118. The Mentor Mindset: Lessons From Coaching 108 CMOs to Success

Alan Gonsenhauser has 25+ years of experience as a Chief Marketing Officer and P&L General manager for global B2B firms in the Health Tech and SaaS Software domains with extensive cross-functional leadership experience in the go-to-market and finance functions.At Forrester and SiriusDecisions, Alan was a CMO Executive advisor where he mentored 108 CMOs, helping to improve their marketing performance results and business alignment.Since forming DemandRevenue in early 2021, he has supported private equity portfolio companies as a Fractional / Interim CMO and an executive advisor to CMOs and marketing leaders. He helps clients build infrastructure to scale customer-led growth and stop random acts of marketing. He also advises and coaches CMOs to new levels of success and cross-functional alignment.Learn more about DemandRevenue:https://www.demandrevenue.com/Connect with Alan Gonsenhauser on LinkedIn: https://www.linkedin.com/in/alangonsenhauser/Connect with the host, Connor Dube, on LinkedIn: https://www.linkedin.com/in/socialsellingexpert/Brought to you by the B2B content marketing experts at www.ProvenContent.comGet access to free content marketing courses, no email opt in required, at www.ProvenContent.com/Free