1227: Why Empathy is a Key Leadership Strategy for a CMO w/ Maria Pergolino

Marketing is a discipline with a lot of functionally specific excellence—and a good CMO will let them get on with their expertise. CMOs have to be able to explain the executive team’s needs to the marketing team and vice versa. We are sharing this episode of The Marketer’s Journey. Randy Frisch of Uberflip speaks with Maria Pergolino, Chief Marketing Officer at Forbes Communications Council. What they talked about: - Why you should let the email marketer get on with sending email - How Maria’s high points were also her low points - The 2 pieces of advice for a senior marketer to jump into the executive team --Mentorship vs. Sponsorship Balancing over 80,000 customers Find The Marketer’s Journey on Apple Podcasts, Spotify, and here.