#119 How Brett Nikula Used Google Ads to Build the Most Profitable Therapy Practice in His Market

In this episode, Ashley sits down with Brett Nikula, a seven-figure entrepreneur and licensed therapist who built Solace Counseling Associates into a market-leading practice and launched his online therapy coaching business, Marriage Essentials. Brett shares how mastering Google Ads created a snowball effect that let him own his local market, and walks us through the VIP day he did with Paid Ads Academy, where they rebuilt his online funnel from the ground up with simpler messaging and a strategy built on trust. In this episode, they break down: 🎯 How Brett scaled his local counseling practice and dominated his market with Google Ads 🎯 Why his online funnel was not converting and the shifts they made to fix it 🎯 What a VIP day audit looks like and how it changed Brett's entire strategy 🎯 Why business owners who resist paid ads are leaving serious growth on the table 🎯 The Conflict Cycle framework and what it teaches us about business and relationships If you are a service provider, coach, or entrepreneur trying to scale both locally and online while building something that actually lasts, this episode will meet you exactly where you are. Brett's perspective on relationships, conflict, and growth will challenge the way you think about your business and the people in your life. Connect with Brett: @marriage_essentials Join Brett's Win At Home Masterclass: https://www.marriageessentials.com/wahmasterclass Connect with Ashley: @ads.with.ashley Join the Challenge: Win With Paid Ads Challenge Read the Book: How to Win With Paid Ads