PODCAST · business
InspirED School Marketers SPARKCAST
by InspirED School Marketers
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide.
Episodes
-
Discussing the "Independent School Cost-Per-Enrollment Study"
Introduction This episode of the InspirED SparkCast discusses the 2022 Independent School Cost-Per-Enrollment Study produced jointly by the Enrollment Management Association (EMA), the National Association of Independent Schools (NAIS), and National Business Officers Association (NBOA) to make...
-
Short Boost Episode: Deb Baum, Brilliance Awards Judge
Deb Baum is the Senior Director of Communications and Strategic Institutional Marketing at The Bryn Mawr School, an all-girls PK-12 school in Baltimore, Maryland. Deb previously worked in communications and media relations roles at Gilman School, The Rhode Island Foundation, and Brown University....
-
Short Boost Episode: Jan Abernathy, Brilliance Awards Judge
Jan Abernathy Jan Abernathy is the Chief Communications Officer at The Browning School and a member of the CASE Commission on Marketing and Communications and on the faculty of the CASE Academy. She was previously the Director of Marketing and Communications for the Elisabeth Morrow School and is...
-
Short Boost Episode: David Willows, Brilliance Awards Judge
Dr. David Willows is co-founder and strategic director at [YELLOW CAR], a training and consulting firm designed to help schools stand out. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. David is widely regarded as one of the most innovative...
-
Digital Privacy: Protecting Your Students, Families, and School
Colin Anson is the CEO and co-founder of Pixevety, a child image protection and photo storage solution that helps schools and parents manage and share photos and videos of children with state-of-the-art, real-time consent technology. With over 11 years of experience in the online media industry,...
-
WHY.os: Increased Communication, Connection, and Unification
H. Watson Jordan Ed D. Watson is an author, a lifelong educator, and a certified WHY.os trainer. His company, The Resilience Initiative, promotes resilience around the world. Watson works with teams using the WHY Operating System to drive superior insight, understanding, and production. This...
-
The Neuroscience of Storytelling for Private Schools
Carrie Grimes is the Director of the M.Ed. in Independent School Leadership at Vanderbilt University's Peabody College of Education and Human Development. Carrie is a Professor in the Department of Leadership, Policy and Organizations, and teaches across master's and doctoral programs at Peabody...
-
Searching for a New Head of School? Hit "Strategic Pause" First
Mike Connor Mike is President of Connor Associates and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, emphasizes everyone's role in recruitment, retention, and fundraising. Earlier in his 30+ year career Mike worked...
-
How To Successfully Work With A Consultant For Your Private School
Chris Pryor is president and founder of The Gowan Group. As a lifelong educator, strategist, and thought leader, Chris is in his third decade of independent school leadership. He has held leadership positions at independent schools such as Harbor Country Day, The Independence School, Hackley, Rye...
-
Private School Surveys Beyond the Net Promoter Score
Dr. David Willows is Co-founder and Strategic Director at [YELLOW CAR], the world's leading experience strategy training and consultancy firm for schools. Between 2005 and 2022, he was Director of Advancement at the International School of Brussels, Belgium. During this time, he grew to be widely...
-
How to Find and Support Private School Leaders
Rebecca Malotke-Meslin is the founder of Pleasantly Aggressive Coaching & Consulting where she empowers women to take control of their leadership journey and ditch the habits holding them back. Rebecca combines a background in social research with 20 years of sales, marketing, communications, and...
-
The Power of Personas In Reaching Marketing Goals
Deborah Janz has a passion and curiosity for international and corporate culture. This, combined with her experience with business, sales, and technology, created the foundation of IMPACT Marketing International in 2007. One of Deborah's first projects was a family business, providing safe and...
-
Education in the Face of Barbarity and How You Can Help
This episode of the SparkCast is not about school marketing. It's not about attaining and retaining students. It's not about social media. It's about the Pechersk School International in Kyiv, Ukraine. It's about the story of the attack on the school by the Russians in February 2022… the story of...
-
How to Advocate for Yourself as a Director of MarCom at a Private School
Penny Abrahams is a senior consultant at Independent School Management, better known as ism. Penny first joined ism in 2010 as a member of the Advancement Academy's founding faculty. As a Senior Consultant, she specializes in marketing communications, enrollment management, and development. Her...
-
Strengthening MarCom in Small Private Schools
Aubrey Bursch, founder and CEO of Easy School Marketing, is passionate about supporting small private schools to increase enrollment, retention, and revenue by designing and executing marketing strategies that work for them. As the daughter of lifelong educators and a mom of two independent…
more -
Students as Communications Apprentices
Lauren Campbell is the Publications Manager at Cretin-Derham Hall, a Catholic high school in St. Paul, Minnesota. She manages digital communications, the biannual alumni magazine, and the Student Apprentice program. (which is what we're going to be talking about today.) She previously worked in...
-
Breaking The Brand Free of Silos
Dr. Andrew T. Weller is the Dean of Enrollment and Strategic Marketing at St. Stephens & St. Agnes School in Alexandria Virginia. Previously he was the Director of Admissions for Avenues: The World School, the Executive Director of Advancement at Ridley College (Canada) and the Director of...
-
How To Be A Leader In An Independent School
Dr. Carrie Grimes is an Assistant Professor of the Practice in the Leadership, Policy, and Organizations department and also serves as the Director of the Independent School Leadership Master's program at Vanderbilt University. She completed her Ed.D. in Leadership and Learning in Organizations,...
-
How to Start Using Social Media at Your Private School
Alex Magay has been an independent school educator and fundraiser for nearly twenty-five years. For the first decade of his career he was a full-time teacher and basketball coach at The Winchendon School while serving as a member of an admissions team that grew enrollment from one hundred and...
-
Finance and Marketing: Overlooked Alliance for Success
Mike Connor is President of Connor Associates Strategic Services and co-author of the NAIS book, Marketing Independent Schools in the 21st Century. His latest e-Book, Pulling in the Same Direction, emphasizes everyone's role in recruitment, retention, and fundraising. Earlier in his 30+ year...
-
Why Your Private School Needs a Strong Brand
Angela Brown is the Enrollment Marketing Leader, K-12 at Niche, where she's on a mission to help make K-12 admission and marcom professionals' lives easier. Before joining Niche, she was director of marketing and communications at Flint Hill School, a PK-12, co-ed day school just outside of...
-
Data-Driven Private School Advertising That Drives Outcomes
Kevin MacNeil of Metric Marketing applies his passion for sales, deep understanding of online marketing and audience conversion to help schools deepen their customer relationships and ultimately, improve their bottom line. Kevin has over 10 years of experience in advertising and digital…
more -
Private School Long-Term Sustainability and Success
In 2014 James Milford became the fourth Head of School at Maclay School, a co-ed school of about 1,000 students in Tallahassee, Florida. Prior to becoming the Head at Maclay James had a long tenure at Darlington School, a day and boarding school in Rome, Georgia where he served as Head of House…
more -
How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic
Mike Vachow is a Managing Director at Gowan Group, a full-service consultancy to independent schools based in Connecticut. Before becoming a consultant, Mike worked in independent day schools for 30 years. He began his career as an English teacher and coach at Isidore Newman School in New Orleans...
-
Advancement by Design Model
Dr. David Willows is Director of Advancement at the International School of Brussels, Belgium. David is also a regular blogger, presenter & trainer at international events and author of several books and articles in the field of international school branding, admissions, marketing and...
-
How to Build Relationships In Private School Communities
James Knapp's experience ranges from higher education to local and national non-profits to his current role as the Chief Strategy Officer at The Cushman School in Miami, Florida. During his career and in his current role, James has led on many major projects, such as major gift fundraising,...
-
How to Manage and Grow the Private School Prospect Pipeline
Antony Campitelli has spent 38 years marketing in the high-tech industry with the last 27 years in Silicon Valley. Prior experience includes Apple and Adobe, to startups. Antony's mission is about building scalable products that are not just about solving problems but are fun to use. This is one…
more -
How to Write for Your Private School's Audience
Emily Cretella is a strategic storyteller and content marketer. The owner of Cursive Content, Emily helps school marketers tell powerful stories that attract dream families, increase inquiries and enrollment, strengthen communities, and grow school influence. Prior to founding Cursive in 2012,...
-
How to Build Positive Word of Mouth at Your Private School
Rick Newberry is the President of Enrollment Catalyst. Rick partners with school administrators to provide coaching and consulting in enrollment management and marketing systems, strategies, and solutions needed to reach their goals. The goal is to provide school leaders with effective marketing...
-
The Enrollment Pandemic and Prescriptions for Healing
Dr. Olaf "Ole" Jorgenson joined Almaden Country Day School in San Jose, CA as head of school in 2008. Before ACDS, he worked as a school leader and teacher in public, private, and international schools since 1987. Beyond his role as a head, Ole volunteers as a trustee at Gateway School in Santa...
-
SEO Basics for Private Schools
Founded in 2010, Tara's agency, Design TLC, specializes in WordPress websites and digital marketing for small schools, enrichment programs, camps, and education-focused nonprofits. Tara combines her marketing and technical experience with the perspective of a parent whose children attended both...
-
The Role of a Private School Chief Experience Officer
Mishel Gantz is the Director of Enrollment at Synapse School in Menlo Park, California, a small independent school that fully integrates an emotional intelligence program and a robust constructivist curriculum. Prior to that Mishel was the Chief Experience Officer at Watershed School, a grade…
more -
Head of School as Marketer-in-Chief
Tom Olverson serves as a consultant for RG175, a firm doing executive searches as well as highly personalized leadership and governance consulting to schools, based on the values of integrity, inclusivity, knowledge, and flexibility. Tom and all of the members of the RG175 team are personally and...
-
How to Brand Your Private School's Social Media
Simon Noakes is the founder and CEO of Interactive Schools, a UK-based global organization focused on school marketing and communications in the US, Europe, Middle East, Africa and Australia. Simon's global experience & passion for strategic marketing, thought leadership, future-thinking, new...
-
Private School Innovation: The Mastery School of Hawken (Part 2)
Private school marketers hear the warning signs loud and clear. If private schools want to thrive, not merely survive, they need to innovate and become something so great that parents can't ignore them. They need to be so outstanding, parents will be standing in line with their children to get…
more -
Private School Innovation: The Mastery School of Hawken (Part 1)
Private school marketers hear the warning signs loud and clear. If private schools want to thrive, not merely survive, they need to innovate and become something so great that parents can't ignore them. They need to be so outstanding, parents will be standing in line with their children to get…
more -
Why Retention is More Important Than Admissions
Trevor Waddington is an educational entrepreneur with 17 years of experience working in independent schools as a teacher and admissions administrator including St. John's Episcopal School, Christ Episcopal School, and Green Acres School, all in Maryland as well as Hill Top Preparatory School in...
-
Private School Websites: Advice from the Pros
Angelo Otterbein was President and founder of Silverpoint, which he started in 1996. Silverpoint grew to include over 300 independent schools from all over the world. In 2013 the company merged with Finalsite, Inc. where Angelo now serves as Chief Innovation Officer, involved in product strategy,...
-
48 Years As A Private School Visionary and Champion (Part 2)
Patrick F. Bassett began his career in 1970 as a teacher, coach, and dorm parent at Woodberry Forest School (VA), followed by two headships—Stuart Hall in Virginia and Pomfret School in Connecticut. Pat served as the president of ISACS—the Independent Schools Association of the Central…
more -
48 Years As A Private School Visionary and Champion (Part 1)
Patrick F. Bassett began his career in 1970 as a teacher, coach, and dorm parent at Woodberry Forest School (VA), followed by two headships—Stuart Hall in Virginia and Pomfret School in Connecticut. Pat served as the president of ISACS—the Independent Schools Association of the Central…
more -
How to Lay the Foundation for Private School Marketing Success
Maria LaTour Kadison is president and CEO of EdwardsCo, an education marketing firm that has won more than 35 CASE and other industry awards for brand development, digital and multi-channel marketing, and enrollment and advancement communications. Maria tells InspirED the fascinating story of how...
-
Lessons Learned: Establishing A Private School for Students with Special Needs
At InspirED, we believe the future for private schools lies in innovation to ensure they will not only survive but thrive. Create a program(s) that will be in high demand, that no one else is providing in your market, and do that exceedingly well. That's what Philippa Fabbri did in Port…
more -
A New Path to Branding for Small Schools
InspirED knows of a number of private school marketing administrators who, in 2018, struck out on their own as independent consultants to other schools. Jill Goodman is one of them, and we thought it would be interesting to school marketers and others to learn about her decision and how she has...
-
Enrollment Management and Marketing: Inextricably Linked (Part 2)
This is Part 1 of a two-part conversation. Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the U.S. and Canada.Heather is a graduate of Westtown School, has sat on their board and currently…
more -
Enrollment Management and Marketing: Inextricably Linked (Part 1)
Heather Hoerle is Executive Director and CEO of the Enrollment Management Association (formerly SSATB) that serves 1,200 schools worldwide, primarily in the U.S. and Canada.Heather is a graduate of Westtown School, has sat on their board and currently sits on the boards of Princeton Academy, the...
-
How Brand Identity Theory Can Generate Rabidly Loyal Followers For Your Private School
Americus Reed, II is The Whitney M. Young Jr. Professor of Marketing at the Wharton School of the University of Pennsylvania and co-founder and partner of identity, loyalty and branding consultants, Persona Partners. Americus is the Marketing Department's only "identity theorist," focusing his...
-
SchneiderB Answers Your Private School Marketing Questions
Brendan Schneider is the Director of Advancement at Sewickley Academy, a PK-12 day school near Pittsburgh, PA. He is well-known for his website SchneiderB, where he is regarded as the go-to authority on private school inbound marketing and social media with thousands of followers who rely on his...
-
How Private Schools Can Innovate To Survive And Thrive
Greg Bamford is a educational thought-leader who consults on design thinking, leadership and strategic thinking. After working as a teacher at independent schools for over a decade, Greg co-founded Leadership+Design, a non-profit organization that works with school leaders across the country to...
-
The State of Social Media Marketing in Private Schools
Mia Major is the Content Marketing Manager for Finalsite, a leader in K-12 independent and international school website development. Finalsite serves more than 2,200 schools worldwide. Mia writes 3-4 blogs per week for the private school market on such diverse topics such as marketing and...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards, celebrating private school marketing worldwide.
HOSTED BY
InspirED School Marketers
Loading similar podcasts...
Frequently Asked Questions
How many episodes does InspirED School Marketers SPARKCAST have?
InspirED School Marketers SPARKCAST currently has 73 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is InspirED School Marketers SPARKCAST about?
InspirED's SparkCast hosts deep conversations about private school marketing and communications with administrators and consultants at the top of their game. For more brilliant ideas and brain food to make your job easier, visit inspiredsm.com. InspirED is home to the annual Brilliance Awards,...
How often does InspirED School Marketers SPARKCAST release new episodes?
InspirED School Marketers SPARKCAST has 73 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to InspirED School Marketers SPARKCAST?
You can listen to InspirED School Marketers SPARKCAST on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts InspirED School Marketers SPARKCAST?
InspirED School Marketers SPARKCAST is created and hosted by InspirED School Marketers.
URL copied to clipboard!