121: Influencer Marketing: 10 Top Mistakes Brands Make & How to Fix Them

If you haven't heard about influence marketing you have likely been either on a long vacation on a beautiful island with zero internet connectivity or you have been hiding under a rock.  Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right.  As with anything in marketing, business or life, there are some marketers doing it right and there are others who are burning more bridges than the ones they are trying to build. Many are doing it without really knowing they are damaging relationships.  I developed episode 121 of the Social Zoom Factor podcast with a goal to help marketers brand new to influence marketing as well as seasoned veterans get the most out of their influence marketing programs.  The goal of today's podcast is to save you some heartache, wasted time and help you save your reputation along the way as you build, launch and execute your influencer marketing program.  I share with you tips in this podcast from my experience in working with brands of all sizes from startups to Fortune 100 brands helping them develop and execute influence marketing programs as well as from being an influencer myself. In this 30 Minute Episode You Will Learn:    How many brands are confusing spam with influence marketing choosing wrong influencers How to choose the right influencers and avoid choosing the wrong influencers The importance of the influencer being able to drive real action Why trust matters with influencers Building your team to succeed with influence marketing Importance of doing your research on influencers before reaching out to them How to create value for the influencer as a top priority Importance of connecting influencer with other people at your in person events How to decide if you should compensate influencers for their time