120. Cracking the Code: Marketing Hurdles for Early Stage Startups

Have you ever heard of the term Fractional Chief Marketing Officer? What do they do, and how can they help your business?In this episode of What's Working Now? Katie talks to Anne Laffin, Founder of Fin Marketing Management, in a conversation about market research processes and marketing strategies utilizing different channels. Anne's career and life experiences as a fractional CMO are filled with very valuable lessons for entrepreneurs, especially those who are just in the early stages of setting up their businesses. Key Takeaways from this episode:No-fail processes for Market researchMarketing channels and strategies for consistency.Planning and Purpose: a hyper-efficient way to communicate with your clientsThe resurgence of blogs as a catalyst for driving organic search.About fractional CMO and when it is ideal for companies.Overcoming internal resistance About Anne Laffin:Anne Laffin is an innovative marketer, problem solver, strategist, and content creator that helps entrepreneurs and founders grow and amplify the inspiring work they bring to the world. Her ‘in the trenches’ mentality comes from a 20-year career working with a variety of companies, large and small, in the market research, financial services, and animal health industries. She found her true passion in successfully creating, running, and growing the marketing department of a Series A funded fintech company.  She loved the startup vibe so much that she decided to start Fin Marketing, her consulting firm for early-stage startups. She received a B.A. in Communication from Villanova University and received an M.S. in Interactive Media from Quinnipiac University. Connect with Anne Laffin: Website: https://www.finmarketingm.com/LinkedIn: https://www.linkedin.com/in/alaffin About Katie Richardson: Katie, once a girl who just liked to have fun, transformed into a globally recognized designer and entrepreneur. With expertise in woodworking, welding, drawing, and sewing, she crafted her own path. Despite initial doubts and imposter syndrome, Katie defied expectations by establishing Puj, a business that now boasts its products in 2,000 US stores and 26 countries, delighting over 1 million customers worldwide. Her greatest aspiration is to inspire women across the globe. Renowned shows like the Ellen Degeneres Show, Rachael Ray Show, Today Show, and Entrepreneur Magazine have featured her, while influential figures like Martha Stewart, Matt Damon, Camilla Alves, Mario Lopez, Robert Downey Jr., Kourtney Kardashian, Bill & Giuliana Rancic, and Pam Beesley have embraced her products. Today, Katie is a coach, mother of four, wife, author, and powerful speaker. To connect with Katie:Website: https://katierichardson.com/CASE STUDIES: https://now.katierichardson.com/casestudyLinkedIn: https://www.linkedin.com/in/katie-richardson-creator  Apple Podcasts: https://podcasts.apple.com/us/podcast/whats-working-now/id1515291698BuzzSprout: https://www.buzzsprout.com/1847280Spotify: https://open.spotify.com/show/2kV8cL7eTZ70UAXMOtcBbr