1181: Marketing: la teoría del «jobs to be done».

from Marketing para gente como uno · host Carlos Malfatti

¿Sabías que cuando alguien te compra un producto o contrata tu servicio puede estar motivado por algo diferente a lo que pensás? Para descubrir "la verdá de la milanesa" hoy nos vamos a sumergir en la teoría del "job to be done" para intentar descifrar las veraderas motivaciones que hacen a los clientes sacar la billetera.

Episode metadata supplied by the publisher feed · Published Feb 21, 2023

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1181: Marketing: la teoría del «jobs to be done».

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