#117 - Craig Cannon and Adora Cheung

Craig Cannon is the Director of Marketing at Y Combinator. He usually hosts the YC podcast but is the guest on this episode about podcasting.Adora Cheung is a Partner at YC.You can find Adora on Twitter at @nolimits and Craig at @craigcannon.***Topics00:21 - Adora's intro1:26 - Craig's intro4:06 - Starting the YC podcast5:21 - Podcast metrics6:21 - Tips on creating a podcast8:31 - Picking episode topics9:21 - Order of operations for finding guests10:51 - Preparing for interviews14:11 - How to keep an episode engaging16:26 - Analytics18:51 - Gear23:21 - Software24:16 - Listening to your own voice25:41 - Favorite interviews26:41 - Most surprising things Craig's learned about startups on the podcast29:21 - What has Craig learned from guests that he's put into practice?32:01 - Non-consensus things about building startups 34:21 - If Craig had to start a podcast from scratch, how would he structure it?37:01 - Clipping the show42:21 - Monetizing podcasts45:51 - Will podcasts become saturated?46:21 - What's missing in the podcast world?48:21 - Influential podcasters52:11 - Adora's podcast picks53:11 - Patrick Benders asks - What idea do you believe in that your social group would think is crazy?58:11 - Zachary Canann asks - Please tell us about the time you most successfully hacked some (non-computer) system to your advantage.1:00:11 - Being at YC, do Craig and Adora feel pressured to go start a company?1:06:21 - When is an opportunity good enough to quit your current job?