#12 - Gianna Scorsone: Customers for the Win

#podcast #marketing #saas #gotomarket #vc #growthpath #purplepath We invited Gianna Scorsone, Co-founder of ChampionHQ and Board of Director at Read 718, onto growth path to talk about the customer. Host Andy Culligan and Gianna discussed everything around leveraging the existing customers to further growth. ➡️ Key topics - Intro to ChampionHQ and how it uses AI to focus on Customer Led Growth - Finding balance: profitable growth vs. growth at all costs - Customer retention to grow EBIDTA - Customer marketing programs to close more deals - Linking existing customers with prospects - What is Read 718 View Gianna Scorsone's: https://www.linkedin.com/in/giannascorsone/ Go to ChampionHQ: https://www.championhq.com/ Get to know Read 718: https://bkgives.brooklyn.org/p2p/393629/gianna-scorsone-2f9c283e-44b4-4db9-834e-c4e2b2f718bb 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple pickle ► purplepath.io - Get more content ► https://www.purplepath.io/content - Contact purple pickle ► https://www.purplepath.io/contact - [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/navigating-scaleup-gtm