12 YEARS AS A CREATOR: ALL THE TEA ON HOW I BUILT IT AND SUSTAINED IT (ft. My Manager)

Twelve years. Hundreds of videos, brand deals, launches, pivots, babies, algorithm shifts, and breakthroughs — and somehow, she’s still here.In this week’s episode, Sazan is joined by her manager (and sister-in-law!) Brittany Hendrix to spill the tea on what it actually takes to build and sustain a full-time content creator business. Whether you’re a creator, an admirer of the craft, or simply curious about how social media influencers actually land paid partnerships and what really happens behind the scenes, this episode is both a masterclass and a pep talk in an overstimulated world called social media.In this podcast the girls dive into:• how Sazan started her creator journey back in the “Instagram filter” era• how creators land brand deals and turn this work into a sustainable living• what actually matters in 2025 (and what doesn’t)• how to honor a God-given calling in an industry that can feel loud, intimidating, or confusingAnd yes… there’s a little gift just for listeners. 🎁✨Use code SAZAN for $50 off Britt's Influencer Business 101 course: HERE (discount immediately applied at checkout)LINKSWatch on video: hereFollow us on Instagram: @imfunnow.podcastFollow Britt on Instagram: @britt.hendrixVisit the website: here Shop Sazan’s Amazon Storefront: here See Sazan’s show outfits: here  • Explore Sazan’s fun finds: hereSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

Twelve years. Hundreds of videos, brand deals, launches, pivots, babies, algorithm shifts, and breakthroughs — and somehow, she’s still here.In this week’s episode, Sazan is joined by her manager (and sister-in-law!) Brittany Hendrix to spill the tea on what it actually takes to build and sustain a full-time content creator business. Whether you’re a creator, an admirer of the craft, or simply curious about how social media influencers actually land paid partnerships and what really happens behind the scenes, this episode is both a masterclass and a pep talk in an overstimulated world called social media.In this podcast the girls dive into:• how Sazan started her creator journey back in the “Instagram filter” era• how creators land brand deals and turn this work into a sustainable living• what actually matters in 2025 (and what doesn’t)• how to honor a God-given calling in an industry that can feel loud, intimidating, or confusingAnd yes… there’s a little gift just for listeners. 🎁✨Use code SAZAN for $50 off Britt's Influencer Business 101 course: HERE (discount immediately applied at checkout)LINKSWatch on video: hereFollow us on Instagram: @imfunnow.podcastFollow Britt on Instagram: @britt.hendrixVisit the website: here Shop Sazan’s Amazon Storefront: here See Sazan’s show outfits: here • Explore Sazan’s fun finds: here See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode is 1 hour and 6 minutes long.

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This episode was published on December 3, 2025.

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