growth path

Talking points:Liam Dunne, from Discover Labs, shares a powerful truth: good SEO isn’t just about keywords and links anymore. It’s a mindset shift that embraces AI and the evolving landscape of search.He discusses how traditional SEO tactics may not cut it in the age of AI. Instead, it's about consistency and relevance in your messaging across platforms. As we dive deeper into organic search, understanding the nuances between traditional SEO and AI-driven strategies is crucial for success. Listen on to see how your current strategy might stack up.➡️ Key topics- Discovered Labs - an organic search agency working with B2B SaaS companies- Growing a young, 8-9 month old company from 3 to 20 employees- Tactical priorities in traditional search vs AI search- Consistency - is what is on your website consistent with other sources online?- Developing Citable - an open source tool to structure content- Finding that 1, 5, 10% area to change the strategy to gain an edge over competitors- Recommendations on ways to measure AEO / GEO success- AI visibilities tools - 3 key metrics to measure AI visibility tools - mention rate, citation rate, and share of voice- Change in buyer behavior - zero-click research- Tracking page-level engagement when LLM provides the same information- Using self-reported attribution - Trying to gather intent data - Are we writing for machines or for humans?- Biggest differentiator - product marketing- Technical SEO’s importance in building a strong marketing foundation- Leaning into AEO and GEO by focusing on RedditWhere to find Liam:https://www.linkedin.com/in/liamdunne05/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Talking points:Emer Mc Ginley spent over 20 years at the top of global customer service operations, most recently at Amazon where she oversaw everything from vendor management across 230 million annual contacts to leadership development for 56,000 leaders. Emer came onto growth path to chat about the stuff most companies get wrong about customer experience, why she deliberately took jobs she wasn't qualified for, and what 20+ years inside Amazon actually taught her about building something that lasts.➡️ Key topics- Whirlwind journey of beginning work for Amazon when the company was quite small- Her passion and focus in customer service- Taking the opportunity to doing jobs she was unqualified to do and learning from the experiences- Maintaining the company culture of a company of 22,000 employees- Culture of Amazon persevered for so long because it was embedded into how business was done- Celebrating failures- Tenets - curated sets of ways to perpetuate decision making within an organization- One of her biggest failures launching Amazon Logistics- Making something feel delightful that others might assume is a headache- Frontline empowerment - Adjusting to a change of pace after semi-retirement- Serving on a charity board and providing support for start-ups and scale-upsWhere to find Emer:https://www.linkedin.com/in/emermcginley/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Talking points:Gotti Eisenberger is an Austrian curator, art fair advisor, and former World Cup champion swimmer who took an unlikely path from the pool to the gallery. He built and sold art-tech startup scan.art before pivoting into large-scale exhibition production, most recently bringing NASA astronaut Terry Virts’ photography from space to 15,000 visitors.He came on growth path to talk about going from professional athlete to art world curator, building a tech startup to bridge the gap between art and younger audiences, and the chaotic, sleepless grind of pulling off a 1,500 square meter NASA photography exhibition in just weeks.➡️ Key topics- Starting a career as a professional athlete into the art world- Noticing that there was a barrier between art world and younger audience, and bridging the divide.- Using image recognition technology for art and turning it into a startup- Challenges of working the technology into bigger art fairs and pivoting into curating his own exhibitions- The View from Above exhibition - coordinating with Terry Virtst to showcase his photography from space- The story of a tech startup to an on-site exhibition- Could the future be more entertainment oriented with AI freeing up time?- Going from concept to a 1500 square meter exhibition with 15,000 visitors in two month- The time crunch he dealt with of filtering through 300,000 images and recording the audio guide in one months time.- Spending 17 to 18 hour days going through thousands of images, defining the sizes, and editing the raw images- Overcoming the stress of hanging the artwork the day before the opening of the exhibit- The enormous logistical challenge of setting an exhibition of this sizeWhere to find Gotti:https://www.linkedin.com/in/gottfriedeisenberger/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Rob Pryce is a senior business leader with over 20 years of sales, commercial, and operational experience in the technology and digital sectors, having held senior positions at global companies including Microsoft, where he served as European lead for Sales Strategy and Brand. He currently serves as Chief Revenue Officer at Xtremepush, a global multi-channel customer experience and engagement marketing platformRob came onto Growth Path to chat about how to successfully transition from enterprise to startup, the critical role of people, culture, and process in scaling a business, and the hard-won lessons behind Xtremepush's remarkable 1000% growth over six years.➡️ Key topics- Relying on skillsets and core pillars to move from enterprise businesses to startup world- Key importance of working with, trusting and building relationships with people- Strengthening the ability to make a decision and execute - Teething pains of scaling Xtremepush- Understanding where you want to be and how to get there- Building the organizational structure. Implementing the process,s and upskilling the existing team- Knowing your goals, assess , and changing direction if needed- How to implement process to make sure the company scales effectively- Process doesn’t mean deliberate for hours - it means who does what, how, and whos accountability- Important for every brand to know; why are you different? Why should people choose you?- Culture: super important for any business - challenging times are inevitable, but with good culture you’ve got each other’s back. - How to a focus on the interview process is key in building a strong culture- Getting the right people and investing in them- Balancing scaling with the team supporting each other and avoiding burnout- How Xtremepush has grown over 1000% growth in 6 years- Importance of pushing back and understanding it won’t be linear growth.- Winning large businesses - be accurate with pipeline and forecasting, but drive business and growth as if you won’t win the tier zeros / whales.Where to find Rob:https://www.linkedin.com/in/rob-pryce/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Paige Tyrrell is the Co-Founder and Chief Growth Officer at Prefixbox AI, an AI powered product solution for retailers. She is also an adjunct professor of digital marketing at the IE Business School. She came onto growth path to talk about unified revenue leadership, balancing short- and long-term KPIs, and how AI agents are transforming sales and marketing teams.➡️ Key topics-B eing head of marketing for one company for 9 years- Aligning sales and marketing- Pros and cons of having one leader overseeing marketing and sales- How does having one unified person at the top of marketing impacts overall growth?- Balancing the KPIs and the short and long-term goals for a sales & marketing team- The classes she teaches as an adjunct professor from the angles of marketing, sales, and corporate entrepreneurship- How can large companies emulate the processes that make startups successful?- Leveraging digital tools - AI agents for sales and marketing- Importance of literacy in AI tools and best practices- Teaching masters level classes of 50-60 students and the diverse perspectives- Journey from Texas to Salzburg, Budapest, and Madrid- Expanding Prefixbox out of Europe, into US, Emirates with a team of 25- Next steps in the conversational and agentic commerce spaceWhere to find Paige:https://www.linkedin.com/in/paigetyrrell/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Scott Brinker is an analyst and advisor at chiefmartech, widely known as the “godfather of martech,” with over two decades of experience shaping the Martech landscape through research, writing, and industry leadership.Scott came onto growth path to chat about the future of MarTech, cutting through the hype on AI agents, the rise of AEO and GEO beyond SEO, and the major structural shifts reshaping marketing and search.➡️ Key topics- Completing the 2026 MarTech report- What’s happening with the technologies, especially AI agents- Taking a non-hype lens on what’s happening with AI agents- The Three different categories of AI agents and marketing- AEO - monster engine optimization and GEO - generative engine optimization, the successors to traditional SEO- Are AI searches trackable for marketers?- How things have changed since 2008 when he first started in the industry- Will AI give us a new layer in how the internet will be in the future?- How big is the AI agent bubble?- Concerns and hopes for the future of marketing with AI- Playing musical chairs in the AI race- Possibility of tremendous structural change in an unprecedented timeframe- The potential for creators to have immense succeess with the help of AIWhere to find Scott:https://www.linkedin.com/in/sjbrinker/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Nick is the Founder & CEO of Migrate, with over 20 years’ experience leading creative, marketing, commerce, tech and media businesses. He has scaled agencies across global markets, guided brands through complex challenges, and led teams to award-winning campaigns.They came onto Growth Path to chat about leaving corporate life to become an entrepreneur, launching and scaling Migrate, and navigating the nuances, challenges, and opportunities of doing business in the Middle East.➡️ Key topics- Desire to work outside of corporate and becoming an entrepreneur- Launching Migrate- Putting together a playbook on how to expand and succeed- How to succeed in doing business in the Middle East- Business nuance and learning how to engage in local businesses- Challenges and pitfalls in Middle East Expansion- Investing behind gateways and behind growth- Shifting perspective on the Middle East- Early successes of Migrate- The “Establish, connect and grow” journeyWhere to find Nick:https://www.linkedin.com/in/1nickwalsh/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Terry is a former NASA astronaut, Air Force F-16 pilot, and test pilot who spent over seven months in space, including serving as commander of the International Space Station. Now an executive coach, keynote speaker, and author, he’s currently focused on his run for Congress in Texas while continuing to develop TV and film projects and lecture at Harvard and USC.He came onto growth path to chat about how his experiences as an astronaut and global leader are shaping his run for Congress, and what he’s learned about leadership, politics, and the need for common-sense change.➡️ Key topics- Bringing his unique perspective of working globally and as an astronaut into running for Congress- Running for office and the lessons learned so far- Challenges of running for office- Normalization of deviance in US politics- Lessons learned from the Challenger and Columbia accidents- Visions for the Democratic party- Importance of debriefing - both in space flight, and politics- The need for change in leadership- Age and term limits in politics- Bringing common sense backWhere to find Terry:https://www.linkedin.com/in/terry-virts-146a5939/https://secure.numero.ai/contribute/social🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Julius is the Co-Founder & Managing Director at ARRtist Circus. He is a serial entrepreneur who has founded 16 companies with two successful exits, and now empowers the SaaS ecosystems in the DACH region through the ARRtist platform and his work as an active angel investor. Julius came onto growth path to share how he turns ideas into thriving companies, the importance of action over planning, and why in an AI-first world, events and human connection remain key to building trust and growth.➡️ Key topics- Zero to 1-2million ARR and bringing businesses to life- Main role - building companies, second role - being an investor- His super power - seeing opportunities, being a good seller, and being execution driven- Stop thinking and start executing- Robust processes aren’t necessary in the beginning - build it later- Moving from Zolando, major e-commerce company to B2B trading, to tech- Learning to be an entrepreneur from the founder at Zolando- Recognizing that corporate management was not his style- Starting a geo agency - making B2B companies visibles in LLMs- Evolution of tech in more traditional markets, ie DACH- How Traditional professions are adapting to tech- Reality and the media take on AI- Events - builds trust in the process of human interaction, how important- Pendulum swinging away from online to in-person interactions- Big events per industry, and very small curated formats of smaller eventsWhere to find Julius:https://www.linkedin.com/in/julius-goellner/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Alina Maria Stan is the COO and Co-Founder of Tekpon, where she leads SaaS promotion, lead generation, and branding strategy. With over a decade of international experience and dual Master’s degrees from the Technical University of Munich and Aarhus University, she brings deep expertise in online marketing and growth strategy.Alina came onto Growth Path to talk about her journey from the online casino industry to the software world, and how she’s building Tekpon into a global platform that connects people and businesses through events like the Tekpon Awards and AI Summit.➡️ Key topics- Learning the software industry from zero moving from online casino industry- Becoming great at building networks to create a conference: Tekpon Awards- Tekpon AI Summit - how to use AI to our advantage- SaaS transforming in the AI age- Tekpon: Leveraging their network to connect customers with appropriate software solutions- Building a platform to connect people from the software industry- Providing accessibility in comparison to bigger companies ie. Gartner, Forrester- Organizing a hugely successful event with a relatively small team- Hosting events in Romania to promote and build the country, and building up the community- The new location and features of the upcoming Tekpon AI Summit Where to find Alina:https://www.linkedin.com/in/alimuresan/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Paige is the CEO of Base, a company helping leaders delegate smarter and build better support systems. She’s spent 11 years scaling a remote-first, venture-backed business and believes productivity isn’t about doing more, it’s about designing a life and company that actually works. She came onto growth path to share her insights to help other founders protect their time, trust their team, and lead without burning out.➡️ Key topics- Background of stepping into the venture backspace, and leading a company in a fast-paced tech space.- The point where she realized the pressure she was putting on herself as a founder and not getting burnt out.- The importance of a support network to maintain balance- The influence of moving countries from US to Spain in her work life balance- Grappling with feelings of guilt and not doing enough - Her current writing projects - building a business without breaking yourself apart- Delegating and offloading tasks, and enabling others to lead- Generational shifts in the amount of “on” screen-time they have- Prioritizing fun and down time to enjoy life and workWhere to find Paige:https://www.linkedin.com/in/paigemcpheely/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#MorganJIngram #GrowthPathPodcast #LinkedInSales #SocialSelling #purplepathMorgan J Ingram is the founder and CEO of AMP Social, where he helps B2B sales teams turn LinkedIn into a top pipeline and revenue channel through his 5C Social Selling System. He came onto growth path to chat about building authentic human connection in an AI-driven world and turning LinkedIn into a true revenue channel.➡️ Key topics- How to be more human in an AI driven world- Driving pipeline through LinkedIn, sales coaching, and sales acceleration programs- Journey from full-time content creator to production, to education and elevating people to becoming more human- Case study of ‘the journey’ - Lamborghini beginning as an Italian tractor company. - Only thing that will prevent you from succeeding is quitting- Recent changes in LinkedIn- Dealing with frustration - what is working and what can be done better?- Less interest in people wanting to be educated, more responsive to who you are authentically- More strategy is needed now for how content is posted on LinkedIn-LinkedIn catering towards Gen Z more - is it a good move?- How to be more innovative in the way you do outbound- Brands that has impressed him in the B2B space- Any additional platform to get into i.e. Substack, X, etc- From URL to IRL - creating a depth of relationship and connectionWhere to find Morgan:Youtube:  @morganjingram  https://www.linkedin.com/in/morganjingramamp/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#freeclimbing #mentalstrength #overcomingfear #growthpath #purplepath Hazel Findlay is a professional climber, speaker, and mindset coach who has achieved multiple firsts in British climbing and now helps others build resilience and overcome fear through her company Strong Mind.She came onto growth path to talk about climbing at the highest level while overcoming fear and imposter syndrome, and how building confidence and resilience comes from taking the next step rather than waiting to feel ready.➡️ Key topics- Getting back into training as a new mom- What her physical training regimen looks like- The importance of injury prevention by strengthening- Free-climbing El Capitan - 1000 meters of rock- Being the first woman to free climb the Golden Gate route of El Capitan- Facing imposter syndrome and how she overcame it - by breaking down the goal into achievable steps- Build confidence not by thinking about it but by doing something- Sometimes it’s as simple as committing just to the next step- A lot of people think you need to have the self-belief first, but sometimes you can’t wait for that- The opportunity may be there and you may not be ready but you just have to take a step- Motivation is everything - being in the right emotional headspace- Letting go of her ego- Feeling 800 meters of air beneath her feet as she climbs- Fear: Try to aim for the sweet spot between slight discomfort and being in tune with negative feelingsWhere to find Hazel:Youtube:  @StrongMindClimbing  Instagram: @hazel_findlayhazel-findlay.com🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Dima Melnik is the ultimate pricing expert. He has priced 100+ companies globally, spanning 70 industries, ranging from enterprise giants to fast growing startups.Dima came onto growth path to chat about how when done right, pricing can unlock hidden revenue, customer trust, and long-term growth.➡️ Key topicsHow he found his vision and dream to help as many companies as possible increase the perceived value of their product and increase profit. How Centeral Eastern European companies often underprice themselve.How fear and too much focus on their product and competitors prevent them from increasing their revenue.“Customer for Life” - extending the lifetime value of your customer base. If you’re being cheap, something is missing.Two different types of SaaS: High volume and High Ticket.What can happen when you increase price and product repackaging togetherMigration Strategy: how communication is vital when applying new pricing Failures from early on in Dima’s career that helped him growMost often, it’s how simple your offer is is what’s most importantHow to determine success of SaaS product: try to sell by phoneWhere to find Dima:https://www.linkedin.com/in/dimacz/https://www.dimamelnik.com/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Sharon Bannerton is an award-winning strategic communications consultant with over 25 years of experience across Ireland, the UAE, and the UK. She is the Founder and Managing Director of Bannerton PR, a top-tier agency known for bold campaigns and high-impact media strategies.Sharon came onto growth path to talk about how PR, crisis strategy, and relationship-building can make or break a company’s reputation—especially for fast-growing startups.➡️ Key topics- PR is what others say about you, marketing is what you say about yourself- PR builds credibility via earned media, marketing buys attention- How PR lays long-term foundations; marketing can be more short-term- Crisis Management Strategy & case study of the kiss cam incident- Importance of having a crisis strategy at the board level- Effective crisis response includes quick action, clear spokespeople, and internal communication- How owning the story and controlling the narrative is key- Most companies lack preparedness for PR crises- Building Media & PR Relationships- Strong PR depends on long-term, honest relationships - Communications should be transparent, jargon-free, and audience-aware- Stay attuned to public sentiment, especially in an era of fake news and AI skepticism- Content should be 80% educational, 20% promotionalWhere to Find Sharon:https://bannerton.ie/https://bannerton.ae/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Giacomo Poggiali splits his time as a fractional product manager and venture builder, as well as being a product coach for acceleration programs. He came onto the show to talk about how he helps early-stage startups go from idea to product people actually want; drawing from his experience at 500 Global, and creating a trusted, referral-only network that keeps delivering value even when he's at capacity.➡️ Key topics500 Global - one of the most acceleration network in the worldWorking with FinTech startups in recent yearsChallenge he tries to solve: will people want it or make it in a way that people will find useful?How to find your target audience / early adoptorHow he built UBA: Connecting the potential economic incentive and the need for building a larger community of trusted peopleRemaining a point of reference for potential clients even if you are at capacity, by referring good workersHow the exclusivity of his professional referral community has led to success Where to find Giacomo:https://www.linkedin.com/in/giacomopoggiali/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#ceo #marketingstrategy #podcasting #growthpath #purplepath Dave is one of the co-founders at purple path, and master of all things content. In this episode he flips the script and interviews Andy, purple path CEO and usual growth path host.Andy talks about his journey from big-brand CMO to award-winning founder, why he built Purple Path, and what it takes to scale smart.➡️ Key topics- Dave, co-founder of purple path, flips the script and interviews Andy- Andy wins Marketer of the Year at Tekpon Awards- Andy’s surgical path from C-level positions in big brands to fractional marketing, to creating the new business purple path- How Andy’s ambition drove him to reach a scalable solution to his business- Need to delegate and spread ownership across teams- Building team alignment in organizations- CEO must lead, and sales & marketing teams must talk!- Do SDR belong in sales or marketing?- Insights from starting the growth path episode as a passion project- Sales-led-growth vs Product-led-growthWhere to find Andy:https://www.linkedin.com/in/andy-culligan/purplepath.io🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#womenintech #wellnesscoach #worklifebalance #growthpath #purplepath Erica Ballard has extensive experience in public health. She moved into wellness and nutrition coaching, worked in tech, B2B marketing, and is once again focusing on one-to-one coaching.She came onto growth path to chat about what happens when high-achievers stop chasing status and start pursuing alignment, how to trust your gut over the grind, rewiring your brain to quiet anxiety, and redefining success on your own terms.➡️ Key topics- Working with high achieving, ambitious women to achieve the goal of balancing ambition and life achievement- People who chased money, power, status - are now trying to chill out- Become self aware, move to acceptance, alignment, then action to get the result you want without fighting against your true nature.- Her experience working for the President's Emergency Plan for AIDS Relief under George W Bush- Listening to your gut is more important than following the money- Anxiety in the tech industry- Retraining your brain to overcome worry- Having a Masters mattered back in the day, now it’s how many followers you have is what counts. You just have to react to what the market demands Where you can find Erica Ballard:https://www.ericaballard.co/https://www.linkedin.com/in/ericaballard/TikTok: @ericaballard_🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#bigwavesurfing #cryptoeducation #cryptocurrency #growthpath #purplepath Toby Cunningham is a crypto educator and Co-Founder of learningcrypto.com, as well as a Big Wave surfer of over 25 years.He came onto growth path to chat about his experience riding a world record wave of 56 feet, his transition into and success in crypto, and his thoughts on the future of crypto and finance.➡️ Key topics- Wipeout he was lucky to survive- Winning world record wave of 56 feet- Transitioning from surfing to crypto- Growth potential and riskiness of crypto- Being an educator, not an influencer- You’re not early in Bitcoin, but there’s money to be made in the next bear market.- Understanding the crypto market dynamics- What might come next after crypto? - Evolution & future of finance- Advice for someone who is interested in cryptoWhere you can find Toby Cunningham:http://learningcrypto.com🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Ellen is a wingsuit based jumper and extreme sports athlete based in France. She is known as the fastest flying woman in the world, a TEDx Chamonix speaker, 4x WWL competitor, and Red Bull Aces competitor 2014.Ellen shares how fear, instinct, and resilience shaped her wingsuit journey, and how motherhood and safety drive her approach to extreme flight.➡️ Key topics- Jumping career beginning at age 18 - Unexpected reason for becoming a wingsuit based jumper: safety- Wanting to experience it as a ‘forever’ sport and not a stunt- If you’re not afraid when standing at the edge of a cliff - there’s something wrong- A little bit of healthy fear is a good thing. The difference between having some fear and not being terrified.- Trusting and learning to listen to her gut - because it’s usually right- Being a woman in a male-dominated sport: not slipping into a herd mentality and sticking to her intuition- Slowing down and low tolerance of risk since becoming a mom - Committing and training for another competition this year- Training regime - different aspects of competitions: speed, the exit, safety assessment- Flying 200-250 km/hour during flight- Mental and physical fitness- Lessons from high-stress situations - Scariest jump with close to zero visibility- Pushing on even in midst of fear - Past experience as ICU nurse helped build resiliency to high-stress situationsWhere you can find Ellen Brennan Flat:Instagram: https://www.instagram.com/ellen.frat/Facebook: https://www.facebook.com/Ellen.brennan.frat/https://www.ellen-brennan.com/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#saasgrowth #salesleadership #growthpath #purplepath Grant Coleman is the CRO at Uberall. He has experience working in the SaaS MarTech space since 2009, his leadership has helped grow regional and global companies small, medium, and enterprise. He came onto growth path to chat about leading growth in global SaaS, building a strong team culture, and continuing to deliver success.➡️ Key topics- Adapting your messaging and differentiation to grow into new markets- Bridging the gap between vision and reality in different regional markets- Standing behind the expectation when working with clients- How to build a strong team culture- Finding the customers that breed success, and repeat the process to build confidence in the team- Fundamentals of sales success- Rigor: the commitment of showing up, being honest and vulnerable - to business successWhere you can find Grant Coleman:https://www.linkedin.com/in/grantcoleman1/🧐 Learn more-Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#worldchampion #surfing #growthpath #purplepath Taylor Jensen is a 4x World Longboard champion, and has his own line of Longboards through Firewiresurfboards.He came onto growth path to chat about his journey from picking up the surfboard at age six to becoming a world champion, resilience through loss, role of Mother Nature in success, and finding creative fulfillment in shaping boards, and living the surfer’s dream.➡️ Key topics:- Becoming a surfer beginning in age 6, competing at age 13- Do you have to start early to be successful?- Is the gene to be competitive inherent? Or can it be unlocked?- You can be taught formulas to win- Enduring 11 years of loss to win the world title- Mother Nature has to be on your side to ride the best waves- Do all the things you can possibly control and let the rest roll- Keeping perspective of living and experiencing the dream, even through loss- Don’t take losses too hard, and don’t over-celebrate- Finding creative fulfillment in creating surfboards and traveling as a surfer - Upcoming tour beginning in July- Balancing work and family - incorporates homeschool and surfing into their lifeWhere you can find Taylor Jensen:https://www.instagram.com/taylorjensentj/?hl=en🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

Talking points:Adam Holmgren is the Co-Founder at Fibbler, and Director of Demand Gen at Rillion. He has over 10 years of experience in B2B marketing and economics.He came onto growth path to chat about transparent communication to balance work and life, building Fibbler and offering point solutions to marketing challenges, and extending their channel mix by adding Youtube.➡️ Key topics- Juggling two full-time jobs while having two young kids- Accepting the limits of time and being transparent about availability- Hire an assistant to get back more time- His passion and experience with connecting LinkedIn ads data to CRMs- Benefits of offering point solutions - What happened when they encountered a bug- Success coming not from virality but from consistency and time- Betting on Youtube for future B2B businessesWhere you can find Adam Holmgren:https://www.linkedin.com/in/adam-holmgren/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#AI #marketing #personalitytest #growthpath #purplepath Martin Lukac is the Co-Founder and Chief Scientist at Koios. He has over 10 years of experience in fields such as machine learning, deep learning, and agent-based modeling.He came onto growth path to chat about emerging technologies and their applications to recruiting, personality analyses, and business decision making; and his positive outlook on incorporating AI into entrepreneurship.➡️ Key topics- Predicting personality types using voice data and API - Big Five and Myers-Briggs - the science behind the personality tests- Large language model simulations for team-building and business decisions- The need for coders in the agentic AI space- Human creativity, good ideas, and providing value quickly Where you can find Martin Lukac:LinkedIn: https://www.linkedin.com/in/mblukac/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#AI #marketing #venturecapital #growthpath #purplepath Jochen Kust is the CFO at Early Bird Veture Capital, one of the largest, most successful venture capital firms in Europe. He came on to growth path to chat about ➡️ Key topics- The role of a modern CFO in venture capital- Investment strategies in an AI-driven market- Navigating market volatility and its impact on VC- The importance of team dynamics in investment decisions- The shift towards sustainable business models- Challenges and opportunities in the current VC landscapeWhere you can find Jochen Kust:LinkedIn: https://www.linkedin.com/in/jochen-k%C3%BCst-3bb8b9207/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#contentmarketing #SEO #marketing #entrepreneur #growthpath #purplepath Kinga Edwards is the Creative Owner at Brainy Bees, a SaaS content marketing & PR agency working for clients from all over the world.She came onto growth path to chat about the importance of boundary setting with clients, how SEO strategies have had to evolve at a quicker pace, and whether you should or should not use AI to generate content➡️ Key topics- Going from taking 4am calls to managing client relationships and boundaries- The Evolution of SEO strategies- Adjusting SEO strategies for competitiveness- The role and value of AI in content creation- Her AI content experiment- Navigating the risks of AI-generated contentWhere you can find Kinga Edwards;Linkedin: https://www.linkedin.com/in/kingaodziemek/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#branding #author #marketing #entrepreneur #growthpath #purplepath Michal Pastier is a Branding Expert, Forbes 30 under 30, Angel Investor, Business Advisor, Co-founder at Darwin & the Machines and GoBigname, and Bestselling Author of 'Yellow Book of Branding'. He came on to growth path to chat about launching 250+ brands, still getting his hands dirty, not wanting to not grow customer count but deeply focus on select customers, and the dangers of the Sahara Challenge.➡️ Key topics- Scaling self. How does he approach this?- Yellow Book of Branding- Specialists in team making high impact- Learning across customers to benefit customers- Handling stress with so many activities across so many business- Total discomfort ahead of being on stage with Robert Sharma- Sahara Challenge - 4,000+ KM race in Morocco- It's okay to do things when you are not ready- Attracting future customers and how to do itWhere you can find Michal Pastier:Linkedin: https://www.linkedin.com/in/pastier/Instagram: https://www.instagram.com/michalpastier/Website: https://thedarwins.com/Website: https://www.gobigname.com/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#navyseal #author #baseline #sealteam #growthpath #purplepathThom Shea, Navy SEAL (ret.),  Author, and Founder at Baseline Performance, came on to growth path to chat about all things around his career as a Navy SEAL, founding Baseline, and human performance.➡️ Key topics- Servicing high net worth customers to become higher performers- Gray space: Too many verticals. Niche down focus.- 3 simple things in 5 areas- Offensive. Defensive. Strategy.- 4 excuses- "This is stupid"- 5 Hell Weeks - "This hurts"🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#tech #burnout #health #mentalhealth #coach #growthpath #purplepathLucia Šicková, Coach, Co-founder of Dobrobytie (Well Being), Co-founder of Build Slovensko, and Impact Manager of Pixel Federation, came on and chatted with Andy about what burnout is, how we get it, and how to understand ourselves our mental health a bit more.➡️ Key topics- How we learn- How to get others to share - safety and trust- What happens to us stays with us- Advice for high speed and stressful industry professionals- Boundaries- Burnout- Positive and negative stressGo to Lucia's Linkedin: https://www.linkedin.com/in/luciasicko/Check out Lucia's website (Slovak language): https://www.luciasickova.com/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#astronaut #leadership #internationalspacestation #growthpath #purplepathTerry Virts, Former Astronaut and Commander of the International Space Station, Former F-16 Pilot and Test Pilot, Executive Coach, Keynote Speaker, and Author, came on to the podcast and chatted with Andy about his time in Space, projects, leadership, and alarms going off.➡️ Key topics- What Terry is working on right now- Getting stuck in the ISS (International Space Station) - 169 days, turned into 200 days - IMAX film - It's a Beautiful Planet- Alarms: notes, cautions, warnings, and emergencies- Protocol: Ammonia leak - Is space tourism scalable?- First flight butterflies- The 'Overview Effect'- Making a changeGo to Terri's Linkedin: https://www.linkedin.com/in/terry-virts-146a5939/Check out Terri's website: https://www.terryvirts.com🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#podcast #GTM #saas #gotomarket #ai #author #aiprompts #growthpath #purplepathTanya Ponton, Founder of 5 Hundred Words, Ghostwriter for big brands, Technical Writer, and Writer of fiction and screenplays, and ex-Lawyer in full recovery, came on to discuss her journey from lawyer to marketer, and falling in love with writing.➡️ Key topicsTransformation from Lawyer to MarketerPrepare, prepare, prepare5 Hundred Words and how it came to beHuman writers vs Gen AI Where AI misses the mark in non-verbal cuesSubscribe to the podcast ► https://open.spotify.com/show/6h3X5P0...Learn more about purple path ► https://www.purplepath.ioGet more content ► https://www.purplepath.io/contentContact purple path ► https://www.purplepath.io/contact[Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-s...Go to Tanya's Linkedin:   / tanyaponton  Discover more about 5 Hundred Words: https://5hundredwords.com/🧐 Learn more🧐 Learn moreSubscribe to the podcast ► https://open.spotify.com/show/6h3X5P0...Learn more about purple path ► https://www.purplepath.ioGet more content ► https://www.purplepath.io/contentContact purple path ► https://www.purplepath.io/contact[Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#podcast #GTM #saas #gotomarket #author #fractionalCMO #growthpath #purplepathKathryn E. Strachan, International Best Selling Author, Managing Director, Fractional CMO, International Speaker, Marketers Unleashed Podcast Host, and Exited Agency Founder/CEO, came on to growth path. Her and Andy talked about her new journey as a Best Selling Author, along with PR, self branding, and burnout.➡️ Key topics- Intro into her book Scaling for Success: How to Build a Brand that Breaks Barriers- Lessons learned around hiring internal people and doing PR before brand awareness is established- PR: Does it make sense?- First time author and having a roadmap- BurnoutGo to Kathryn's Linkedin: https://www.linkedin.com/in/kathryn-strachan/Get your copy of Scaling for Success: How to Build a Brand that Breaks Barriers: https://www.amazon.com/Scaling-Success-build-breaks-barriers/dp/1961757818🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#podcast #GTM #saas #gotomarket #ai #author #aiprompts #growthpath #purplepathPam Didner, Author, Speaker, Workshop Leader, Consultant & Fractional CMO at Relentless Pursuit, came on and chatted with Andy. They discussed AI - overwhelming information around the topic, how to create prompts, and checking your gut.➡️ Key topics- Writing The Modern AI Marketer in the GPT Era - background and why she wrote the book- Understanding the difference between AI news and useful AI information that you can use- Understanding how to create quality prompts for marketers- AI cannot do your job, you have to guide AI so that it can give the right output- Using existing data set to crunch in AI, for gut instinct checkGo to Pam's Linkedin: https://www.linkedin.com/in/pamdidner/Check out Pam's website: https://pamdidner.com/Get The Modern AI Marketer in the GPT Era: https://www.amazon.com/Modern-Marketer-GPT-Era-Marketing/dp/B0DG59ZZ9GGet The Modern AI Marketer: Guide to Gen AI Prompts: https://www.amazon.com/Modern-AI-Marketer-Guide-Prompts/dp/B0DG5F2DQS🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#podcast #GTM #saas #gotomarket #ABM #growthpath #purplepathAndy was joined by Corrina Owens, Fractional ABM and ABM Consultant across multiple brands, along with being Podcast Host, talking about, you guessed it, all things ABM.➡️ Key topics- Where to start with Account Based Marketing - strategy around ICP, analyze data, and uniting revenue teams.- Data and tiering accounts- Making intent data work for you - 3rd party signals, competitive intelligence, and tech stack- Effective outreach - the end of spray and pray tactics- Special tactics in one-to-one sales motionGo to Corrina's Linkedin: https://www.linkedin.com/in/corrina-owens/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#podcast #marketing #saas #gotomarket #founder #growthpath #purplepathAndy was joined by Thomas Peham, Co-founder of OtterlyAI and Strategic Initiatives Architect at Storyblok. He jumped on and chatted about launching his platform, and stories of being with Storyblok while they scaled.➡️ Key topics- A look into OtterlyAI, and why he built it. Marketers need to monitor how visible brands are in AI search tools.- SEO playbook is changing. Marketers have issues attributing journeys beginning on ChatGPT. - A Google update. US customers hit the hardest with most recent updates.- Storyblok - partner channel and PLG.- Scaling the team. It comes down to people.- GTM in scaleups and what kinds of people can do well.Check out Tomas Peham's Linkedin: https://www.linkedin.com/in/thomaspeham/Discover OtterlyAI: https://otterly.ai/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

#podcast #GTM #saas #ai #purplepath #growthpath We were joined by Luis Sousa, AI & Paid Marketing Consultant, Co-Founder at Scalit, Co-Founder of The AI Break Newsletter. On this episode, both Andy and Luis chatted about everything around AI, from tools, use cases, the future, and the effects on jobs. ➡️ Key topics - SaaS is not dead: Growth solidified by AI, not dying because of it, building on top of SaaS - Efficiency: People can do more with far less because of AI - Evolution: AI could kill a lot of jobs, but it will also create a lot of new jobs - Developing skillset: Working with AI, approach and process - Decentralizing: AI allows a new generation of entrepreneurs with micro businesses building into niche markets - Favorite use cases: Content creation, sales outreach, draft a contract, reading and labeling emails, and more - Transition: Moving from automating tasks to tasking automation. Birth of the AI Break newsletter - Tools: Perplexity, ChatGPT, Deepseek, and more - AI agents: What they are, what they do, and what you can expect from them Visit Linkedin: https://www.linkedin.com/in/luismrsousa/ Get The AI Break newsletter: https://substack.com/profile/160096560-the-ai-break 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple pickle ► purplepath.io - Get more content ► https://www.purplepath.io/content - Contact purple pickle ► https://www.purplepath.io/contact - [Free Guide] 2025 B2B SaaS State of the Union ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

We were joined by Hana Jacover ACC, Leadership and Development Coach at Ezra, and Executive Coach at Untapped Leaders. She and Andy chatted about burnout and neurodivergence, and what they both mean. ➡️ Key topics - Factors that drove Hana to become a coach; people-based impact - Learning to let go and having others to lean on - Burnout - Neurodivergence - what is it and what does it mean? - Leveraging Neurodivergence as a strength as a coach View Hana Jacover's Linkedin: https://www.linkedin.com/in/hanajacover/ 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple path ► purplepath.io - Get more content ► https://www.purplepath.io/content - Contact purple path ► https://www.purplepath.io/contact - [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/navigating-scaleup-gtm

We welcomed Karlyn Ankrom, Lead Social Media Strategist, and Social Media Content Creator and Founder at Oh Snap! Social, along with being a Social Media Instructor at the American Marketing Association, and Senior Instructor at Think B!G. Learn Smart (an Adobe authorized training center) onto the podcast. Karyln and Andy discuss everything from social media strategy, picking the right platform, and AI as a social media tool.  ➡️ Key topics - Oh Snap! Social and the Fan Firestarter Framework - Understanding where to focus on social media - the strategy - Picking the right platform for your business - Linkedin - sponsored posts - AI as a social media tool - Social media trends Visit Linkedin: https://www.linkedin.com/in/karlynankrom/Visit Oh Snap! Social: https://ohsnapsocial.com/

Devin Bramhall, Growth Advisor, Podcast Co-host at Don’t Say Content, and former CEO of Animalz, came onto growth path to have a candid chat with Andy. The two covered everything from her current role of fractional marketing and growth advisory to choosing the right-fit customers, along with Devin’s cancer story. ➡️ Key topics - Working with companies as a marketing partner - Being the gateway to others’ long-term work in marketing - Battling as a marketer to get the right things done - Building trust. Not being afraid to give right advice. - Right-fit customers versus going after cash - Sticking to your pricing structure - Cancer gives a different perspective on what matters Visit Devin Bramhall’s Linkedin: https://www.linkedin.com/in/devinbramhall/

Katie Robbert, Co-founder & CEO of Trust Insights and Corporate Community Manager at Women In Analytics, on growth path. Host Andy Culligan and Katie dove into everything from the collapse of social media, interpreting data, and women in analytics. ➡️ Key topics - A look into Trust Insights - empowering customers to make actual data-driven decisions - Google Analytics - GA4 is a masterclass in not listening to customers - The fall of Linkedin and other social media platforms - Data-based decisions versus data-based guidance - Data has margin of error - Good news and bad news lives within data - truth needs to be understood - Women in Analytics View Katie Robbert's Linkedin: https://www.linkedin.com/in/katierobbert/ Women in Analytics (Linkedin): https://www.linkedin.com/company/women-in-analytics-community/ Women in Analytics (website): https://www.womeninanalytics.com/

#podcast #GTM #saas #gotomarket #vc #growthpath #purplepath We were joined by Kathleen Booth, SVP Marketing & Growth at Pavilion on growth path. Host Andy Culligan and Kathleen talked about everything from Pavilion, women in leadership, and what effective GTM looks like. ➡️ Key topics - Explanation of Pavilion - From becoming of a member of Pavilion to joining the GTM team - Women in executive roles - How to get more executive leadership - What a good GTM looks like - one team - Marketing as a cost becoming seen Marketing as a revenue generator - Growing an agency by becoming a media creator View Kathleen Booth's: https://www.linkedin.com/in/kathleenslatterybooth/ Check out Pavilion: https://www.joinpavilion.com/ Discover Topline: https://www.joinpavilion.com/topline-newsletter 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple pickle ► purplepath.io - Get more content ► https://www.purplepath.io/content - Contact purple pickle ► https://www.purplepath.io/contact - [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/navigating-scaleup-gtm

We invited Brooke Sellas, Founder and CEO of B Squared Media, Top 100 CMA Influencer and Strategist 2024, Adjunct Lecturer at UC Irvine and Baruch College, onto growth path to discuss social listening and strategies to handle customers through social media. ➡️ Key topics Intro to B Squared Social Media customer care to acquire and retain customers Focusing on gain and/or retain discussions around your brand Quantifying social media to leadership with data Tagging and labeling for customer conversation Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt6... Learn more about purple path ► purplepath.io Get more content ► https://www.purplepath.io/content Contact purple path ► https://www.purplepath.io/contact View Brooke Sella's Linkedin: https://www.linkedin.com/in/brookebsellas/ Discover B Squared: bsquared.media

#13 - Donna Mostrom

#podcast #marketing #saas #gotomarket #vc #growthpath #purplepath We invited Gianna Scorsone, Co-founder of ChampionHQ and Board of Director at Read 718, onto growth path to talk about the customer. Host Andy Culligan and Gianna discussed everything around leveraging the existing customers to further growth. ➡️ Key topics - Intro to ChampionHQ and how it uses AI to focus on Customer Led Growth - Finding balance: profitable growth vs. growth at all costs - Customer retention to grow EBIDTA - Customer marketing programs to close more deals - Linking existing customers with prospects - What is Read 718 View Gianna Scorsone's: https://www.linkedin.com/in/giannascorsone/ Go to ChampionHQ: https://www.championhq.com/ Get to know Read 718: https://bkgives.brooklyn.org/p2p/393629/gianna-scorsone-2f9c283e-44b4-4db9-834e-c4e2b2f718bb 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple pickle ► purplepath.io - Get more content ► https://www.purplepath.io/content - Contact purple pickle ► https://www.purplepath.io/contact - [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/navigating-scaleup-gtm

We invited Andrei Zinkevich, Co-founder of Fullfunnel.io, onto growth path to talk about ABM for tech sector. Host Andy Culligan and Andrei discussed everything from high volume saas to TAM lists, to 1-to-1 outbound touchpoints and strategy.

We invited Steven Ledgerwood, CEO of Capsule, onto pickle juice to discuss the business and the market. Our host Andy Culligan and Steven openly discussed the business from a CEO's perspective, challenges in the market, Private Equity and having great people on the team. ➡️ Key topics - Overview of Capsule's CRM - growth, market, and position - Acquisition of solution with additional capabilities - Moving needs of ICP into product - Challenges in Marketing - categories of volume, traffic, and sign ups - The US market and countries with different languages - where to focus and how - The dynamics of being Private Equity backed - Transition from Chief Revenue Officer to Chief Executive Officer - A support structure and a trusted resource to help connect the dots - The importance of surrounding yourself with a good team View Steven Ledgerwood's Linkedin: https://www.linkedin.com/in/sledgerwood/ 🧐 Learn more - Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU - Learn more about purple pickle ► purplepickle.io - Get more content ► https://www.purplepickle.io/content - Contact purple pickle ► https://www.purplepickle.io/contact - [Free B2B SaaS GTM Guide] ► https://go.purplepickle.io/guides/navigating-scaleup-gtm

#podcast #marketing #saas #gotomarket #vc #picklejuice #purplepickle We invited Aaron Ross, CEO at Craft Books That Make Millions and author of 'Predictable Revenue' and 'From Impossible To Inevitable, onto pickle juice to discuss honing in on interests, partnering with people, writing, and writing. Host Andy Culligan and Aaron covered all the complexities of various projects while balancing large family dynamics. ➡️ Key topics - Making money doing what you love - Upcoming books - 'Income Operating System', 'Eat Shit and Grow' - Partnering with people and handling areas that you like - Understanding what isn't working any more, and honing in on something new - Family life of having 10 kids and settling into a groove

We invited Lindsay Tjepkema, Founder of Human Brands Win, 3x CEO, and brand builder, onto pickle juice to discuss several changes during her career, in many roles. Host Andy Culligan and Lindsay covered her current role, personalities of CEOs, and the 2024 Presidential campaign. ➡️ Key topics - Discomfort for CEOs being at the top - Explanation of ‘Founder Mode’ - Founders leading from the heart - 2024 Presidential campaign and women in tech - Helping Founders bridge the gap between their teams View Lindsay Tjepkema's Linkedin: https://www.linkedin.com/in/lindsaytjepkema/

We invited Dilanka kalutota, CEO of Velaris and angel investor, on to pickle juice to discuss business and fund raising. Host Andy Culligan and Dilanka covered VC investment rounds, profitability, and boot strapping. ➡️ Key topics - A 360 on Velaris - why it exists, investment rounds, upcoming GTM - VCs and profitability - a different environment in recent times - Boot strapping versus venture capital - VC expectations and finding the right investor - Two ways to success across B2B SaaS in an overcrowded market - The problem that Velaris solves - The biggest challenges within growth View Dilanka Kalutota's Linkedin: https://www.linkedin.com/in/dilankakalutota/