115 - The Do's and Don'ts of Attribution (and your top questions answered!)

Are you still struggling to understand how to make attribution successful at your organization? Or are you just gearing up thinking about using attribution at your org? Then this week's podcast is a MUST. On this episode independent consultant and long-time MOPs expert Carey Picklesimer of Condurrio shares her Do's and Don't for attribution that she has learned after executing MANY attribution projects for her clients. We cover this complex topic in a very actionable and insightful way so you feel empowered to revamp your company's thinking of attribution or ready to take on an attribution project the right way.On this episode we also answered questions from some of Carey's fans from LinkedIn which we know are likely to be some of your top questions too!Make sure to subscribe to Carey's newsletter for more tips here and follow her on LinkedIn.