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12: When and Why Does Shock Value Work In Advertising? episode artwork

EPISODE · Mar 20, 2024 · 32 MIN

12: When and Why Does Shock Value Work In Advertising?

from Brands & Campaigns · host EKR

Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising. Listen to our episode with Winslow Dennis! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

What this episode covers

Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are advertising. Listen to our episode with Winslow Dennis! If you have an idea for a creative campaign that we should cover or would like to be a guest on the podcast, please email [email protected].

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12: When and Why Does Shock Value Work In Advertising?

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Frequently Asked Questions

How long is this episode of Brands & Campaigns?

This episode is 32 minutes long.

When was this Brands & Campaigns episode published?

This episode was published on March 20, 2024.

What is this episode about?

Camden Bernatz and Madeline Trenkle (Art Director) reflect on the story behind Starburst's "Berries and Cream" commercial, the importance of genuine humor in ads, and how shock value can sometimes be enough, depending on what you are...

Can I download this Brands & Campaigns episode?

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