1199: "Evolve or Die: Redefining Identity in Business and Life with Veronica Romney"

Are you holding onto an outdated identity that's keeping you stuck? Whether in life or business, evolving your identity is essential to staying aligned, resilient, and successful. In this episode, I'm joined by Veronica Romney, marketing expert, visionary leader, and author of Identity Marketing, to explore the concept of identity—how it shapes us, drives us, and sometimes holds us back. Together, we dive into: Why trust—both with yourself and others—is the foundation of marketing, sales, and human connection What it means to "become" rather than "achieve" in today's fast-paced, distrusting world Why consumers are more skeptical than ever—and how brands can ethically build lasting trust This episode is a wake-up call to examine your identity, let go of what's no longer serving you, and step into a version of yourself (and your business!) that's aligned with your values and goals. My guest Veronica Romney is a certified master marketer, international keynote speaker, podcast host, and author with over 17 years of experience helping elite brands transform their marketing strategies. A former Speaker and Trainer for Tony Robbins and Dean Graziosi, Chief of Staff at BossBabe, and Director of Marketing Suite Products for a $2B software company, she's seen the marketing industry evolve from every angle. Veronica's mission is to empower marketing teams to achieve record-breaking results while reigniting their passion for their work.  Veronica's NEW book "Identity Marketing", looks at the deeper psychological components of marketing. It's not just about your client purchasing something —it's about creating identities; give them something to be, not just something to buy. Find out more and BUY her book here - identitymarketingbook.com Follow her on IG @vromney and connect with her on LinkedIn at @vromney For those of you that are CRAVING a reset and ready to break free from overwhelm, resentment, the continual exhaustion.... join me for a Cottage Retreat Intensive—four peaceful days designed to help high-achieving women reclaim time, energy, and clarity.  We have mutiple dates, so find out more and apply at heatherchauvin.com/retreat  Ready to reclaim your time and energy without adding more to your plate? Yes, please! Then join I have also created the Time Rich Reset—a proven system to help high-achieving women gain back 10+ quality hours a week ( that 's 520 hours a year, ladies) as well as their ENERGY without haveing to 'do more'. Make your time work for you. Head to heatherchauvin.com/timerich