118: Content Code: Mark Schaefer on Igniting Your Content Marketing with Sharing, Trust & Emotional Connection

Have you invested heavily in an integrated social and digital platform, content, a blog, website or all of the above? Have you defined your audience, goals, objectives and a plan to reach them?  Do you feel as though you have done everything right, yet your content is still not igniting your business or your audience like you know it could and should be doing?  If this is you, then you are going to love this episode of the Social Zoom Factor podcast as as we interview Mark Schaefer, the author of the newly published book,  Content Code: Six Essential Strategies for Igniting Your Content, Your Marketing and Your Business.  In this episode Mark explains why people share content, who they share content with and how you can increase the sharing of your content by earning trust and connecting emotionally with your alpha audiences. Mark Schaefer is a globally recognized thought leader, international speaker, consultant and owner of the award winning blog, Grow. Mark is also the author of The Tao of Twitter, and Social Media Explained.  In this podcast you will learn:  Why focusing on blog traffic alone creates nothing more than tourists Why creating content is not enough to drive real results by itself How to maximize investment in your content marketing by increasing sharing  The power of little data over big data How to make it easy for your fans to share your content  How do you create content that connects with your audience in an emotional why  Understanding WHY people share content  The importance of understanding and earning trust with your alpha audience  Why people share content for intrinsic and emotional reasons  Brands share content for economic reasons and are missing opportunities to connect with their audiences  The difference between economic value and intrinsic reasons for sharing content