122 - How MOps Can Help During an Economic Slowdown

Times have swiftly changed in B2B tech, and instead of companies burning cash and growing at all costs, many have now been pushed to cut costs and do more with less during this economic slowdown.With budget cuts, hiring freezes, and layoffs many marketing teams are feeling the pain of how they can maintain momentum and make it out on the other side even stronger. Who do we think can help? Yup - marketing ops!With the ability to cut costs through evaluating tech, give valuable insights to help them make decisions, and put in automation where we can replace a human or team ( just to name a few), MOPs can help companies scale "back" effectively during this time.So tune in this week to hear more and see how you and your team can help and provide a big impact during this economic slowdown.