12 Trust Signals to Boost Your Conversion Rate
from SmartBug Media Audio Blog Hosted by SmartBug Media
Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies 2. Testimonials 3. Social proof statistics (number of customers, number of users, number of widgets you’ve sold) 4. Industry association logos 5. Client/customer logos 6. Logos of publications where your company is mentioned 7. Employee certifications 8. Number of five-star ratings from industry review sites 9. Real-time social proof notifications 10. Financial trust badges 11. Social media proof 12. Partnership and co-branded logos
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