#118 - Chiropractic Marketing

The Truth About Chiropractic Marketing: What Works & What’s a Waste of MoneyMarketing is one of the biggest pain points for chiropractors — and one of the easiest places to waste time and money. In this episode, Tom Owen sits down with marketing strategist Daniel Carroll to break down what actually works in chiropractic marketing today, what to avoid, and how to get more out of your marketing budget.They cover the difference between branding and marketing, how platforms like Google and Meta (Facebook/Instagram) function differently, and why consistency and clarity in your message are key to building long-term growth.In this episode:Why most chiropractors overspend and underperform in marketingHow branding supports but doesn’t replace actual marketingCommon traps and false promises in digital advertisingWhat Google and Meta are really good for (and what they aren’t)How to set a budget that works for your stage of growthWhy the best results come from pairing marketing with a proven systemIf you’ve been burned by flashy agencies or feel like your marketing isn’t bringing the ROI it should, this episode is for you.Find more episodes on youtube: https://www.youtube.com/@alignedmentoring