119: Let's Improve a Lead-to-Customer Conversion Process

All businesses compete for mindshare. Getting it is exciting! But what happens beyond getting attention? How do you go from clicks and views to money in the bank? The answer can stump even the most seasoned digital marketers. Among them is Ericka Bates, a consultant to freelance graphic designers. In this episode, Alicia gives her a process to test in LinkedIn. The goal is to increase the conversion of people from "interested" to "registered and paid." Watch the video at https://businessinfrastructure.tv/