#118 Stop Selling. Start Showing: The Power of Props, Personality & Presence on Video

If you’ve ever struggled with showing up on video, thought your story wasn’t “big” enough, or felt like everyone’s already said what you want to say… this episode will flip your perspective. 🎥 Matt King is here to show you how to cut through the noise, not with perfection, but with personality. He shares his proven method for making human-centred, story-led videos that actually connect — all by using simple props, true stories, and the magic of your own lived experience. You’ll walk away knowing: Why your most ordinary objects can unlock extraordinary storytelling How to stop performing and start resonating with your audience What 3 videos every founder should create (and how to shoot them) The key difference between sharing what you know vs. what you believe 🎧 Whether you're camera-shy, a content pro, or somewhere in between — this conversation will reignite your confidence and creativity. 🧭 Episode Chapters (with SEO-rich keywords & timestamps) 00:00 – Feelings Sell, Not Features Emotional marketing, video storytelling, and human-first brand content 02:30 – From ‘How-To’ to ‘Here’s What I Believe’ Authentic video content, expert vs. explorer positioning, and the trust-building power of vulnerability 06:50 – Sharing the ‘In-Between’ Stage of Success Why showing the messy middle matters more than perfection 08:45 – Building a Brand Through Belonging Community-led marketing, relatable storytelling, and social proof 12:20 – The Truth About Video Fear Why showing your face is scary — and why it’s your biggest strength 14:00 – The Power of Props: Storytelling Tools You Already Own Creative video techniques, visual metaphors, and how to make props do the heavy lifting 22:20 – The 3 Videos Every Founder Needs Founder's story video, process explainer, and a testimonial that moves 25:15 – Chess Pieces & Strategy: Crafting Story From Objects Business storytelling prompts and how to spark video ideas using what’s around you 28:50 – You Already Have the Stories — Here's How to Find Them How to build video content from your memories, keepsakes, and everyday objects 31:00 – Why “Ordinary” Is Your Differentiator Standing out with emotional resonance instead of marketing hype 35:10 – Multi-Passionate & Proud: Redefining Entrepreneurship Side hustles, self-expression, and rejecting the all-or-nothing business model 41:30 – Just Start: Storytelling for Seasoned Entrepreneurs Why even established founders should experiment with story-led video 📌 Resources + Links Connect with Matt: immattking.com Subscribe to his newsletter The Click: HERE 💫 Connect with Finola Howard 👉 finolahoward.com 👉 Instagram: @thisisfinolahoward 👉 LinkedIn: linkedin.com/in/finolahoward 💛 If you loved this episode... Please rate, review, and share the podcast! It truly helps us grow and reach more brilliant entrepreneurs like you. ✨ Leave a review here: lovethepodcast.com/yourtruthshared Thank you for tuning in to Your Truth Shared. Until next time, keep showing up with joy, clarity, and purpose.