Get Sh!t Done

You may be one of the smartest people in the room. You work harder than anyone else, you have done everything right, and yet it still feels like it is not translating. The deals are not closing the way they should. And then you start coming down on your price before anyone even asks, out of fear you asked for too much. Yes. The system was not built for you to win and it has done a number on how we see ourselves and what we believe we are allowed to ask for. But sometimes we are also the barrier. We are the ones folding before anyone called our bluff.My guest today has spent 20 years at the intersection of both truths.Ellen Leikind spent 15 years at Pfizer and L'Oréal launching over a billion dollars in products before she founded PokerDivas in 2005. She is the creator of the BOLD Negotiation System, the author of PokerWoman: How to Win at Love, Life and Business Using the Principles of Poker, and one of the most practical voices on negotiation, access, and strategic confidence working today. She has worked with Fortune 500 companies, spoken at Chief, and spent two decades teaching women the rules of a game nobody wrote down for us.What We Break Down:Playing to win vs. playing not to lose: What fear-based play actually looks like in a negotiation, a pitch, or a room where you are the only woman and how to catch yourself doing it.The BOLD System: Ellen's four-part negotiation framework built specifically for the moment the ask is for you, not for your client or your company.Reading the room: How to walk into any high-stakes environment and understand who holds power before you say a word.The rooms we were never in: Why poker became the new golf and what it has cost women that we were not at either table.When folding is the move: How to know the difference between playing it wrong and just getting unlucky and why that question changes everything.How to Get Sh!t DoneBecome a paid subscriber and get this week's playbook HERE on Substack.Check out How We Support Entrepreneurs HERE Check out How We Partner HERE

Shawna Ruff was five days into writing government grants without sleeping when she ended up on her couch at 3am, crying into a bowl of cereal. She made it to her whiteboard instead. By morning she had the first version of what became Rayla AI.That's the version of this story nobody tells you when they say "go get equity-free government funding."The money is real, especially from SBIR, NSF, the America Seed Fund. This is non-dilutive capital available right now when most VC doors are closed. But there are 900+ trigger words that auto-reject proposals before a human ever reads them. There are portal registrations that take weeks to process. There are AI screeners flagging LLM-generated applications. And I know personally that you can do everything right and still have the entire round shut down when the political landscape shifts.This week Shawna breaks down the whole system on how to validate eligibility before you write, what the compliance layer actually requires, and how to build from Phase 1 all the way to $30M in Phase 3 commercialization.What we break down:The 900+ trigger words: Words and phrases that auto-reject your proposal before anyone reads it — and the language that wins instead.What "dual use" actually means: Who qualifies, who doesn't, and why your SaaS product probably isn't it.Your bio sketch is carrying more weight than you think: At early phases the government is funding a team. Most founders write this last.Phase 1 to Phase 3: From $275K to $30M and what they need to see at every stage.This episode is for you if you've been curious about government funding.This week's Growth Playbook goes deep on everything we covered. Paid subscribers have it in their inbox now. Become a paid subscriber and get this week's playbook here: https://shegetsshitdone.substack.com/

You've pitched fifteen investors. You've heard "come back when you have more traction" a hundred-eleven times. And you're starting to wonder if the problem is you, your deck, your story, your timing. It's not. The problem is the capital stack you've been told to pursue is structurally misaligned with the stage you're actually in.There is a $5 billion-a-year government program that has been funding pre-revenue, pre-MVP technology startups since 1982. It takes zero equity. You keep your IP. The government doesn't want a board seat or day-to-day control. They fund you, you solve the problem, and they get the indirect return of jobs, innovation, and tax revenue down the line. It's called SBIR and most founders have never seriously looked at it.This week I'm talking to Jerry Hollister, who spent nearly a decade helping a company pull in $50M in government funding to develop cancer treatment technology when every VC and angel said no. That same company now has a $120M supply agreement with Novartis — the largest radiopharmaceutical company in the world — plus deals with AstraZeneca and Bayer. Jerry has since helped technology companies across 30 states navigate the same path. He also serves as a reviewer for four of the eleven SBIR agencies, so he knows what's on the scoring sheet from both sides.What we break down:The three scoring criteria every SBIR application is graded on: Science, team, and commercial pathway — and why most technical founders fail on criteria two and threeWhat "traction" looks like before you have revenue: Pilots, letters of support, contingent purchase orders — and why customer discovery that causes you to pivot is actually proof of readinessThe free government resource most founders have never heard of: The FAST Program, which funds professional SBIR consulting in every state at little to no cost to foundersWhy this is a both/and capital strategy: How to think about SBIR alongside private capital — and the story of the $30M Novartis equity deal they turned downThe SBIR reauthorization drama and what it means now: The program expired, sat dormant through a government shutdown and months of political chaos, and was finally signed for six more years in AprilThis episode is for you if you're building a technology-based company, you're pre-revenue or pre-MVP, and you've been told by private investors you're too early or you've been raising for a while and need to understand every legitimate capital option on the table.Ready to go deeper? This week's Growth Playbook breaks down how to evaluate whether your company qualifies, what reviewers are actually scoring, how to build the team composition that wins, and how to find free consulting support in every state. Subscribe on Substack and you get the full playbook plus access to The Collective — our private founder community where you can bring your specific questions and keep building alongside people doing the same work. Become a paid subscriber and get this week's playbook HERE:https://shegetsshitdone.substack.com/

You worked for years to get a buyer to say yes, and when they finally did, you celebrated. Then the invoices started arriving. Slotting fees, spoilage allowances, distributor margins, demo days, and the math started not adding up. The retailer is making money. The distributor is making money. The freight carrier is making money. You are covering the gap with revenue from another part of the business and telling yourself this is what growth looks like.This is the CPG margin trap. And it's not a mistake you made. It's how the system is built.Teresa Ging has been running Sugar Bliss for 19 years — bootstrapped, 100% owner, zero outside investors. She's in the Chicago Bears, McCormick Place, Mariano's, and airport locations. She also spent two years inside conventional retail and is now exiting it strategically. Not because she failed. Because she ran the numbers and made a decision.What we break down:The real CPG cost stack: Co-manufacturer, distributor, freight, retailer margin, slotting fees, spoilage allowances — Teresa walks through every layer that takes money before it ever reaches the founder.The margin floor you need before you sign anything: Teresa's rule is 40 to 50% starting margin. By the time the channel takes its cut, that number will be much smaller. If you start lower, you are already behind.How to use shelf presence as a marketing play: Teresa's $115 shipper display in 35 Mariano's locations was never a profit center. It was a marketing buy. Knowing the difference changes every channel decision you make.The relationship pipeline that actually lands enterprise accounts: One conference. One scholarship application. One yes to a random water tasting. Those are the moves that got Sugar Bliss into the Chicago Bears and McCormick Place — not a broker.How to set a channel exit benchmark: Teresa gave her broker a hard target: 300+ stores by end of 2025. If it didn't hit, she was out. That kind of pre-commitment is how you make a clean decision without ego getting in the way.When to walk away from a retailer on principle: Teresa declined a major retailer that publicly pulled back on diverse supplier spending. She explains why, and what she observed happen to their sales as a result.This week's Growth Playbook breaks down the full CPG cost stack, Teresa's pricing framework, how to evaluate any channel before you enter it, and the relationship-building practice that has driven Sugar Bliss's biggest accounts. Paid subscribers also get the Run This Play steps and the post-event follow-up template ready to send. The Collective is where we talk through the channel decisions you're sitting on right now — bring yours.Become a paid subscriber and get this week's playbook here: https://shegetsshitdone.substack.com/

You built the company. You are the company. And that can feel like a strength until something goes wrong and you realize you have nowhere to stand that wasn't inside that one entity you'd poured everything into.That's the trap most founders don't see until they're already in it. This week, Lisa Bragg joins us. She's a former broadcast journalist, founder of Media Face, and author of Bragging Rights. She built a multi-million dollar content company in Canada through government contracts and journalistic credibility and then hit a legal situation that made her want to walk away. She couldn't. Not because the situation required her to stay, but because she'd never built herself as a portable asset. That crisis became the clarity that changed everything.What we break down:The RFP unlock: How Lisa turned a failed government bid into a feedback loop — and why the debrief she requested was worth more than the contract she didn't getThe identity trap: What happens when your company's reputation and your personal credibility are the same thing, and one of them hits a wallMarketing to your future self: The specific framing shift Lisa made to stop leading with where she'd been and start signaling where she was goingThe gazelle decision: How Lisa scaled back from 12 to 20 employees, made more money, and slept better — and why she calls that successBragging as service: The reframe that makes self-promotion feel less like ego and more like clarity for the people you're meant to helpThis episode is for you if you've ever realized your business is growing but you personally feel stuck, if you're doing great work and nobody outside your immediate network knows it, or if you've thought about a second revenue stream but can't figure out where you'd even begin.The paid playbook this week goes deep on all three plays: building portable credibility outside your company, using government RFPs as a scalable revenue channel, and signaling your future positioning before you have the receipts to prove it. Become a paid subscriber and get this week's playbook HERE

The Supreme Court just gutted the Voting Rights Act. A law people marched for, bled for, died for. And if you're paying attention, it's hard not to feel like the ground is shifting under everything you've built. Rights that took decades to embed into law are being rolled back in real time. And the question underneath all of it is the same one founders have always had to answer: how do you build something durable inside a system that was never designed for you to win?Here's what history keeps showing me. This is not new. This is the same playbook that gets run every time Black people, women, and communities that were never supposed to have power start accumulating too much of it. The mechanism doesn't change. Only the legal instrument does.Mary Ellen Pleasant figured this out in 1852. She arrived in San Francisco as a Black woman with no legal right to testify in court if someone robbed her, built what would today be worth nearly $864 million, secretly funded John Brown's raid at Harper's Ferry, and won a civil rights case against streetcar segregation nearly a century before it became a national conversation. And then the courts found a way to take almost all of it back. Not because she wasn't brilliant. Because her assets were in someone else's name.In this episode, we break down:The access play she ran in 1852 that most founders are still sleeping on: She arrived with $50,000 in gold and took a cook's job. Not because she had to. Because it got her into rooms where the most powerful men in California talked freely about deals that hadn't been announced yet. She was taking notes.How she stacked a near half-billion dollar portfolio in three layers: Service businesses funded access. Access generated intelligence. Intelligence funded investments that compounded without her showing up every day.What actually brought it all down: When her partner Thomas Bell died, his widow went to court and claimed everything. Pleasant had built it all and could not legally prove it was hers. Teresa Bell didn't need to be malicious to win. She just needed paper that Pleasant didn't have.The four things founders can do differently today: From ownership documentation to building equity that doesn't depend on anyone's goodwill to survive.What she chose to put on her tombstone: Not "millionaire." Not "entrepreneur." Four words that tell you exactly what she understood capital to be for.This episode is for you if you're in a partnership that runs more on trust than documentation, if you're building a service business and haven't started converting that income into compounding assets yet, or if you've been watching what's happening politically and wondering what it actually means for what you're building.🔥 Want to go deeper?This week's paid Growth Playbook breaks down the three-layer wealth structure Pleasant used and how to map it to your business, a step-by-step ownership audit you can run this week, and low-cost legal resources for founders who need to close documentation gaps without a big attorney budget.Paid subscribers also get access to The Collective, our private WhatsApp community where founders are digging into this week's topic together right now.👉 Become a paid subscriber and get this week's playbook here: https://shegetsshitdone.substack.com/subscribe

The companies telling their employees "we're a family" are the same ones laying off thousands in a press release. The startups that raised money and hired fast to look sophisticated are now burning through runway and calling it an AI problem. And the founders who came out of corporate to build something different are, in a lot of cases, quietly rebuilding the same broken model at a smaller scale without realizing it.This is the moment that forces the question: if the old operating model is collapsing, what do you build instead?Amy Nelson left a career as a litigator at 37 — two kids, no business background, no marketing training — to build The Riveter. She raised $30 million, scaled to 150 employees, and operated co-working spaces in 10 cities across six states. Then COVID shut it down almost overnight. What she built after that looked nothing like what came before. Fractional teams. AI-compressed workflows. A membership model for women learning to generate income entirely on their own terms. She didn't pivot within the system. She rejected the operating model.What We Break Down:Why the social contract is structurally dead — not weakening: How corporate's "family" framing was always a compensation strategy, what that means for founders who've inherited that language, and what an honest agreement with your team actually looks likeAI as scapegoat vs. AI as actual disruption: Why a lot of what's being called AI-driven restructuring is really overhiring correction — and why that distinction matters for how you buildThe fractional-first operating model: How companies like Lettuce Financial are building entire teams on contractor relationships, why VCs are starting to align with it, and how to map your own team against actual outcomesHeadcount as performance vs. headcount as strategy: The hiring math that tells you whether a role is closing a real gap or just making the company look seriousAI as a time sovereignty tool: How Amy cut a 10-hour content workflow to 90 minutes, what she does with the time she gets back, and why the goal was never productivityIn this week's paid playbook, we break down the fractional-first operating model, the exact sequence to run before any hiring decision, and the workflow mapping exercise that tells you where AI can give you your time back. The Collective is where you take this work and actually apply it alongside other founders building in real time. Become a paid subscriber and get this week's playbook here: https://shegetsshitdone.substack.com/subscribe⁠

Let's be honest about something.When revenue slows down, the instinct is to go build something new. Like a new offer, product, etc. And meanwhile, people are already coming to you repeatedly, for free, for something you've been doing for years without charging for it.That's not a coincidence. That's demand. And in this episode, we're getting into exactly what to do with it.This is a community episode pulled straight from a recent collaboration circle inside Get Sh!t Done. We stopped asking "what should I build to make more money" and started asking "what do people already ask me for that I'm not getting paid for?"We break down: The Easy Money Filter: How to know if an expertise offer is actually worth pursuing or just more work you don't have bandwidth forWhy Your Expertise Buyer Probably Isn't Your Primary Customer: The real estate founder in our community who had two completely different buyers and didn't know it. Once she separated them, the revenue got real.How to Build the Offer Without Building a Business: The e-com founder who has multiple paying clients with no website, no brand, and no business plan. Because she stopped saying "that's just something I do" and started saying here's what I charge.The Question That Changes Everything: What we asked in the collaboration circle that made the whole room shift and how to run it yourself this weekWhat's Actually Not in Your Control: The systemic stuff that makes this harder for some founders than others and why that's not a personal failureThis episode is for you if you're in a revenue gap right now, if you're building something new and need income while you do it, or if you've been giving away something valuable and haven't quite let yourself charge for it yet.🔥 Want to go deeper?This week's paid Growth Playbook breaks down the full framework including the exact questions to ask yourself, who to talk to first, and the copy-ready message to send to make your first ask this week.Paid subscribers also get access to The Collective, our private WhatsApp community where founders are working through this exact play together right now.👉 Become a paid subscriber and get this week's playbook here: https://shegetsshitdone.substack.com/subscribe⁠

Meet Morgan Hewett, 2X founder with 1 exit under belt, and now, CEO of Devin, an AI-powered sex tech company rethinking how women experience pleasure, connection, and autonomy.After building and exiting her first AI startup, Morgan changed how she builds. Instead of raising fast and figuring things out later, she focused on something most founders avoid: getting customers to pay before the product is fully built.In this episode, Morgan breaks down how she’s using customer co-creation, social media, and pre-sales to validate demand, move faster, and build a company that can be funded by customers, not just investors. From turning content into a real-time focus group to challenging the obsession with fundraising, this is a masterclass in building with signal instead of assumptions.💡 Here’s what you’ll learn in this episode:How to Validate Demand Before You Build: Why Morgan skipped the waitlist and went straight to pre-sales—and what that unlocked for her business.How to Turn Social Media Into a Growth Engine: The exact way she uses content to recruit, validate product decisions, and stay top of mind with customers.Why Overraising Can Hurt You: What she learned from raising millions in her first company and how it impacted her outcome at exit.How to Build With Your Customer (Not Just for Them): How she uses social media as a live feedback loop to co-create her product in real time.How to Move Faster With Less Risk: Why getting to payment earlier changes how you make decisions, prioritize features, and launch.🔥 Want the exact frameworks behind this episode?Get the weekly Growth Playbook where we break down how founders actually grow, with step-by-step frameworks you can apply immediately, and a community you can connect with to get feedback 👉 Subscribe here: https://shegetsshitdone.substack.com/subscribe

Meet Dawn Dickson, founder of PopCom and one of the first Black women to raise over $1M through equity crowdfunding, who has raised over $7M and helped other founders raise $50M+.While most founders are told their business should eventually “take care of them,” Dawn took a different approach. After navigating venture funding, stalled momentum, and market shifts, she realized something most people don’t say out loud: your business isn’t always built to support your life in real time.So instead of forcing it to, she built income alongside it.From scaling her consulting business from $300K to $3M, to selling founder shares for personal liquidity, to building multiple income streams and investments, Dawn created a model that allowed her to keep building without putting herself on the line financially.In this episode, Dawn breaks down how she separated her business growth timeline from her personal financial stability, and what founders can do right now to stop putting all the pressure on one company.💡 Here’s what you’ll learn in this episode:How to Make Money While Your Business Is Still Growing: Why relying on one company to fund your life creates pressure and what to do instead.How to Turn Your Expertise Into Real Income: How Dawn scaled consulting and partnerships into a multi-million dollar revenue stream.How to Create Personal Liquidity (Without Waiting for an Exit): The exact move she made to sell founder shares and secure her financial future.How to Build Income Streams That Support Your Business: Why parallel income changes how you operate and make decisions.How to Reduce Financial Pressure So You Can Build Smarter: The connection between personal stability and better long-term business decisions.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF🚀 Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Meet Rochelle Carrington, founder of Emotional Blueprinting and former sales leader who built a seven-figure business before uncovering the hidden factor slowing down high-performing founders.Most founders think when growth stalls, the answer is more effort. More discipline. More consistency. But what Rochelle found, both in her own company and working with leaders, is that pushing harder often makes things worse.In this episode, Rochelle breaks down performance drag, the accumulated emotional load that quietly interferes with how you think, decide, and execute. And why your nervous system, not your strategy, is often the real bottleneck to growth.💡 Here’s what you’ll learn in this episode:How Performance Drag Slows Your Revenue: Why things start to feel heavier as you grow and how it impacts your execution without you realizing it.Why More Effort Backfires: The conditioning that tells founders to push harder and how that actually compounds friction.How to Catch Forced Execution in Real Time: The subtle signals that you’re operating from pressure instead of clarity.How to Decide How You Want to Feel Before You Execute: A simple shift that changes how you show up in sales, decisions, and leadership.How to Improve Execution Without Changing Strategy: Why removing internal friction leads to faster follow-through and more consistent results.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF🚀 Growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Meet Diane Strand, founder of JDS Video & Media Productions and JDS Creative Academy, who built a multi-million dollar company by doing something many founders overlook: showing up in community and starting real conversations.When Diane and her husband launched their production company, they didn’t start with funnels or complicated marketing strategies. They started by introducing themselves to businesses, learning what people needed, and building relationships inside their local ecosystem. Those conversations led to enterprise clients like Pfizer and Bragg Orthopedics and eventually to a $250K contract that’s still generating seven-figure value today.But Diane’s story goes far beyond landing big clients.Through her involvement in community organizations, she also created a training program for adults with developmental disabilities entering the creative industry, an initiative that now generates seven figures in revenue while helping people launch meaningful careers.💡 Here’s what you’ll learn in this episode:How to Turn Conversations Into Real Business Opportunities: The simple outreach strategy Diane used to move from cold introductions to boardroom meetings with enterprise clients.How to Structure Projects So Cash Flow Stays Predictable: Diane’s milestone billing framework that keeps projects organized and prevents work from drifting into unpaid chaos.How to Build Visibility That Actually Leads to Clients: Why turning your completed work into proof-of-service credibility helps people trust you faster.How Community Creates Opportunities You Can’t Predict: The story behind how one chamber introduction led to a seven-figure program and long-term impact.How to Reverse Engineer Revenue Goals: Diane’s approach to breaking big financial goals into milestones you can track and execute throughout the year.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 Take the Quiz HERE https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Meet Bea Arthur, licensed therapist turned YC-backed founder who helped put online therapy on the map.Bea launched one of the earliest online therapy startups, became the first Black female founder in Y Combinator, built the first Alexa skill for mental health, and worked with enterprise partners like MetLife. But her real edge is that she’s lived both sides of the pressure: building in high-stakes tech while watching founders quietly break under the weight of performance culture.In this episode, Bea breaks down why “therapy talk” is everywhere but founder distress is still rising, how misalignment shows up as anxiety long before it shows up as failure, and what it actually looks like to build a business that does not require you to abandon your people, your body, or your peace.💡 Here’s what you’ll learn in this episode:Strong Seed, Wrong Soil: How to recognize when your business model or ecosystem is misaligned and what to change before the wheels fall off.The Founder Performance Tax: Why “fake it till you make it” costs everything and how to build without sacrificing your relationships and sanity.Therapy Without the Price Tag: What to do when you cannot afford $300 sessions, including the communities and lower-cost therapy pathways Bea recommends.The White Man Within: How to access the confidence and entitlement that moves fast in business without recreating the same ruthless, extractive patterns.Snag Your Copy of the White Man Within🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Meet Maggie Lena Walker, the first woman in the United States to charter and own a bank and the architect behind one of the most powerful economic ecosystems in American history.Born in 1864, in the final year of the Civil War, Maggie survived Reconstruction and Jim Crow by building infrastructure. When political rights were stripped away and violence ran rampant, she didn’t beg for inclusion. She stabilized capital, redirected spending, and built media. And when the Great Depression hit, she consolidated instead of collapsing.This is not just a history lesson. It's a blueprint for how to persist today.💡 Here’s what you’ll learn in this episode:How to Strengthen Your Core Revenue Engine Before Expanding: Why Maggie formalized the bank before launching anything else and how to stabilize your primary offer first.How Hiring Becomes Economic Strategy: Why payroll decisions shape power, loyalty, and long-term revenue stability.How to Redirect Consumption to Increase Leverage: What the St. Luke Emporium and streetcar boycott teach us about where money flows and why it matters.Why Owning Your Communication Channel Protects Revenue: How the St. Luke Herald became coordination infrastructure and why founders can’t build on rented platforms alone.When to Consolidate Instead of Compete: How merging Black-owned banks during the Great Depression ensured survival and what that means for founders navigating tighter markets today.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE https://form.typeform.com/to/j6LscUHF🚀 Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Meet Christina Blacken, founder of The New Quo and one of the sharpest narrative strategists working today.As access tightens, contracts get redlined, and equity language quietly disappears from scopes of work, many founders, operators, and ecosystem builders are asking the same question:How do you protect your business without becoming complicit?Christina has trained over 25,000 leaders on how narrative intelligence shapes power, trust, and decision-making inside institutions. In a backlash cycle she calls “The Great Retraction,” she argues that business outcomes aren’t just economic, they’re narrative. The dominant stories circulating in the market influence procurement, partnerships, investor behavior, and risk tolerance long before policies change.In this episode, Christina breaks down how to read the moment clearly, assess your leverage, and choose your response strategically without shrinking your values or your vision.Here’s what you’ll learn in this episode:How Dominant Narratives Shape Business Outcomes: Why stalled contracts and tightened funding aren’t always personal failure and how to identify the story influencing decision-makers.The Power Audit Framework: How to assess your financial, social, skill, and platform capital before making public or private moves.Strategic Containment vs Performative Speech: When quiet coalition-building builds more leverage than loud positioning and when silence becomes avoidance.How to Avoid the Fear Trap: Separating real financial exposure from worst-case storytelling so you don’t freeze your own growth.Narrative Ownership in Practice: How to define the story your business advances before backlash defines it for you.How to Signal Alignment Without Self-Erasure: Protecting your runway while still building a future that is equitable and opportunistic.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠ https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribeCheck out the New Quo Learning Community

It's my 1st solo episode, y'all! And I'm breaking down one of the most overlooked growth levers founders, operators, and ecosystem builders have access to right now.As 2026 continues to reshape how businesses grow, scale, and stay stable, many of the strategies that used to work simply don’t hit the same. Funding feels harder to access. Corporate jobs feel less reliable. And builders are being forced to make sharper decisions with fewer resources.In this episode of the Get Sh!t Done Podcast, I'll walk you through why guessing what to build next is one of the most expensive mistakes you can make and how to get consent so you know where to unlock revenue.This is a simple unlock I've used from years of training thousands of entrepreneurs and designing revenue-first programs with cities and economic development offices.💡 Here’s what you’ll learn in this episode:Why Surveys Alone Don’t Tell the Full Story: How poorly designed surveys lead founders to solve the wrong problems and what to do instead.The 3 Questions That Reveal Real Revenue Opportunities: The exact questions Alex uses to uncover what customers actually want and would pay to fix.How to Turn Conversations Into Patterns You Can Trust: A clear framework for analyzing feedback without overthinking or forcing insights.How to Build With Consent, Not Vibes: Why customer feedback is the fastest way to know when to lean in, slow down, or stop forcing an idea.How to Translate Feedback Into a Confident Next Move: Whether that’s a pivot, an optimization, or a small test, without blowing up what’s already working.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder, growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Meet Gaby Neves, President and co-owner of Factory360 — one of the largest independently owned experiential marketing agencies in the country.In an ecosystem that consistently downplays service-based businesses as “lifestyle,” Gaby quietly built a company with 50+ employees, blue-chip clients, and systems that actually hold under growth.This conversation is about what it really takes to grow a service-based business, when revenue depends on people, delivery, cash flow timing, and trust.In this episode, Gaby breaks down how she turned early career opportunities into long-term leverage, built a referral-driven revenue engine, and created the operational and financial infrastructure required to scale an agency without chaos.💡 Here’s what you’ll learn in this episode:How to Build Early Career Leverage: The specific moves Gaby made to turn short-term gigs into long-term industry opportunity.How Service Businesses Actually Drive Revenue: Why relationship-based selling and referrals became Factory360’s growth engine.The Systems Required to Scale an Agency: What needs to be in place across HR, roles, and operations before growth breaks you.The Financial Habits Behind a Healthy Agency: How monthly P&Ls, project-level margins, and the right finance partners changed everything.How to Navigate Access to Capital as a Service Business: What’s systemic, what’s in your control, and how to stay positioned without self-blame.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move based on where you are and where you’re headed. 👉 https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder — growth happens faster when you’re not doing it alone.Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make real progress. 👉 Subscribe & Join:https://shegetsshitdone.substack.com/subscribe

Meet Christina Alessi, founder of Sfera Agency and one of the most trusted voices in the speaking industry — the person behind the scenes helping who actually gets booked and who gets rebooked.Christina spent years selling keynotes alongside Simon Sinek, watching hundreds of would-be speakers chase stages, burn money, and confuse exposure with demand. She’s seen the fantasy from the inside and she’s not here to sell it to you.In this episode, Christina pulls the rug out from under the speaking-industrial complex and starts with the question most people avoid: who should not be a speaker? From there, we get radically practical about what actually works if you do want to get paid and get people to care.💡 Here’s what you’ll learn in this episode:Who Shouldn’t Be a Speaker (And the Red Flags You’re Ignoring): Why being “good at talking” isn’t enough and the signals you’re about to waste time, money, and energy.How to Define the Message Only You Can Own: The difference between studied expertise and embodied experience and why interchangeable thought leaders don’t get booked twice.How to Tailor Your Talk Without Chasing Trends: Christina’s approach to adapting one core message across industries while still standing for something real.The Most Practical Pricing Roadmap You’ve Never Heard: How speaking fees actually increase over time, what price jumps make sense, and why random numbers kill credibility.How to Get Paid, Baby (For Real): How demand is built, why prospecting backfires, and how speaking turns into real revenue .🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HEREhttps://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Meet Jacquees Anderson — former Harvard Law grad, corporate M&A attorney, startup operator, and co-founder of a venture-backed company that raised over $160 million.On paper, Jacquees did everything “right.” She followed the path, built at scale, and operated inside high-growth environments. But during a deeply personal season of caregiving, she realized something critical: the way she was working — and leading — was completely out of alignment with how she was designed to operate.In this episode of Get Sh!t Done, Jacquees breaks down how Human Design became a practical operating system for her work, leadership, and decision-making — not as a personality test, but as a framework founders, operators, and ecosystem builders can actually use to grow sustainably.This is a tactical conversation about energy, alignment, and structure and how understanding your design helps you stop forcing productivity, make better decisions, and scale without burning out.💡 Here’s what you’ll learn in this episode:How to Use Human Design as a Business Operating System: What Human Design actually is and how founders can apply it to work, leadership, and growth.The 5 Human Design Types at Work: How each type is meant to operate, lead, and make decisions and why copying other founders’ strategies often backfires.How to Spot Misalignment Before Burnout Hits: The “check-engine lights” that signal when something in your business or role needs to change.How to Make Better Decisions Faster: Why authority matters more than instinct and how knowing yours removes second-guessing.How to Protect Your Energy While Scaling: Using Human Design to collaborate better, clarify roles, and reduce friction on teams.If you’ve ever felt like the strategies that used to work suddenly stopped working or like you’re doing everything “right” but still feel exhausted, this episode will help you understand why, and what to do instead.ToolsDiscover Your Human Design here Learn How to Work with Jacques hereConnect with Jacquest on LinkedIn and Instagram🔥 Take the Free Traction QuizFeeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 Take the Quiz HERE: https://form.typeform.com/to/j6LscUHF🚀 Grow with the Get Sh!t Done CollectiveWhether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

This is our last episode of 2025! We'll see you back here in January 2026 <3 Meet Sehreen Noor Ali, a zero-to-one founder who made one of the hardest decisions in entrepreneurship: letting go of a business that was technically working.Sehreen co-founded Sleuth, a venture-backed pediatric health startup that reached 64,000+ families, earned Fast Company recognition, and achieved a $3 CAC in an industry where the average is $168. On paper, the company was strong. But behind the scenes, market shifts, a caregiving crisis, and growing founder depletion forced a deeper reckoning.In this Founder Confession episode of Get Sh!t Done, Sehreen pulls back the curtain on what it actually looks like to evaluate alignment, confront sunk-cost thinking, and walk away with integrity, without burning bridges or losing yourself in the process.💡 Here’s what you’ll learn in this episode:How to Grow Through Trust (Not Hustle): How Sleuth built demand by positioning around shared identity, transparency, and community—leading to 64,000+ engaged families.How to Tell When the Math Stops Mathing: The questions Sehreen used to evaluate whether continuing, pivoting, or shutting down was the right move.How Founder Depletion Shows Up Before Burnout: The early signals that quietly distort decision-making and how to recognize them in your own business.How to Navigate Hard Conversations With Integrity: The framework Sehreen used to communicate her decision clearly to investors and stakeholders.How to Rebuild What’s Next With Intention: How Sehreen rebuilt her work through Te Cura Labs, including finding her ICP, packaging her expertise, and going upmarket to create sustainable revenue.If you’re an entrepreneur, operator, or ecosystem leader navigating a crossroads or quietly wondering if it’s time to let something go—we hope this episode will help you slow down, get honest, and choose your next move without guilt.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe & Join: https://shegetsshitdone.substack.com/subscribe

Most founders dream about launching a membership because they want predictable recurring revenue.But here’s the truth: recurring revenue only works when you create recurring value.This week, we’re joined by Mike Morrison, co-founder of Membership Academy and one of the most trusted experts in the membership space. Over the past decade, Mike has helped thousands of founders build high-retention membership businesses that grow sustainably.When Mike launched his first membership, nothing about it suggested it would become a 7-figure recurring revenue engine. He didn’t have a massive audience. He didn’t have a huge content library. What he did have was a deep understanding of what his audience cared about and the systems to support them over time.In this episode, Mike breaks down what most founders get wrong about memberships and the exact strategies that make the model work.How to Diagnose Member Motivation: The 4 Member Motivators that reveal what your audience truly values—and why people actually stay.How to Validate Your Idea With Real Buyers: Mike’s Paid Masterclass Test that shows you if your membership will work before you spend months building it.How to Design a Membership That Gets Wins, Not Overwhelm: The simple framework structure that helps members make progress without drowning you in content creation.How to Price for Predictable Recurring Revenue: The Founder → Step-Up → Legacy pricing model that builds trust, momentum, and long-term MRR.How to Keep Members for Years: The onboarding, feedback loops, and “fire yourself” systems that turn a membership from stressful… to sustainable.Whether you're building your first membership or reviving one that hasn’t hit its stride, this is the roadmap most founders never get and the one that makes recurring revenue actually work.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 https://form.typeform.com/to/j6LscUHF🚀 Grow With Us: Whether you're a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe: https://shegetsshitdone.substack.com/subscribe

Meet Tracy Holland, the founder who built HatchBeauty into a $100M+ powerhouse and more than $750M in lifetime revenue, without a single dollar of VC or PE.While most founders get told they have to raise to scale, Tracy built a completely self-funded engine that outperformed venture-backed competitors. She turned a $2M agency into her investor, negotiated net-90 terms as an unknown startup, landed retail giants like Costco and Target, and built systems that eventually let her step out of the operator seat entirely.In this episode, Tracy pulls back the curtain on the exact frameworks she used to scale from $0 to $100M—and the mindset shifts founders must make if they want to build a high-growth, high-ownership business without burning out.💡 Here’s what you’ll learn in this episode:How to Self-Fund Your First $10M: Why Tracy built a service engine that produced the cash flow she used to launch and scale her product business.How to Land Major Retail Partners (Costco, Target, Ulta, CVS): Her repeatable strategy for turning retailers into collaborators, not gatekeepers.How to Negotiate Net-90 Terms as a Small Brand: The transparency play and forecasting packet she used to secure vendor credit early.How to Manage Cash Flow Like a CFO: The cash cycle, factoring strategy, and weekly money disciplines that took her from $2M → $10M → $35M → $100M.How to Build a Self-Operating Company: The exact SOP and IP systems she used to eventually fire herself as operator and create true freedom of time.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE: https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress. 👉 Subscribe: https://substack.com/@shegetsshitdone

Meet Evita Robinson, founder of NoMadness Travel Tribe, and Tania Kottoor, founder of WEST X EAST — two powerhouse entrepreneurs whose founder journeys include Emmy wins, global communities, brand deals, motherhood, and milestone growth…but also panic attacks, postpartum crises, leadership burnout, financial pressure, and the kind of emotional unraveling entrepreneurship never prepares you for.In this episode, we strip away the glamor and dig into the truth:Founders don’t break because they’re weak.They break because they forget they’re human and because the blueprint we were given for “success” is breaking an entire generation of entrepreneurs.💡 Here’s what you’ll learn in this episode:How to Stop Carrying What Was Never Yours: Why founders feel responsible for everything — and how to identify what’s actually yours to hold.How to Catch Breakdown Before It Hits: The early signs (numbness, dread, emotional shutdown) that high performers often ignore.How to Ask for Help Without Feeling Like You’re Failing: Language and strategies for getting support while staying in your power.How to Rebuild a Rhythm Your Body Can Withstand: Daily anchors, boundaries, and scheduling shifts that prevent burnout.How to Redefine Success So You Don’t Lose Yourself: The post-breakdown clarity that helps founders build from truth, not pressure.This is the most honest conversation we’ve had about mental health in entrepreneurship, not a pity party, not a highlight reel, but a roadmap for leading in a world that’s been asking too much of us for far too long.If you’ve ever felt like you’re doing everything “right” and still falling apart inside, this episode will make you feel seen and give you a way forward.🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF🚀 Whether you’re a founder, operator, or ecosystem builder—growth happens faster when you’re not doing it alone. Get weekly Growth Playbooks and access to a community designed to help you collaborate, get unstuck, and make meaningful progress.👉 Subscribe: https://substack.com/@shegetsshitdone

Meet Brooke MacLean, CEO of Marketwake, the award-winning, 5x Inc. 5000 digital agency that scaled to 80 employees by doing something radically simple:She built the business around humans.Before Marketwake, Brooke became CEO of a tech company at just 26, navigating a massive pivot, rebuilding product, and leading through chaos. But it wasn’t until she launched Marketwake that she discovered her true leadership edge: a blend of feminine intuition and masculine execution that allowed her to scale without losing herself.In this episode, Brooke breaks down the exact human-first strategies that fueled Marketwake’s growth and how you can apply them in your business today.💡 Here’s what you’ll learn:How to Say Yes Before You’re Ready: Why momentum creates clarity and how Brooke’s early “yes” strategy opened new revenue streams.How to Build a Human-First Culture: The rituals, leadership habits, and emotional attunement practices that created an award-winning workplace with 80 employees.How to Make Learning a Growth Engine: The systems Marketwake uses to stay ahead of industry shifts (even before they had a budget).How to Lead With Feminine + Masculine Energy: Brooke’s daily energy audit and how it transformed her leadership effectiveness.How to Stop Carrying Emotional Weight That Isn’t Yours: The mindset that helped her avoid burnout and lead sustainably.If you want to grow your business without becoming a robot in the process, this episode is your permission slip.🚀 Ready to turn this into actionable traction? Get the weekly Growth Playbooks with frameworks, templates, and tools: https://substack.com/@shegetsshitdone🔥 Take the Free Traction Quiz: Find your next best move: https://form.typeform.com/to/j6LscUHF

Meet Nicole Staple, co-founder of Brideside — once a fast-growing bridal startup with retail locations across the country and millions in venture funding.In 2019, as her company scaled, Nicole’s husband was re-diagnosed with terminal cancer.She found herself signing a $7M term sheet in the same window she learned it was the endgame.Months later, she buried her husband, faced a global pandemic that crushed her industry, and had to shut the company down.But what came next wasn’t another “comeback” story.It was a rebirth that was built with boundaries, holding grief, and the courage to redefine success.💡 In this episode, you’ll learn:How to Keep Building When Life Falls Apart: What Nicole held onto when control shattered.How to Set Boundaries in Grief: The rituals and routines that protected her capacity.How to Ask for Help (Without Feeling Weak): The community that kept her afloat.How to Rebuild Work on Your Terms: From 60-hour weeks to sustainable creative flow.How to Redefine Success: Why she stopped measuring growth by speed — and started measuring it by spaciousness.This episode is a reminder that entrepreneurship isn’t just about scaling. It's about staying human while you do it.🚀 Ready to put it into action? Get this week’s Growth Playbook — frameworks, templates, and tools to help you build through life’s hardest seasons. 👉 Subscribe: https://substack.com/@shegetsshitdone🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on your current stage. 👉 Take the Quiz Here

Meet Dulma Altan, founder, creator, and the woman Forbes calls “the queen of business TikTok.”In just seven months, she turned a 100-day content experiment into a six-figure creator business—earning brand deals with ByteDance and fintech companies, growing an audience of 30K+, and proving that you don’t need millions of followers to make meaningful money.What started as a personal challenge to post on TikTok every day became a crash course in building trust, community, and consistent revenue through content. Today, Dulma’s media-driven approach is helping founders reimagine visibility as leverage.💡 Here’s what you’ll learn in this episode:How to Run a 100-Day Content Challenge That Converts: The framework Dulma used to go from zero traction to five-figure brand deals in 7 months.How to Find Underplayed Formats That Drive Fast Growth: Her “platform arbitrage” method for spotting trends before they peak.How to Test Content Like a Scientist: The 3×3 hypothesis scorecard she uses to know what’s working and why.How to Build a Loyal Community That Buys: Why engagement depth beats follower count (and how brands measure it).How to Monetize Without the Ick: The two founder frameworks—The Show vs. Chief Evangelist and which one actually drives sales.🔥 Take the Free Traction Quiz: Discover your next best growth move based on your stage and goals. 👉 ⁠Take the Quiz HERE⁠ https://form.typeform.com/to/j6LscUHF🚀 Ready to turn this advice into traction?Get the weekly Growth Playbook that breaks down Dulma’s exact frameworks—plus the editable 100-Day Content Tracker, Hypothesis Scorecard, and KPI Sheets.👉 Subscribe now: https://substack.com/@shegetsshitdone🗞️ About Dulma: Seen in The New York Times, Morning Brew, The Information, Glossy, and Insider. Follow her work: beacons.ai/iamdulma

Meet Lexi Grant, founder of They Got Acquired, and Carrie Kerpen, founder of The Whisper Group—two powerhouses helping founders rewrite what success looks like when it’s time to sell.While the startup world glorifies IPOs and billion-dollar exits, the truth is: less than 1% of companies ever IPO and yet thousands of founders sell their businesses every year for six, seven, or eight figures. Those exits? They can be just as life-changing.In this episode, Lexi and Carrie break down how they’ve helped founders turn profitable, purpose-driven companies into real paydays.💡 Here’s what you’ll learn in this episode:How to Build to Sell (Even If You’re Not Selling Yet): Why thinking like an acquirer early can 3x your future valuation.How to Pick Your Path: The five ways founders actually get acquired—from acqui-hires to employee buyouts—and how to know which one’s right for you.How to Make Your Business Buyable: The exact profit, growth, and diversification metrics acquirers use to determine value.How to Negotiate (and Actually Get Paid): The earnout traps to avoid and how to structure deals that put real money in your pocket.How to Sell on Your Terms: Carrie’s “Why Framework” for aligning your exit with the life you actually want next.Access They Got Acquired Get your Exit Whisper Score 🚀 Ready to turn this advice into traction? Get our weekly Growth Playbooks — real-world frameworks, templates, and tools to help you scale smarter and faster. 👉 Subscribe now: shegetsshitdone.com/join🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 ⁠Take the Quiz HERE

Meet Caitlin Bartley, founder of Cred PR, the 7-figure, all-women agency behind some of the biggest thought leadership events in the world.When Caitlin came back from Australia with no investors, no plan, and no promise of success, she gave herself one challenge: Can I build something sustainable from scratch?What started as a one-woman operation with a single client turned into 30,000+ events, an 80% referral rate, and a team of 20 women who’ve scaled Cred entirely on systems, focus, and trust.In this episode, Caitlin opens up about how she bootstrapped her way to freedom, earning her next move instead of raising for it, and why she believes the most powerful growth engines are built on process and people, not pitch decks.💡 Here’s what you’ll learn in this episode:How to Bootstrap Without Burning Out: The financial discipline that turned one client into a 7-figure agency.How to Systemize Chaos: The “whiteboard moment” that transformed overwhelm into operational flow.How to Find Your Focus: Why doing one thing exceptionally well made Cred irreplaceable.How to Build an 80% Referral Engine: The simple rituals that turn great service into predictable growth.How to Lead with Radical Transparency: The dashboard practice that makes every team member feel like an owner.If you’ve ever wondered how to scale a service-based business without losing your soul (or your sanity), this episode is your playbook. Caitlin proves you don’t need to out-raise anyone, you just need to out-care, out-focus, and out-systemize them.🚀 Want more actionable strategies to scale your business? Sign up for our weekly Growth Playbooks—real-world frameworks and tools to help you scale smarter. 👉 Subscribe Here: shegetsshitdone.com/join🔥 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed. 👉 Take the Quiz HERE

Meet Laci Hewett, founder of Saltwater Boys Co., the million-dollar kids’ clothing brand that started with a $200 heat press and a single Facebook post.Laci wasn’t trying to start a business—she was a hospice nurse on maternity leave, craving a creative outlet after years of burnout. But one T-shirt, made for her sons and shared in a mom group, changed everything. That post sold out in 24 hours, brought in $16K in the first month, and quietly planted the seeds of a seven-figure brand built from her kitchen table.Four years later, Laci’s turned her side project into a profitable, bootstrapped business loved by families nationwide and stocked by retailers across the country. She didn’t do it with ads or investors—she did it with story, systems, and scrappiness.In this episode, Laci gets real about what it takes to grow a business between nap times and night shifts, how she scaled without losing her peace, and the systems she built to keep her million-dollar brand running smoothly.💡 Here’s what you’ll learn in this episode:How to Validate Demand Without Ads: The “community-first” launch method that turned $200 into $16K in 30 days.How to Turn Lo-Fi Content Into Sales: The behind-the-scenes storytelling that outperformed paid campaigns.How to Land 30 Wholesale Accounts in 6 Months: The trade show prep and outreach strategy that works even in 2025.How to Fund Growth Without Investors: The revenue-based financing approach that kept her business 100% founder-owned.How to Build Systems for Sanity: Her “Fulfillment War Board” that keeps shipping smooth and burnout low.📄 If you’re ready to go beyond the story and implement the frameworks Laci used to scale from $200 to $1M, subscribe to our Growth Playbooks. You’ll get weekly, actionable frameworks and templates to scale smarter.👉 Join the Growth Playbooks: shegetsshitdone.com/join🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Tracy Lawrence, founder of Chewse, the catering marketplace she scaled from a Word Doc MVP and $10 eFax line to $20M+ in revenue, 300 employees, and $40M raised.While most founders obsess over tech and funnels, Tracy built Chewse by doing the unscalable—running her first 100 orders manually, walking into restaurants cold, and building trust one relationship at a time. But scaling fast came with a cost: burnout, a failed Series C, and the hardest decision of all—knowing when to let go.In this episode, Tracy breaks down how she validated demand without tech, scaled a marketplace across multiple cities, built a “love culture” that fueled retention, and what it really looks like to grieve the business you built.💡 Here’s what you’ll learn in this episode:How to Validate Demand Before You Build Tech: Why Tracy ran her first 100 orders manually and why manual = insight engine.The 5 Experiments That Scaled to $20M+: Scrappy tests that compounded into multimillion-dollar growth.How to Balance Supply + Demand in a Marketplace: Why every city needs a tailored formula, not a copy-paste model.The “Love Culture” Framework for Teams: How Chewse scaled to 300 employees without losing its soul.How to Recognize Burnout + Know When to Let Go: Why resentment is the red flag founders can’t ignore.📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: ⁠shegetsshitdone.com/join⁠🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Megan French Dunbar and Helena Fougner - two serial entrepreneurs who’ve raised millions, coached founders through the toughest fundraising climates, and are breaking the silence on a topic too many founders whisper about: sexual harassment while fundraising.From being propositioned at investor dinners to boundary-testing “meetings” that were never about business, Megan and Helena share the real, raw stories that derail pitches, drain confidence, and add an invisible tax to raising capital as a woman founder. But they don’t just share the problem—they lay out frameworks, scripts, and strategies to protect yourself and call out what the startup ecosystem must do to create accountability.💡 Here’s what you’ll learn in this episode:How to Spot Red Flags Before They Escalate: Why your intuition is data and how to act on it in real time.How to Set Boundaries That Protect You: The exact Meeting Safety Checklist you can copy and paste into invites and emails.How to Build Pipeline Armor: Helena’s process for running 20–40 meetings in 2 weeks so no single investor holds power over your round.How to Use Scripts When You Freeze: 5 ready-to-use lines that shut down comments and give you an exit.What the Ecosystem Must Own: Why it’s not on founders to fix this—and how investors, LPs, and accelerators must step up.ACCESS HOW TO PREVENT SEXUAL HARASSMENT WHILE FUNDRAISING GUIDE HEREIf you are anyone you know has been sexually harassed or assaulted and needs support:RAINNOpen Path Collective TherapyNSVRCFrom Meghan & Helena: Inside The Round PodcastThis Isn't Working: How Working Women Can Overcome Stress, Guilt, and Overload to Find True Success 📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join the Growth Playbooks: ⁠shegetsshitdone.com/join⁠🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Nicole Vasquez, serial entrepreneur, connector, and co-founder of Momentum by Design. Nicole has built and sold multiple businesses, from coworking spaces to global tech platforms, all powered by one thing: her network.While many founders burn themselves out on cold outreach and ads, Nicole built a business flywheel by nurturing authentic relationships that led to sales, partnerships, and high-value opportunities. From casual connections that turned into game-changing deals, to systems that keep her top of mind with the right people, Nicole proves that your network isn’t just “nice to have”, it’s your most underutilized growth channel.In this episode, Nicole breaks down how to shift your mindset around networking, organize and audit your connections for maximum ROI, and build a relationship-driven flywheel that creates opportunities on repeat.💡 Here’s what you’ll learn in this episode:How to Reframe Networking So It Works for You: Why it’s not about being extroverted, and how to make it feel natural.How to Audit Your Network With Nicole’s 3-Bucket Framework: The simple system to uncover hidden opportunities in your connections.How to Stay Relevant Without Burning Out: Practical ways to nurture relationships consistently while running your business.How to Ask Without Being Awkward: The exact email template Nicole uses to get responses.How to Build a Networking Flywheel That Runs Itself: The system that keeps opportunities flowing without constant outreach.📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Lizmarie Oliveras, my first co-founder EVER.We didn’t just start a company together, we built a vision from scratch. We were scrappy, driven, and 100% convinced of our vision. But here’s the thing no one tells you: building a business together is one challenge, but building a partnership that can survive growth, personal changes, and different visions for the future? That’s a whole different game. We hit a point where it was clear - we wanted different things, and pretending otherwise was only going to hurt the business we’d poured ourselves into.But somewhere along the way, the cracks started showing. Disagreements turned into silence. Trust eroded. Eventually, it didn’t just end, it ended in flames. The kind of split that leaves you questioning everything.For years, we didn’t talk. But time has a way of softening edges. We found our way back - not as co-founders, but as friends. And with distance, we saw the lessons buried in the wreckage: how we could have built a better foundation, how to spot the signs sooner, and how to end things in a way that doesn’t torch everything in sight.💡 Here’s what you’ll learn in this episode:How to Define Your Lanes Early: The Owner Matrix method for clarifying decision-makers, avoiding turf wars, and keeping the business moving.How to Align on Vision Before It’s Too Late: The 1-Page Vision Doc that keeps you and your co-founder rowing in the same direction—even in rough waters.How to Spot the Signs It’s Time to Move On: The Founder Alignment Audit that makes hard conversations easier (and less personal).How to Break Up Without Breaking Your Business: The Exit Framework for leaving with relationships and reputation intact.How to Preserve Momentum Post-Breakup: Strategies for redistributing responsibilities, communicating with the team, and keeping customers confident.📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Corri McFadden, founder of eDropoff, the former multi-million dollar luxury consignment business that helped pioneer an entire industry. She launched with $36 in her bank account, scaled to national recognition, and even landed a VH1 show. But 15 years later, Corey made the kind of power move most founders are too afraid to make: she walked away.While most entrepreneurs are trying to scale at all costs, Corey chose clarity over chaos. She exited the business that made her name, not in burnout or bitterness, but with grace, integrity, and intention.In this episode, Corri breaks down the emotional and tactical blueprint for how to leave a company you built without losing your identity, burning your reputation, or ghosting your team.💡 Here’s what you’ll learn in this episode:How to Know When It’s Time to Walk Away: The real signs you’ve outgrown your business (even when revenue is high).How to Emotionally Detach from Your Founder Identity: The mindset work Corri did to separate her worth from her work.How to Build a Graceful Exit Plan: The 5-step G.R.A.C.E. framework Corri used to close clean and support her team.How to Communicate Your Exit Without Burning Bridges: The exact language she used to transition clients and protect her brand.How to Create Space for What’s Next Without the Pressure to “Build Again”: Why rest and recovery were the smartest next move she made.📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: ⁠shegetsshitdone.com/join⁠🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Christine and Jules, co-founders of Bandary, the engineering duo who turned a napkin sketch into a multi–7-figure government consulting firm.Christine was a single mom in a toxic job, Jules was the more risk-averse operator—but together, they walked away from a broken system to build a business that now lands multi-million dollar government contracts and funds their product development, all without outside capital.Instead of relying on VC, viral growth hacks, or flashy funnels, they leaned into systems, performance, and government cash flow. Whether you're new to gov contracting or looking to scale smarter, this episode breaks down exactly how they did it—and how you can too.💡 Here’s what you’ll learn in this episode:How They Broke Into Gov Contracting as a Sub: The low-risk entry strategy they used to get their foot in the door without massive overhead.The 5-Step Framework for Landing Big Gov Deals: How to identify, vet, and win the right contracts (and avoid the ones that waste time).How They Used Gov Contracts to Bootstrap Product: Their hybrid model for funding innovation without investor dollars.How They Scaled Past 7-Figures with Performance Tracking: The system they use to tie team output to pricing, hiring, and delivery.How They Eliminate Bottlenecks With Sprint-Based Execution: The framework that aligned their team and freed them up to focus on growth.📄 Want the step-by-step framework, templates, and tools to implement what you learn in every episode? Subscribe to our Growth Playbooks for weekly, actionable breakdowns that help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠⁠Take the Quiz HERE⁠⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠⁠Download the Tracker HERE⁠⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠⁠Join the Membership HERE⁠⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠⁠Join a Growth Sprint HERE⁠

Meet Mona Bavar, founder of DLISH, the multi-million dollar premium gifting company that scaled without ads, a sales team, or even inventory.While most product founders chase traffic and pour cash into ads, Mona took a different route: she went deep, not wide. One thoughtfully curated gift turned into a 750-unit deal with Pfizer—and that one connection unlocked a global client roster including Google, Spotify, and more. Her secret? A high-touch, emotionally intelligent strategy that made every box feel like a love letter and every client feel like a partner.In this episode, Mona breaks down how she built a lean, global operation, turned EQ into her best CRM, and created luxury-level margins on a bootstrap budget. 💡 Here’s what you’ll learn in this episode:How 1 Gift Became a 750-Unit Pfizer Deal: The exact moment and mindset that turned a single delivery into a game-changing partnership.How to Scale Without Paid Ads or a Sales Team: Why corporate gifting became 70% of Delish’s revenue through referrals and repeat clients alone.How to Use Emotional Intelligence as Your CRM: The system Mona built to drive a 60%+ repeat rate without automation overload.How to Run a Lean, Global Gifting Operation Without Inventory: The behind-the-scenes model that keeps margins high and overhead low.How to Sell With Soul (Not Scripts): The consultative, EQ-first sales approach Mona uses to turn clients into evangelists.Ready to gift like a boss? Check out DLish HERE.📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates to get it done, subscribe to our Growth Playbooks. Each week, you’ll get actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Tara Milburn, founder of Ethical Swag, the multi-million dollar product-based business that grew 300% in one year without paid ads, a sales team, or outside funding.In an industry known for cheap promo products and race-to-the-bottom pricing, Tara built a different kind of company. She used her full-time job to quietly fund and validate her idea, turned a barebones website into a trust-building machine, and scaled her business with clarity, systems, and a values-first approach.In this episode, Tara breaks down how she used her 9–5 as her first investor, why two customer interviews changed her entire strategy, and how she built a reputation that attracts clients like Yale, HP, and the Jane Goodall Institute, all organically.💡 Here’s what you’ll learn in this episode:How to Validate Your Idea Without Quitting Your Day Job: The strategy Tara used to fund and test her business over 8 years before going full-time.How to Use 2 Simple Questions to Unlock Product-Market Fit: The customer interview framework that helped Tara identify and speak directly to her real buyer.How to Build Trust That Converts—Without a Sales Team: The systems and certifications that made Ethical Swag the go-to for mission-driven clients.How to Systematize for Sustainable Growth: The infrastructure that supported 300% growth in a single year—and didn’t burn out her lean team.How to Attract Aligned Clients With Zero Paid Ads: Why Tara’s site does the selling, and how positioning made her discoverable to brands like AdWeek and Yale.📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/join🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 ⁠Take the Quiz HERE⁠📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 ⁠Download the Tracker HERE⁠🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 ⁠Join the Membership HERE⁠📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 ⁠Join a Growth Sprint HERE⁠

Meet Sandee Kastrul, founder of i.c.stars, the multi-million dollar nonprofit that’s redefining what impact looks like in 2025.While nonprofits across the country are facing massive funding cuts, Sandee didn’t wait for a lifeline, she built a business. From bootstrapping during the dot-com bust to securing Fortune 500 partnerships, Sandee created a scalable, revenue-generating model rooted in community and driven by strategy.In this episode, Sandee breaks down how she turned mentorship into a retention tool, created a talent pipeline backed by 100+ CIOs, and positioned i.c.stars as a high-value solution in a market that often treats nonprofits like afterthoughts.💡 Here’s what you’ll learn in this episode:How to Build a Flywheel That Funds Itself: Why Sandee created daily tea sessions with CIOs that led to millions in long-term support.How to Sell to Fortune 500s (Even With an 18-Month Sales Cycle): Her exact approach to landing 6-figure sponsorships from enterprise brands.How to Monetize Your Mission: How 20-person intern cohorts generated real revenue by building tech for major brands.How to Make Mentorship a Retention Strategy: Why companies now fight to get their employees involved—and how it helps their bottom line.How to Pitch With Power (Not Pity): The messaging shift that turned i.c.stars into a business partner instead of a charity case.📄 If you’re ready to activate AND incorporate the learnings from each episode with the tools and templates you can implement to get it done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results. 👉 Join the Growth Playbooks: shegetsshitdone.com/joinOTHER EPISODES TO CHECK OUT: From DEI to Dollars: How to Position Your Brand for Impact & ROI with Crystal Foote HERE. How to Scale & Prioritize Impact with Bianca Tylek HEREHow Grassroots Grew a $4 Million Community-Driven Business with Sloane Davidson HERE🚀 Want to Get Sh!t Done in Your Business? Start Here:🧭 Take the Free Traction Quiz: Feeling stuck or scattered? Discover your next best move to gain traction based on where you are and where you're headed.👉 Take the Quiz HERE📊 Use Our Free Traction Tracker: Create your quarterly growth plan with our proven frameworks, KPI templates, and expert strategy guides. 👉 Download the Tracker HERE🔥 Work With Us: Get Hands-On Support to Hit Your Goals💼 The Get Sh!t Done Business Growth Community: Join a results-driven founder community focused on scaling with support, strategy, and accountability. 👉 Join the Membership HERE📈 Revenue PATH Program (4-Week Sprint) Build a custom revenue roadmap, master sales strategies, and start generating real traction, fast. 👉 Join a Growth Sprint HERE

Y’all know I keep it real with you and today’s no different.In this quick update, I’m sharing some updates we’re making on the Get Sh!t Done podcast to better meet this moment we’re all in. Because let’s be honest... this year has already been A LOT.After hearing from y’all in our latest survey (thank you!), I sat with your feedback and reflected on my own journey too. The result? We’re expanding how we show up for you with 3 new episode formats I’m so excited about:✨ Tactical Deep Dives — shorter, straight-to-the-point episodes with real strategies and breakdowns🫖 Real Talk Roundtables — founders and allies talking through the real sh!t happening in entrepreneurship🖤 Founder Confessions — raw, taboo stories from the founder journey, shared anonymously or not, but always realIf you’re an expert with tactical receipts, a founder who wants to pull up to a roundtable, or someone who has a story you’ve been holding, I want to hear from you.👉🏽 Tell your story or share your expertise:https://form.typeform.com/to/SwCBOOis💥 ACCESS FREE RESOURCES & JOIN THE GSD CREW:Take the Traction Quiz → https://form.typeform.com/to/j6LscUHFGet the Traction Tracker → https://www.shegetsshitdone.com/traction-trackerLet’s build, grow, and be human together. I can’t wait to bring y’all into this next chapter.

Meet Caitlin Murphy, founder of Global Gateway Logistics, who turned a $23K personal credit line, no outside funding, and a single vendor relationship into a $12M+ global freight-forwarding business. In an industry most founders overlook like logistics, Caitlin built a resilient, systems-driven company that scales smart..In this episode, Caitlin shares her exact playbook for how she bootstrapped a capital-intensive business, built trusted global partnerships, and walked away from a million-dollar client to make space for better revenue. 💡 Here’s what you’ll learn in this episode:How to Bootstrap Big: Why Caitlin maxed out her credit cards to fund her first shipment and how she got to $1M in year 1.How to Build in 'Unsexy' Industries: Freight isn’t sexy but the money is, honey. Learn how to spot overlooked opportunities and own your niche.How to Replace a Toxic Million-Dollar Client: The hard decision that led to better revenue, better alignment, and scalable growth.How to Systemize for Scale: The exact steps Caitlin took to document processes, empower her team, and build resilient operations.How to Tariff-Proof Your Business: Real talk on global supply chains and the overlooked federal tools that help you mitigate risk.Whether you’re early-stage or already scaling, Caitlin’s story is a masterclass in building big without outside capital—and doing it your way.📄 Want to put this into action?Get the full Growth Playbook from this episode with templates, tools, and frameworks to scale your business smarter so you can get sh!t done and get results.👉 shegetsshitdone.com/join

Meet Liz Giorgi, co-founder and CEO of Soona, the tech-enabled content studio that’s helped thousands of eCommerce brands level up their visual content—without the agency overhead. Liz didn’t start with VC money or a big team. She bootstrapped her way to $1M in 11 months and kept the momentum going with over 40% year-over-year growth, scaling to 8-figures by doing what most founders avoid: the unscalable, unsexy work that actually builds a business.In this episode, Liz breaks down the exact strategies that helped her turn a founder-led experiment into a scalable platform used by top DTC brands. From one pricing test that unlocked explosive growth to the sales system that helped her scale beyond $10M—this convo is packed with real, no-BS lessons.💡 Here’s what you’ll learn in this episode:How to Build an Email List with Founder-Led Content: The scrappy vlog that turned early traction into 4,000+ subscribers.How One Pricing Shift 10x’d Customer Adoption: The $39 test that helped Soona hit $1M in under a year.How to Build a Sales System Without a Sales Team: The 3-part strategy that helped Soona grow beyond $10M.Why Going All-In on AI Backfired—And How Liz Recovered: Lessons on when to innovate, when to pivot, and how to protect your ROI. Check out how they approach AI now: https://soona.co/aiHow to Build a Culture of Experimentation: Why testing even the smallest things (like button placement) can 2x conversions.Whether you're trying to hit your first million or scale past eight, Liz’s journey is a blueprint for building smarter, scaling leaner, and staying in your zone of genius.📄 Ready to go from idea to execution? Subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies from founders who are actually getting sh!t done.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join⁠⁠⁠

Meet Lisa Curtis, founder of Kuli Kuli, the superfood company that went from a Peace Corps idea and $2K in savings to raising $14M+ and landing on the shelves of 11,000+ stores across the U.S.Lisa didn’t come from the food industry. She didn’t have a network or a fancy launch budget. But she built a business that cracked into Whole Foods, scaled to $1M in revenue per employee, and turned “nos” into million-dollar checks, all through scrappy execution and relentless follow-up.In this episode, Lisa breaks down how she crowdfunded $53K to fund her first production run, built a data-backed retail pitch that got Whole Foods to say yes, and scaled a lean team that delivered big results before learning (the hard way) how to scale without burning out.💡 Here’s what you’ll learn in this episode:How to Turn $2K into $53K with Crowdfunding: The simple but strategic campaign that launched a movement and validated product-market fit.How to Get Into Retail Without a Broker: The exact data and story she used to get Whole Foods to take a bet on her early.How to Raise $14M+ (Even If You’re Not Connected): The follow-up system that turned a 4-year ghost into a $2M investor.How to Hit $1M Per Employee (and Why She Had to Rethink It): The trade-offs of scaling lean—and what she’s doing differently now.How to Build a Repeatable Sales Process to Land 11,000 Stores: Why “charming harassment” works and how to follow up without being annoying.Whether you’re launching a product or scaling to retail, Lisa’s journey proves you don’t need a head start—you just need strategy, scrappiness, and consistency.📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join

Meet Amy Giggey, founder of Talent to Team, the HR consultancy helping early-stage companies build lean, high-performing teams without the burnout. After leaving a demanding corporate role—and navigating a divorce and solo parenting, Amy bootstrapped her way to a 6-figure year one and scaled to $3M using a fractional talent model that works with your business, not against it.In this episode, Amy breaks down her growth playbook for building a profitable, values-aligned service business while creating space for real life. From team strategy to systems that scale, she shares how to lead with clarity, hire intentionally, and grow without losing your mind (or your margins).💡 Here’s what you’ll learn in this episode:How to Leverage Your Network for Early Traction: The scrappy (and free) relationship strategy that helped Amy land her first 3 clients and hit $100K+.How to Scale With Fractional Talent: Why hiring full-time too early kills growth—and how fractional pros helped Amy stay lean and profitable.How to Use the Build/Buy/Borrow/Bot Framework: Audit your team structure by stage and hire based on outcomes, not gut.How to Step Into the CEO Role: What it really looks like to shift from doing all the things to delegating like a boss—with systems that work.How to Build a Team Culture That Delivers: Amy’s strategies for empowering her team, building trust, and reducing turnover without fancy perks or bloated overhead.Whether you’re growing a service business or scaling a startup, Amy’s real-talk strategy will help you clean up your org chart, lead with less stress, and build a business that actually works for you.📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join⁠

Meet Yulkendy Valdez (Forefront) and Samantha Pratt (ClickEngage), two powerhouse founders who built edtech companies rooted in impact, raised capital, got the accolades and still chose to shut it all down. Why? Because scaling the wrong thing isn’t success, it’s burnout. And in this radically honest episode, they break down how walking away became the biggest power move of their entrepreneurial journeys.In this episode, Yulkendy and Samantha unpack the hidden truths behind what it really looks like to build a startup as women of color, the traps of raising capital too early, and how they’re now building aligned businesses on their own terms.💡 Here’s what you’ll learn in this episode:How to Know When to Shut It Down: Why staying misaligned is riskier than pivoting—and the gut checks that helped them decide.Why You Don’t Need to Raise: How they got caught in the funding hamster wheel, and why most businesses shouldn’t chase VC dollars.How to Reclaim Your Vision: The exercises they used to reconnect with purpose after losing themselves in other people’s playbooks.How to Redefine Success: What it looks like to build a business around your values, your energy, and the impact you actually want to have.How to Exit With Integrity: Real talk on navigating shutdowns, honoring your customers, and preserving your peace.Whether you’re pivoting, scaling, or rethinking everything, this episode is your permission slip to define success on your terms—and get sh!t done your way.📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join⁠

Meet Elena Valentine, founder of Skill Scout, the video storytelling company on a mission to humanize the modern workplace. Elena didn’t just survive one of the biggest economic shocks of our generation—she led through it with clarity, conviction, and zero layoffs, even after losing 50% of her company’s revenue overnight.In this episode, Elena breaks down her growth playbook for how to lead through chaos, scale without compromising your values, and build a people-first company that lasts. This is one of the most honest, real-talk convos we've ever had about what it actually looks like to run a business during a crisis—and why sometimes the best growth comes from standing still.💡 Here’s what you’ll learn in this episode:How to Lead When Sh*t Hits the Fan: Why Elena chose people over panic—and how it paid off.How to Build a Survival + Impact Scoreboard: Track the metrics that actually matter in uncertain times.How to Stay in Your Profit Zone: Why focus is your most scalable asset—and how to protect it.How to Say No to the Money (and Mean It): The mindset shift that helped Elena return VC checks and reclaim her power.How to Evolve Your Brand During a Crisis: Use disruption as a launchpad for your next chapter.Whether you’re riding high or bracing for the next dip, Elena’s strategies are a masterclass in what it means to lead with courage, integrity, and Big Vag Energy.📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join⁠

Meet Jenna Huntsberger, founder of Whisked, the bootstrapped cookie company that scaled from a $35K farmers market side hustle to a 7-figure, vertically integrated CPG brand—now in over 100+ stores, with 60%+ gross margins and zero outside capital.In this episode, Jenna breaks down her growth playbook for building a profitable food business without investors, distributors, or sacrificing control. From baking in a shared kitchen to owning her own facility and delivery fleet, Jenna shows how scrappy strategies and smart systems can unlock sustainable scale—even in one of the toughest industries around.💡 Here’s what you’ll learn in this episode:How to Validate Before You Scale: Use local channels and real-time feedback to prove product-market fit before investing big.How to Protect Margins with Vertical Integration: Learn how owning your production and delivery can give you control and cut costs.How to Navigate Ingredient Cost Spikes: Jenna’s shrinkflation strategy kept customer retention high—without raising prices.How to Bootstrap with Intention: Fund your business with cashflow from side gigs and reinvest into growth—Jenna shares her 3-tier budget framework.How to Scale Without a Distributor: Build real relationships with store buyers and close deals through direct outreach.Whether you're a product-based founder, a CPG entrepreneur, or a small biz owner looking to grow without giving away equity—Jenna’s story is a must-listen. It’s the tactical and transparent blueprint we all need for scaling smart, staying profitable, and owning the path forward.📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join

Meet Dahlia Rizk, founder of Buckle Me Baby Coats—a brand that went viral (multiple times), secured a deal on Shark Tank, and grew into a 7-figure business without outside capital. Oh, and she did it all while raising 3 kids and running a second business.In this episode, Dahlia breaks down her growth playbook for how she self-funded her dream (with boundaries), built a marketing engine that now drives 20% of her sales on autopilot, and scaled by doing the unscalable first. If you’ve ever wondered how to grow with what you’ve got—this is the blueprint.💡 Here’s what you’ll learn in this episode:How to Self-Fund Without Burnout: Dahlia’s “No Debt, No Drama” rulebook for funding your business sustainably.How to Go Viral Intentionally: Her framework for creating content that fuels ads, email, and sales.How to Prep + Pitch Big Opportunities: What it took to land a Shark Tank deal on the third try—and how she negotiated better terms after the cameras stopped rolling.How to Build a 20% Marketing Flywheel: Turn organic videos into paid ads and email revenue with her scrappy but strategic system.How to Scale by Doing the Unscalable First: Why DIYing everything at first helped her build a team—and a business—that could scale smart.Whether you're bootstrapping, juggling multiple income streams, or building while parenting—Dahlia’s story proves you don’t need to wait for permission (or funding) to build a brand that scales.📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join

Meet Liz Elting, founder of TransPerfect—the largest language solutions company in the world, built with zero outside funding. Liz didn’t just build a billion-dollar business. She did it without venture capital, scaling her company from a cockroach-filled NYU dorm room to $1.2B+ in annual revenue, 600+ salespeople, and operations in 140+ global markets.In this episode, Liz breaks down the exact playbook that helped her dominate a category most people overlooked. From sales systems to team incentives to the $50M mistake every founder needs to avoid—this episode is a must for any entrepreneur who wants to scale smarter (without selling out).💡 Here’s what you’ll learn in this episode:How to Land Your First Big Client Without Funding: Why Liz made 300+ cold calls a day and how one 3-page job turned into a million-dollar client.How to Build a Sales Machine from Scratch: Her exact framework for scaling to 600+ reps and making sales a daily habit—not a hustle.How to Create Commission Plans That Scale: Why Liz paid 10% uncapped, lifetime commissions and how that loyalty helped scale revenue beyond $1B.How to Expand Without Burning Out: The revenue-first approach she used to open in 140+ markets—without chasing hype or raising capital.How to Avoid a $50M Mistake: What happened when she skipped a $5K legal agreement and how to protect yourself from day one with a founder agreement.Whether you're just starting out or scaling globally, Liz’s no-fluff growth playbook is packed with actionable strategies to help you build a revenue-first business that lasts.📄 Want the full breakdown + step-by-step action plan? Subscribe to our Growth Playbooks for weekly, founder-tested frameworks to scale your business without the burnout.👉 Join here: shegetsshitdone.com/join

Meet Erin Wade, founder of Homeroom and author of The Mac & Cheese Millionaire. Erin didn’t just create a comfort food hotspot—she built a 7-figure business with top 1% profitability in the restaurant industry (yes, the one where most fail), achieved 10X employee retention, and got acquired—all without spending a dime on ads.In this episode, Erin breaks down her growth playbook for how she bootstrapped a niche concept with a $9K Kickstarter, created systems that scaled culture and operations, and turned customer experience into a competitive edge. Whether you're building a brick-and-mortar or scaling any kind of service-based biz, this is your roadmap to doing more with less—and winning big.💡 Here’s what you’ll learn in this episode:How to Bootstrap Like a Pro: Why Erin started with $9K, induction burners, and still built a 7-figure brand.How to Retain Talent in High-Turnover Industries: The transparent system she used to create 10X retention in a space known for burnout.How to Get Paid to Market: Erin’s scrappy, profitable approach to marketing that generated buzz without buying ads.How to Create Scalable Customer Experiences: The “Stoke Out Rule” that turned team creativity into viral customer love.How to Build a Business Acquirers Chase Down: Why Erin never planned to sell—but built like she might.Whether you're early-stage or prepping for a future exit, Erin's story will show you how to scale with soul, strategy, and smart systems.📄 If you’re ready to activate AND get sh!t done, subscribe to our Growth Playbooks for weekly, actionable frameworks and strategies to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: ⁠⁠⁠shegetsshitdone.com/join

Meet Michelle Penczak, the founder of Squared Away, a virtual assistant powerhouse that scaled from a one-woman operation to a 300+ person team, all while leveraging a referral engine that now drives 75% of the company’s revenue.Michelle didn’t follow the traditional path—after losing her remote job while three months pregnant, she took matters into her own hands. Through smart systems, strategic delegation, and a high-touch client experience, she built a multi-million dollar business that thrives on word-of-mouth growth.💡 Here’s what you’ll learn in this episode:Systemizing Success: How Michelle turned daily chaos into structured workflows that allowed her to scale efficiently.Building a Referral Engine: The exact steps that led to 75% of Squared Away’s revenue coming from word-of-mouth—and how you can implement this in your business.Scaling Through Team Growth: How she went from managing 13 clients solo to leading a 300+ team of executive assistants.Mastering Delegation: The strategies she used to remove herself as the bottleneck so her business could grow without her being in the weeds.Training & Retaining Top Talent: The system she built to hire, train, and retain high-performing team members, reducing turnover and increasing efficiency.Whether you’re an entrepreneur, small business owner, or operator, Michelle’s journey proves that referrals, delegation, and strong systems are the key to sustainable, scalable growth.📄 Want more actionable strategies to scale your business?Subscribe to our Growth Playbooks for weekly, real-world frameworks and tools to help you scale smarter—no fluff, just results.👉 Join our Growth Playbooks here: shegetsshitdone.com/join