116. Hardcore Carnivore: Jess Pryles on Barbecue Innovation, Meat Science, and Her Signature Brand

I’m excited to be joined by Jess Pryles, meat expert, live fire cook, author, TV personality, and founder of the iconic Hardcore Carnivore brand. Originally from Australia, Jess shares how a fascination with Texas barbecue sparked a complete life pivot, taking her from Melbourne to Austin and into the heart of America’s meat culture.We dive into her journey from learning butchery basics at a local shop to becoming one of the most recognizable voices in barbecue. Jess shares how she turned her passion for meat into a thriving business, the lessons she learned launching a product line, and how formal meat science education strengthened her credibility. We also talk social media, brand authenticity, hiring the right team, and why diversifying your content can create deeper audience connections.If you love a good origin story, want insider cooking tips, or just need inspiration for following your passion, Jess delivers it all—served up with a side of steak.This episode is packed with actionable advice you can use right now to improve communication at work and beyond.Resources & Links:BPNYeti Kitchen ItemsJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job Description Get our FREE resource for Making the Most of Your InternshipEmail us at [email protected] to Of The West's ⁠NewslettersList your jobs on ⁠Of The WestConnect with Jess:Follow on Instagram @hardcorecarnivore @jessprylesCheck out Hardcore Carnivore websiteVisit Jess Pryles websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode!Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed