#117: The Before, During and After Framework

Most dental practices think marketing is about one thing: Getting the phone to ring.But that’s only one-third of the equation.In this episode, I break down a simple but powerful framework I learned from Dean Jackson—the Before, During, After Framework—and show how it can transform the way you think about marketing your practice.Real growth doesn’t come from doing more marketing…It comes from improving the entire patient journey.Before Unit (00:02:19)What happens before a patient ever contacts your office.This is where positioning, trust, and first impressions are built.During Unit (00:16:27)What happens when a patient interacts with your practice.This is where trust turns into action.After Unit (00:23:38)What happens after the patient experience.This is where the real growth and profitability happen.Key Takeaways Marketing is not just campaigns but really a system  More leads won’t fix a broken conversion process  Most growth comes after the first visit, not during it  The practices that win optimize all three stages: Before, During, and After...Want Marketing Help? Reach out to learn if we would be a good fit to help your practice: [email protected]