12. Define Your Why

Today I'm going to be sharing the one part of your business that needs to start and stay personal, and that is your why. I believe that when we ground down and connect to the purpose of our mission, we can create and sustain a truly successful business. But how do you identify that? In this episode, I’m sharing five tips to help you define your why, so that you can truly have the business of your dreams. We discuss: Going deep and getting vulnerable...Considering the long haul...Sharing your why with your audience...Why you need to have grace...Giving it everything you’ve got...Here are some highlights...Deep Roots.“We want you to be able to say: I am so deeply rooted in this why and I have defined it and made it so super clear that it doesn't matter if this is a tough month. It doesn't matter if I'm not booking as many clients as I would like to book, I cannot be shaken. This metaphorical storm in your business is not going to take you out because those roots run deep. This allows you to get anchored in something that you deeply care about and that you're super passionate about.” The Long Haul.“I want you to think about the long haul. Get really really sustainable with this and think about how long can I get behind this why? Is this a random thing that I feel really passionate about right now? Because if that's the case then maybe this is more of a hobby, maybe this is more of a side hustle, maybe this is something that you're just getting curious about. But when you're really serious about something and you want to do it for years and years to come, that's how it becomes sustainable. And that is one way that you can identify if you're in it for the long haul, but also if your why is sustainable.”Going All In.“When you decide that you're going to go all in on something, it is no longer about the numbers. It becomes about the transformation and the change that your clients are going to experience because you've committed to this with your full self, your mind, your heart, your soul is aligned with this why, and you know for a fact that this is the thing that you are meant to do in this world.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit maliquea.substack.com