121. Creating CITY Boots: Blending Luxury, Heritage, and Perseverance with Lizzy Bentley

This week I’m joined by Lizzy Bentley, founder of City Boots and one of the coolest women in the Western fashion industry. From her early days in Amarillo to her 10-year journey building a handcrafted boot brand, Lizzy shares the story behind creating a product that blends timeless Texas heritage with modern style.We talk about how City Boots started as a creative outlet, how social media helped her find her first manufacturers, and why she’s always kept her focus on making high-quality, long-lasting, good-looking boots that actually feel good on your feet. Lizzy also shares how she navigated the devastating loss of her husband in 2019, how grief changed her life and leadership, and why she ultimately decided to keep the business going.You’ll hear about her favorite collaborations (LoveShackFancy! Megan Moroney! Sydney Sweeney!), how she handles competition in the fashion space, what advice she has for founders feeling overwhelmed, and why pink is absolutely a neutral.Resources & Links:The Skinny Confidential Him & Her Show PodcastThe Skinny Confidential ShopBuy Back Your Time by Dan MartellFreedomPark Valet at DFWJoin The Directory Of The WestGet our FREE resource for Writing a Strong Job DescriptionGet our FREE resource for Making the Most of Your InternshipEmail us at [email protected] to Of The West's⁠NewslettersList your jobs on ⁠Of The WestConnect with Lizzy:Follow City Boots on Instagram @citybootsofficial Follow Lizzy on Instagram @lizardbootsVisit City Boots websiteConnect with Jessie:Follow on Instagram @ofthewest.co and @mrsjjarvFollow on Facebook @jobsofthewestCheck out the Of The West websiteBe sure to subscribe/follow the show so you never miss an episode!Mentioned in this episode:Raising a champion takes more than feed. It’s work, time, and passion. Purina Equine Feed