12. From Distinct To Iconic: What It Takes To Not Only Stand Out But Attain, Sustain And Regain The Ultimate Level of Distinction

Your Brand. Your Future. has been voted as Nr 14 in the Top 25 Personal Branding Podcasts by FeedSpot 🎉 THANK YOU!! In this noisy and more competitive world of work we live in, standing out seems to get harder and harder. However, in this episode, we are challenging this mindset as we are joined by Scott McKain who has developed a framework to not only become distinct but to become iconic - the ultimate level of distinction. Scott McKain is a globally recognized authority on how organizations and professionals create distinction to attract and retain customers — and stand out in a hyper-competitive marketplace. Scott's recent book, ICONIC: How Organizations and Leaders Attain, Sustain, and Regain the Ultimate Level of Distinction," was recently named on Forbes.com as a TOP TEN BEST BUSINESS BOOK for 2018. The first edition of his book, "Create Distinction: What to Do When 'Great' Isn't Good Enough to Grow Your Business" was named by thirty major newspapers (such as the Miami Herald) as one of the "ten best business books of the year." Scott's expertise has been quoted multiple times in USA Today, the New York Times, Wall St. Journal, and International Herald-Tribune. His commentaries were syndicated on a weekly basis for over a decade to eighty television stations in the U.S., Canada, and Australia – and he's appeared multiple times as a guest on FOX News Network. Arnold Schwarzenegger booked him for a presentation at the White House with the President in the audience, and Scott played the villain in a movie named by esteemed critic Roger Ebert as one of the "fifty greatest movies in the history of cinema," directed by the legendary Werner Herzog. With a client list that represents the world's most distinctive companies – like Apple, SAP, Merrill Lynch, BMW, Cisco, CDW, Fidelity, John Deere and literally hundreds more – Scott McKain was honored with induction along with Zig Ziglar, Seth Godin, Dale Carnegie and just twenty more in the "Sales and Marketing Hall of Fame." After thousands of presentations in all 50 states and 23 countries, he was honored with membership in the "Professional Speakers Hall of Fame." Check out Scott's programs & further content: Project Distinction Distinction Nation Scott's Best-Selling Business Books Connect with Petra Zink on LinkedIn Download your Free Guide + Audio Mini Masterclasses: 5 Strategies To Go From Expert To Authority