Michelle and I are diving into digital events—summits, bundles, audio conferences—strategies that help you grow your email list and visibility without burning out. Her journey from Hollywood set decorator to Paris-based entrepreneur is incredible, and her experiences with social battery challenges and neurodivergence completely changed how she approaches online events.We’re also tackling something I’ve been thinking about a lot—with AI everywhere now, how do we maintain genuine human connection in our businesses? How do we create experiences that actually matter instead of just adding to the noise?You’ll walk away with actionable strategies for hosting events that work for your real life. We’re covering audio summits, collaborative content, and blending AI with personal touch to build authentic relationships.Whether you’re an introvert, busy parent, or just done with business overwhelm, this episode is packed with sustainable strategies you can actually use. In Today’s Episode We Discuss:Michelle’s Early Online Event ExperimentsTransition into “Evidence of Humanity” EventComparing Event Strategies and ResultsEvent Promotion and Sales StrategyThe Role of AI in Event Creation and ExecutionThe Importance of the Human Element“Low Lift” Event PhilosophyEvent Design- Customization and GoalsPlanning and Execution Details:Resources Mentioned:Connect with Michell on Instagram, YouTube & Facebook.Listen to the Event Report podcast.Take a peek behind the scenes of Michelle’s low lift event, Evidence of Humanity.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

I’m excited to share this conversation with Sean Lemon from The Digital Organizer because getting organized in your business is something I’m passionate about – and I know it’s something many of you struggle with. Having come from a corporate background, I tend to be naturally organized and pretty Type A, which people often comment on when they see how my business runs on the backend.But here’s what I’ve learned over my 12 years in this space: most people who start online businesses come into it as creatives, and before they know it, they’re running a full business without understanding the systems they need to stay organized. That’s exactly where Sean comes in, and that’s what his entire business is built around solving.In this episode, Sean shares incredibly practical tips on how you can get your business organized, plus some tools that even I’m planning to check out and try. Whether you’re drowning in email, can’t find your files, or feel overwhelmed by project management, this conversation will give you actionable steps to create order in the chaos and run your business more efficiently.In Today’s Episode We Discuss:The Four Core Areas of Digital Organization:Email Management StrategiesFile Organization and Storage Systems Shared Drives vs. My DriveProject Management Best Practices AI Integration in Business OrganizationPractical Tools and Shortcuts Throughout our conversation, Sean shared specific tools and shortcuts that can save time, from desktop app preferences to browser settings for file downloads. These small changes can add up to significant efficiency gains.Resources Mentioned:Connect with Shawn Lemon on Facebook, Instagram, or LinkedIn.Get free access to Shawn’s Digital File Organization Resource Guide.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Welcome back to the Empowered Business Podcast!  Today I'm sitting down with someone who literally put AI on my radar—Brittany Long, one of the original AI educators in the online business world.I'll be honest with you—AI exploded faster than anything I've seen in my 12 years of online business. And Brittany? She was at the forefront of it all. While I was admittedly avoiding AI during a rough personal period, Brittany was already pivoting from her successful copywriting business to become an AI trainer.In this episode, we're digging deep into the game-changing world of AI automations and agents. Brittany breaks down exactly how she's using these tools to automate and scale her business—and more importantly, how AI is helping her reclaim precious time with her daughter this summer instead of being stuck in hustle mode.We demystify the difference between AI automations and AI agents (trust me, this distinction is crucial), and I'm asking all the questions you're probably thinking. Like, where do you even start when there are a million AI tools out there? And how do you know which ones are actually worth your time?Whether you're looking to streamline everyday tasks, delegate more effectively, or support your clients at scale like Brittany's doing with her AI agent that handled 400+ conversations in one week (yes, you read that right!), this episode is packed with actionable insights.In Today’s Episode We Discuss:AI Foundations and Getting StartedPersonal AI Applications for Busy EntrepreneursSummer Time Management with AIUnderstanding AI Automations vs. AI AgentsAdvanced AI Implementation: Cloning YourselfBuilding AI-Powered Customer SupportAutomation Tools and PlatformsThe Future of AI in Business and SocietyResources Mentioned:Connect with Brittany on Instagram and YouTube.Catch Brittany’s podcasts, Doable With AI & Moms Thrive with AI.Get free access to Brittany’s Money Maker GPT. and check her AI Content Clone & AI to 100K programs.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌AI Content CloneCreate your realistic AI clone so you can show up consistently!AI to 100KFor the bootstrapping business owner - turn AI into Your Money-Making,Time-Saving Team! Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

I’m thrilled to have Jordan Gill back on the podcast – you might remember her from her previous appearance where we talked all about VIP day strategies. But today, we’re diving into something that completely blew my mind: micro AI tools that anyone can develop without any coding skills required!Jordan has evolved from building systems and VIP days to venturing into what’s called “vibe coding” – and honestly, I had never heard this term before our conversation. It’s this rapidly growing space where you can literally turn your expertise into fully functional apps using AI-backed platforms like Lovable. We explored how these user-friendly, automation-focused tools can help us entrepreneurs offer unique solutions, scale our businesses, and even package up all that hard-earned wisdom we’ve accumulated over the years into proprietary apps.Whether you’re a coach wanting to scale your influence, a course creator like me exploring new upsell opportunities, or simply curious about what feels like the next frontier of AI-powered digital products, I know you’ll walk away from this episode as inspired as I was. I’m not kidding when I say I was ready to dive into this tool the moment we got off the call! Get ready to discover how you can take your creative vision and turn it into an automated, scalable revenue stream – without needing a developer on speed dial.In Today’s Episode We Discuss:Introduction to Vibe CodingLovable Platform Deep DiveReal-World Success StoriesCustom GPTs vs. Standalone AppsMonetization and Business ModelsPractical Applications for Course CreatorsFuture Vision for Personalized ToolsResources Mentioned:Learn more about Jordan Gill at Systems Saved Me® and listen to the Systems Saved Me® podcast.Follow Jordan on Instagram, Threads & LinkedIn.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌Lovable: No-Code AI for CreatorsBuild and sell your own AI-powered tools with Lovable, no code or dev team required.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Welcome back to the Empowered Business Podcast! I am so excited to share today’s conversation with you. I sat down with Jillian Leslie, who is the founder of MiloTree and host of the Blogger Genius Podcast, and let me tell you—this episode is a goldmine if you’re curious about how AI is completely transforming the way we create and sell digital products.Jillian has been in the online business world for years, and her insights into digital product trends and how technology is making entrepreneurship more accessible are absolutely incredible. We dive deep into how MiloTree is helping creators like you launch digital products using simple, AI-powered tools—even if you’re not tech-savvy at all.In our conversation, I pick Jillian’s brain about what types of products are actually selling right now, why building your email list is still absolutely crucial, and how you can use AI to test ideas and really understand what your audience wants. We also get into some real talk about the future of info products now that we have tools like ChatGPT, and why your personal brand and authenticity matter more than ever.What I love most about this conversation is how practical it is. Whether you’re already running a digital product business or you’re just getting started, Jillian and I break down why it’s so important to move fast, embrace experimentation, and lean into what makes you unique in this rapidly-changing landscape.I can’t wait for you to hear this—let’s jump into my conversation with Jillian Leslie!In Today’s Episode We Discuss:Jillian’s Journey from Catch My Party to MiloTreeSimple Technology Solutions for Digital ProductsThe Digital Product Ascension StrategySix Purchasing Triggers for Must-Have ProductsHow AI is Changing Digital ProductsEmail Lists as Your Most Valuable AssetFinding Your “Gold Specs” in Customer FeedbackAuthenticity as Your Competitive AdvantageMoving from Perfectionism to ActionRecurring Revenue and Upsell StrategiesResources Mentioned:Learn more about Milotree.Follow Jillian on Facebook, Youtube, & Instagram.Grab Jillian’s resource: Unlock 10 Must-Have Digital Product Ideas for Uncertain Times!Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

I’m so excited to bring you today’s episode because we’re diving into one of the most important conversations happening in the digital business world right now—how to actually use AI to grow your business without losing your voice or your sanity.I sat down with my good friend and digital marketing powerhouse Julie Chenell, who you probably know as the co-founder of Funnel Gorgeous and Digital Insiders. Julie is the real deal—she’s built multimillion-dollar businesses, isn’t afraid to speak the truth, and she’s using AI in ways that are seriously game-changing.In this episode, we talk about everything from building a “second brain” to handle your ideas and content, to streamlining customer support, to how AI can actually support your expertise instead of replacing it. No hype. No fear-mongering. Just real talk about how you can use AI to make smarter decisions, get more done, and scale your digital product business on your terms.Let’s cut through the noise and get into what’s really working. Trust me—you don’t want to miss this one.In Today’s Episode We Discuss:Julie’s entrepreneurial journey: Julie shares how she evolved from a mom blogger to building a multimillion-dollar business, including her successful pivot from ClickFunnels to High Level.AI integration in business: We discuss how Julie is incorporating AI throughout Funnel Gorgeous, from customer support to education and even creating an AI employee with a dedicated phone number.Using AI as your “second brain”: Julie explains her paradigm-shifting approach to using ChatGPT not just as a tool but as an extension of your thinking process by organizing and feeding it information consistently.The value of human expertise with AI: We explore how AI enhances rather than replaces expertise, making experts more valuable by giving them better recall and data access.Analysis of marketing performance: Julie shares how she uses AI to analyze webinar chat logs and performance data to improve future marketing efforts.AI privacy concerns: We discuss common concerns about sharing intellectual property with AI and why many of these fears may be overblown for most business owners.AI’s impact on content creation: We talk about how AI is becoming a mediator between content creators and consumers, and what this means for the future of digital products.Custom GPTs vs. chat folders: Julie provides clarity on when to use custom GPTs versus simply using chat folders for personal use.Resources Mentioned:Learn more about Julie at JulieChenell.com.Listen in on Julie's podcast - Million Dollar Grit.Follow Julie Chenell on Instagram, Facebook, LinkedIn and X.Check out Julie’s crazy popular Second Brain Training here.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Today, I'm sharing an exciting and deeply personal update - the relaunch of my OG Redefining Mom® brand—a project five years in the making. I'm walking you through my journey from launching Redefining Mom® as a mission-driven blog for working mothers, to letting it rest while building out the Empowered Business® brand. And now, bringing it back with renewed purpose and practical new content.You'll hear all about the 40 and Fearless Bundle, a collaboration with over 35 digital creators designed to celebrate my 40th birthday and provide real support for moms in every stage of life—from identity shifts and relationships, to finances, maternity, postpartum, productivity, and innovative AI hacks. You'll also be privy to a transparent look behind the scenes, detailing my process for rebuilding the brand, developing new email funnels, refining branding, and building out community-driven strategies.This episode is not only an inspirational story of brand reinvention, but also a masterclass in how to revive a passion project with bold strategy, authenticity, and a focus on both meaningful impact and business scalability. If you’re looking for a little nudge to help you dust off your own long-shelved ideas, this episode is for you.In Today’s Episode We Discuss: Redefining Mom Brand® Relaunch40 & Fearless BundleSix Content Pillars of Redefining Mom®Brand Reinvention StrategyBehind-the-Scenes DocumentationTech Stack and ImplementationProduct Launch StrategyFuture Plans for Redefining Mom®Resources Mentioned: Grab the 40 & Fearless Bundle before it disappears at midnight on Friday 5/16!Check out the brand new Redefining Mom® AI Mom Hacks workshop series.Follow along behind the scenes with my Redefining Mom® brand relaunch with the Comeback Case Study.Browse the Redefining Mom® Shop to see all of our digital product offerings.© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Welcome to a transformative episode of the Empowered Business Podcast! In this episode, I pull back the curtain on the massive changes happening inside the Empowered Business Lab, highlighting how AI is shaking up the world of digital product creation and sales. I get real about my initial skepticism of AI and share the game-changing discoveries I've made once I started to embraced these powerful tools.From slashing product development time—from months to mere hours—to mastering pricing strategies and optimizing sales funnels, I spills the secrets to building a sustainable, scalable, and profitable digital product business. Whether you’re just starting out or looking to future-proof your online shop, this episode is packed with actionable insights on using AI the smart way—without sacrificing your unique expertise.If you’re ready to work smarter, not harder, and turn your expertise into a thriving digital product business, this is one episode you won’t want to miss!In Today’s Episode We Discuss: Backstory and evolution of Empowered Business Lab®The changing digital landscape (2023 and Beyond)My initial skepticism and discovery with AIEmpowered Business Lab AI®: A complete overhaulThe limitations of AI in digital product creationPackaging and pricing digital products with AICreating high-converting sales pages with AILeveraging data and AI for funnel optimizationDescription of Empowered Business Lab AI®Resources Mentioned: Grab our BRAND NEW product - The Teach Your AI To Think Like You Guide.Learn more about and enroll in the Empowered Business Lab AI® program.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding benefits of consistent lead generation, and practical tips for optimizing your ad spend—whether you’re just getting started or aiming to scale big.Zach also shares his experience growing from a vegan food blog to a leading digital marketing agency, and offers insight into the ever-evolving world of digital advertising, including why ad testing, audience selection, and creative experimentation matter more than ever. Plus, you’ll get a sneak peek into Zach’s upcoming Facebook and Instagram Ads for List Building Bootcamp—an action-oriented challenge designed to help online entrepreneurs get real results from their ad efforts.If you’re tired of hustling for organic growth, confused by changing ad strategies, or looking for practical advice to make your digital products business more profitable, this episode is packed with unfiltered insights you won’t want to miss!In Today's Episode, We Discuss:The Role of Social Media in Business GrowthThe Importance of Paid Ads for Lead Generation and Business StabilityZach’s Quarterly Ad Strategy FrameworkPractical Examples and Adjustments in Ad StrategyBudgeting and Calculating Ad SpendTracking Ad Performance and the Limits of Attribution ToolsThe Mechanics of Running Facebook and Instagram AdsCreative and Copywriting for Ads (Incorporating AI)Creative Design: Types of Ad Images and Videos That WorkResources Mentioned:Find Zach Spuckler on Instagram. or at his website, Heart, Soul & Hustle.Listen to Zach’s podcast, Not Your Average Online Marketing Podcast for outside the box tips for online marketers.Check out Zach’s next Facebook Ads Challenge, which will run from April 28th to May 2nd (affiliate link).© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to Paradise Podcast, where she teaches listeners how to use credit card points to travel without breaking the bank.Megan shares her wisdom on how you can leverage both personal and business spending to take amazing trips for free or at a fraction of the cost.Whether you’re a beginner curious about where to start or someone looking to advance your travel points game, Megan provides invaluable insights into maximizing your credit card benefits, understanding the ins and outs of transfer partners, and much more. Tune in to discover how you can turn your business and personal expenses into the vacation of your dreams!In Today’s Episode We Discuss:Basics of Travel PointsTravel points and credit card benefits reward your everyday spending. Personal and Business cards offer different advantages for various users. Starting with the right card, like Chase Sapphire Preferred, is essential for beginners.Best Practices for Earning PointsThose with less credit history should build their points portfolio gradually. Signup bonuses offer the quickest way to accumulate substantial points. Combining personal and business spending optimizes point earning potential.Advanced Strategies for Maximizing PointsUsing multiple cards from issuers like Chase and Capital One benefits experienced collectors. Careful organization helps track fees and benefits across multiple cards. Advanced users can implement strategies to maximize point conversions between programs.Managing Credit Impact and RulesCredit card applications affect your credit score but can be managed with planning. The Chase 5/24 Rule limits approvals for those with five or more new cards in 24 months. Know which business cards report to personal credit bureaus and which don't.Integrating Travel into Business StrategyPoints can reduce business travel costs significantly. Evaluate benefits of personal versus business spending to maximize returns on both types of expenditures.Resources Mentioned:Find Megan Lanford on Instagram at Points to Paradise.Listen to Megan’s podcast, Points to Paradise, for more travel and credit card tips.Check out Megan’s course, Travel Points Academy.Download the free Travel Freely app which helps you manage and track your credit card strategy.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of ChatGPT in streamlining your product creation process and the importance of adding your unique personal touch to what AI generates.I’ll walk you through my personal journey in developing the Empowered Divorce Planner using AI, highlighting how it transformed a once time-consuming process into a streamlined, efficient operation. From reverse engineering market research to harnessing the power of AI for refining your ideas, this episode is packed with actionable insights to help you build a thriving digital product business.In Today’s Episode We Discuss:The Role of AI in Launching Digital ProductsAI has significantly simplified the process of launching digital products in today’s market, but infusing a personal touch is still essential. Drawing from personal experience and insights creates a more meaningful connection with your audience and enhances the value of your digital offerings.Market Insights and StrategyTikTok has emerged as a powerful platform for organic growth in the digital product space. I suggest using a personalized approach and strategy when using TikTok to promote her offerings. Generic marketing advice often falls short on platforms like TikTok, where authenticity and unique content tend to perform much better.Critical Thought and AI UsageWhen working with AI tools, it’s necessary to apply critical thought throughout the development process. The principle of “Junk in, Junk out” holds true.Reverse Engineering in Product DevelopmentReverse engineering using search engines helps identify existing gaps in the market and opportunities for new products. AI can enhance the brainstorming process and assist in refining product concepts through iterative feedback. Case Study: Empowered Divorce PlannerThe creation of the Empowered Divorce Planner was motivated by personal experiences and a desire to help others facing similar challenges. AI assisted significantly in developing and structuring the planner, helping me to organize complex information in an accessible format. My personal experience played a crucial role in the product development, providing insights that AI alone could not generate.Finalizing a Digital Product with AIAI tools are invaluable when fleshing out and refining the details of a digital product. However, maintaining a balance between AI assistance and critical human input is vital for the final product to be authentic and valuable for users. The Custody Clarity Planner represents the successful outcome of this balanced approach. Resources Mentioned:Get The Ultimate Lazy Genius Hack for Digital Products – our free guide with AI-powered prompts to help with digital product creation. Check out the latest product we partnered with our AI to create - The Custody Clarity Binder.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

We’re diving deep into some unexpected ways you can use ChatGPT to boost your digital product sales and efficiency. If you’ve been scratching the surface with AI by just using it for Instagram captions, you’re in for a treat. Monica Froese shares five innovative strategies to leverage ChatGPT, transforming it into more than just a tool—it’s your strategy assistant.We’ll explore how to train ChatGPT to truly capture your brand voice, engage with customer objections intelligently, create compelling bundles, and even develop personalized upsells. Plus, Monica introduces practical prompts that can enhance your digital products and make your messages irresistible. Whether you’re a seasoned creator or just starting out, these insights will help you work smarter and generate more revenue.So tune in to learn how ChatGPT can help you strategize like the CEO you are. And don’t miss out on the free guide “The Ultimate Lazy Genius Hack for Digital Products,” loaded with AI prompts to refine and enhance your offerings effortlessly.In Today’s Episode We Discuss these unexpected ways to use ChatGPT for business growth:1) Objection Crusher MatrixChatGPT can help you develop effective strategies to handle common customer objections, significantly improving your ability to close sales. We shared an example prompt that guides the AI in creating powerful objection rebuttals tailored to your specific products or services.2) Pre-selling to AITesting product ideas with ChatGPT serves as an innovative form of focus group analysis before launch. This approach provides valuable insights into potential market reactions before investing significant resources in product creation.3) Competition AnalysisChatGPT can thoroughly analyze competitor strategies to reveal market opportunities and positioning advantages. By leveraging AI-generated insights about your competition, you can develop distinctive approaches that help your business stand out in crowded markets.4) Dynamic BundlingAI assistance enables the creation of compelling product bundles that significantly increase average order values and overall sales. ChatGPT excels at developing cohesive storytelling elements that make your bundles more appealing and logical to potential customers.5) Creating High-Converting Upsell OffersChatGPT can help design strategic upsell offers based on customers’ previous purchasing behaviors and preferences. The AI provides specific guidance for crafting effective upsell pitches that feel personalized and valuable rather than merely transactional.Resources Mentioned:Learn how to sell your next digital offer before you even create it – Check out our Painless Preselling course!Get The Ultimate Lazy Genius Hack for Digital Products - our free guide with AI-powered prompts to help with digital product creation. Grab our BRAND NEW product - The Teach Your AI To Think Like You Guide.The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way!Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month.We’re revealing our personal strategies for training AI to capture our unique voices and streamline workflows. Plus, learn how Hayley has tapped into AI’s potential not only in business but in her personal life as well.Whether you’re new to AI or looking to refine your approach, this episode is packed with tips to help you navigate the AI landscape and harness its power for sustainable business growth. Join us as we ditch the fluff, leverage AI to work smarter, and turn your expertise into a thriving digital product empire.In Today’s Episode We Discuss:Use of AI in Business OperationsHayley and I have discovered the incredible potential of AI tools like ChatGPT for writing and brainstorming. Through experimentation, we’ve learned how to train AI to understand my personal and brand voice, comparing different platforms like ChatGPT and Castmagic to find the most effective solutions.Practical Implementation of AIWe’ve also developed strategic approaches to inputting data that maximize AI efficiency. We’ve found that using transcripts can significantly improve the quality of AI suggestions, making our workflow smoother and more intelligent.Brand Differentiation and AI TrainingMaintaining a unique brand voice is crucial, and  Hayley and I have developed techniques to ensure AI-generated content stays true to my brand’s identity. By carefully inputting our brand history, we can create more authentic and personalized AI interactions.AI as a Supportive Tool in Everyday LifeAI has become an incredible companion in both our personal and professional lives. We’ve used it for creative parenting solutions and explored its potential for meal planning and dietary management. Gone are the days of traditional Google searches – now, we rely on AI-driven inquiries for more efficient and personalized information.Development and Use of AI Tools and ResourcesWe’re excited to be developing a guide to help others train AI to think in their unique voice. Through our Empowered Business Lab, we’re planning workshops and updates to help people harness the full potential of artificial intelligence in their daily lives.Resources Mentioned:Go to the CopyClick Studio WebsiteJoin Hayley’s Draft MembershipFollow Hayley on InstagramIf you are ready to dive into the world of digital products and AI, the best place to start is with Empowered Business Lab AI®. Enroll by Sunday, March 30th at 11:59 PM Eastern and save $500!Grab our BRAND NEW product – The Teach Your AI To Think Like You Guide.The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy. We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming live session at the AI Unleashed for Business Summit, where I'll reveal groundbreaking ways AI can optimize your content strategy. Whether you're a digital product veteran or just getting started, this episode is packed with insights to help you leverage AI for smarter, not harder, business growth.In Today’s Episode We Discuss: AI in BusinessAI has become ubiquitous in today's business landscape, creating a clear divide between those who are embracing its potential and those who continue to ignore it. I recently participated in the AI Unleashed for Business Summit to share my experiences with integrating AI into business operations.Overview of AI Unleashed for Business SummitThe AI Unleashed for Business Summit will take place on March 25 2025 as a live session featuring more than 30 experts in the field. The Summit focuses on delivering real strategies for implementing AI in various business contexts and offers free access to all sessions and related materials.My Summit SessionMy session at the Summit covers the history of my business journey and how it evolved to include digital product offerings. I'll discuss the development of the Empowered Business Lab® and my digital product shop, along with the creation of the Digital Shop Experience™ platform.Content Repurposing StrategiesContent repurposing strategies have historical precedents, as demonstrated by successful examples like Taylor Swift and Disney. Before AI tools became available, businesses utilized techniques such as bundling, unbundling, and repurposing live events to maximize their content value.Audience Engagement and QuestionsI regularly engage with my audience by answering their most frequent questions through quick tip videos. These videos showcase examples of product creation and content repurposing methods that were effective even before AI tools became widely available.Enhancements with AIAI has enabled significant enhancements to existing content, as illustrated by my work with the Family Budget Spreadsheet. AI assistance has been invaluable in identifying adjacent audiences and creating tailored products to meet their specific needs.Featured Topics at the SummitThe Summit will feature numerous additional sessions covering topics such as replicating oneself using AI tools and automating marketing campaigns to increase efficiency and reach.Resources Mentioned:Grab your free ticket to the Unleash AI for Business Summit that's taking place on March 25th.For complete show notes and the transcript for today's episode head on over to: https://monicafroese.com/79Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Today, we're diving into the pivotal lessons I've learned over my twelve-year journey in online business. From launching Redefining Mom® as a response to my personal challenges with maternity leave to creating a multimillion-dollar digital empire, I've navigated the rapid shifts of the online world.In this episode, I'll unpack the 12 biggest lessons that have shaped my business journey, showing you how to adapt, thrive, and sustain long-term success. We'll explore everything from the importance of selling and lead generation to embracing AI and the power of networking.Whether you're a seasoned entrepreneur or just starting, this episode is packed with insights to transform your digital product business.Resources mentioned in today's episode:Visit the Redefining Mom® WebsiteVisit the Redefining Mom® ShopLearn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®.Check out our OG digital product - the Family Budget Spreadsheet over at Redefining Mom®.Learn how to harness the power of AI to create and sell digital products with our first signature course, Empowered Business Lab® AI.Learn how to set up an ecommerce store to sell your collection of digital products via our second signature course, the Digital Shop Experience™The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.For complete show notes and the transcript for today's episode head on over to: https://monicafroese.com/78Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter.Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life. Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her expertise in online courses, email marketing, and now AI, Gemma has guided over 15,000 students through her programs and is the host of popular podcast, The Course Creator Show, and founder of the popular AI Unlocked summit. Her insights have been featured in Entrepreneur, Inc, Fast Company, and in over 40 podcasts. Join me as I chat with Gemma about her incredible journey from a DIY blogger to running a 7-figure online course business.Gemma shares her insights into integrating AI into digital products and courses, making them not just informative but also actionable and engaging.From building custom AI tools to enhance course experiences to leveraging AI for efficient backend operations, Gemma's groundbreaking strategies are set to revolutionize the way you think about digital product businesses.Whether you're a seasoned course creator or new to digital entrepreneurship, this episode is packed with invaluable tips to help you stay ahead of the curve in the AI era. So, tune in and discover how to turn your expertise into a thriving digital empire with the power of AI.Resources mentioned in today's episode:Go to Gemma's WebsiteGet Gemma's Brand BookFollow Gemma on InstagramLearn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®If you are ready to dive into the world of digital products and AI, the best place to start is with our Start Your AI Engines challenge.The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.For complete show notes and the transcript for today's episode head on over to: https://monicafroese.com/77Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Welcome back to the Empowered Business Podcast with your host, Monica Froese.After a hiatus, we're thrilled to announce our return with new episodes every Thursday, starting March 6, 2025.In this catch-up episode, Monica shares exciting updates about the Empowered Business offerings, including the revamped Empowered Business Lab® AI, designed to integrate artificial intelligence into your digital product journey.Monica also introduces the Empowered Business Society®, now available in two affordable tiers, offering an avenue for connection, learning, and implementing AI strategies.Additionally, Monica discusses the relaunch of the Redefining Mom® brand, aimed at modernizing her original platform to help mothers navigate life's challenges with AI insights.Stay tuned for more details on our upcoming workshops and toolkits, all geared to streamline your business and life with the power of AI.Join us as we embark on this new chapter, empowering entrepreneurs to achieve greater success. Be sure to like, subscribe, and leave us a review to support our relaunch.We can't wait to connect with you every Thursday, starting March 6!In today's episode we discuss:Podcast Relaunch Announcement: Return date is March 6, 2025. New episodes every Thursday.Current and Upcoming Offerings:Empowered Business Lab® AI - our signature course on how to create, launch, and sell digital products with the help of AI.Digital Shop Experience™ - our signature course on how to create an e-commerce storefront for your digital products that creates a cohesive buying experience.Empowered Business Society® - we have relaunched our digital product membership with two pricing tiers and added a ton of extra support! You can get started for as little as $9.Empowered Shop® - we will be theming each month for 2025 with two new product releases, a toolkit, and a Quick Win Workshop. Each resource will have an AI component. Our first product is our AI-Enhanced Goal Planning Workshop taking place on March 20, 2025!Redefining Mom® Brand Relaunch Behind the Scenes - go behind the scenes of the relaunch of the Redefining Mom brand. You will get access to a live Google Doc where all of the important decisions are being documented like content strategy, email marketing, financials, social plans, and more. You will also get access to a private podcast feed where I share all of my insights on what is going on with the rebrand and how I am making strategic decisions.Redefining Mom® Shop - is finally up and running! Our first new product is a 4-part workshop series of AI Mom Hacks. We focus on saving time, cutting costs, and reducing stress with AI in your everyday life.You can find show notes for this episode at: https://monicafroese.com/76Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

The key to making money in your digital shop has nothing to do with the price of individual products!   In the third episode of this series for course creators, I’m sharing another presentation from the Striking Gold For Course Creators Summit, which is happening at the end of this month.    I’m teaching you four strategies to increase the average order value in your digital shop, including how I brought in $4,000 in one weekend by promoting a $9 product!   Topics covered in this episode include: How we made $4,000 by promoting a $9 product Three things to include in your offer when promoting shop products Pricing strategy for your shop vs. your course   By the end of this episode, you will know why focusing more on average order value is the key to success in your digital product shop!   Resources Mentioned:  Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/75Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

If you are a course creator, I guarantee you are sitting on a gold mine!   In part two of my new series for content creators, I’m giving you a sneak peek of the first session I recorded for the Striking Gold For Course Creators Summit.    I’m sharing how you can repurpose all kinds of existing course content into shop listings that will increase your sales and create leads for your course.   Topics covered in this episode include:   Why you need to meet customers where they’re at Real examples of how I’ve repurposed course content into shop listings Four ways you can use a digital shop to upsell into your course   I hope you come away from this episode with tons of ideas for lower-priced digital products you can add to your shop!    Resources Mentioned:  Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/ I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/74Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Are you leaving money on the table?   I was, and it took me going through one of the hardest times of my life to realize how to shift my business to get way more profit than before…and I’m going to share that with you!   After a nine-month hiatus, I am happy to be back with a brand new series, especially for content creators! We’ll be talking all about how you can leverage what you've already created to make more money and impact more people.   To introduce this new series, I’m sharing what I’ve learned over the last 12 months about running our digital product shop and how it’s completely transformed my business.    Topics covered in this episode include:   A brief update on where I’ve been Where the concept for our digital shop came from Why you don’t need to keep creating new sales pages What happened when we focused on the shop over launches How you can still serve those not ready for a membership How your shop can act as a sales funnel   If you're a course creator, if you run a digital membership, or if you have a high-ticket program, this series is going to be for you! Tune in to learn why you don’t have to keep making more content in order to make more money.   Resources Mentioned:  Register now for the Striking Gold for Course Creators Summit https://strikinggoldsummit.com/   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/73  Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Let’s talk about one of the most important things when it comes to running a business…   Lead generation.   Getting new people into your business is the biggest thorn in any business owner's side, but it is essential. I’m sharing the five powerful ways to drive new customers to your digital product shop so you can grow and scale your shop this year.   Topics covered in this episode include:   Why you can’t only rely on your warm audience What you need to know about paid advertising  Why we need to be doing SEO around the clock How you can leverage your email list for lead generation Why we need to leverage our sales funnels to bring in new customers How you can use affiliate marketing to grow your digital product shop   Lead generation is so important if you want your shop to continue to grow. Tune in to hear these top strategies to make it happen!  Resources Mentioned:  Register now for the Digital Shop Accelerator https://digitalshopexperience.com/training.  Visit Nina Gibson’s website:  https://ninagibson.co/ Visit Erin Alexander’s website:  https://productpowerhouse.co/ Listen to episode 66 to learn why you need sales funnels and shops: https://monicafroese.com/podcast/the-power-duo-sales-funnels-vs-shops-and-why-you-really-need-both/ Visit the Empowered Shop: https://empoweredshop.com   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/72Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

It’s been a hot minute since I’ve shared a new podcast episode. But I’m back and in this episode, I’m sharing the lessons I've learned from running a multiple six-figure digital product shop and teaching hundreds of people how to recreate my success in our program, the Digital Shop Experience.   My digital shop truly changed everything about my business and I want you to be able to leverage the lessons that I have learned in your own business this year.    Topics covered in this episode include:   How my most challenging year became my highest-grossing year yet Why repurposing my content gave my business the stability it needed The ease that digital shops can bring to your business The game-changing automations I use in my digital shop How the buyer experience changes with a digital shop Why my products are so much easier to sell now   This episode is full of very valuable lessons and insights into how a digital product shop can change your life and business. Tune in now!  Resources Mentioned:  Visit the Empowered Shop: https://empoweredshop.com Listen to episode 57 to hear what we’ve been up to: www.monicafroese.com/57 Listen to episode 58 and learn the 5 mistakes to avoid with your digital product shop: www.monicafroese.com/58 Listen to episode 61 to learn how to repurpose your content for your shop: www.monicafroese.com/61 Listen to episode 68 to hear shop owner Anna Joy Lowell’s success story: www.monicafroese.com/68 Sign up now for the Digital Shop Accelerator: https://digitalshopexperience.com/training I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/71Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Let’s talk about the biggest trend and buzzword in the online business world right now- AI, also known as ChatGPT.    In this episode of The Empowered Business Podcast, I sat down with Menekşe Stewart who built her own AI app to help make your marketing easier. She is seriously one of the smartest people I've ever met, and we had a fantastic conversation all about AI and its impact on both us as humans and our businesses.    I think you're really going to enjoy this conversation!   Topics covered in this episode include:   How Menekse got started using AI in business Why we can’t really ignore AI anymore How ChatGPT has impacted the job market and the general public Why AI could never replace humans and it’s not as scary as people are making it seem How entrepreneurs are positioned to use our voices for future good with AI The AI app Menekşe built for small business owners The incredible things that this app can do for your business How context shifts the results you can get from AI The importance of understanding data privacy when using AI How and why Menekşe is pricing this app the way that she is   AI goes so much deeper than most people think. Make sure to tune in to learn all about how you can use it to your advantage! Resources Mentioned:  Get access to the Marketing Magic app: Monicafroese.com/magic   Visit Menekşe's website: https://marketingwithmenekse.com   Follow Menekşe on Facebook: https://facebook.com/menekse.stewart   Follow Menekşe on Instagram: https://instagram.com/menekse.stewart I would love to connect on Facebook or Instagram!   Show notes available at www.monicafroese.com/70   Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Wondering how you can make high-value, low-ticket offers work for your business?    In this episode of The Empowered Business Podcast, I sat down with Elizabeth (Lizzy) Goddard to talk about her super unique approach to business using low ticket offers. Lizzy breaks all of the traditional marketing rules and has found so much success doing so. I’m so excited to share this conversation with you today!   Topics covered in this episode include:   How Lizzy found her voice in her online business Why you don’t have to have a signature offer to have a successful business How to pull people into the ecosystem of your business How Lizzy approaches pricing her products Different types of low-ticket offers that can be done in interesting ways What Low Ticket Live is and why you definitely want to be there The power of having trust and confidence in yourself when it comes to your business   You’re going to love Lizzy and her out-of-the-box approach to pricing and marketing. Make sure to tune in to learn more!   Resources Mentioned:  Sign up for Low Ticket Live: www.lowticketlive.com/monica Visit Lizzy’s website: www.elizabethgoddard.co.uk/pod Follow Lizzy on Instagram: https://www.instagram.com/elizabethgoddard_uk I would love to connect on Facebook or Instagram!   Show notes available at www.monicafroese.com/69   Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

  Wondering what’s possible if you decide to start a digital shop?    In this episode of The Empowered Business Podcast, I sat down with one of my Digital Shop Experience students, Anna Joy Lowell, to talk about her experience in the program and how her digital shop has grown since implementing everything she learned in the program.   Topics covered in this episode include:   Anna’s journey with her blog and products The problem with the blogging business model Why Anna decided to start a digital shop How The Digital Shop Experience helped her improve her store  The income Anna’s shop generates now after implementing what she learned in the program How you can leverage your email list with your digital shop What happened when Anna let go of the fear and started selling every week  The impact you can make by creating a digital shop   Anna’s story is so inspirational! Make sure to tune in to learn more about how her digital shop transformed her business and income.  Resources Mentioned:  Visit Anna’s website: https://kidsbibleteacher.com/ Visit Anna’s shop: https://kids-bible-teacher.com/ Listen to episode 62 about the best Shopify apps: www.monicafroese.com/62 I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/68Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Let’s nerd out over numbers!    If numbers aren’t your thing, stick with me, because taking a lot of data and turning it into actionable steps is kind of my superpower! In this episode of Empowered Business, I am sharing the impact of our email marketing on our digital product shop by reviewing the data from 55 weeks of sales.    Topics covered in this episode include:   How my digital shop performed during these 55 weeks and how much came from email marketing  The data that I got from these sales and the lessons I learned from it How we plan to increase our clickthrough rate The type of campaign that performed the worst, and what we learned about it Why our new product launches performed the best  The main lessons I learned from these sales and how I plan to move forward Why we plan to use segmentation on our list more moving forward   Data can tell you so much and make a huge impact on the success of your business. There is so much you can learn from this episode and apply to your own shop! Make sure to tune in!    Resources Mentioned:  Visit The Empowered Shop: https://empoweredshop.com Listen to episode 57: www.monicafroese.com/57 Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/67Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

What is the difference between a sales funnel and a digital product shop?   In this episode of The Empowered Business Podcast, I’m diving into the difference between these two and why your business really needs both. I’m also sharing the four problems you might be facing in your business and why a digital product shop may be the solution you need.    Topics covered in this episode include:   The difference between a shop and a sales funnel How having a digital shop simplifies the shopping experience for your customers The four biggest problems that led me to start a digital product shop How a digital shop can lead to more sales of your bigger program Why you need to stop offering things for free and create a digital shop instead Whether you should put your shop in your funnel or not   Using funnels and my digital product shop in my business has been nothing short of magic, so make sure to tune in to learn more about it!  Resources Mentioned:  Check out the Digital Shop Accelerator: https://digitalshopexperience.com/training Listen to Episode 61: www.monicafroese.com/66 Visit the Empowered Shop™: https://empoweredshop.com I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/66Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Should you be using Shopify or Etsy to sell your digital products?    This is a hot topic these days and in this episode of The Empowered Business Podcast, I’m sharing my thoughts on this matter in a four-part series all about selling digital products. You’ll learn the five key points to consider before you make your decision between Etsy or Shopify for your digital product shop.    Topics covered in this episode include:   The core difference between Shopify and Etsy Customer data and why you need to own it The Etsy terms and conditions you need to know  How you can market your brand on Shopify vs. Etsy The power of controlling the buyer journey Why controlling your customer data and money is crucial to running a business The pros to using Etsy for digital products and who should consider it   Choosing the right platform to sell your digital products is a big deal, and you need to fully understand them both beforehand. Tune in to learn how to choose the best platform for you.  Resources Mentioned:  Register for the Digital Shop Accelerator: https://digitalshopexperience.com/training/ Check out the Empowered Shop: https://empoweredshop.com/ Listen to episode 62 all about Shopify apps: https://monicafroese.com/podcast/5-shopify-apps-that-will-make-you-thousands-of-dollars/ Listen to episode 57 about what’s next for us: https://monicafroese.com/podcast/what-the-bleep-happened-breaking-down-where-weve-been-whats-next/ I would love to connect on Facebook or Instagram!   Show notes available at www.monicafroese.com/65   Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Let’s talk about my favorite topic- analyzing numbers! Even if you don’t like numbers, I think I’m going to change your mind with this episode.    In this episode of Empowered Business, I’m diving into why the numbers are such an important tool and 4 levers that you can pull for explosive results in your digital product shop. You’ll learn what these levers are and how they can significantly impact the amount of money you make in your shop.    Topics covered in this episode include:   What these four levers are The numbers you need to be tracking in your shop How to use these levers to boost your income The shop calculator that I use to find out the fastest way to get to my goals   Tune in to learn more about how you can harness the power of these levers to increase your digital product shop income.  Resources Mentioned:  Check out the Data Export App for Shopify: https://dataexport.io/ Check out HotJar: https://monicafroese.com/hotjar Join the Digital Shop Accelerator™: https://digitalshopexperience.com/training   I would love to connect on Facebook or Instagram! Show notes available at www.monicafroese.com/63Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®

Are you ready to boost the bottom line in your digital product shop? This episode is for you! This is the second episode in our four-part series, all about creating profitable digital product shops.    In this episode of Empowered Business, I want to talk about the five Shopify apps that have added thousands of dollars to the bottom line of our business. Money that we might as well have lit on fire before implementing what I'm about to tell you today!    Topics covered in this episode include: Apps for gamifying your shop  The best app for offering order bumps in your shop An app that allows you to group products together The app you need to gather social proof for your shop The best affiliate marketing app for your shop   These apps have helped boost both our bottom line and our user experience, so I can’t recommend them enough. Tune in to learn what they are!  Resources Mentioned:  Join us for the Digital Shop Accelerator: https://digitalshopexperience.com/training/ Visit the Empowered Shop™: https://empoweredshop.co Listen to episode 58: https://monicafroese.com/58 Check out Wheelio: https://apps.shopify.com/wheelio-first-interactive-exit-intent-pop-up Check out Honeycomb: https://monicafroese.com/honeycomb Check out Frequently Bought Together: https://apps.shopify.com/frequently-bought-together Check out Judge.me: http://Judge.me Check out GoAffPro: https://monicafroese.com/goaffpro  Learn more about HotJar: https://monicafroese.com/hotjar I would love to connect on Facebook or Instagram!   Show notes available at www.monicafroese.com/62  Tired of piecing it all together on your own? The Empowered Business Society® is where creator business owners implement AI strategies, get real feedback, and stay current on what's working. Monthly Get It Done Weeks, live Coffee Chats, exclusive training, and a community of people who genuinely get online business. Join for $49/month! 🙌© 2021-2026 Froese Media LLC | All Rights ReservedFind us on Skool, LinkedIn, Facebook, Instagram, or Pinterest.Visit the Empowered Shop®