115. The Art of Reinvention: A Story of Passion & Purpose with Luma Awad

In this episode of She Flourishes, Brenda welcomes special guest, Luma Qusas Awad, an international artist and entrepreneur originally from Amman, Jordan, now residing in Ontario. Luma shares her inspiring journey from being a lawyer to becoming an acclaimed artist and founder of Inamullumani, a successful art and jewelry business. She speaks about her challenges in transitioning her career, setting up a business in a new country, and how she overcame isolation and self-doubt. Luma also discusses the importance of community, mentorship, and the role strong women figures have played in her life. Additionally, she highlights her passion for helping other entrepreneurs through her Local Love popup market initiatives and creativity workshops. This episode is a heartfelt and motivational conversation that will resonate with anyone looking to ignite their passion and flourish, especially those at a crossroads or venturing into new beginnings.About Luma Qusus Awad, Founder, InamullumaniLuma Qusus Awad is a Jordanian-born artist and founder of Inamullumani, a jewelry brand rooted in storytelling, culture, and advocacy. Trained in law but drawn to the arts, Luma began her journey after moving with her family to Athens, Greece, where the colours of the Mediterranean, European history, and the spirit of the Jordanian desert sparked her creative vision. Now based in Ontario, Canada, she continues to draw from her multicultural experiences to create wearable art with purpose.From humble beginnings, Inamullumani has grown into an internationally recognized brand, with collections showcased in Paris UNESCO Headquarters, Athens’ Zappeion Megaron, Dubai, and Amman Design Week. Luma uses her platform to support social causes—raising funds for women’s health and fighting human trafficking—and to empower women through training workshops in design, creativity, and entrepreneurship. She also collaborates with brands that support women artisans globally.She co-founded the Local Love pop-up initiative to connect communities with artists and small businesses and leads Local Eye retreats offering cultural and artisan travel experiences. In 2019, she received Canada’s Women of Inspiration Cultural Ambassador Award, recognizing her efforts to bridge cultures through art.Luma is much more than a jewelry designer—she’s a social justice advocate, mentor, and community builder using art to spark change. Let’s dive into her inspiring story and creative world.Here's how you can connect with Luma:Instagram: https://www.instagram.com/inamullumani?igsh=d2NtN21xb2FhcGM3&utm_source=qrFacebook:https://www.facebook.com/share/1EahPTB4KH/?mibextid=wwXIfrWebsite:https://www.inamullumani.com/Local Eye Instagram:https://www.instagram.com/localeye_?igsh=dGJsc2VsaXZ5ZXY%3D&utm_source=qrVisit Jordan Links:Visit Jordan Instagram:https://www.instagram.com/visitjordan?igsh=MWZrMGsyMzRoZGVqcQ==Visit Jordan:https://visitjordan.com/Here’s how you can connect with Brenda Jasmin:Instagram: @_brendajasminGet Brenda’s Guide on “How to Be Happier in Uncertain Times”: https://brendajasmin.kartra.com/page/happierWebsite: www.brendajasmin.comLinkedIn: https://www.linkedin.com/in/brendajasmin/Original music composed by Leah Hidalgowww.leahhidalgo.com