#12: Jim Miller - Founder at Performance Asset Management - Scaling Property Management Through CRM Migration and Automation

Jim Miller joins co-hosts Dylan Scroggins and Matt Speer for a candid conversation about the realities of operating a property management company, navigating growth, and confronting the challenges that come with scaling. Jim reflects on his unconventional path into the industry, the lessons learned through financial setbacks, and how personal motivations have shaped his approach to leadership. The group explores the operational shifts Jim is making, including a major transition to HubSpot and Rentvine, and how greater visibility into workflows is transforming his team's performance. They also touch on mindset, the importance of embracing difficult seasons, and why transparency will define the next era of property management. They discuss: • Jim's path from real estate investing to property management and the early struggles that shaped his philosophy • How his "why" influences decision making, resilience, and long term perspective • Lessons learned from declining door count and why improving core operations matters more than chasing scale • The transition to Rentvine and Hubspot, and how better data visibility is reshaping performance • Why transparency, accountability, and third-party validation will drive the future of property management This episode offers clear, grounded insights for operators seeking practical guidance, renewed focus, and a more transparent path forward. Links: Jim on LinkedIn - https://www.linkedin.com/in/perfassetmgmt/ Performance Asset Management - https://www.pammke.com/ Dylan on LinkedIn - https://www.linkedin.com/in/dylanscroggins/ Matt on LinkedIn - https://www.linkedin.com/in/mspeer/ PropertyManagement.com - https://propertymanagement.com/ The Kalmar Group - https://thekalmargroup.com/ Topics: (00:00:00) - Intro (00:01:43) - College football and Wisconsin's prospects (00:05:52) - Jim Miller's journey into property management (00:10:37) - Challenges and growth in property management (00:17:15) - Technology updates and system improvements (00:20:57) - Leveraging Hubspot for operational efficiency (00:23:34) - Challenges and considerations in CRM transition (00:26:55) - Choosing the right CRM (00:29:25) - Cost breakdown and financial benefits (00:33:22) - Scaling with Hubspot: a case study (00:34:26) - Lightning round: tools, books, and podcasts (00:38:41) - The future of property management