EPISODE · Jul 18, 2025 · 21 MIN
115: What the Beef Industry Is Prioritizing for 2026 and Beyond with Ryan Moorhouse
from CattleUSA Daily · host Lauren Moylan | Cattle USA
In this episode of the CattleUSA Daily Podcast, Lauren Moylan and Ryan Moorhouse discuss the recent developments in the beef industry, focusing on the long-range plan for 2021-2026. They explore key goals such as sustainability, consumer trust, and the importance of storytelling in the industry. The conversation emphasizes the need for transparency and collaboration within the beef supply chain, as well as looking forward to future events like CattleCon.LinksBeef is What's for DinnerCattlemen's Beef BoardNational Cattlemen's Beef Association Watch on YoutubeCattleUSA Insurance - CattleUSA Website - Subscribe to our newsletter - CattleUSA Media - Facebook - Instagram - The Next Generation Podcast Website - Lauren’s Instagram - Lauren’s Youtube ✍️CLICK HERE TO RATE & REVIEW THE PODCAST ON APPLE PODCASTS!✍️ (Click the link, scroll down to where it says “Ratings & Reviews” and click the small link that says “Write a Review”)✍️CLICK HERE TO RATE & REVIEW THE PODCAST ON SPOTIFY!✍️ (Click the link, select the three dots next to the following button, and click the star that says “Rate show”)TakeawaysThe weather in Texas has been favorable for cattle producers this year.The summer business meeting was a success with high participation.The long-range plan for the beef industry outlines goals for sustainability and consumer trust.Sustainability includes both environmental and business aspects.Consumer trust is crucial for maintaining beef demand.The beef supply chain is segmented and needs to work together more effectively.Transparency in the industry can help build consumer confidence.Storytelling is more impactful than just presenting facts about beef.The long-range plan serves as a playbook for the next five years.Future events like CattleCon are highly anticipated by industry members.Chapters00:00 Life in Texas and the Summer Business Meeting05:07 Long Range Plan for the Beef Industry09:38 Sustainability and Consumer Trust in Beef Production16:31 Looking Ahead: Cattle Con and Future Eventsbeef industry, long range plan, sustainability, consumer trust, storytelling, agriculture, cattlemen, animal health, transparency, industry goals
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115: What the Beef Industry Is Prioritizing for 2026 and Beyond with Ryan Moorhouse
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