12: When and Why Does Shock Value Work In Advertising?

Episode 12 of the Brands & Campaigns podcast, hosted by EKR, titled "12: When and Why Does Shock Value Work In Advertising?" was published on March 20, 2024 and runs 32 minutes.

March 20, 2024 ·32m · Brands & Campaigns

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Summary

Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising. Listen to our episode with Winslow Dennis! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

Episode Description

Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising. Listen to our episode with Winslow Dennis! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

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