120. The latest Meta ads strategies that are actually working for e-commerce in May 2025

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I’m sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll learn: Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage them. The truth about broad audiences and why they continue to outperform interest-based and lookalike audiences (spoiler alert: simpler really is better!). How using your existing Facebook and Instagram posts as ads can give your campaigns a head start, boost engagement, and improve your return on ad spend. The common pitfalls of relying too heavily on granular targeting, lookalike, and retargeting audiences, and why simplifying your approach leads to more sustainable growth. Forget complicated hacks and constant algorithm chasing, this episode is all about clear, practical strategies you can implement straight away. Ready to dive deeper and get personalised support? Doors are currently open to eComm Ads Academy, my intimate, 8-week coaching program designed specifically for e-commerce founders. Inside, you'll gain the confidence and skills to manage your own Meta Ads profitably, with weekly live calls, expert ad account reviews, and lifetime access to a comprehensive learning hub. Links mentioned in this episode: View the episode page here: https://www.jodieminto.com/podcast Register for my free masterclass here: https://www.jodieminto.com/Facebook-Ads-4-day-challenge Learn more about eComm Ads Academy here: https://www.jodieminto.com/eaa Thanks for listening! Jodie 🌸