12 | The #1 thing hairstylists need in order to sell more retail

Hairstylists will sell more retail when they understand this one thing. And no, it’s not a new sales tactic or contest. It’s simple. This one thing will change any hairstylist’s mentality about retail, and that is the first place we have to start. This is for hairstylists and for leaders in salons, so we can remove the feeling retail creates for most people in this industry. It’s really not about “selling” retail at all.