The Chiropractic Podcast

The Chiropractic Podcast | Featuring Jeff GavetteIn this episode of The Chiropractic Podcast, host Speaker 1 sits down with Jeff Gavette of JAG Medical Solutions. Jeff is a dedicated professional in the modality sector who carries a deep passion for the chiropractic profession and its core identity.Together, they discuss the common pitfall of "chasing shiny objects"—buying expensive equipment to solve business problems instead of fixing the practice's foundational issues. Jeff explains his "icing on the cake" philosophy, where modalities serve as adjuncts to enhance results, but the chiropractic adjustment remains the primary focus. This conversation is a masterclass in maintaining professional identity while strategically scaling a practice with the right technology and marketing.The episode also details Jeff’s unique approach to sales and service, including his famous "six-month guarantee" and his commitment to providing support and warranty work decades after a sale. They explore how combining a strong clinical foundation with proper equipment implementation and marketing creates a "juggernaut" practice.What You’ll Learn in This EpisodeThe Chiropractic Identity Why your core identity as a chiropractor is your greatest differentiator and why chasing therapies like weight loss or lasers can lead to a loss of professional focus.Modalities as "Icing on the Cake" How to use tools like shockwave, class IV lasers, and high-energy inductive therapy (HEIT) as adjuncts to chiropractic care rather than the foundation of the business.Avoiding the "Raccoon" Trap Understanding the danger of "shiny object syndrome" where doctors buy equipment to fix low patient volume instead of addressing operational or conversion issues.The JAG Implementation Bridge Why buying directly from a manufacturer often fails due to a lack of staff training, state registration knowledge, and marketing support.The Six-Month Guarantee Jeff’s bold commitment to ensure a piece of equipment is completely paid for within six months through proper marketing and implementation, or he covers the lease payment.The Power of the Threefold Cord How the synergy between practice systems, the right equipment, and expert digital marketing creates a self-sustaining, referral-based practice.For more information, visit yeschiro.comLearn more about JAG Medical Solutions: jagmedicalsolutions.com Aligned: https://www.amcfamily.com/

The Chiropractic Podcast | Featuring Dr. Bill Ormston (Dr. O)In this episode of The Chiropractic Podcast, host Dr. Todd Osborne sits down with Dr. Bill Ormston—affectionately known as Dr. O—a principled veterinarian who practices in alignment with the 33 Chiropractic Principles.Dr. O shares his bold mission to adjust every spine on earth, explaining how chiropractic care supports not only companion animals like dogs and horses, but also food animals such as cattle and pigs—improving health, resilience, and the global food supply. This conversation offers a powerful perspective on chiropractic’s role far beyond the human spine.The episode also highlights the Animal Chiropractic Education Source (ACES), where Dr. O trains veterinarians and chiropractors through an intensive, hands-on, “Top Gun”–style program. Together, they explore the importance of philosophy in practice, the future of chiropractic in the age of AI, and why grassroots communication remains the profession’s most effective path forward.What You’ll Learn in This EpisodeThe Principled VeterinarianHow Dr. O applies the 33 chiropractic principles to veterinary medicine so animals can fully express their innate potential.“Show Me” Animal ChiropracticThe ACES philosophy requiring students to adjust at least five animals to build true clinical confidence.Philosophy Over SymptomologyWhy removing vertebral subluxation to restore communication—above, down, inside, out—matters more than chasing symptoms.The “First Three” RuleDr. O’s approach of providing three chiropractic adjustments before considering traditional veterinary interventions.AI as a Chiropractic AdvocateHow tools like ChatGPT can help chiropractors educate the public and counter decades of medical misinformation.A Call to Grassroots ActionWhy the future of chiropractic depends on individual doctors teaching their local communities—not waiting on institutions or boards.

In this episode of the Chiropractic Podcast, Dr. Todd Osborne (Dr. Oz) sits down with Keith Wasson, a legendary communicator who has spent more than 41 years sharing the chiropractic message around the world.Keith recounts his powerful personal journey—from a Navy powerlifter facing a terminal diagnosis to a full recovery following a single chiropractic adjustment that helped rebalance his immune system. The conversation explores the science behind the chiropractic principle, examining how neurological subluxation affects systemic health, mental well-being, and the body’s ability to adapt to environmental and chemical stressors.Keith also shares insights from his recent battle with toxic black mold, explaining how the chiropractic principle became the foundation of his rehabilitation. Whether you are a seasoned practitioner or a chiropractic student, this episode offers an inspiring look at the profession’s future, the importance of evidence-based marketing, and the enduring power of innate intelligence. As Keith emphasizes, terminology may change—but the principle of chiropractic is uncancelable.The “Zombie” YearHow Keith went from taking 18 medications a day to reclaiming elite physical performance through chiropractic care.Decoding Academic ResearchKeith’s method for translating complex PhD-level research into clear, digestible messaging for the public.Toxicity in the Modern WorldWhy the subluxation model is more relevant than ever in an era of unprecedented environmental and chemical exposure.The “Sellout” MythA candid discussion on how emergency medicine and nutrition complement—rather than replace—the chiropractic adjustment.Strategic ExclusivityWhy young doctors should prioritize market exclusivity and quality of care over chasing 100% market share.The “Rainbow Baby” StoryA powerful first-hand account of a gentle pediatric adjustment that led to an immediate, life-saving systemic response.Contact Keith Wasson: [email protected] more about AMC: amcfamily.comWhat You’ll Learn in This EpisodeEpisode Timestamps

for more information visit: https://www.amcfamily.com/

for more information visit: https://www.amcfamily.com/

For more information visit:https://www.amcfamily.com/

In this episode, Dr. Lisa Biggley and Dr. Justin Ford dive into the real reasons new chiropractic patients may not commit to long-term care — and how to turn that around. From the very first impression — the parking lot’s appearance, the warmth of the greeting, and the professionalism of the staff — to the authenticity of patient interactions, every detail shapes a patient’s perception of value.

In this episode, Dr. Todd Osborne and Dr. Lisa Biggley break down the five key habits that separate thriving chiropractors from the rest. They start with the power of a reproducible system — one that carries a practice through personal challenges, ensures consistency, and reduces stress. Dr. Lisa shares how her system sustained her during a crisis, while Dr. Osborne’s practice doubled in just four months after implementing his.📍 Timestamps:• 0:08 – Introduction to the five habits of successful chiropractors• 1:29 – Habit #1: Having a reproducible system• 6:13 – Habit #2: Valuing your services and charging an equitable fee• 10:54 – Habit #3: Taking all cases seriously• 14:55 – Habit #4: Giving patients hope• 18:43 – Habit #5: Investing in yourself and having a mentor• 20:49 – Why successful doctors are always “green and growing”• 24:57 – Dr. Osborne’s story: humility, mentorship, and doubling his practice

Dr. Todd Osborne ("Dr. Oz") and Dr. Zach Wilson discuss the pros and cons of chiropractors selling nutritional supplements in their practices. Dr. Zach argues that nutrition is an essential component of healing, citing that historical diseases like scurvy and rickets were cured by addressing nutrient deficiencies. They agree that offering supplements is a responsibility, as patients will often seek cheaper, low-quality products elsewhere that may not be effective. Dr. Oz shares his personal experience with chronic Lyme disease, which was not resolved by chiropractic alone and required nutritional supplementation, leading him to integrate it into his practice. They highlight the value of objective testing (blood, gut, saliva) to determine patient needs and the importance of providing high-quality, professional-grade products. Ultimately, they conclude that combining chiropractic adjustments with proper nutrition is a winning combination for patient health and that patients now expect this guidance from their doctors.

Dr. Bill Kriva and Dr. Rick Barrows discuss how to cope with life's significant challenges, both personal and professional, by shifting one's perspective to one of gratitude and praise. Dr. Kriva shares his personal story of feeling burned out and despondent while dealing with his parents' dementia, his daughter's severe anxiety, and a demanding chiropractic practice. He credits a conversation with Dr. Barrows and a book called Power and Praise by Merlin Carruthers for changing his life. Dr. Barrows' advice was to praise God not just for the good things, but also for the things perceived as bad, trusting that they are part of a greater plan. Dr. Kriva recounts how he followed this advice, and a prayer of thanksgiving for his daughter's struggles marked a turning point, leading to her recovery. Dr. Barrows shares his own story of dealing with Parkinson's disease, a condition his father also had, and emphasizes that only through praising God for his challenges has he been able to cope and continue to find purpose. They conclude by encouraging listeners to adopt this tool of praise and gratitude to find peace, healing, and hope amidst life's inevitable difficulties.Timestamped Breakdown:0:08 - Dr. Kriva introduces Dr. Rick Barrows and the topic of dealing with life's challenges.1:40 - Dr. Kriva shares his personal story of dealing with his parents' dementia, his daughter's debilitating anxiety, and the stress of his practice.3:44 - Dr. Barrows begins by acknowledging Dr. Kriva's initial reluctance to hear his advice.4:32 - Dr. Barrows explains his core philosophy: you must praise God for the things you perceive as bad, not just the good, because they are part of a larger plan.8:33 - Dr. Kriva mentions the book Dr. Barrows recommended, Power and Praise by Merlin Carruthers.9:10 - Dr. Kriva recounts reading the book, initially feeling angry, but ultimately deciding to follow the advice.10:18 - Dr. Kriva describes the turning point: a prayer of thanksgiving for his daughter's affliction, after which her condition improved and her life turned around.12:43 - Dr. Barrows shares his personal story of being diagnosed with Parkinson's disease, a condition his father also had, while he was still practicing.16:00 - Dr. Barrows emphasizes that he gets through each day by praising God for the condition, believing it serves a greater purpose that he may not fully understand.19:23 - Dr. Kriva praises Dr. Barrows for living his faith and hopes his story will impact listeners.21:20 - Dr. Barrows concludes by relating his story to Jesus's sacrifice, underscoring the power of God's plan even through immense suffering.23:22 - Dr. Kriva closes the podcast by reinforcing the message of being thankful for all things, including challenges, as a tool for healing and finding hope

Christie Owen Irwin sits down with Melissa Asher, a massage therapist who operates her own business within a chiropractic practice. Melissa, who started as a chiropractic assistant, explains that she became a massage therapist to work in tandem with chiropractic care, helping to relax fascia and muscles and aid the movement of subluxations that aren't progressing as quickly as desired. She details her business model, which involves paying rent to the chiropractic office, and how her business, which now includes two other therapists, has grown through word-of-mouth and community outreach. The conversation covers key operational aspects such as having front desk staff handle all booking, using cluster booking, and maintaining a strict schedule to ensure a smooth flow of patients. Melissa shares her personal limit of six massages a day to prevent burnout and the importance of setting similar boundaries for her staff. The episode concludes by highlighting how this symbiotic relationship creates a win-win situation, providing a new income stream for the practice, enhancing patient care, and educating massage clients on the benefits of chiropractic.

Dr. Zach Wilson and Dr. Justin Ford discuss the common issue of burnout in chiropractic practice. They define burnout as a feeling of falling out of love with your profession, patients, and even family, often stemming from a lack of gratitude. The core problem, they explain, is constantly pouring into others without refilling your own energy and passion. They break burnout down into two components: physical and mental. Physical burnout is often caused by a chaotic office environment, an untrained staff, and the doctor wearing too many hats. To combat this, they recommend investing in your team and delegating tasks. The mental side of burnout stems from a lack of routine and failure to create boundaries between work and home life. They advocate for scheduled time off to recharge and leaving work burdens at the office door. They conclude that burnout is not a point of no return but a sign of a lack of "harmony," which can be fixed with small, consistent corrections, much like a chiropractic adjustment.

Dr. Bill Kriva and Dr. John Lay discuss the critical importance of understanding chiropractic history for both seasoned practitioners and new graduates. They delve into the challenging early days of the profession, highlighting how D.D. and B.J. Palmer navigated a healthcare landscape dominated by the American Medical Association (AMA), which actively sought to monopolize medical education and eliminate competing health professions. A key historical point is the AMA's aggressive stance on licensing, initially resisted by B.J. Palmer, which led to chiropractors being prosecuted for practicing medicine without a license.The conversation powerfully pivots to the 1917 Spanish Flu epidemic, revealing government data that showed chiropractors were "tremendously more effective" in treating patients than medical doctors, with significantly lower death rates. This historical success directly influenced the widespread passing of chiropractic licensure laws in states across the country. They also touch upon lesser-known historical aspects like B.J. Palmer's Clearview Sanitarium, a mental hospital that successfully treated mental health conditions chiropractically, a practice largely lost with the advent of psychiatric medications. The episode concludes with a strong call to action for chiropractors to learn, embrace, and share their rich history, emphasizing that knowing their roots empowers them to articulate the profound capabilities of chiropractic, foster conviction, and build thriving, impactful practices. They even share a fun historical tidbit about Ronald Reagan working for B.J. Palmer's radio station.

Dr. Bill Kriva and Dr. Tara Horrall discuss the profound importance of chiropractic philosophy for success in practice. Dr. Kriva recounts a telling observation from a real estate developer: chiropractors with a strong philosophical understanding are significantly more successful. They lament the decline of philosophical teaching in chiropractic schools, noting that only a handful of institutions still truly emphasize it. Dr. Horrall shares her frustration with the shift away from core chiropractic principles like subluxation towards more superficial concepts like posture, which she believes dilutes the profession's unique identity. They explore how the insurance-driven model has impacted practice by limiting care and focusing on symptom suppression rather than holistic healing. Both doctors share personal experiences where chiropractic care resolved long-standing health issues beyond just pain, underscoring the power of chiropractic when practiced with a deep philosophical understanding. They encourage listeners to seek out philosophical education through clubs, mentors, and foundational texts like Stevenson's and Virgil Strang's books to deepen their conviction and transform their practices into fulfilling, life-changing endeavors for both practitioner and patient.

In this episode of the Chiropractic Podcast, Tom sits down with Daniel Carroll of Secret Crowds Marketing Agency to dissect the often-misunderstood world of chiropractic marketing. While many chiropractors focus solely on acquiring new patients, Tom and Daniel emphasize a more sustainable approach: nurturing leads, building strong community ties, and fostering patient longevity to create self-sustaining, stress-free practices. They challenge common misconceptions about marketing, highlighting the critical difference between clicks and qualified leads, and the importance of having robust internal systems to convert interest into lasting patient relationships.Daniel and Tom explore the nuances of cold, warm, and hot leads, stressing that an appointment booked is a "hot lead" that still requires careful nurturing to become a long-term patient. They discuss the necessity of a tailored marketing message that resonates with specific demographics, using the analogy of fishing to illustrate the importance of knowing your market and using the right "bait." This conversation is a must-listen for any chiropractor looking to move beyond the "new patient carousel" and build a resilient, referral-based practice by strategically investing in their marketing efforts and community presence.

AI for Chiropractors: Optimizing Practice Management & GrowthIn this compelling episode of the Chiropractic Podcast, Tom sits down with special guest Jake Press of Press Purpose AI, a visionary in leveraging artificial intelligence for business acceleration. Jake, deeply passionate about chiropractic care due to its profound impact on his own life, shares how AI can transform chiropractic practices across the country. This discussion isn't just about technology; it's about making your practice more efficient, proficient, and ultimately, more profitable by intelligently integrating AI into key areas like marketing, new patient intake, and patient recalls.Tom and Jake dive deep into practical applications, including a live demonstration of an AI voice agent handling an incoming patient call, showcasing its empathy, ability to answer service-related questions, and seamless appointment booking. They emphasize that AI isn't about replacing staff, but empowering them to focus on high-value patient care by automating time-consuming, menial tasks. Discover how AI can help you capture more leads, reactivate past patients, enhance appointment reminders, and even streamline your social media marketing efforts.

In this episode of the Chiropractic Podcast, Christie Owen Irwin is joined by Jan Treese—an experienced office manager and CA coach—to share real stories, strategies, and lessons from the front lines of running a high-performing chiropractic office. Together, they break down what it means to hire the right people, train them well, and create a culture that helps team members grow into their roles with confidence and clarity.

Starting Strong in Practice: What We Wish We Knew | Dr. Jeremy Brubaker & Dr. Tara HorrallIn this episode of the Chiropractic Podcast, Dr. Jeremy Brubaker and Dr. Tara Horrall share candid stories from their early years in practice—from living with parents to bounced paychecks—and how those experiences shaped their perspective on chiropractic business and mentorship. Whether you’re opening your first office or feeling stuck after years in practice, this conversation offers valuable perspective on building success with purpose and principle.📌 In this episode, they discuss:The challenges of starting a practice with student debt and little guidanceWhy mentorship and systems matter more than motivation aloneCommon misconceptions about the “first 5 years of struggle”How simple, common-sense principles make all the differenceWhat it really means to be in the people businessWhy chiropractors need to shift from survival mode to intentional leadership

The Truth About Chiropractic Marketing: What Works & What’s a Waste of MoneyMarketing is one of the biggest pain points for chiropractors — and one of the easiest places to waste time and money. In this episode, Tom Owen sits down with marketing strategist Daniel Carroll to break down what actually works in chiropractic marketing today, what to avoid, and how to get more out of your marketing budget.They cover the difference between branding and marketing, how platforms like Google and Meta (Facebook/Instagram) function differently, and why consistency and clarity in your message are key to building long-term growth.In this episode:Why most chiropractors overspend and underperform in marketingHow branding supports but doesn’t replace actual marketingCommon traps and false promises in digital advertisingWhat Google and Meta are really good for (and what they aren’t)How to set a budget that works for your stage of growthWhy the best results come from pairing marketing with a proven systemIf you’ve been burned by flashy agencies or feel like your marketing isn’t bringing the ROI it should, this episode is for you.Find more episodes on youtube: https://www.youtube.com/@alignedmentoring