#12 — How should early stage startups think of starting a PLG journey? ft. Maja Voje

Listen now on Apple, Spotify, Overcast, Google and YouTube.Summary:Welcome to another episode of ThriveCast! Gururaj Pandurangi chats with Maja Voje, a renowned growth advisor with a global reputation. From her experiences with big names like Google and Rocket Internet to her much-anticipated upcoming book Go-To-Market Strategist, Maja offers a fresh look at product-led growth. In their chat, they discuss the ins and outs of growing a business, the challenges of pricing, and how to connect with users genuinely.Here's what you can expect:* 00:00 - Introduction to Maja and her work.* 02:03 - Discussion on how early-stage startups and technical founders should start thinking about PLG (Product-Led Growth).* 03:14 - Avoiding excessive customer calls and personal contact in the initial stages of a startup.* 04:03 - Gaining initial awareness for a self-serve PLG product.* 09:41 - Qualifying customers and inbound leads in a PLG model.* 15:22 - Customer conversations and making them more qualified.* 19:09 - Discussion on optimizing for adoption versus pricing.* 26:19 - Experimenting with pricing and willingness to pay.* 31:58 - Discussing 'try before you buy' models like free trials, freemium, or reverse trials.* 43:17 - Conclusion and how to reach out to Maja for more insights.Get to Know Maja Voje:Maja's time in the startup world is full of exciting stories. As a growth advisor recognized around the globe, her experiences range from working at tech powerhouses to sharing her expertise in her book that launches today! If you're interested in product-led growth, Maja's insights will not be missed.Where to find Maja Voje:* LinkedIn: https://www.linkedin.com/in/majavoje/ Where to find Maja’s book:* Go-To Market Strategist: https://gtmstrategist.com/ * Grab your copy on Amazon now: https://a.co/d/1RgwkceAbout Go-To Market Strategist:The book "Go-To-Market Strategist" is an actionable guide designed to help readers achieve product-market fit. It features insights from over 50 industry experts, 135 practical frameworks, and 9 workshop templates. The book promises a step-by-step GTM strategy, hands-on experience from GTM experts, and confidence in decision-making through field-tested frameworks and models. It is written for pragmatists, aiming to take ideas to scalable growth, focusing on what is mission-critical and guiding readers from being overwhelmed to hyperfocused.Where to find Gururaj:LinkedIn: https://www.linkedin.com/in/gururajp/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.hybridgtm.com