12. Cultivating Long-Term Loyalty: with Narelle Cooke from CanineCeuticals

Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist, herbalist and also the owner of the wellness clinic ‘Natural Health and Nutrition’. Together, they discuss the importance of pet brands creating an ecosystem of education, value and support that goes well beyond just selling products. And they also share the benefits this has on creating long term customer loyalty in your business. Topics touched upon in this episode also include: The importance of reading and understanding ingredient labels on pet products to make informed decisions Sharing your knowledge as a pet biz owner through podcasts, blog articles, seminars, and collaborations with other companies Why pet parents value high-quality and personalised products for their pets Why it's vital to put yourself out there and be the face of your business to build trust and loyalty How cultivating meaningful relationships with pet parents involves listening to their needs and being a supportive presence Plus much more! Aside from CanineCeuticals Narelle also has a Podcast Show ‘Natural Health For People & Pets’ and she is a regular guest featured on Pooches At Play TV and a guest contributor to Big Dog Pet Foods Education Hub. Narelle's links: CanineCeuticals Website: https://canineceuticals.com.au/ Natural Health for People & Pets Podcast: https://canineceuticals.com.au/pages/podcast Pooches At Play TV: https://poochesatplay.com/ Big Dog Pet Food Education Hub: https://www.bigdogpetfoods.com/resources Narelle's Email: [email protected] Facebook: https://www.facebook.com/canine.ceuticals Instagram: https://www.instagram.com/canine.ceuticals/ Dog Lovers Festival: https://dogloversfestival.com.au/melbourne/ Vet Expo: https://www.terrapinn.com/exhibition/vet-expo Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: Learn more about the Pet Parent Decision-Making Matrix at go.petbizcreatives.com/matrix The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest-growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/