PODCAST · business
Pet Biz Project
by Tarryn & Erin Michie
The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
Episodes
-
25. AI & the Future of Pet Brands: How to Stay Visible in a Changing Digital World with Luke Thorn from WebRefresh
In this episode, Erin steps in as host (while Tarryn is travelling) to chat with Luke Thorn from WebRefresh about how AI is reshaping the world of eCommerce - and what that means for pet businesses. From skyrocketing ad costs and SEO shifts, to the rise of conversational search and AI-driven...
-
24. How Virtual Assistants Can Supercharge Your Pet Brand with Tricia Ong from Mintrix Advisory
In this episode, Tarryn sits down with Tricia Ong from Mintrix Advisory to explore how virtual assistants can transform the way pet business owners work and grow. From tackling admin overwhelm and chasing invoices, to building systems and creating space for growth, this episode shines a light on...
-
23. Navigating Retail, Relationships & Resilience with Rachael Tricarico from Houndztooth
In this episode, Tarryn sits down with Rachael Tricarico, founder and CEO of Houndztooth, a premium Australian pet wellness brand dedicated to supporting the health and happiness of dogs through natural, science-led products. Rachael shares the heartfelt story behind Houndztooth’s beginnings,...
-
22. Exhibit Smarter: Inside the Strategy of Dog Lovers & Cat Lovers Festival Success with Paul Mathers from Pet Projects International
In this episode, Tarryn sits down with Paul Mathers, Group Festival Director at Pet Projects International—the team behind Australia’s much-loved Dog Lovers and Cat Lovers Festivals. Join us as Paul shares his journey from acting and theatre production to leading some of the country’s most iconic...
-
21. The Emotional Power of Pet Photography with Dave Pidgeon from The Dogs Pyjamas
In this episode, Tarryn sits down with professional pet photographer Dave Pidgeon to explore the critical importance of high-quality photography and videography for pet brands. Join us as we dive into Dave's journey to becoming a sought-after commercial pet photographer for leading brands. This...
-
20. Empowering Independent Pet Businesses Across Australia & NZ: Inside IndePet with Tia Wishart
Welcome to Episode 20 of the Pet Biz Project. This week, Tarryn sits down with Tia Wishart from IndePet to explore the power of community and collaboration in the independent pet retail space. Tia shares her journey from a corporate legal career to finding her purpose in the pet industry, and how...
-
19. Behind the Refresh: Why We Reimagined Pet Biz Creatives
In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website. Join us as we discuss the journey behind our new look, the reasons for the redesign, and how our value-driven, emotion-powered approach now shines...
-
18. Innovation, Integrity, and Personalisation: Building a Purpose-Driven Pet Food Brand with Dr. Will Maginness from 5 Hounds
Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to veterinary care to launching a purpose-driven pet nutrition brand. Dr. Will shares how his deep…
more -
17. Ethics, Empowerment, and Excellence: Redefining the Pet Industry with Dr. Roz from Australian Pet Nutrition
Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, and empowerment in the pet industry. Dr. Roz shares her expertise as a leading voice in ethical pet nutrition and welfare, offering insights into how...
-
16. Mastering Customer Connection and Trust in the Pet Industry: with Diana Scott from Frontier Pets
Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building trust and connection with pet parents while staying true to your mission. Diana, founder of the conscious and ethical pet food brand Frontier Pets,...
-
15. The Secret to Creating a Successful Pet Wellness Brand: with Ayda Hornak from PetWell
Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the needs of your community. Ayda Hornak, co-founder of the incredibly popular Australian pet…
more -
14. Creating Financial Stability For Your Pet Biz: with Tricia Ong from Mintrix Business Advisory
Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet business success. Tricia Ong, founder and business management advisor at Mintrix Business Advisory, joins...
-
13. PR Essentials For Pet Businesses: with Caroline Zambrano from PetJourno
Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how...
-
12. Cultivating Long-Term Loyalty: with Narelle Cooke from CanineCeuticals
Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist…
more -
11. How to Build a Successful Pet Business: with Arianne Sackville from Bell & Bone
Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2! In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you…
more -
10. The Key Mistakes Pet Brands Make
In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz...
-
9. The Key Steps to Build Your Email List
When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and interact with your emails. But how do you go about building this quality of email list? In this…
more -
8. Scaling Your Pet Business: with Melissa Devereaux from Laila & Me + Rawvolution Pet Food
When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “scale scale scale”. However, sometimes scaling too quickly or without the infrastructure in place first can lead to some major headaches down the line....
-
7. Attracting a Pet Loving Community: with Katy & Shell from Dogfolk Photography and Pretty Fluffy
For small pet brands, it can feel overwhelming to know how best to both present and represent yourself online. If that sounds familiar, then this episode is going to be gold for you. Because today, owners of Dogfolk Photography and Pretty Fluffy, Katy & Shell join us to discuss how to make an...
-
6. The Power of Education Based Marketing: with Dr Nicole Rous from Shy Tiger
If you’re a pet brand with an unconventional product on offer, or don’t know the best path to nurture trust and loyalty in your pet parent audience, then this is an essential listen for you. In this episode, founder and owner of Shy Tiger, and Melbourne veterinarian and dog owner, Dr Nicole Rous...
-
5. Developing an Exit Strategy For Your Pet Brand: with growth coach Adam McDonald
If you’ve just started out building your pet biz, chances are you haven’t fully considered your exit strategy or the idea that one day you may want to sell off your business. In this episode, growth coach and experienced ecommerce pet biz owner Adam McDonald talks about the importance of…
more -
4. Connecting With Pet Parents Through Email Marketing
Did you know that email marketing is actually an incredible tool to build your pet biz? We’re huge believers that meaningful email marketing is essential for powerfully connecting with the modern pet parent. Which is why in this episode, co-founders of Pet Biz Creatives Tarryn and Erin sit down…
more -
3. How to Build Meaningful Relationships with Pet Parents
How do you build meaningful relationships with pet parents as a pet biz? More importantly, what does a ‘meaningful relationship’ even look like? In this episode, Tarryn and Erin (co-founders of Pet Biz Creatives) discuss how pet businesses can hugely benefit from nurturing trust, value and...
-
2. The Power of Video and Brand Storytelling: with Linh Podetti from Dawn Media
How do you help customers to connect with your brand on a personal level? How do you help them get to know, like and trust you? That’s the power of video and in this episode, Tarryn sits down with Linh Podetti to discuss how video content is key in forging deeper & more emotive connections with...
-
1. Building a Pet Business with a Greater Purpose: with Emily Martin from Dundies
What does it take to build a pet biz with a greater purpose than just selling products? In this episode of the Pet Biz Project Podcast, Tarryn sits down with award-winning business owner Emily Martin who shares her vision for her eco-friendly and sustainable pet nappy company, Dundies, which…
more -
0. Introduction to the Pet Biz Project Podcast
Welcome to the Pet Biz Project podcast. This is the show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents. Each fortnight we chat with a...
We're indexing this podcast's transcripts for the first time — this can take a minute or two. We'll show results as soon as they're ready.
No matches for "" in this podcast's transcripts.
No topics indexed yet for this podcast.
Loading reviews...
ABOUT THIS SHOW
The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
HOSTED BY
Tarryn & Erin Michie
CATEGORIES
Loading similar podcasts...
Frequently Asked Questions
How many episodes does Pet Biz Project have?
Pet Biz Project currently has 26 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Pet Biz Project about?
The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
How often does Pet Biz Project release new episodes?
Pet Biz Project has 26 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Pet Biz Project?
You can listen to Pet Biz Project on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Pet Biz Project?
Pet Biz Project is created and hosted by Tarryn & Erin Michie.
URL copied to clipboard!