Online Store Success with Jodie Minto

If your business feels busy but not necessarily growing, this episode will give you a reset. Because doing more isn’t the answer. It’s about knowing what to focus on, and when. Inside this episode, I’m breaking down a simple framework I use with my clients to bring clarity and direction to their growth strategy, especially when things start to feel scattered or stagnant. You’ll walk away knowing exactly where to focus your time and energy over the next 30 to 90 days, without trying to do everything at once. What we cover: The 4 core e-commerce growth strategies and how they actually work in real life Why trying to do everything at once is slowing your growth How to identify which strategy you’re currently focused on (and if it’s the right one) The difference between scaling with existing products vs launching new ones When it makes sense to expand into new markets, like international or wholesale Why product development often creates more pressure than progress How to choose one or two clear priorities for the next 30 to 90 days If you’ve been feeling pulled in too many directions or unsure what your next move should be, this will help you simplify and refocus. Listen to the full episode here. If you’re ready for personalised support to map out your growth strategy and scale your business with clarity, you can apply to work with me inside the mastermind. Or explore my programs at jodieminto.com

In this episode, I’m sharing something a little more personal. After two weeks away in Bali, I came home questioning everything. Not just how I was running my business, but whether I even wanted to keep doing it at all. And if you’ve ever had one of those moments where everything feels heavy, frustrating, or just harder than it should… this one will likely hit close to home. Because what I realised wasn’t what I expected. It wasn’t that I’d fallen out of love with my business. It wasn’t that I needed to burn everything down and start again. It was something much simpler, and much more fixable. Inside this episode, I walk you through what actually came up for me, what I was getting wrong, and the shift I’m making moving forward. We also talk about the different seasons of business, why these “I want to quit” moments happen more often than you think, and how to respond without making reactive decisions you’ll regret. If your business has been feeling harder than it should lately, this is your reminder to pause before you pivot. There’s usually a smarter solution sitting right in front of you. In this episode, I cover: What triggered me to question my entire business Why time off didn’t give me the clarity I expected The real reason things started to feel overwhelming How growth can quietly create new pressure points The difference between a business problem and a support problem Why these feelings are often seasonal, not permanent The simple shift I’m making instead of walking away If this episode resonated, I’d love to hear from you. Send me a message on Instagram or share it to your stories and tag me so I can say thank you. And if you’re ready for more support inside your business, you can explore ways to work with me at jodieminto.com

If your Meta ads have suddenly stopped performing, your ROAS has dropped, or you’re getting clicks but no sales, this episode is for you. Inside this episode, I’m breaking down some of the most common Meta ads problems I’m seeing right now across e-commerce brands, and what to actually do about them. From ads that start strong and then slow down, to campaigns that are spending but not converting, I’m walking you through the key things to check before you panic, turn everything off, or assume your ads are broken. I also share why low ROAS is not always a Meta problem, what can cause new ads not to spend at all, and why your website might be the real issue if people are clicking but not buying. In this episode, I cover: What to do when your ads were working, then suddenly dropped off Why low ROAS often points to an average order value or website issue What to look at when you’re getting some sales, but not enough volume Why do some new ads not spend at all What it usually means when your ads get clicks but no purchases The difference between a Meta ads issue and a website conversion issue Why reading the numbers matters more than reacting emotionally This is a practical troubleshooting episode to help you step back, assess what the data is actually saying, and make smarter decisions inside Ads Manager. If you enjoyed this episode, come and say hi on Instagram at @iamjodieminto. And if you’d like my help with your e-commerce business, you can learn more about my programs and coaching at jodieminto.com/work-with-me.

When you start running ads, using email marketing, posting on social media and trying to grow your online store, one of the biggest questions becomes this. What is actually driving my sales? Because when your Shopify, Meta Ads and Google Ads all show different numbers, it becomes very hard to know what is really working and where you should be investing more time and money. In this episode, I’m joined by Adam Saunders from Triple Whale and we talk about attribution, tracking, and how e-commerce founders can actually understand their data and make better decisions as they grow. We talk about why tracking has become more complicated over the last few years, why your numbers don’t match across platforms, and how to start looking at your data in a much smarter way so you can scale with more confidence. If you are running ads, investing in marketing, or trying to scale your online store, this episode will help you better understand what is really happening behind your sales numbers. In this episode, we cover: Why your Shopify, Meta and Google numbers never match What attribution actually means in e-commerce Why tracking has become harder over the last few years How to look at blended data instead of relying on one platform How understanding your numbers helps you scale with more confidence What founders should actually be tracking in their business How tools like Triple Whale help you see the bigger picture Why data becomes more important as your business grows Resources mentioned in this episode Triple Whale If you'd like to sign up and try Triple Whale, your welcome to use my Affiliate link here Connect with Adam Saudners from Triple Whale here. Learn more about the Mastermind here - 7-Figure Scale Collective Explore more podcast episodes here. Enjoyed this episode? If this episode was helpful, I would be so grateful if you could leave a review and a five-star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show. You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.                

 When an online store hits a plateau, the question most founders ask is simple. What should I do next to grow sales? Should you spend more on ads? Should you focus on email marketing? Or is it time to expand your product range? The truth is, the right answer depends entirely on what is already happening inside your business. In this episode, I share three real examples from a recent mastermind coaching call where founders were all trying to solve the same problem, scaling their sales. But the strategy that made the most sense for each business was completely different. By stepping back and analysing where their sales were actually coming from, we were able to identify the most logical lever to pull next. If your store feels like it has hit a ceiling lately, this episode will help you step back, look at the numbers, and identify where the real growth opportunity may be sitting. In this episode, we cover: The three major growth levers available to most e-commerce businesses How to analyse where your sales are actually coming from Why different businesses require completely different scaling strategies Three real case studies from inside my mastermind How to identify the next lever that could unlock your growth Resources mentioned in this episode 90-Minute e-Commerce Scale Intensive https://www.jodieminto.com/ecomm-scale-intensive 7-Figure Scale Collective Mastermind https://www.jodieminto.com/mastermind Explore more podcast episodes https://www.jodieminto.com/podcast Enjoyed this episode? If this episode was helpful, I would be so grateful if you could leave a review and a five star rating on Apple Podcasts or Spotify. It helps more product-based founders discover the show. You can also share the episode on Instagram and tag me @iamjodieminto so I can say thank you.

Content warning: This episode mentions suicide. If you or someone you know has been affected by any of the issues raised in this episode, help is always available. Call Lifeline Australia on 13 11 14. Customer service is part of building a business. It is also one of the fastest ways to test your patience, your boundaries, and your leadership. In this episode, I share several real stories from my own journey, from scaling a 7-figure fashion brand to navigating the early days of my coaching business. Some of them are absurd. Some are terrifying. All of them taught me something important about policies, professionalism, and protecting your energy. Because the complaint itself is rarely the hardest part. It is the emotional weight that comes with it. The back and forth. The temptation to defend yourself. The way one email can hijack your entire day if you let it. Inside this conversation, I walk through how to handle difficult customers without reacting, oversharing, escalating the situation, or damaging your reputation. We cover: Why complaints can feel so personal The importance of responding rather than reacting How to remove emotion from difficult replies When a refund can be a strategic decision How to tighten policies after a challenging situation Protecting your reputation in the age of screenshots Guarding your energy as a founder If you run an online store, sell digital products, or work closely with clients, this is a conversation worth having. Strong boundaries are not harsh. Clear policies are not unkind. Protecting your energy is not optional if you want to build something sustainable. Running a business will expose you to all kinds of people. The goal is not to avoid complaints. The goal is to handle them in a way that protects your brand, your confidence, and your long-term vision. If this episode resonated, I would love to hear your own lessons from the trenches. Send me a DM on Instagram at @iamjodieminto. And if you found this helpful, please leave a review on Apple Podcasts. It genuinely helps more founders discover the show. Links Listen to the full episode: https://www.jodieminto.com/podcast  Explore how we can work together: https://www.jodieminto.com/work-with-me  Apply for the 7-Figure Scale Collective: https://www.jodieminto.com/mastermind   

Meta ads are still one of the most powerful growth levers for e-commerce brands. But the way they work, and the way you need to use them, has shifted again. In this episode, I’m sharing my 2026 Meta ads predictions based on what I’m seeing right now inside real ad accounts, client results, and the wider e-commerce landscape. This isn’t theory or trend-chasing. It’s what’s actually working, what’s losing effectiveness, and where smart founders need to focus next if they want profitable, sustainable growth. Inside this episode, we cover: How Meta ads are evolving in 2026 and what that means for product-based brands Why creative, messaging, and offer clarity matter more than ever What Meta’s increasing automation really means for advertisers Where founders are still wasting money (and how to stop) How to think about ads as part of a wider sales and marketing system, not a standalone tactic What I’d prioritise if I were starting or scaling ads this year If you’re running ads now, or planning to this year, this episode will help you approach Meta with more clarity and confidence. Ready to fix what’s not working in your ads? I’m hosting a free, live training where I break down the 5 biggest Facebook ad mistakes I see e-commerce brands making right now, and what to do instead. 👉 Register your place at my free Masterclass  Want support beyond the podcast? If you’re ready for strategic guidance across ads, marketing, and the bigger picture of scaling your business, you can explore how we can work together here. 👉 Learn how we can work together  🎧 See the full episode page If this episode resonated, I’d love for you to share it with another founder who’s running ads this year. And if you haven’t yet, make sure you’re subscribed so you don’t miss what’s coming next. Jodie🌸

The first episode of 2026! After a much-needed break, I’m back in your ears to kick off the year with a topic that’s been coming up a lot in my mastermind (and in my own experience too). This week, we’re talking about something many e-commerce founders quietly struggle with: Feeling like your business is you. Your identity, your self-worth, your success – all tangled up in sales, social media engagement, and your Shopify dashboard. In this episode, I unpack: Why healthy detachment is actually a business strategy The impact of tying your self-worth to your revenue The nervous system toll of constantly checking your Shopify app Real-life boundaries you can set to protect your energy and decision-making Simple mindset shifts and physical routines to create separation This is a vulnerable, honest conversation about what it really looks like to run a business without letting it run you. Especially if you’re a creative, a perfectionist, or someone who really cares. 🎧 Listen to the full episode here: https://www.jodieminto.com/podcast  💻 Want help building a profitable online store that supports your life (not consumes it)? Explore my programs and coaching: https://www.jodieminto.com/work-with-me  🌿 Ready for high-level support in 2026? Apply for my 7-Figure Scale Collective mastermind: https://www.jodieminto.com/mastermind  Until next week, Jodie 🌸 P.S. If this episode resonated with you, I’d love for you to leave a review or share it with a friend who needs this reminder too.

As the year comes to a close, I wanted to record something a little different for this final episode of Online Store Success. This isn’t a strategy episode. It’s a pause. A chance to slow down, reflect on the year that’s been, and look ahead with a bit more clarity and intention before everything ramps up again. If this year stretched you emotionally, mentally, or financially, you’re not alone. It’s been a big year for many e-commerce founders, and in this episode I invite you to gently reflect on what actually worked, what felt heavy, and how you want your business and life to feel in the year ahead. This episode isn’t about setting revenue targets or pushing harder. It’s about closing the year intentionally and creating space for a more aligned next chapter. In this episode, I talk about: • Why this year felt heavier than usual for many small business owners • How to reflect on what worked without judgement • Identifying what drained your energy, time, or cash flow • Shifting focus from revenue goals to how you want your business to feel • What I’m seeing work right now inside my mastermind clients’ businesses • Why simplifying your product range and focusing on hero products matters • Creating a more easeful, sustainable sales and marketing engine • Protecting your energy through better systems, support, and operations A gentle reflection as you listen: As you listen, I invite you to sit with these questions: • What actually worked for you this year? • What felt heavy or misaligned? • How do you want your business and life to feel next year? There’s no pressure to have perfect answers. This episode is simply about noticing, acknowledging, and closing the year with intention. Ways you can work with me: If you’d like support as you move into the new year, here are a few ways we can work together. One Ad Wonder A self-paced mini course that teaches a simple, high-converting Meta ads strategy. Perfect if you want a low-investment starting point. https://www.jodieminto.com/oneadwonder  eComm Ads Academy A small-group coaching program for product-based e-commerce brands already making sales and ready to scale with Meta ads. Includes lifetime access to the curriculum plus an 8-week live coaching round starting 16 February. https://www.jodieminto.com/eaa  The 7-Figure Scale Collective Mastermind A high-touch mastermind for established fashion and lifestyle e-commerce brands ready to scale profitably and build a business that runs in school hours. The next cohort starts on 2 February, with four spots available. https://www.jodieminto.com/mastermind  Listen to the episode: https://www.jodieminto.com/podcast

Today on the podcast, I’m lifting the lid on exactly how I’m structuring Meta ad accounts right now. Think of it as a real behind-the-scenes chat about what I’m testing, what I’m keeping, and the small shifts that are helping campaigns run more smoothly. It’s simple, practical and perfect to listen to before you head into your next round of optimisation. 🎧 Listen here: https://www.jodieminto.com/podcast  Inside this episode What’s happening in the auction at the moment Why the “one ad set for everything” approach is falling flat The structure I’m leaning into for more stability When ABO or CBO makes the most sense A few ideas to consider before your next round of tweaks Why you’ll love this one It’s an easy, honest breakdown of what’s working right now without the overwhelm. Just clear strategy and a fresh way to think about your setup. Want my eyes on your ads? If you’d love expert guidance or a personalised plan, you can book a paid 1:1 session with me here: 👉 https://www.jodieminto.com/work-with-me  Or explore all the ways we can work together: 👉 https://www.jodieminto.com  Thanks so much for tuning in!

If you’ve noticed your Meta ads feeling a little wobbly lately, you’re not imagining it. 😩 Andromeda has officially landed.  In this episode, I unpack what this major algorithm shift means for your e-commerce brand and how to adjust your strategy so Meta’s delivery system works with you, not against you. Here’s what we cover: What Andromeda actually is and why Meta has introduced it Why broad audiences are now essential How your creative has become your strongest targeting signal What this means for your hooks, angles and visuals Why one hero ad is no longer enough How to structure campaigns so the right person sees the right message at the right time What’s working across my ad accounts and client accounts right now Practical next steps you can implement today By the end, you’ll know exactly how to adapt, what to test, and how to stay steady even as the algorithm evolves. 💫 Early access is now open for eComm Ads Academy 🤩 If you want my eyes on your ad account and a clear step by step system for building profitable Meta ads, you can join eComm Ads Academy in early access now. You’ll get instant access to the full curriculum so you can start implementing straight away. And if you join before 27 November, you’ll also receive a bonus one-on-one coaching call with me valued at $990 🎉 Learn more and join early access here: https://www.jodieminto.com/eaa  Connect with me Website: jodieminto.com Instagram @iamjodieminto

Making sales is great… but keeping money in your bank account? That’s where most online store owners struggle. In this episode, we dive deep into the money side of your business — the cashflow leaks, the profit traps, and the small tweaks that can make a big difference to your bottom line. I’m joined by Matt Byrne, founder of Day One Advisory and an accountant who specialises in e-commerce. Together, we break down what every online store owner needs to know to run a financially healthy, profitable business. You’ll learn: 💸 Why cashflow feels so hard (and what to do about it) 📊 How to calculate your real margins, including hidden costs that quietly kill profit ⚖️ The truth about profit vs. cashflow, and why they’re not the same thing 🧮 How to find your break-even point and plan for sustainable growth 💰 When to start paying yourself (and how to make it possible) This isn’t a scary finance episode, it’s your no-fluff guide to finally understanding your numbers so you can make smarter, more confident business decisions. Connect with Matt Byrne: Day One Advisory Instagram: @matt.dayoneadvisory LinkedIn: Matt Byrne Links Mentioned: 💼 Landed costs workbook download: Landed Cost Calculator - Day One Advisory 📹 Watch Matt’s YouTube Channel for more e-commerce finance tips: @matt.dayoneadvisory Matt Byrne - YouTube Want more support scaling your store? Check out my free resources and programs at jodieminto.com  Links & Resources:🎧 Full episode page: jodieminto.com/podcast🌐 Visit my website: jodieminto.com📸 Connect on Instagram: @iamjodieminto

I recently joined Jaryd Krause on his podcast to chat about what it really takes to scale an eCommerce business and sell it successfully. We unpacked my journey building iland co., a fashion brand I started from scratch while raising a young family, working full time, and living overseas. What started as a side project turned into a seven figure global brand with customers and stockists around the world. In this chat, Jaryd and I talk about what happens behind the scenes of scaling an eCommerce business, the lessons I learned from my first failed exit attempt, and how I eventually secured an all cash sale to an outside buyer. Here’s a quick peek at what we cover: ✔️ The two biggest mistakes brands make when trying to jump from six to seven figures ✔️ Why scaling too fast can backfire (and how to know when to pause) ✔️ The real process of selling your business (and what happens when a deal falls through) ✔️ How to align your business growth with your long term goals If you’re an eCommerce founder dreaming of scaling, selling, or simply building a business with real value, this one’s for you. 🎧 Tune in and get an inside look at how to scale strategically and prepare for a successful sale. See the full episode page here. Watch the full episode here, too.

Ever felt like your brain has 5,000 tabs open, you’re doing all the things, and you’re one big order surge away from collapse? 👀 This week’s episode is for you. We’re diving into the big (and often scary) question: When’s the right time to hire help in your business? I’m sharing the lessons I learnt the hard way, from picking and packing orders on my dining table to managing a team of seven (and a lease I couldn’t wait to escape). Spoiler: it wasn’t all sunshine and scaling. You’ll learn: The signs it’s time to hire (and why waiting too long can stall your growth) My very first hires and why starting small was the best move The costly mistakes I made scaling my team too fast Why contractors and freelancers can save you stress (and $$) How to create simple SOPs so your team members actually succeed The #1 question to ask yourself before committing to an office or warehouse If you’re on the cusp of hiring your first VA, considering a 3PL, or wondering how to free yourself up to focus on revenue-driving tasks, this episode will help you make smarter, more strategic decisions about building your team. Want more support scaling your store? Check out my free resources and programs at jodieminto.com  Links & Resources: 🎧 Full episode page: jodieminto.com/podcast  🌐 Visit my website: jodieminto.com  📸 Connect on Instagram: @iamjodieminto

Feeling like you're doing everything in your business... and wondering how you could possibly scale? This episode is a must-listen if you're stuck in the messy middle, juggling growth, orders, marketing, customer service and everything else. You're not alone, and you're not doing it wrong. But something has to shift if you're going to grow and stay sane. We cover: How to spot when you’ve become the bottleneck (and what to do next) Why your growth will plateau if you don’t let go of low-value tasks What real CEO-level focus looks like in a product-based business A simple mindset shift that helps you delegate (without panic) The difference between hiring help and actually freeing up your time If you're maxed out and feel like scaling is impossible, this episode will help you see what’s really getting in the way and how to start shifting it. ✨ Want help stepping into your CEO role and scaling smarter? The 7-Figure Scale Collective is where we do exactly this. Apply here: www.jodieminto.com/mastermind  Links & Resources 🎧 Full episode page🌐 Visit my website 📸 Connect on Instagram 

Wondering why your best-seller has slowed down, or if you even have a hero product in the first place? This episode walks you through how to spot, grow, and evolve your hero product. It's the one thing that makes everything in your business simpler and more profitable. Whether your product is feeling a bit stale, or you're surrounded by copycats, it’s time to reassess, refine and reignite. You’ll learn: What a hero product is (and why most 7-figure brands don’t have dozens) How I scaled with one-size-fits-all kimonos, and what worked What to do when your product gets copied or loses momentum Where to find clues if you're still not sure what your hero product is Why my mastermind is my hero offer, and what changed when I started leading with it If you’ve been pulled in different directions, this episode will help you get clear on what’s working, what’s next, and how to scale with more ease. ✨ Want help uncovering and scaling your hero product? Inside my mastermind, this is one of the very first things we do. Apply now for The 7-Figure Scale Collective: jodieminto.com/mastermind Links & Resources 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram 

If you’ve hit $10K months but can’t seem to grow beyond it, this episode is for you. It’s one of the most common plateaus I see as an e-commerce coach, and today I’m breaking down exactly why it happens (spoiler: it’s not just about working harder) and how to move past it with clarity and confidence. This isn’t theory. It’s based on real conversations with clients, my own journey scaling and selling a fashion brand, and the patterns I see every week inside my mastermind. Inside this episode, I’ll walk you through: The hero product blind spot that keeps you stuck in “creating mode” instead of scaling Why under-spending on proven ads might be the real reason your growth has stalled The surprising cost of doing everything yourself and how to start stepping into your CEO role What happens when you don’t have a clear end goal (and how to fix it fast) Whether you’re still figuring out your bestsellers or already seeing results but can’t scale further, this episode will help you spot where the real bottlenecks are and what to do next. ✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com Links & resources: 🎧 Full episode page 🌐 Visit my website  📸 Connect on Instagram Links & Resources: 📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million 💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

So often, I hear from founders who feel frustrated that their products just aren’t selling the way they’d hoped, even though they know the product itself is great. And more often than not, the missing piece isn’t the product at all, it’s the content of the visuals. Because visuals are more than “pretty pictures.” The right content tells a story, shows your product in context, and makes it easy for your customer to imagine themselves using it. That’s what builds trust and gets someone to click “add to cart.” To explore this, I sat down with stylist and creative director Sandra Chau. Sandra began her career as a lawyer, then moved into the wedding industry, and eventually found her true calling in brand styling. Today, she’s based in Sydney and works with e-commerce brands across the world, from luxury bedding to minimalist swimwear, helping them create visuals with intention, clarity and selling power. In this episode, Sandra and I chat about: Why the content of your visuals matters more than the aesthetic alone How lifestyle-driven imagery helps your customer connect and feel confident to buy The mistakes founders often make with product photography, and how to fix them What brands like Nimble Activewear  and DISSH  are doing right with their visuals Simple, practical ways to start creating content-rich imagery that resonates with your audience and converts Sandra’s approach is about clarity, not complication. You don’t need a huge budget or endless photoshoots. You need visuals with a clear story, created intentionally for your customer, so they do the heavy lifting in your marketing. If you’ve ever felt like your photos “look nice” but don’t seem to move the needle, this episode will show you how to rethink your visuals as strategic content that actually sells. ✨ Want more clarity on scaling your brand sustainably? Visit jodieminto.com .   Links & resources: 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram  🛍 Nimble Activewear  👗 DISSH

When I grew my fashion business from $350K a year to $1.3M in just 12 months, it wasn’t because I suddenly worked harder, launched dozens of new products, or threw endless money at ads. It was because I made three very specific shifts that changed everything. In this episode, I’m pulling back the curtain on what really worked to create consistent, profitable growth. Not the shiny version, but the practical, sometimes unglamorous moves that turned a business into a reliable 7-figure success. Here’s what we cover: Why focusing on best sellers and letting go of the rest freed up cash, energy and headspace How creating a marketing rhythm with campaigns, creators and email made sales predictable instead of patchy The back-end systems that kept growth sustainable and gave me the space to step into my CEO role What I’d do differently if I was starting over, from finances to photography to getting support sooner The lessons every founder should know before trying to scale too fast This isn’t about doing more. It’s about identifying what’s already working, doubling down, and building structure around it so your business can grow without taking over your life. If you’re currently sitting at inconsistent $10K months and dreaming of more, this episode will help you see which levers to pull first so you can scale profitably and sustainably. ✨ Want the step-by-step breakdown? Grab my free guide Deconstructing a Million-Dollar-a-Year Online Fashion Store at jodieminto.com Links & resources: 🎧 Full episode page  🌐 Visit my website  📸 Connect on Instagram Links & Resources: 📥 Download the free guide – Deconstructing a Million-Dollar-a-Year Online Fashion Store: jodieminto.com/million 💼 Learn more about my high-touch mastermind – The 7-Figure Scale Collective: jodieminto.com/mastermind

Thinking about running ads for your online store but not sure if you’re ready? In this episode, I’m sharing a recent conversation from The Product Based Business Podcast with Madison Pagie where we unpack what you need to know before you spend a cent on Meta Ads. This isn’t about throwing spaghetti at the wall, boosting random posts or hoping something sticks. We talk about what it really takes to make ads work, when it’s worth starting and how to test small budgets without wasting money. We cover: Why a 1% conversion rate is a key benchmark before running ads The biggest mistakes founders make when jumping in too soon Why creative and messaging do the heavy lifting in 2025 How to test ads smartly (even on a $10/day budget) A clever way to boost Instagram followers cheaply and effectively How your organic content and socials impact ad performance If you’ve been feeling unsure about when to start with Meta Ads, this episode will give you clarity and confidence. Want to connect? Visit my website for more resources: jodieminto.com Find me on Instagram: @jodieminto Ready to confidently set up your first high-converting ad campaign? ✨ My totally updated One Ad Wonder mini-course will walk you through creating, setting up and installing your hero ad system that drives traffic and sales on autopilot (in just 90 minutes). Enrol now and get instant access: Links & resources: 🎧 Full episode page🌐 Visit my website📸 Connect on Instagram

Have you ever seen your own Meta ad and thought, "That’s not the copy I wrote… and what’s with the strange music and brown text box?" Then this episode is for you. In today’s Online Store Success Podcast, I’m unpacking one of Meta’s sneakiest ad features (Advantage+ Creative Enhancements) and showing you exactly what to look out for before your beautiful ads get butchered by automatic AI settings. If you’re a fashion, lifestyle or baby brand founder using Meta Ads to grow your online store, understanding how these enhancements work is essential. You’ll learn: What Meta’s Advantage+ Creative Enhancements actually do Where they’re hiding inside Ads Manager (and why you’ve probably missed them) Which options you should switch off immediately to protect your brand What happens when you leave these toggles on (hint: brown overlays and circus music) The only enhancement I suggest leaving on, and when it makes sense A simple way to add music to your ads without letting Meta pick for you How to stay in control of your ad creative so it actually reflects your brand I’ve seen too many good ads ruined by these auto-settings, and I don’t want that for you. 📣 If you want a clean, proven setup that doesn’t rely on Meta’s mystery toggles, my One Ad Wonder mini-course walks you through the exact steps to create a high-converting ad for your online store. It’s just $97 and updated for 2025. 🎧 Listen to the full episode now and take back control of your Meta ad creative. 👇 Visit the episode archive here:https://www.jodieminto.com/podcast 👇 Grab the mini-course here:https://www.jodieminto.com/oneadwonder

If you’re an e-commerce founder stuck in the “messy middle”, that space where you’ve moved beyond the start-up hustle, are making sales, but still not seeing the consistency or growth you want, this episode is for you. I’m sharing five things I would NEVER ask you to do to grow your online store. These are the well-intended moves that often sound like the next logical step but can actually hold you back, drain your cash flow or put unnecessary pressure on your business. They’re the kinds of decisions I’ve seen trip up so many founders over the years. Some of them even cost me time, money and freedom in my own journey building, scaling and eventually selling a seven-figure fashion brand. Inside this episode, I walk you through: • Why taking out loans or spending big on things like PR, rebrands or websites before you’re ready can create more stress than momentum • The mistake of throwing more money into ads when your website isn’t converting • Why constantly discounting or pricing too low from the start eats into your margins and positions your brand poorly • The risk of investing heavily in a custom website before you’ve got the data and clarity to guide it • The real cost of leasing a warehouse or office before your business actually needs it, and smarter alternatives that offer more freedom This episode is a must-listen if you’re starting to feel stuck or scattered. It’s about simplifying your next move, protecting your profit, and building a business that works for your life, not the other way around. 🎧 Listen to the full episode here: jodieminto.com/podcast ✨ Ready to grow your store with smart, strategic support? Explore ways we can work together: jodieminto.com/work-with-me  

How Louise from Baby Luno Built a Lean, Million-Dollar Brand from Home (During School Hours) In this episode of Online Store Success, I’m chatting with the incredible Louise Carter, founder of Baby Luno and one of the coaching clients inside my mastermind, The 7-Figure Scale Collective. Louise has built something pretty special. She’s scaled Baby Luno into a lean, profitable, million-dollar a year e-commerce brand while working from home, in school hours, without a big team or expensive warehouse setup. We talk about what it really takes to create that kind of growth without the chaos. Louise shares so openly about the ups, the pivots, and how the right support changed everything. In this episode, we cover: - The moment she nearly walked away from it all, and what helped her keep going • How simplifying her range and focusing on bestsellers unlocked huge momentum • The systems and structure that let her grow without burning out • What it’s really like inside the mastermind as a busy mum and founder • How she now gets more done in a week than she used to in a month It’s a juicy one, especially if you’re in the thick of building and wondering if there’s a simpler, more sustainable way to scale. Go give Baby Luno some love: Visit the shop Follow on Instagram And if you’re ready to build your own version of a lean, million-dollar brand? I’ve got one spot opening in The 7-Figure Scale Collective this July.  This is my high-touch mastermind where we create consistent, profitable growth in school hours, without the grind. Here’s where you can learn more or apply. Links & Resources 🎧 Full Episode Page 🌐 Visit My Website 📸 Connect on Instagram

If one platform disappeared tomorrow… would your business be okay? In this episode of Online Store Success, I’m diving into five key areas where many e-commerce brands are unintentionally putting themselves at risk. From over-relying on Meta Ads to depending on one supplier, country, or sales channel, these are the silent stress points that can unravel your business fast if you’re not careful. We’ll chat through: The dangers of platform dependency (and how to protect your Instagram and Ads accounts) Why single-channel marketing is risky (and how to diversify without spreading yourself too thin) What to do if your manufacturer suddenly ghosts you How to untangle your personal finances from your business cash flow What the recent US tariffs are teaching us about regional and supply chain risk If you’ve ever felt like things are working, but only just, this one’s for you. Want personalised support to build a lean, profitable, de-risked business? Apply now for the 7-Figure Scale Collective Mastermind. This is my high-touch program for established fashion and lifestyle e-commerce founders who are ready to scale without chaos or burnout. Visit the full episode page here. 

 This week on Online Store Success, I’m joined by the brilliant Madison Paige – business growth specialist, TEDx speaker, and host of the Small Business Growth Podcast. Madison has spent the last nine years helping product-based brands create ride-or-die online communities that actually drive sales. In this episode, we dive into what’s working right now on organic social media, and how e-commerce founders can show up online in a way that feels purposeful, profitable and sustainable. If you’ve been posting regularly but still feel like it’s not clicking, this conversation is for you. Madison walks us through her 4 content pillars that help product-based businesses grow without burnout: Connection content Expertise content Engagement content Promotional content Whether you’re just starting out or rebuilding your strategy, you’ll walk away with fresh ideas and practical ways to show up for your audience in 2025. We chat about: What community means for e-commerce brands today (and why it matters more than ever) The difference between visibility and actual connection How to create content that encourages real conversation and trust Tips to sell in your content without feeling pushy Signs your community is working (even if you’re not viral) What to focus on if you’re feeling stuck or burnt out with socials This is a grounded, energising listen full of smart strategy and doable shifts. 🎧 Listen to Madison’s podcast:Small Business Growth Podcast on Spotify 📲 Connect with Madison Paige:Instagram – @thisismadisonpaigeMadison's Website Grab your ticket for Retail Fest 2026 here. 💡 Want help growing your e-commerce brand sustainably?Check out how we can work together Until next week,Jodie🌸 P.S.If you loved this chat, a quick rating or review helps more founders find us and grow their business with clarity and confidence.

 🎙️ Episode 121: How Much Is Outsourcing Your Ads Management Really Costing You? If you’re currently paying someone to run your Meta Ads, or considering it, this episode is a must-listen. Jodie breaks down a real client case study and the numbers behind why outsourcing often costs e-commerce founders more than they realise. It’s not just the monthly fee. It’s the profit you’re handing over… and the control you’re giving up. 📌 In this episode, we cover: Why outsourcing your Meta Ads can quietly drain your profits A real example: $2K ad spend + $2K agency fee + 25% cost of goods = a net loss The hard truth about ROAS (and why 2.5x still might not be enough) Why most small brands don’t need an agency, they need strategy, support, and confidence The simple reason you should never outsource the biggest revenue driver in your business Why managing your own ads isn’t as scary (or as hard) as you think What to do instead if you want profitable, consistent results 💡 Key takeaway: Outsourcing sounds appealing, but for most e-commerce founders, it’s a profit leak. Ads are too important to hand over, especially when they drive up to 80% of your sales. 🔗 Want to learn how to confidently manage your own ads? Join eComm Ads Academy Doors are open now and the next live round starts 2 June 2025. Inside, you’ll get: 8 weeks of coaching and ad account support Lifetime access to 50+ bite-sized video lessons Real-time campaign reviews and feedback Plug-and-play templates and a custom ChatGPT ad-writing tool 📲 Got questions? DM Jodie on Instagram @iamjodieminto Visit the full episode page here. www.jodieminto.com/podcast

If you're feeling overwhelmed by all the recent changes in Meta Ads, you're not alone. This week, we're diving into what's actually working right now to help e-commerce founders (just like you) scale your sales without the constant stress of figuring it all out yourself. In this episode, I’m sharing exactly what's getting results for my clients and my own ads: Here's a quick look at what you'll learn: Why Advantage+ Sales campaigns (formerly Advantage+ Shopping) are the clear winners right now and how to adapt your strategy to leverage them. The truth about broad audiences and why they continue to outperform interest-based and lookalike audiences (spoiler alert: simpler really is better!). How using your existing Facebook and Instagram posts as ads can give your campaigns a head start, boost engagement, and improve your return on ad spend. The common pitfalls of relying too heavily on granular targeting, lookalike, and retargeting audiences, and why simplifying your approach leads to more sustainable growth. Forget complicated hacks and constant algorithm chasing, this episode is all about clear, practical strategies you can implement straight away. Ready to dive deeper and get personalised support? Doors are currently open to eComm Ads Academy, my intimate, 8-week coaching program designed specifically for e-commerce founders. Inside, you'll gain the confidence and skills to manage your own Meta Ads profitably, with weekly live calls, expert ad account reviews, and lifetime access to a comprehensive learning hub. Links mentioned in this episode: View the episode page here: https://www.jodieminto.com/podcast Register for my free masterclass here: https://www.jodieminto.com/Facebook-Ads-4-day-challenge Learn more about eComm Ads Academy here: https://www.jodieminto.com/eaa Thanks for listening! Jodie 🌸

 If your Meta Ads have been underperforming for months, you're not alone. February, March and April were rough across the board. High costs. Low returns. And plenty of head-scratching. But something’s shifted. In May, we’ve seen a dramatic turnaround, some clients are getting the best results they’ve seen in six months. And it’s not just luck. Meta has been quietly rolling out major changes behind the scenes. Some ad accounts have been switched over, others haven’t. And that’s exactly what we’re diving into in today’s episode. Inside this episode, I’ll walk you through: What’s changed with the removal of Advantage+ Shopping and the move to Advantage+ Sales campaigns Why only some accounts have been affected so far (and what to look for) What’s different with the new campaign structure, more control, more automation, and fewer manual options Why detailed targeting, custom audiences and retargeting are fading fast What to do now to make sure your ads stay profitable as Meta continues to evolve If your ads have been expensive, inconsistent or just plain confusing this year, this episode will give you clarity and confidence moving forward. 👋 Want support getting your Meta Ads working properly again? Come join me for Ads Boost Bootcamp, a free 4-part live training series for e-commerce business owners. We kick off Wednesday, 14 May at 10am AEST. Inside, we’ll cover: How to structure your ad campaigns for profit in 2025 Whether you’re truly ready to scale with ads (and what to fix if not) How to use Meta’s new tools without relying on outdated strategies What’s actually working right now across dozens of client accounts This is hands-on training delivered live across 7 days (with all replays available). 👉 Click here to register for free If the bootcamp has already started, don’t stress, you’ll still get access to all the sessions inside the private Facebook group. Links & Resources Join Ads Boost Bootcamp: https://www.jodieminto.com/Facebook-Ads-4-day-challenge Follow me on Instagram: @iamjodieminto Explore my courses and programs: jodieminto.com

Ever wondered what it's really like inside my mastermind, The 7-Figure Scale Collective? Well, today you're getting a front-row seat! In this special "behind-the-scenes" episode, I'm joined by my incredible mastermind clients and expert coaches who are pulling back the curtain on their biggest breakthroughs, strategic wins, and exactly how their businesses have changed since joining the collective. Listen in as we cover: Powerful strategies that have made the biggest impact for their growth. How email marketing (especially with Klaviyo) can drive significant, consistent revenue. Real-life examples of what's possible when you get clear, strategic support. The transformative power of community and coaching. If you've been curious about what it takes to scale profitably, without burnout, this honest, open, and action-packed conversation is exactly what you need. Tune in now to hear directly from ambitious founders just like you who are turning their big business dreams into reality. Connect with our experts and panel guests here: Lisa Davey from Wild Mustard Louise from Baby Luno Gemma from Confetti Kidz Allyson from Sweet June Enjoy! Jodie 🌸 P.S. Want in? Applications for The 7-Figure Scale Collective are now open—head to jodieminto.com/mastermind to learn more. ​ ​      

 Let’s be honest—the current e-commerce landscape can feel like a bit of a rollercoaster. Between rising ad costs, shifting Meta campaign structures, and US tariff shocks that are impacting all of us selling into the States… it’s a lot. But amidst all that, I’m seeing some brands absolutely thrive—and in today’s episode, I’m walking you through exactlywhat they’re doing differently. These aren’t theories or “trends” pulled from a blog post. This is what I’m seeing first-hand from the women inside my mastermind—founders who are scaling right now and, in many cases, hitting their biggest months ever. Inside this episode, I share: 💡 Why baby and children’s product brands are holding strong and even growing 🛍️ How one women’s accessories brand launched a single printed tee and sold out in days ⚙️ What’s working with Meta’s new Advantage+ Sales campaigns (formerly Advantage+ Shopping) 💻 The growing importance of founder-led content, beautiful branding, and high-converting websites 📈 The key traits I’m seeing across the businesses that are growing fast right now If you’ve been wondering where to focus—or what’s actually working in 2025—this episode will give you the clarity and direction you need.   Join Me Live: Free Mastermind Open House Want to hear straight from the women behind these results? You’re invited to my free Open House—a behind-the-scenes peek into my high-touch mastermind, The 7-Figure Scale Collective. You’ll hear directly from current and past members who are scaling their brands (many to $100K+ months)—sharing exactly what’s working for them, how they’re navigating challenges like tariffs and ad shifts, and the moves that are really moving the needle. This isn’t a webinar or a sales pitch. It’s a real, transparent conversation with product-based founders who are doing the work and getting the result Save your spot now:   RETAIL FEST TICKET GIVEAWAY – WIN A FREE TICKET Heading to the Gold Coast for Retail Fest? Or want to? I’ve got TWO free Retail Fest tickets (valued at $997 each!) up for grabs—and entering is super simple. Here’s how to enter: 1️⃣ Follow me on Instagram @jodieminto 2️⃣ Follow @retail_global 3️⃣ Head to https://www.jodieminto.com/retailfest and submit your details 🎉 Winners will be announced Friday, 16th May 2025   Links & Resources Check out the full episode page:www.jodieminto.com/podcast Follow me on Instagram:@iamjodieminto  Explore how we can work together:www.jodieminto.com/work-with-me  

If you’ve ever thought PR was only for big brands with deep pockets—this episode is your permission slip to think again. This week, I’m chatting with the incredible Gloria Chou, PR coach, former US diplomat, and the queen of helping small product-based businesses get featured in major outlets without relying on expensive PR agencies. She breaks down her simple “CPR Method™” (no, not that kind of CPR!) that thousands of founders have used to land press—many on their very first pitch. If you’re a product-based founder who wants to get seen, heard, and remembered—without shouting into the social media void—this conversation is for you. 💡 In this episode, we cover: Why PR is totally doable for e-commerce brands (even if you’ve never pitched before) The biggest myths that stop founders from getting visible What makes a product pitch-worthy—and how to find your unique angle Gift guide pitching tips (and when to start) Gloria’s CPR Method™ for writing non-sleazy, cold pitches that actually get replies Easy, low-lift ways to start getting media-ready this month Gloria's Resources mentioned: 👉 Watch Gloria’s free masterclass: learn.gloriachoupr.com/masterclassbygloria 📲 Want Gloria’s free PR pitch templates and starter tools?DM “JODIE” to @gloriachoupr on Instagram and she’ll send them straight to your inbox! Whether you’re just getting started or looking to amplify your brand beyond ads and socials, this episode will show you how to make your business press-worthy—on your own terms. Tools & Platforms Mentioned: HARO (Help A Reporter Out) – respond to real journalist requests Google Alerts – get pinged when someone writes about your niche Perplexity AI – research journalists and publications quickly Substack – follow freelance journalists and see what stories they’re working on Source of Sources – an alternative to HARO that compiles journalist requests Bonus: LinkedIn & Google – for building a DIY media list (yes, the old-school way still works!) 🎧 Tune in now and let us know your biggest takeaway! Listen to the full episode here: www.jodieminto.com/podcast

 ✨ Episode Summary: The U.S. has just introduced a 125% tariff on Chinese-made imports, and while increases for other countries have been paused for 90 days, the message is clear: it’s time for e-commerce founders to get strategic. In this episode, I break down the latest tariff news as of April 10th, what it means for your pricing, supply chain and profit margins—and how to use this window of time to build more resilience into your business. We’ll also talk through ways to reduce risk by diversifying where you manufacture, where you sell, and how you market. Whether you’re directly affected or watching from the sidelines—this is the time to take action, not sit in stress. 🔎 What You’ll Learn in This Episode: What’s changed with U.S. tariffs and what’s still to come The exact tariff rates now in place for key manufacturing countries What the 90-day pause covers—and what it doesn’t How to check your product classification (HTS codes) Why resilience matters: diversifying supply chains, markets, and marketing Action steps you can take now to protect your profit and growth How to work with me 1:1 to get clear on your best next move   📦 Current U.S. Tariff Rates (as of April 10, 2025): These rates are applied based on country of origin—where your products are manufactured, not shipped from. China: 125% (in effect now) Vietnam: 46% (paused for 90 days) Indonesia: 32% (paused for 90 days) India: 27% (paused for 90 days) Australia: 10% (paused for 90 days) If you're manufacturing in China, these tariff changes are active and should be factored into your pricing and fulfilment strategy immediately.   🔗 Helpful Links & Resources: 🛃 Check your U.S. HTS (Harmonized Tariff Schedule) Code→ https://hts.usitc.gov 🔍 Find a Licensed Customs Broker United States:CBP Broker Directory→ https://www.cbp.gov/about/contact/brokers-listing Australia:Ignite Council (formerly CBFCA)→ https://www.ignitecouncil.com.au United Kingdom:British International Freight Association (BIFA)→ https://www.bifa.org Canada:Canadian Society of Customs Brokers (CSCB)→ https://www.cscb.ca   📦 Need Support Navigating This? If these tariff changes have you second-guessing your next move—whether it’s around pricing, fulfilment, or whether the U.S. should even remain a core part of your strategy—you don’t need to figure it all out on your own. This is exactly what I help e-commerce founders with in my 90-Day E-Comm Scaling Strategy Sessions. Together, we’ll: Unpack how these tariff changes affect your specific business model Pressure-test your current fulfilment and supply chain setup Explore ways to absorb or offset increased costs—through pricing, offers, or marketing Look at alternative manufacturing regions or new sales markets And most importantly—build a calm, focused, and profitable plan for the next 90 days You’ll walk away with a personalised roadmap, a full session recording, and 7 days of email support while you implement. If you’ve been spiralling or sitting in uncertainty, this is your chance to move forward with clarity and confidence. 👉 Click here to book your 1:1 Strategy Session

Ever feel stuck wondering how much inventory you should order for your e-commerce store? You’re not alone! Inventory decisions can feel overwhelming—especially when you're just starting out and still figuring out exactly which products your customers will love. The pressure of investing your cash into stock without knowing if it’ll sell can lead to stress and uncertainty. In this episode, I’m diving deep into practical inventory strategies to help you make confident decisions without tying up all your precious cash flow. Drawing on my experience scaling a seven-figure fashion brand and helping countless clients navigate this challenge, I’ll walk you through the key steps to get it right. Here’s what I cover: Why starting with smaller Minimum Order Quantities (MOQs) across various styles can help you find winning products faster Real-life examples (including some of my early inventory mishaps!) to illustrate why going too deep, too soon, can hurt your cash flow How to negotiate effectively with manufacturers to get lower MOQs—even if they initially say no How to identify your hero products based on sales data, trends, and competitor insights Common pitfalls that lead to piles of unsold inventory—and how to avoid them By the end of this episode, you’ll feel clearer, more confident, and better equipped to handle your inventory strategy wisely—setting your e-commerce business up for sustainable, profitable growth. Let’s Connect: 📲 Follow me on Instagram: @iamjodieminto 🌐 Work with me: www.jodieminto.com 💡 Loved this episode?Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway! 🚀

Every e-commerce business experiences slow months—but they don’t have to stay that way. On this week's episode, I’m sharing exactly how one small, strategically timed offer helped my Mastermind client achieve an incredible 398% sales increase—without deep discounts or devaluing her brand. Listen in to discover: The exact promo we ran (a simple strategy you can replicate right away) How strategic timing helped turn her quietest month into one of her most profitable Practical tips for planning promotions ahead of time, so you’re never left scrambling Creative ways to drive consistent sales without relying on frequent discounting If you're feeling the pinch and need a smart strategy to get back on track, this episode will give you exactly what you need.   Let’s Connect: 📲 Follow me on Instagram: @iamjodieminto 🌐 Work with me: www.jodieminto.com 💡 Loved this episode? Subscribe and leave a review! Tag me on Instagram and let me know your biggest takeaway! 

Money isn’t just about numbers in your bank account—it’s about how you think, feel, and act around it. In this episode, I’m joined by Denise Duffield-Thomas, money mindset mentor and bestselling author, to talk about the biggest shifts that separate struggling entrepreneurs from those making million-dollar moves. Denise is all about helping women break free from money blocks, let go of guilt, and build a business that works for them—without overworking, undercharging, or burning out. Inside this episode, we cover: The hidden money blocks that might be holding you back How to upgrade your mindset and environment to attract more abundance The biggest pricing and boundary mistakes women make in business Why more money won’t magically fix your money mindset  This conversation is full of practical strategies, mindset shifts, and straight-talking advice to help you step into the next level of success—without the stress. 🎧 Listen now  About Denise Duffield-Thomas Denise Duffield-Thomas is a money mindset mentor, bestselling author, and business coach who helps entrepreneurs break through money blocks and build wealth with ease. She’s passionate about helping women ditch undercharging, self-sabotage, and guilt around making money so they can create financial freedom—without the burnout. Resources & Links📖 Get Denise’s books: Lucky Bitch, Get Rich, Lucky Bitch, and Chill & Prosper 🎧 Join Denise’s Money Bootcamp: Learn more here 📲 Follow Denise on Instagram: @denisedt Let’s Connect:Loved this episode? Subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway! 🚀

If you’ve ever felt exhausted, overwhelmed, or disconnected from your business, you’re not alone. Burnout is more common than you think—especially for women juggling business, family, and life. This week, I’m joined by Dr. Hayley D Quinn, an anti-burnout business coach, speaker, and former clinical psychologist, who helps women entrepreneurs build thriving businesses without sacrificing their wellbeing. Many business owners push through exhaustion, thinking they’ll rest once they reach their next goal. But burnout doesn’t just drain your energy—it impacts your decision-making, motivation, and even revenue. In this episode, Dr. Hayley shares how to recognise burnout before it takes over, set boundaries without guilt, and create a business that supports your wellbeing. In this episode, we cover: The sneaky signs of burnout most business owners ignore How to tell if you’re burnt out or just unmotivated Why pushing through exhaustion isn’t the answer Science-backed ways to prevent burnout and stay energised How to set boundaries in your business without guilt At its core, sustainable success starts with your wellbeing. If you’re constantly feeling overwhelmed, this episode is a must-listen. Resources & Links: 📖 Download Dr. Hayley’s Free Boundaries Guide: drhayleydquinn.com/resources🌟 Join the Time to Thrive Group Coaching: drhayleydquinn.myflodesk.com/timetothrivewaitlist🎙️ Listen to the Welcome to Self® Podcast: drhayleydquinn.com/podcast📲 Follow Dr. Hayley on Instagram: @drhayleydquinn Guest Bio: Dr. Hayley D Quinn is an anti-burnout business coach, speaker, trainer, and former clinical psychologist. As the founder of Welcome to Self®, she helps women entrepreneurs transform their relationship with themselves and their businesses so they can succeed without compromising their wellbeing. After experiencing burnout herself, Hayley discovered the power of compassionate and sustainable ways of working. She now empowers women to step out of the shadows, embrace their authenticity, and build thriving businesses aligned with their values. Loved this episode? Be sure to subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway!

If you’ve ever thought, “If I could just get my ads to work… land that one big influencer… launch that perfect collection—THEN my business would take off”—this episode is for you. Success isn’t about one big move. It’s about layering small, strategic improvements over time. After more than 10 years in e-commerce, I’ve learnt that real growth comes from consistent, incremental changes—not one magic bullet. In this episode, I’m sharing how to stop chasing that one big win and start focusing on the small, repeatable actions that truly move the needle.  In this episode, I cover: ⚡ Why one big move (like ads, a rebrand, or influencer collabs) won’t magically fix your business 🛒 The small, consistent improvements that actually increase sales and growth 📊 How to track your numbers, optimise strategies, and double down on what works 💡 Why boring, repetitive tasks are often the key to scaling success 🚀 How to shift your mindset from overnight success to sustainable, profitable growth  Small tweaks lead to big results. If you’re ready to stop guessing and start seeing real progress, this episode is a must-listen. Resources & Links: 📖 Grab my free guide: The 5 Major Online Store Mistakes Costing You Sales 🚀 Join my Mastermind – The 7-Figure Scale Collective: Apply here 📲 Follow me on Instagram: @iamjodieminto

If you’ve ever wondered whether your personal style really matters in business, the answer is a resounding yes. The way you present yourself speaks volumes before you even say a word—and in today’s digital world, first impressions happen faster than ever. In this episode, I’m joined by Jane Mow, a leading Personal Brand Stylist and Style Coach who helps female entrepreneurs and business owners elevate their image, build authority, and confidently step into their next level of success. With 18 years of experience working with CEOs, keynote speakers, and high-achieving women, Jane knows that how you present yourself directly impacts how others perceive you—and whether they choose to work with you. As the founder of What You Wear Is Your Business Card®, Jane has developed a signature framework designed to help women align their style with their brand and business goals. She works with clients worldwide, helping them create a wardrobe and presence that reflects their expertise, confidence, and ambition. Most of us don’t realise that what we wear is sending a message—about our authority, our confidence, and even how much people trust us. Whether you’re stepping onto a stage, recording a video, or simply heading out for a coffee meeting, how you show up matters.In this episode, we cover:  Why first impressions are your business card and how to make yours count  The psychology behind how clothing influences perception The biggest style mistakes professionals make (and how to fix them) How to build a capsule wardrobe that works for you Jane’s tips for elevating your style without spending a fortune If you’ve been feeling stuck in a style rut (or just wearing old samples from your fashion brand—guilty! 🙋‍♀️), this episode is packed with practical advice to help you step into the next level of your business with confidence. 🎧 Tune in now! Resources & Links: Download Jane’s freebie: 100 Brands To Shop To Elevate Your Personal Brand Work with Jane: www.janemow.com (currently in revamp) Follow Jane on Instagram: @janemowstylist Connect with Jane on LinkedIn: Jane Mow Let’s Connect: 💬 Loved this episode? Subscribe, leave a review, and tag me on Instagram @iamjodieminto with your biggest takeaway!

If you’ve ever dreamed of turning your passion into a thriving business but aren’t sure where to start, this episode is for you. Today, I’m joined by the inspiring Liandra Gaykamangu, the founder of Liandra, an internationally recognised Indigenous luxury lifestyle brand. Liandra’s journey is nothing short of extraordinary—she started out shaping young minds as a classroom teacher and is now making waves in the fashion industry, with her designs gracing the runways of Australian Fashion Week. Most people assume that breaking into the fashion world requires years of experience, insider connections, or a background in design. But Liandra proves that success comes from a bold vision, a strong cultural story, and the determination to make it happen. In this episode, we cover: How Liandra transitioned from teaching to entrepreneurship The cultural inspiration behind her unique designs The biggest challenges she faced in building an international brand The importance of representation in the fashion industry Her top advice for turning your passion into a thriving business Liandra’s story is a testament to what’s possible when you take a leap, trust yourself, and build something that aligns with your values. Whether you’re an entrepreneur, a creative, or someone dreaming of making a big career shift, this episode will leave you feeling inspired and ready to take action. 🎧 Tune in now! Resources & links: Check out Liandra Swim: @official_liandra Connect with Liandra: @liandragaykamangu Guest bio:Liandra Gaykamangu is an Indigenous Australian fashion designer and founder of Liandra, a luxury lifestyle brand that blends contemporary fashion with Indigenous artistry. From her early career as a classroom teacher, Liandra took a bold leap into the fashion world, creating a brand that celebrates culture, sustainability, and storytelling. Today, she’s a leading voice in Indigenous fashion, with her designs gracing the runways of Australian Fashion Week and beyond. Let’s connect:Loved this episode? Subscribe, leave a review, and tag me on Instagram @iamjodieminto with your biggest takeaway.

If you’ve ever felt like you’re doing all the right things in your e-commerce business—following the strategies, running the ads, tweaking the offers—but still feel stuck, overwhelmed, or unsure of your next move, this episode is for you. Today, I’m joined by the incredible Victoria Gibson, Creator of Soul Deep Success, who helps women create breakthroughs to their next level of success using the power of Human Design. Most business owners focus on following other people’s formulas to create success. But true, sustainable success doesn’t come from chasing the next big thing—it comes from operating in alignment with who you are designed to be. This is where Human Design comes in. In this episode, we cover: What Human Design is and how it can guide your business success The 5 Human Design Types and how they impact the way you work Why making decisions based on your Authority helps you scale with confidence How to avoid burnout, second-guessing, and resistance in your e-commerce journey At its core, Human Design is your personal success blueprint—showing you how you are wired to make decisions, take action, and build your business in a way that actually works for you. Ready to step into your most aligned and effortless business growth? 🎧 Tune in now! Resources & Links: 🌟 Get your free Human Design report: souldeep.victoriagibson.com📚 Join the free Human Design training: breakthroughhumandesign.com📲 Follow Victoria on Instagram: @iamvictoriagibson Guest Bio: Victoria Gibson is the Creator of Soul Deep Success and a coach who helps women create breakthroughs in their business by aligning with their Human Design. She brings a wealth of experience in business strategy and energetics, empowering entrepreneurs to unlock their full potential while avoiding unnecessary struggle and burnout. Let’s Connect: If you loved this episode, be sure to subscribe and leave a review! Tag me on Instagram @iamjodieminto and let me know your biggest takeaway! 🚀  

 From Breakouts to Business Success – Acacia’s Journey with PuraU This week on Online Store Success, I’m chatting with Acacia, the founder of PuraU, a game-changing brand in the health and wellness space. Acacia’s journey from battling acne to creating a gut-health-focused skincare supplement is nothing short of inspiring. In this episode, we dive into: ✅ The link between gut health and acne (and why most skincare brands miss this!) ✅ How Acacia turned her personal struggles into a thriving e-commerce business ✅ Her marketing strategies – what’s worked, what hasn’t, and what she’s doing next ✅ The power of Facebook & Instagram Ads for scaling an e-commerce brand If you’re an e-commerce business owner struggling to get results with Facebook ads, you need my help! 🎯 🚨 Join my next live workshop: Facebook Ads SOS 🚨 🛑 If your ads aren’t converting, don’t waste another dollar guessing what’s wrong! In this hands-on workshop, I’ll walk you through diagnosing and fixing your ads so you can finally get the results you deserve. 🔗 Grab your ticket now!  👀 Follow PuraU & Support Acacia’s Journey! 📲 Instagram: @purauofficial 🛍️ Shop PuraU: purau.com.au 💬 Loved this episode? Screenshot and share it on Instagram! Tag me @iamjodieminto and let me know your biggest takeaway. Until next week, Jodie 🌸

🎧 What Meta Ads Look Like in 2025 – My Predictions, What’s Changed & What to Expect If you’ve been running Facebook ads and wondering, Why aren’t they working like they used to?—you’re not alone. Meta Ads are evolving fast, and what worked last year isn’t necessarily the best strategy in 2025. In this episode, I’m breaking down: ✅ The latest updates to Facebook & Instagram Ads – including AI-powered Advantage+ campaigns and what they mean for your business. ✅ What’s working right now – and how to adjust your strategy to keep up. ✅ Why your ad creative matters more than ever – and how to make sure yours stands out. ✅ My predictions for Facebook Ads in 2025 – so you can stay ahead of the game. 💡 But here’s the thing… if your Facebook ads aren’t converting, you need to know what’s wrong—fast. That’s why I’m hosting a live workshop: 🔥 Facebook Ads SOS: Diagnose & Fix Ads That Aren’t Converting! 🔥 This workshop is designed for eCommerce business owners who are tired of wasting money on ads that don’t perform. 🔍 We’ll cover:✔️ How to analyze your ad metrics and find out exactly what’s going wrong.✔️ The adjustments you need to fix underperforming campaigns.✔️ How to create a strategy that actually gets results. You’ll walk away with clarity, confidence, and an action plan to finally get your ads working. 🎟 Seats are limited! Grab your ticket here. 🚀 Don’t miss this chance to turn your struggling ads into high-performing campaigns. 🎧 Listen now!  🎟 Sign up for the workshop here!  Until next week,Jodie 🌸

Welcome back to Online Store Success! In my first episode of the year, I’m sharing a simple yet powerful Meta ads strategy that’s bringing me 100 new Instagram followers (plus email subscribers) each week—at a super low cost. As a certified Meta ads specialist, I’m always testing new strategies to see what’s working in real time. This approach might surprise you because it’s a little unconventional, but it’s proving to be highly effective for audience building and brand awareness. In This Episode, I Cover: Why this strategy is different from typical Meta ad campaigns How it helps build your audience without chasing direct sales The key elements that make this strategy work The crucial metric you need to track for success This episode is packed with insights that will help you grow your Instagram audience and bring new people into your world. Resources & Links: Join My Upcoming Facebook Ads Workshop.  Learn how to measure and troubleshoot your Meta ad results for your online store. Follow me on Instagram: @iamjodieminto Learn more about working with me here Hit play and listen now to get all the details on how to set up this simple, low-cost ad strategy for yourself!

Today, I'm bringing back my most popular episode from 2024 for you to enjoy over the Christmas break.   This episode is jam-packed full of lessons, failures, learnings and insights after 10 years in fashion e-commerce and I share what I'd do differently if I was to start a new online fashion store today. Tune in to hear what they are! Interested in working together in the new year? Check out my courses and coaching programs here.  Wishing you a very merry Christmas  and I can't wait to share more episodes with you in 2025 to help you grow your online business.   Helpful Links:Apply for my e-commerce Mastermind coaching program here.Visit the full podcast page here: Visit my full website here.Let’s connect on Instagram here.

As we come to the end of the year, it’s a great time to reflect on what did and didn’t and set goals for the year ahead. I must confess, though, I’ve never been very good at setting and sticking to goals and plans.  As a big-picture thinker, I tend to find the smaller details boring and like to just ‘go with the flow’.  However, after 20+  years in business, I’ve discovered that goals, plans, and structure really are my best friends and help me stay on track, working on things that matter, vs. getting distracted. So today, I want to help you (ok and me) get you thinking about what’s in store for your business next year.  PLUS, I have a free workbook for you to download to map out your game plan.   Grab it here 👉🏻  www.jodieminto.com/workbook This episode will help you reflect on the year to date, decide on your growth strategies for the year ahead and then map out your business plan accordingly.  Links:Visit the full episode page hereGrab your workbook hereLearn more about working together in the new year here:Listen to episode 95  - Above the Line thinking  

Things in business don’t always go to plan Running an online store without spending on ads but still doubling your sales? It sounds too good to be true, but Lucy Bloomfield is here to show you it’s absolutely possible. In this episode, Lucy—a seasoned eCommerce expert who has scaled multiple brands—shares her practical strategies to help you grow your sales sustainably without pouring money into paid ads. From building buzz to reusing what’s already working, her approach is both refreshing and actionable. If you’ve been feeling stuck or overwhelmed by the cost of scaling, Lucy’s insights will leave you inspired to think differently about growth and take control of your business. Here’s a sneak peek of what you’ll discover:🌟 How to structure marketing campaigns that work (without needing ad spend). 🌟 Why urgency and scarcity are your secret weapons for boosting sales. 🌟 Practical tips for using email and SMS to turn your audience into loyal customers. 🌟 How syncing your business goals with your energy can improve your results. 🌟 Why reusing and optimising past campaigns can save time and deliver big results.  Timestamp highlights:01:26 Lucy’s story—how she scaled her skincare brand without big ad budgets. 04:30 What makes a campaign strategy so effective (and easier than you think). 08:55 The role of urgency and scarcity in driving conversions. 13:30 How VIP offers and waitlists can build anticipation and excitement. 16:45 Aligning your energy with your marketing to avoid burnout and boost creativity. 23:00 Reusing past campaigns to save time and amplify your impact. 28:00 How you can start applying these strategies right now. Lucy’s strategies aren’t just for the big players—they’re for any business owner who’s ready to grow smarter, not harder. 🎧 Hit play now to hear how you can double your sales, even if your ad budget is $0. All the show notes and details from this episode are over on my website jodieminto.com/podcast Connect with Lucy Bloomfield 🌟 Check out Double Orders for more of Lucy’s strategies. 🌟 Follow Lucy on Instagram for daily inspiration and tips.Links 💻 Have me inside your Facebook ads account: Apply for the Mastermind program🎧 Visit the full podcast page here: https://jodieminto.com/podcast/🔗 Visit my full website: https://jodieminto.com/📱 Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

10 business lessons after 10 years in e-commerce Welcome to the 100th episode of the podcast! This special milestone has me reflecting on my decade-long journey in e-commerce, and I'm thrilled to share the biggest lessons I’ve learned along the way. In this episode, I dive into some critical insights that have shaped my business strategies, personal growth, and financial decisions. Tune in to the full episode to hear detailed stories behind each lesson and learn how you can apply these insights to scale your own business successfully. Thank you for being a part of this journey! Make sure to share the podcast, follow, and leave a review. Your support means the world to me. Disclaimer: The information provided is NOT financial advice. I am not a financial adviser, accountant or the like. This information is purely from my own due diligence and an expression of my thoughts, my opinions based on my personal experiences, and the way I transact. Want to work together?  Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here- Visit my full website- Let’s connect on Instagram

Scaling your e-commerce business with Meta ads can feel like the final piece of the puzzle—but only if you get the strategy right. Without the right foundations, it’s easy to waste money on ads that don’t convert. In this episode, I’m sharing the exact Meta ads best practices that will set you up for success in 2024 and beyond. From knowing your numbers to simplifying your ad account structure, I’ll help you make sense of what it takes to run profitable, scalable campaigns. Plus, you’ll hear how my clients have used these strategies to achieve incredible growth, including one who scaled their business by over 600% in just a few months! Here’s what we cover: Why understanding your cost per sale is more important than focusing on ROAS. The best way to scale your campaigns while keeping them profitable. How simplifying your ad account can lead to better performance. If you’ve ever felt lost or frustrated by Meta ads, this episode will give you the clarity and confidence to scale your business to new heights. Want to work together?  Take a look at my programs here:https://www.jodieminto.com/work-with-meLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

Growing your e-commerce business to seven figures can feel amazing, but let’s be real—it’s not always smooth sailing. In this episode, I’m sharing the most common growth pitfalls I’ve seen (and experienced!) that can slow down your progress, and what you can do to avoid them. Here’s what I cover: How to avoid cash flow problems that catch so many business owners off guard Why putting all your eggs in one basket (aka one sales or marketing channel) is risky The importance of staying on top of your profit margins so you’re not left wondering where the money went These are the traps that many business owners fall into when they’re scaling, but with a few smart strategies, you can steer clear of them and keep growing. Happening Today! FREE Masterclass: From 6 to 7 FiguresIf you’re serious about scaling your e-commerce business to seven figures, join me today for my free live masterclass. I’ll be walking you through 3 proven Facebook ad strategies that can help you grow your fashion & lifestyle brand—without wasting time or money. 👉 Register now before it’s too lateLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/ 

If you’re ready to take your e-commerce business to the seven-figure mark, this episode is for you! Scaling from six to seven figures doesn’t mean working harder—it means working smarter. In this episode, I break down the key strategies that will help you grow your business to $1 million in revenue.Tune in to learn: The smart strategies that help you scale without burning out How your mindset and leadership need to shift as you grow The importance of team building and outsourcing as your business scales Why profit margins might shrink as you grow—and why that’s OK! Join my FREE live masterclass to learn 3 proven Facebook ad strategies that will help you scale your fashion & lifestyle brand without wasting time or money. 👉 Register your FREE place hereLinks:- Have me inside your Facebook ads account: Apply for the Mastermind program- Visit the full podcast page here: https://jodieminto.com/podcast/- Visit my full website: https://jodieminto.com/- Let’s connect on Instagram: https://www.instagram.com/iamjodieminto/