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12: Building a Loyalty Program w Ryan Linders, Sally Beauty

EPISODE · Apr 1, 2017 · 28 MIN

12: Building a Loyalty Program w Ryan Linders, Sally Beauty

from Renegade Marketers Unite · host Drew Neisser, Ryan Linders

Ryan Linders, VP CRM, Loyalty, and Marketing Analytics at Sally Beauty provides a rare glimpse into the initial phases of building a customer loyalty program from scratch. You'll learn how Linders got the program off the ground and how Sally Beauty provides value to customers and gets it back in terms of membership fees and on-going purchase loyalty. 

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12: Building a Loyalty Program w Ryan Linders, Sally Beauty

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