PODCAST · business
SmartBug Media Audio Blog
by SmartBug Media
SmartBug, HubSpot's highest-rated Elite partner and three-time HubSpot North American Partner of the Year, delivers complete marketing, revenue operations, integrations and HubSpot solutions. Join our podcast as we interview industry experts across marketing, sales, customer success, and technology. Get actionable insights from the leaders powering growth for mid-market and enterprise organizations.
Episodes
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How to Incorporate Consideration and Decision Stage Content Into Your Site
How do you incorporate new content into your existing website? Think back to the last piece of marketing content that your team created. Does it target a specific buyer persona? Does it align with a stage of the Buyer’s Journey and move that persona forward to the next stage? If not, chances are...
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5 Real-World Examples Why Your Senior Communities Should Have Different Marketing Strategies
When marketing multiple senior living communities, it often makes sense to introduce as much consistency as possible across locations. As a marketer, this is hugely appealing to me. The mantra “Find what works, then do it again” is one that I have shared more times than I can count. But as a...
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The Components of an Effective Case Study
Case studies are a great and necessary piece of content for your brand. They validate the value of your company and serve as a strong testimonial to prospects and leads. The best part? They’re relatively easy to put together! Outlined below are all of the components that make up a great case study.
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Start Using These Psychological Triggers In Your Copywriting
Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick. As a marketer, if you can understand what drives somebody and why someone may behave a certain way, the better you’ll be able to understand them, work with them, and ultimately...
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What Percentage of Organic Search Should Be Converting into Leads?
At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” This question has good reason behind it: organic visit-to-lead conversion rate is a great benchmark of inbound...
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3 Ways to Marketing Your Small Accounting Firm
As a marketing strategist, one of the most valuable lessons I’ve learned throughout my career is that there isn’t always one way to reach your small business goals. I’ve worked with a lot of small accounting firms on digital and inbound strategies over the past decade, and the advice I have…
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Are You Already Doing Recruitment Marketing?
How do you fill an open job position at your company? Do you post a job on Indeed, Glassdoor, and LinkedIn, and hope for the applications to start pouring in? How is that working for you? Are you getting a good quantity of applicants, but lacking quality? Or maybe you are getting my personal...
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Using Facebook Ads to Promote Move-Ins to Senior Care Communities
Generating new move-ins is the ultimate goal for any senior care community. Paid social is the ideal channel for driving cost-effective brand awareness campaigns and top-of-the-funnel leads. Ads can also be used to move potential residents further through the Buyer’s Journey. Let’s take a look at...
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7 Cold Email Tips That Will Increase Response Rate
Are you sick and tired of acquiring lists full of potential, high-quality prospects, devising a cold emailing plan, and having no one respond? What if you reach out again, will it be awkward? Is there any hope left to turn even just one of those prospects into a customer? Has all of the hard work...
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Best Practices for Adding Medium to Your Blog Strategy
If you regularly publish on your company’s blog, you may already be seeing the benefits of business blogging. On top of posting regularly and promoting content on social, there are other strategies to increase your content’s discoverability, including posting on Medium, a publishing platform...
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How to Prepare for Customer Buyer Persona Interviews
How well do you know your buyer personas? Do you thoroughly understand their needs and pain points—and why they decide to purchase from you instead of your competitors? This information is the cornerstone of a successful inbound marketing strategy. With it, you can fine-tune your messaging so…
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How to Transition Your Sales Team from Outbound to Inbound
Interested in implementing an inbound sales methodology? There are several steps you can take to make the process smoother while transitioning your team from an outbound to inbound sales approach. Let’s start by defining outbound sales. Outbound sales is an older, more traditional approach to...
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5 Ways to Empower Your Marketing Manager (and Get Better Results)
Imagine you’re looking to buy a new product but you aren’t quite sure which brand to go with. You research a bit online before realizing a few of your friends just bought the same product. What’s your next step? If you’d pick up the phone and ask for their opinion, welcome to the club. We are all...
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What is the Future of Recruitment Marketing?
In the old days of recruitment marketing, you put a job posting on your careers website, Indeed, and maybe LinkedIn, and that was it. However, job applicants today are looking for more. Are you giving it to them? In today’s age, there are so many options for a job seeker that you have to work...
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The Importance of User-Facing Content When Your “Customer” Is Actually Distributors
Having personally worked with distributors in a variety of industries, I have a great appreciation for the business model and, specifically, how user-facing content can be of great value to those that work in this field. Your distributors may sell to other distributors, or they may sell to end...
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9 Steps for a Successful CPL Campaign
Paid media is a great opportunity for just about anyone—especially businesses that are just getting started in the world of digital marketing. If your contact database is lacking and you are looking for a relatively quick way to expand your contacts, a cost per lead (CPL) campaign may be perfect...
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How to Build (and Run) a Content Marketing Calendar
“It’s all about content.” You’ve probably heard this phrase uttered from your agency or marketing department sometime in the last several years, but it’s one that can’t be overstated. Today’s consumer spends more time researching before making a purchase than ever before, and companies who are...
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8 Ways to Gain New Members When You’re Competing with Big Banks
Whether you’re a privately owned credit union or small town bank, competing with big banks can be a daunting task. Although big banks often have much larger marketing budgets, you likely have an edge on them for more reasons than one. Here are eight ways you can gain new members while competing...
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5 Powerful Content Marketing Case Study Interview Questions
Case studies are vital content marketing tools because they tell a compelling customer story and provide the same authority as white paper marketing, but in a format short enough to capture most prospects’ attention. The first step to an effective case study is research. Conducting a case study...
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How to Run an Effective Sales and Marketing Alignment Meeting
You may have heard the terms “smarketing” or “sales and marketing alignment” but do you really know what these terms entail when it comes to implementation? For many organizations, there are a variety of reasons why it is difficult to align the sales and marketing departments. This is especially...
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How to Write SEO-Friendly Blog Posts
If you’re actively publishing relevant blog posts on your company website, you’re already making big strides toward stronger SEO for your site’s domain. Blogging can be a huge driver of SEO—especially when you know how to set up each post for search engine success! To get started, here are seven...
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How to Measure The Quality of Your Website Traffic
Quality traffic is an outcome of providing the right content and experience for your visitor. It is only with clearly defined business and marketing goals that you can measure the quality of your traffic. Traffic, leads generated, interactions, and sales are a few ways companies measure the…
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12 Trust Signals to Boost Your Conversion Rate
Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Here are 12 trust signals to boost your conversion rates: 1. Case studies 2. Testimonials 3. Social proof statistics...
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4 New “Google My Business” Features You Should Be Using
When’s the last time you optimized your Google My Business profile? During the last 6-9 months, Google has been testing new features that local businesses can use to enhance their local search presence. With last month’s announcement from Sparktoro about mobile click-through-rate (CTR) plummeting...
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4 Easy Ways to Simplify Your Marketing Project Management
If you’ve been doing marketing in a professional capacity for any bit of time (three months, 20+ years—you get the idea), you’ve probably dealt with the case of misaligned resources, expectations from stakeholders, and a whole bunch of tasks and deliverables to complete with not enough time in…
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How to Build a Decision Making Model for Your Marketing Strategy
We’ve heard this question before, “I’m looking for ‘X’ and I need it done by ‘Y’”. Where do you begin? How do you answer those questions? Forty or fifty years ago, you would either call information, look in the yellow pages or the newspaper and hope that something relevant was available.…
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The 4 Essential Elements of a Great Case Study
More than 67 percent of respondents in a recent survey indicated that online reviews impact their purchasing decisions in some way, shape, or form. Although online reviews can help tell a part of story for your organization, a case study can help tell your audience an entire success story (start…
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5 Tips for Leveraging Your Most Powerful Marketing Tool: Your Employees!
Whether you’re selling hang gliders in Hawaii or lead generation services in Georgia, marketing is everyone’s job—and we mean everyone. Although the belief that customer-facing employees are the only ones responsible for marketing your company has been around, basically, forever, this strategy...
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3 Critical Details You May Be Overlooking in Your Marketing
If you are a marketing executive or mid-level manager in your organization, you know how important your marketing campaign tactics and the all-encompassing strategy behind them are to your continued success. With all of the tools and mediums at your disposal, it’s easy to overlook certain pieces…
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How to Create a Blogging Strategy for a SaaS Startup
Is your SaaS startup looking to drive more traffic to its website? Establish itself as a thought leader in the industry? If so, marketing should play a significant role in your product-first SaaS company. Blogging is a great place to start. When was the last time you purchased new software…
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Business Blogging: Boosting Your Financial Institution’s Organic Traffic
Is business blogging a part of your financial institution’s marketing strategy? If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website.
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4 Signs You're Working with the Right Agency
You’ve been working with a marketing agency for the last year or so, and things seem to be OK. The only problem is, you have a nagging feeling that’s making you wonder if you’re working with the right agency. Because this is such a significant investment—in terms of not just the expense of your...
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How to Create Content for Technical or “Boring” Industries
So, you’ve been hired as the in-house talent for a company specializing in dental mouthguards or a brand known for its award-winning supply chain software. Congrats on the gig! However, if you’re already experiencing night sweats wondering how you’re going to write day in and day out about the...
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What's the Difference Between Lead Scoring and Lead Qualification?
I’m going to go out on a limb and say that if you’re reading this, there’s less than a 50 percent chance that you are ready to implement lead scoring, and yet there is an 80 percent chance that either you’ve already done it or it’s on your to-do list. OK, I completely fabricated those statistics,...
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Partner Enablement 101: Top 3 Must-Haves For Your SaaS Partner Program
As your SaaS company matures, the development of a partner program is one enhancement you’ll likely want to make to your go-to-market strategy. You’ve proven product-market fit, you have a predictable direct sales pipeline, and your customer success team is growing your existing customers while...
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Mapping Out Your Instagram and Facebook Ad Funnel (Free Template)
If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are advertising on Facebook and Instagram, are you…
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How Content Marketing Fits into a Sales Enablement Strategy
Marketing teams all over the globe use content to make users aware of products and services or to nurture a prospect through the Buyer’s Journey—through content, they meet the buyer on their terms in a way that feels natural. Salespeople can pull from these same pieces of content when engaging…
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4 Ways to Use Video in Your Marketing Effort
Hey, you! Yeah, you! The one that’s been living under the rock! Did you know that video is a great way to increase visitors, convert leads, nurture the qualified, and even help promote your awesome business? Okay, okay, it’s 2019. I’m pretty sure that almost everyone knows that. But in all...
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What Role Should Marketing Play in a Product-First SaaS Company?
If you’re the leader of a product-first SaaS company, it can be easy to make the mistake of ignoring marketing and believing that it isn’t necessary for the success of your organization. This is a common occurrence in the SaaS vertical where marketing has a tendency to be not only held at bay…
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How to Write For Increasingly Distracted Readers
It’s been a long time since people sat down and read blog articles word for word. In fact, it’s possible people never did this, but, as marketers, we convinced ourselves they did. Content best practices have run the gamut since the advent of the blog—from writing short, keyword-packed 300-word…
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Social Media Strategy for ABM: The Basics
Account-based marketing (ABM) seems to be on everyone’s minds as we move into the new year. There are endless ABM tools and technologies to evaluate, events around ABM best practices, and strategies that can be put in place to grow your ABM program. In this post, we're going to delve into one…
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3 Ways a Sales Team Survey Can Help Boost Your Content's Success
I’m sure we’ve all received a customer survey—whether it be from a store after we’ve made a purchase or from a doctor’s office after a recent visit. These are common, and businesses find a ton of value in the resulting data. However, if we look at the success of this type of initiative and try to...
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How to Increase Your Conversion Rate On a Mobile Website
According to Google, more Google searches take place on mobile devices than on computers in 10 countries, including the U.S. and Japan. With all those eyeballs coming to your website from a mobile device, it’s a good time to capture their attention and converting them into leads. Sure, you…
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The Evolution of Inbound Marketing
Inbound marketing is more than a buzzword. It’s a way of life for marketers, and it’s undoubtedly the most effective form of marketing used today. The question is, where did inbound marketing come from? And how did it evolve into the marketing powerhouse it is now? Read this blog instead.
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Understanding the Buyer’s Journey: When Should Sales Get Involved?
Let’s cut right to the chase. The answer to the question, “At what point in the Buyer’s Journey should sales get involved?” is simple. Sales has the opportunity to get involved at every stage in the Buyer’s Journey, although the way in which sales engages should change based on where the buyer is...
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ABOUT THIS SHOW
SmartBug, HubSpot's highest-rated Elite partner and three-time HubSpot North American Partner of the Year, delivers complete marketing, revenue operations, integrations and HubSpot solutions. Join our podcast as we interview industry experts across marketing, sales, customer success, and technology. Get actionable insights from the leaders powering growth for mid-market and enterprise organizations.
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Frequently Asked Questions
How many episodes does SmartBug Media Audio Blog have?
SmartBug Media Audio Blog currently has 62 episodes available on PodParley. New episodes are automatically indexed when they're published to the podcast feed.
What is SmartBug Media Audio Blog about?
SmartBug, HubSpot's highest-rated Elite partner and three-time HubSpot North American Partner of the Year, delivers complete marketing, revenue operations, integrations and HubSpot solutions. Join our podcast as we interview industry experts across marketing, sales, customer success, and...
How often does SmartBug Media Audio Blog release new episodes?
SmartBug Media Audio Blog has 62 episodes. Check the episode list to see recent publication dates and frequency.
Where can I listen to SmartBug Media Audio Blog?
You can listen to SmartBug Media Audio Blog on PodParley by clicking any episode. We provide an embedded audio player for direct listening, and you can also subscribe via your preferred podcast app using the RSS feed.
Who hosts SmartBug Media Audio Blog?
SmartBug Media Audio Blog is created and hosted by SmartBug Media.
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