PODCAST · business
Thrivecast
by By ThriveStack AI
Unlock the secrets of Product-Led Growth success and thrive with expert insights, strategies, and success stories in every episode! www.hybridgtm.com
Episodes
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Why Websites Matter More in the AI Era
In this episode of ThriveCast, we speak with Crystal Carter, Head of AI Search and SEO Communications at Wix and author of the book The New Rules of AI Search, about why a website still matters when buyers are asking ChatGPT, Gemini, and Perplexity instead of typing into Google. Crystal explains...
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Should CMOs Cut SEO Budget or Just Add AEO/GEO?
In this episode of ThriveCast, we speak with Hank Azarian, founder of Hank Azarian Consulting and an enterprise SEO & AI consultant working with publishers and PE-backed brands. Hank explains how AI-first discovery is scrambling attribution, walking through how a website's job has shifted from...
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How to build a Content engine with Claude Cowork & Obsidian
In this episode of ThriveCast, we speak with Emmanuel Lavoie, CEO of Jetstream Hospitality Solutions — a Canadian, commission-based tech-enabled service company that helps hotels and resorts reach distribution channels like Airbnb and Vrbo. Emmanuel shares how he built a near-autonomous content...
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Life Maxxing in the AI Era
In this episode of ThriveCast, we speak with Dave Guttman, founder of Guttman Media and serial entrepreneur with eight- and nine-figure exits — who at 24 was misdiagnosed with terminal cancer and given six months to live. Dave shares why burnout is a leadership failure, how to build cultures that...
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Why Great Products Fail And How to Shorten the Adoption Curve
In this episode of ThriveCast, we speak with Holley Miller, Founder and President of Grey Matter Marketing — a strategist who sits at the rare intersection of market behavior, messaging, and product adoption. With 30 years spanning medical devices, pharmaceuticals, and SaaS, Holley brings a...
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Beyond Vibe Coding: The AI Software Factory
In this episode of ThriveCast, we speak with John Kennedy, co-founder of Actual AI and a veteran Dev Tools leader (AWS, Acquia, Upsun), who shares how engineering teams are moving beyond manual coding into building “software factories”; by leveraging AI-managed Architectural Decision Records...
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From Agency Hustle to an Exit: The AI-Native GTM Playbook
In this episode, Johann Nogueira shares his journey from building multiple ventures to exiting his AI-driven GTM platform. With over 20 years of experience, he walks through how he transitioned from a high-stress agency model to a scalable, product-led, and ultimately white-labeled distribution...
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AI in GTM: Hype, Hope, and What Actually Works
In this episode of ThriveCast, we host a panel with Molly Bowden (GTM Operations Leader), Jonathan Carford (VP GTM Strategy at Momentum), and Gururaj (Founder of ThriveStack) to unpack how AI is actually changing go-to-market today cutting through the hype to explore real use cases, shifting…
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Product Got Easier. Distribution Got Brutal.
In this episode of ThriveCast, we speak with Matthew Whyatt, B2B SaaS growth advisor and founder of techtorque.co, who shares why the dynamics of SaaS growth have fundamentally changed while AI has made it dramatically easier to build products, generate content, and reach prospects, the real...
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Revenue is not a North-Star metric
In this episode of ThriveCast, Michael Kuhl shares how AppFire shifted from obsessing over revenue and churn to building a growth engine powered by leading indicators. Drawing from AppFire’s scale—managing dozens of products—Michael explains how activation journeys, real-time signals, and...
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How Cloudinary scaled from 0-$100M+ ARR
In this episode of ThriveCast, we speak with Sanjay Sarathy, VP of Self-Serve and Developer Experience at Cloudinary. Sanjay shares Cloudinary’s journey from a developer consulting firm to one of the most successful product-led growth stories in SaaS—scaling past $100M ARR while maintaining a...
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GTM Growth Audit - by Marlena Sarunac
In this episode of ThriveStack’s podcast, we speak with Marlena Sarunac, an award-winning CMO and co-founder of Company Advice. Marlena shares her GTM Growth Audit framework, a practical, systems-thinking approach to identifying hidden bottlenecks across product experience, website messaging, and...
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Rethinking the Funnel: How B2B Growth is Being Rewritten by AI
John Neeson — the mind behind the legendary B2B Demand Waterfall and Co-Founder of SiriusDecisions — joins Gururaj Pandurangi to trace the evolution of how companies create, measure, and grow demand. From pioneering the alignment between sales and marketing to forecasting how AI will reshape the...
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The Growth Operating System — Building Alignment, Activation, and Accountability
Andrew Capland — one of the most respected voices in product-led growth — returns to ThriveCast to unpack what he calls the “Growth Operating System.” After years leading activation, retention, and experimentation programs at leading SaaS companies like HubSpot and Wistia, Andrew realized growth...
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Why We Buy: The Hidden Psychology of Conversions
Chris Silvestri — a software-engineer-turned-conversion-copywriter — shares how understanding human psychology, UX, and messaging consistency can transform a SaaS website from a brochure into a persuasive buying experience.He breaks down why “words alone don’t convert,” how today’s buyer journey...
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Freemium in the Age of AI: Myth, Model, or Growth Engine?
In this week’s ThriveStack webinar, we sat down with Dave Boyce—author, product-led growth (PLG) advocate, and seasoned operator—to unpack the realities of freemium in SaaS. With AI transforming business models and unit economics, the debate around whether freemium accelerates growth or drains...
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Future of SaaS, Investments and Innovations: A Fireside Chat with Dave Hersh
ThriveStack and Dave HershAug 20, 2025 In this fireside chat, Gururaj Pandurangi sits down with Dave Hersh, founding CEO of Jive Software and now a coach to startup founders and leaders. From scaling Jive from bootstrapped beginnings to IPO, to guiding today’s SaaS teams through turbulent…
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Product Activation: Key Drivers and Growth Leaks
In SaaS, getting sign-ups is only half the battle. The real challenge lies in ensuring those users activate — reaching the moment when they first experience real value from your product. This milestone, often called the “aha moment”, is a key predictor of whether users will stay, convert to paid,...
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From BigQuery to MotherDuck: Reinventing the Data Warehouse with Jordan Tigani
In this episode, we chat with Jordan Tigani, co-creator of BigQuery and now CEO of MotherDuck, a next-gen, serverless analytics platform built on top of DuckDB. Jordan walks us through his journey from leading engineering and product at Google to building a lean, developer-first company that’s...
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#49 — Scaling Smart: Lessons from Christian Nielsen on Bootstrapping a PLG SaaS
In this Thrivecast episode, Gururaj P hosts Christian Nielsen, the Chief Product Officer and co-founder of uQualio, a Copenhagen-based SaaS company revolutionizing video learning. Christian shares actionable strategies and lessons from uQualio's journey as a bootstrapped, product-led growth (PLG)...
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#48 — Ignite Startups: Gururaj Pandurangi on Product-Led Growth and Startup Strategies
Originally posted on the Ignite Podcast, this episode features Gururaj Pandurangi, a 3x founder, as he unpacks the gritty realities and golden lessons of building and scaling startups. You can tune into the full conversation on Apple Podcasts or Spotify. In a recent episode of the Ignite Podcast,...
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#47 — Bootstrapping to Scaling Revenue to Exit: GTM Conversation with Gururaj Pandurangi, 3x Founder
Originally posted on the Stratyve podcast, this episode features Gururaj Pandurangi, a 3x founder, as he unpacks the gritty realities and golden lessons of building and scaling startups. You can tune into the full conversation on Apple Podcasts or Spotify. For founders navigating the complex maze...
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#46 — Stop being lazy, Innovate with AI, ft. Sam Mallikarjunan
Artificial Intelligence (AI) is transforming sales and marketing, equipping businesses with tools to innovate, uncover insights, and connect with customers like never before. It’s no longer about just saving time; it’s about creating new possibilities. In this context, we draw insights from Sam...
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#45 — PR does not mean just Press Release, ft. Doyle Albee
In this episode, Doyle Albee, CEO of Comprise, shares how startups can leverage PR strategies to establish brand authority and credibility. Doyle explains why PR is no longer just about press releases and highlights the importance of tailored messaging to stand out in today’s crowded media...
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RevOps: Trends and Practices
RevOps (Revenue Operations) is more than just a buzzword—it's a critical function for companies looking to streamline their revenue-generating processes. In a recent ThriveStack webinar, Peter Wheeler hosted an insightful discussion with James McKay (Founder, Venn), Matt Rocha (Director of…
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#44 — Product-Led Playbook, ft. Wes Bush
In a lively discussion, three voices in the SaaS world came together to talk about the future of product-led growth (PLG): Wes Bush, the bestselling author of Product-Led Growth and the creator of the PLG system; Vincent Young, VP at Dealfront and author of Product-Led Sales; and Peter Wheeler, a...
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PLG + Sales are better together
Balancing Product-Led Growth (PLG) with traditional sales efforts can be challenging but rewarding. With insights from Amplitude’s Franciska Dethlefsen, the session explored how self-serve and sales motions can work together without compromise. Hosted by Gururaj Pandurangi and Peter Wheeler, the...
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The Role of a Startup Community for Early-Stage Startups
Today, we’re exploring what makes startup communities powerful engines for early-stage founders. In our recent webinar, Aviel Ginzburg—an experienced founder and investor—shared his thoughts on building strong, supportive ecosystems. Aviel has journeyed from software engineer to VC, offering...
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1/3 To PLG or Not To PLG
Choosing the right go-to-market (GTM) strategy can make or break a company. One of the most debated strategies is Product-Led Growth (PLG), which emphasizes the product as the primary vehicle for customer acquisition, retention, and expansion. But is PLG the right fit for every company? How do…
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Sell Big (ABM) and Sell Small (PLG) are in your control
tl;dr: * Product-Led Growth (PLG) allows users to discover, engage, and convert independently, making it ideal for scalable, low-touch products. * Account-Based Marketing (ABM) focuses on personalized, relationship-driven campaigns targeting high-value accounts with longer sales cycles. *…
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How is Marketing Evolving in the Era of Product-Led Growth and Self-Serve Models?
tl;dr: * B2B buyers are increasingly self-directed, with 77% completing their journey before contacting a vendor. * The role of marketing has expanded to include product education and close collaboration with product development and customer success teams. * Product-Led Growth (PLG) shifts focus…
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#43 — Automating Customer Journeys with Email automation, ft. Jane Portman, Co-Founder Userlist
Today, we're exploring email automation's role in customer journeys with Jane Portman, co-founder of Userlist. Jane, also the host of UI Breakfast and Better Done Than Perfect, shared her expertise on using email automation to boost onboarding, engagement, and nurturing. Whether you're a startup…
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#42 — 2024 B2B SaaS Growth - Marketing ideas to help startups THRIVE, ft. Neil Patel
In today's episode, we're exploring the world of B2B SaaS growth for 2024. Our guest is none other than Neil Patel, the co-founder of NP Digital and a legend in the digital marketing space. Neil brings a wealth of knowledge and practical insights that will be invaluable for early-stage startups...
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#41 —Building Community and Product: Advise to early-stage startups, ft Ben Lang
In this episode, we explore the intricate relationship between building a community and developing a product, focusing on advice tailored for early-stage startups. We are thrilled to have Ben Lang, a renowned figure in community leadership and a seasoned entrepreneur, as our guest today. Ben…
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#40 — The ongoing PLG journey of Superhuman, ft Gaurav Vohra, Head of Growth
In this episode, we explore the ongoing Product-Led Growth (PLG) journey of Superhuman. Gaurav Vohra, who has held multiple leadership roles at Superhuman, shares insights on their strategies, challenges, and successes in building one of the fastest email experiences on the market. Listen now on...
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#39 — Has SaaS Lost Go-To-Market Fit? ft. Dave Boyce
In this episode, our guest, Dave Boyce, Chairman at Winning by Design and Board Member at Forrester, shares his insights on the rising Customer Acquisition Costs (CAC) and the decline in Net Revenue Retention (NRR). Dave discusses why traditional GTM strategies are faltering and how Product-Led...
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#38 — Inside story of Engineering the Amplitude Plus Plan, Ft Kelson Warner, Head of Growth Engineering
In this episode, we explore the intricacies of Amplitude's growth engineering journey with Kelson, the Head of Growth Engineering. We examine the evolution of the growth engineering team, the challenges they faced, and the key strategies they implemented to drive Amplitude's success. Kelson also...
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#37 — The Inevitable Convergence of PLG & UX ft. Kate Syuma
In this episode, we feature Kate Syuma, a renowned growth advisor and ex-Head of Growth Design at Miro. Kate is a Founder at Growthmates — a platform for learning from industry leaders and an advising practice that guides companies in growing meaningful products by leveraging PLG and enhancing UX...
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#36 — The ongoing PLG journey of Zuora, ft. Dana Yobst, Ex-Head of Growth
Today, we're excited to have Dana Yobst, the former Head of Growth at Zuora, join us to discuss Zuora's ongoing Product-Led Growth (PLG) journey. Dana has been instrumental in driving growth strategies at Zuora and brings a wealth of experience in go-to-market leadership Listen now on Apple,...
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#35 — How are Startups reacting to the increased time between venture rounds? Ft. Peter Walker, Carta
Welcome, SaaS Thrivers! Today, we explore how startups cope with longer gaps between venture rounds. Joining us is Peter Walker from Carta, a leading voice in startup equity and data storytelling. Listen now on Apple, Spotify, Castbox, Google and YouTube. Key takeaways: How Startups are Reacting…
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#34 - 2/2 Amplitude Plus Plan - Word of Advice ft. Katya Feuntes
In this episode, we resume our insightful discussion with Katya Fuentes from Amplitude, focusing on how to implement Product-Led Growth (PLG) strategies effectively. Katya shares the transformative challenges and strategies Amplitude faced while integrating PLG and sales-led growth. Learn about…
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#33 — The awesome tale of Userflow, a PLG enabler - from Zero to Acquisition ft. Esben Friis-Jensen
Embark with Esben Friis-Jensen on a journey through innovation and strategic thinking that took Userflow from a nascent idea to a success story worth $4.6M revenue with a 3 member team. In this episode of Thrivecast, Esben shares the milestones and tactics behind their product-led growth…
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#32 — SaaS Metrics and Tactics to drive Customer Acquisition and Activation ft. Mariano Martene
Step into the world of SaaS growth with Mariano, a seasoned strategist from Lisbon, Co-founder of SaaS-HQ and the force behind SaaStock, as he breaks down the metrics that shape successful go-to-market strategies. In this episode, we focus on the pivotal roles of awareness, acquisition, and...
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#31 — PLG and Importance of Lead Enrichment ft. Jason Saltzman
Step into the world of strategic growth with Jason, a leading voice from Live Data Technologies, who brings his deep understanding of human capital to the forefront of product-led growth strategies. In this episode, we explore how live data transforms the landscape of SaaS marketing and sales,...
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#30 — GTM Journey from Seed to Scale ft. Kevin White, Common Room
In this insightful episode, we welcome Kevin White the marketing maestro at Common Room, as he explores the strategic choices that propel a SaaS company's journey from a nascent stage to a robust scale-up. Armed with years of expertise in fueling product-led growth, Kevin shares the critical...
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#29 - 1/2 Amplitude Plus Plan - A leap into Self-Service and transparent pricing ft. Katya Fuentes
Welcome to our latest episode, where we spotlight Katya Fuentes from Amplitude and the strategic shift that's reshaping the SaaS world. With roots in Ukraine and now innovating in the Bay Area, Katya has been instrumental in advancing product-led growth at Amplitude. In this episode, she shares...
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#28 — Revenue Intelligence for Startups, ft. Francis Brero, CPO MadKudu
Welcome to our latest episode where we're thrilled to have Francis Brero, Co-founder and Chief Product Officer of MadKudu, share his insights on Revenue Intelligence for PLG-first SaaS companies. Francis started in engineering and later moved into data science. He co-founded MadKudu with Sam…
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#27 — Trends and Insights into Product-Led Growth ft. David Yockelson, Gartner
Welcome to an exploration of innovation with our esteemed guest, David Yockelson from Gartner, a beacon in the tech community for his insightful analysis and foresight. In this episode, we're investigating the essence of Product-Led Growth (PLG), a strategy that's revolutionizing the SaaS…
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#26 — Product Evolution - Exploring Strategies, Organizational Structure, and Roles ft. Elena Avramenko
Ever wondered how startups transform their product strategies and organizational structures as they grow? In this insightful episode, we sit down with Elena Avramenko to decode the complexities and dynamism of scaling startups. Elena brings her extensive experience in nurturing innovation to shed...
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#25 — Exploring Storylane’s PLG Journey: Innovating Interactive Demos with PLG Distribution ft. Nalin Senthamil
In this enlightening session, Nalin Senthamil, co-founder of Storylane, shares the narrative of pioneering interactive demos in the B2B sector. With a decade's journey through the startup ecosystem, Nalin takes us through the inception of Storylane, emphasizing the strategic embrace of a...
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ABOUT THIS SHOW
Unlock the secrets of Product-Led Growth success and thrive with expert insights, strategies, and success stories in every episode!
www.hybridgtm.com
HOSTED BY
By ThriveStack AI
CATEGORIES
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Frequently Asked Questions
How many episodes does Thrivecast have?
Thrivecast currently has 74 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is Thrivecast about?
Unlock the secrets of Product-Led Growth success and thrive with expert insights, strategies, and success stories in every episode! www.hybridgtm.com
How often does Thrivecast release new episodes?
Thrivecast has 74 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to Thrivecast?
You can listen to Thrivecast on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts Thrivecast?
Thrivecast is created and hosted by By ThriveStack AI.
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