#115: Demystifying the CRM
from Roadmap to Referrals
At some point in your business ownership journey you'll be faced with the decision to invest in a CRM or Client Relationship Mangagement tool. And it can be a tough decision - with the options, the variety, the different focuses the databases can have, the price points and more. So for this episode I talk to Reuben Swartz on why he built his CRM... which sheds insight into what you should be looking for when you are deciding on investing in a CRM or changing your CRM. You can find the resources we mention on the show notes page at www.staceybrownrandall.com/115.
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