#117: How to Bootstrap from $23K to $12 Million in an ‘Unsexy’ Industry (Caitlin Murphy, Global Gateway Logistics)

Meet Caitlin Murphy, founder of Global Gateway Logistics, who turned a $23K personal credit line, no outside funding, and a single vendor relationship into a $12M+ global freight-forwarding business. In an industry most founders overlook like logistics, Caitlin built a resilient, systems-driven company that scales smart..In this episode, Caitlin shares her exact playbook for how she bootstrapped a capital-intensive business, built trusted global partnerships, and walked away from a million-dollar client to make space for better revenue. 💡 Here’s what you’ll learn in this episode:How to Bootstrap Big: Why Caitlin maxed out her credit cards to fund her first shipment and how she got to $1M in year 1.How to Build in 'Unsexy' Industries: Freight isn’t sexy but the money is, honey. Learn how to spot overlooked opportunities and own your niche.How to Replace a Toxic Million-Dollar Client: The hard decision that led to better revenue, better alignment, and scalable growth.How to Systemize for Scale: The exact steps Caitlin took to document processes, empower her team, and build resilient operations.How to Tariff-Proof Your Business: Real talk on global supply chains and the overlooked federal tools that help you mitigate risk.Whether you’re early-stage or already scaling, Caitlin’s story is a masterclass in building big without outside capital—and doing it your way.📄 Want to put this into action?Get the full Growth Playbook from this episode with templates, tools, and frameworks to scale your business smarter so you can get sh!t done and get results.👉 shegetsshitdone.com/join