B2B Growth

Too often, content fails because we're not pulling the right levers—or worse, we're unaware of them. What if you had a content dashboard, a cockpit with a clear understanding of what drives your content’s success and how to make it soar?In this episode, we’re diving into the adjustments that take a video podcast from forgettable to “must-watch.” Join as we discuss:The core elements of impactful video podcastingHow to keep your audience hooked by skillfully balancing content-typeKnowing when to lean in to controversy and when to keep it lightConnect with us:Benji on LinkedInJames on LinkedIn

These five B2B brands are pushing boundaries with innovative content. In this episode, we’ll show you what makes their approach work and how you can apply what these brands are doing to help level up your own strategy.Join as we discuss:How one brand’s commitment to industry news builds authority and engagement.A creative approach that makes a product the star of an entertaining series.The secret to scripting video content that dominates a crowded platform.The power of personal branding on LinkedIn to amplify reach and credibility.Connect with us:Benji on LinkedInJames on LinkedIn

We studied the top 150 podcasts to give you the most comprehensive breakdown of what’s working today, and where podcasting is headed.In this episode, we’re discussing: Why personality-led shows are taking overHow YouTube’s algorithm is the biggest cheat code to growing your showWhy video might be the only path to breaking into the top 5% of podcastsIf you want to dive even deeper, go grab the full report!Connect with us: Benji on LinkedInJames on LinkedIn

Everything we think we know about digital media is changing—fast. We’re discussing the biggest digital media observations from Morning Brew’s Co-Founder, Alex Lieberman, and sharing our thoughts on:The evolution of the creator economy Shifts in content distribution and discoveryThe future of media in business and how to stay aheadLink to Post discussed in this episode: Alex Liberman’s X Post (Click Here)Connect with us: Benji on LinkedInJames on LinkedIn

Crowdstrike caused the world's worst cyber event in history, which took place on July 19th, 2024.Roughly 8.5 million computers were affected, over 9000 flights were delayed, and massive shutdowns were felt across every industry from healthcare, to banks, and even retail. This event was caused by a simple routine software update from the cyber-security company known as CrowdStrike.

While promoting the new movie tie-in game, The Godfather II, EA would fill the mailboxes of journalists and bloggers with press kits in the shape of cigar boxes, complete with a gold set of real brass knuckles…

James takes us through his comprehensive LinkedIn strategy. It's undeniable that a vast majority of B2B buyers are on LinkedIn. Leverage this opportunity by tailoring your content to fit the platform, learn what works and what doesn't, and kick start your content journey today!

We’re racing against the clock to cover the 8 most common content mistakes in under 20 minutes. From lacking a nuanced social media strategy to the pitfalls of not diversifying content formats, they chat about how these mistakes sabotage your ability to generate qualified leads and close high-value deals, and provide practical tips for avoiding these traps.Join as we discuss:The importance of a tailored approach to different platforms and why a one-size-fits-all strategy fails.How varying content formats and optimizing each element can enhance engagement and reach.The benefits of planning your content calendar wisely to include timely and relevant themes that resonate with your audience.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

Can marketers really get busy executives in on content creation without adding to their already packed schedules?In this episode, Benji and James chat about the major barriers keeping execs on the content sidelines and how to integrate content creation effortlessly into their schedules, ensuring they remain leaders in their industry without feeling overwhelmed.Join as we discuss:Strategic Habit Integration: Learn how habit stacking and smart calendar management can make content creation a natural part of an executive's day.Practical Content Creation Tactics: Explore tactics like sharing quick notes on Slack and getting the most out of short meetings.Long-term Benefits of Content Creation: Understand the enduring advantages of building a content bank that boosts thought leadership and maintains industry relevance.Connect with us:Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

Sonic's new pickleball courts are revolutionizing fast-food marketing - could this be the future of customer experience?Join us as we discuss:The power of unique brand experiences and how Sonic's innovative pickleball courts are changing the gameRedefining business experience marketing with creative ideas for non-retail businessesThe impact of experiential marketing on brand perception and customer loyaltyConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

Want to know the secrets behind creating viral podcast clips for social media?In this episode, we break down everything you need to know about crafting standout video podcast clips for platforms like YouTube Shorts, TikTok, Instagram, and LinkedIn. Join as we discuss:Key insights from studying the top 50 video podcasts posting clips across social platforms.The types of clips that capture attention and drive engagement.10 examples from top shows that are nailing their short-form video strategy.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss if Hubspot has any chance of catching SalesForce. Weigh in, DM James on LinkedIn with your thoughts.

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to have a conversation about all their lessons learned as marketing leaders, and much more!

What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.For more Marketing Fails check out B2B Growth on YouTube: https://www.youtube.com/@b2bgrowth

James Carbary (founder of Sweet Fish Media) sits down with Lexi Croisdale, Tyler Lessard, and Kellie Davis to discuss Starbucks & Coke dipping their toes in the water of owned media, and much more!

The top of the marketing funnel doesn’t need to be mysterious or overly complicated! For many companies though, they think they’re doing top-of-funnel marketing, and while they’re spending money on ads they aren’t growing affinity or an owned audience.In this episode, James and Benji share the 4 top of funnel marketing tactics you cannot afford to overlook.Join as we discuss:Why video podcasting is a game-changer for reaching wider audiences and establishing thought leadershipHow to leverage original research for creating compelling, data-driven reports that resonate with your audienceWhy companies consistently get newsletters wrong, and how to avoid falling into the same trapConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

How can you turn your team’s LinkedIn profiles into powerful distribution channels that drive real results?In this episode, we’re exploring the best ways to leverage personal LinkedIn profiles to immediately boost your marketing strategy.Join as we discuss:The evolution of Sweet Fish’s LinkedIn team strategy and how you can apply itPractical tips for getting founders, sales, and marketing teams posting Overcoming common barriers like time constraints and fear of criticismConnect with us:Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

Things get personal in this episode. Benji is sharing his journey with depression and self-doubt, and lessons learned that have shaped his creativity and identity.Join us as we discuss:How to handle losing your communityLearning to hold space for those that see the world vastly different from youHow to overcome self-doubt and find healingConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

Things get personal in this episode. James is sharing his journey with overwhelm and self-doubt, and lessons learned that have shaped his business and life.Join us as we discuss:The importance of community in business and lifeThe hardships of working with family and friendsHow to overcome self-doubt and find healingConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

The role of the 'Creator' is shifting content teams dramatically —find out how this shift and other trends will shape the future of content marketing.In this episode, James and Benji break down 4 trends that’ll impact content in 2025 and beyond and how marketing teams must adapt now.Join as we discuss:Is YouTube the next big frontier for B2B?How to future-proof your content strategyWhy 'building an audience' is replacing 'generating leads'Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Link to Post discussed in this episode: https://www.linkedin.com/posts/jamescarbary_12-short-thoughts-on-the-future-of-b2b-content-activity-7193250357425098753-Cq8j?utm_source=share&utm_medium=member_desktop

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss how Salesforce could better excite the market with a more compelling brand narrative.Connect with us:James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/ Nathan Burke: https://www.linkedin.com/in/nathanwburke/John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/

Too many people hear podcasts and think of interviews. Today, James and Benji explain why having guests on your show may be hurting your growth and the ROI you’re hoping to see from the content. Join us as we discuss:Building an Audience vs. Generating LeadsWhy you can’t build a brand with an ABM podcastThe power of personality-led contentConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to discuss IBM and the marketing predicament they find themselves in.Join as we discuss:What can IBM do to reinvent themselves Leaning in to tell your story betterIs IBM so big that they don’t need to (or even can) promote themselves?Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/Nathan Burke: https://www.linkedin.com/in/nathanwburke/

James Carbary (founder of Sweet Fish Media) sits down with John Morris(Vice President of Brand & Demand Marketing at TTSG), Sara Pion(Head of Web Experience at Dandy), and Nathan Burke(CMO at Nagomi Security) to breakdown the wisdom they wish they would've known at the beginning of their marketing careers. Connect with us: James Carbary: https://www.linkedin.com/in/jamescarbary/Sara Pion: https://www.linkedin.com/in/pion/John Morris: https://www.linkedin.com/in/%E2%98%98%EF%B8%8Fjohn-morris%E2%98%98%EF%B8%8F/Nathan Burke: https://www.linkedin.com/in/nathanwburke/

We all know B2B marketing has evolved, but what is the new way? It seems we've come to a vital decision, how will brand and performance marketing work together in this new era? Today, James and Benji discuss a blog from Velocity Partners, "B2B Brand is Back(and MQLs are Bullshit)" -- breaking down some of the top takeaways and mindset shifts marketers must make. Link to Post: https://velocitypartners.com/resources/new-b2b-manifesto/Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

Coke just launched a media brand for retail and restaurant partners, what does this mean and what can we learn from it?Join as we discuss:The need for a personalized approach to engage your audienceThe need for foundational research and data-driven insights to support your contentThought leadership and brand building through media contentConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Link to Post discussed in this episode: https://www.coca-colalens.comPress release:https://www.coca-colacompany.com/media-center/new-platform-offers-retail-and-restaurant-partners-data-backed-insights-and-industry-trends-through-a-uniquely-coca-cola-lens

James Carbary sits down with Ashley Faus(Head of Lifecycle Marketing Atlassian), Gwen Lafage(VP Marketing, Sinch), Spud Rule(VP of Demand, Leap), and Jane Serra(Creator & Host, Women in B2B Marketing) to talk about the future of content marketing and how to become a thought leader. This clip is from a B2B Growth Roundtable, hosted in Orlando at the Sweet Fish Media Creator House. Watch the full video now: https://www.youtube.com/watch?v=eDFc1fSrtYg&t=52sLearn more about the Creator House: https://www.sweetfishmedia.com/services/creator-house

We’re drafting our favorite B2B content companies! Today, James and Benji each pick three companies and discuss why they believe these companies are excelling at content creation.Join as we discuss:Using satire and comedy in B2B contentFinding a format that’s repeatable and resonates with your audiencePaid media to promote owned mediaOur Draft Picks: AudiencePlus - https://audienceplus.com/Travis Tyler (Motion) - https://www.linkedin.com/in/travis-scott-tyler/Ahrefs - https://ahrefs.com/Moz - https://moz.com/Haris Spahić (ButterDocs) - https://www.linkedin.com/in/haris-spahic/Bold Strategies - https://www.boldstrategies.com/Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

What if we told you audacious generosity and unreasonable hospitality should be at the heart of your marketing strategy?In this episode, we’re breaking down unique ways to surprise and delight your ideal clients. From billboards in Times Square to dinner with Lindsey Stirling playing violin, this conversation is packed with stories and ideas to give you a new marketing perspective. Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Link to Post discussed in this episode:https://www.linkedin.com/posts/kieranlenahan_hey-beehiiv-weve-booked-a-billboard-in-activity-7183908315893014529-H0TD?utm_source=share&utm_medium=member_desktop

Too many organizations are running digital media strategies that are outdated and underperforming. In 2024 we need to rethink our approach and find a way to stand out in a sea of endless noise.In this episode, James, Brent, and Benji countdown 5 truly unique marketing strategies that could propel your business forward, and help you resonate with your market.Join as we discuss:How character building allows businesses to create a recognizable and relatable persona for their brand.Why co-hosted commentary is the future of B2B content.Moving in-house creators to the center of your social media strategy.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Substack's recent changes have raised questions about the platform's business model and its impact on creators.In this episode, we’re discussing the importance of understanding platform nuance and how to build an audience that doesn’t rely so heavily on one platform for success.Join as we discuss:Creators need to understand the business models and incentives of the platforms they create on.Substack's shift towards becoming a recommendation and distribution network.The need for creators to diversify their presence across platforms.Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Link to Post discussed in this episode:https://www.linkedin.com/posts/jayacunzo_whats-happening-with-substack-right-now-activity-7178717263401746433-OL2-?utm_source=share&utm_medium=member_desktop

How can a newsletter devoid of design be raking in millions per year? In this episode the guys discuss the importance of picking the right niche for the success of your media and the art of owning and growing your audience. Join as we discuss:The 4 media channel mediums and the importance of prioritizing themSEO and paid advertising for driving media growthPremise or personality driving successful newslettersConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Link to Post discussed in this episode:https://www.linkedin.com/posts/patrickwalls_this-ugly-newsletter-makes-30myear-4m-activity-7165386682496704512-859U?utm_source=share&utm_medium=member_ios

The biggest shift in marketing automation over the past decade is underway and it’s all thanks to A.I. With the shift there’s a new competitive advantage we need to be talking more about: access to unique data. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain.Link to Post:https://www.linkedin.com/posts/caseyhill_marketing-automation-is-set-for-massive-change-activity-7143261228793061377-16Mo?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Casey Hill: https://www.linkedin.com/in/caseyhill/

Colin Fleming, EVP of global marketing at Salesforce, discussed the success of Salesforce+ recently at Golden Hour by Audience Plus, today we're breaking down the eye-popping numbers he attributed to the owned media platform. Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/James: https://www.linkedin.com/in/jamescarbary/

Why are more people not talking about this? Nearly all fast-growing SMB SaaS companies with over $10m in ARR have deals that are 10x-100x at the top end, supporting 20% or more of their revenue. Today, James and Benji are joined by Casey Hill, ActiveCampaign’s Senior Growth Manager to explain how you can get more of them.Link to Post:https://www.linkedin.com/posts/caseyhill_here-is-a-secret-about-fast-growing-smb-saas-activity-7169386276909989888-_3Lt?utm_source=share&utm_medium=member_desktopConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Casey Hill: https://www.linkedin.com/in/caseyhill/

Most businesses on YouTube treat the platform like a library instead of a radio station, like TV instead of one TV channel – it’s causing confusion and you’re going to be lost in the algorithm. On this episode, Benji and James discuss a better path forward.Discussed in this Episode:Why successful YouTube channels are like radio stationsThe reason you should stop copying MrBeastThe importance of audience feedback and signalsLink to Posts: Why companies suck at YouTube:https://www.linkedin.com/posts/cyancooper_youtube-activity-7174119920673157120-GYX-?utm_source=share&utm_medium=member_iosThe REAL reason you should stop copying MrBeast - https://www.linkedin.com/posts/finnmckenty_dont-try-to-be-like-mrbeast-heres-why-activity-7174011417220567040-n26o?utm_source=share&utm_medium=member_iosConnect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/

In this episode Benji, Brent, and Scot delve into the whirlwind of marketing antics that took over April Fools' Day 2024, uncovering the champions and the chumps. We're dissecting the strategies behind the winners and the losers. Did we miss one? Be sure to let us know! Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/Scot: https://www.linkedin.com/in/scot-leonard-928158269/

On this episode Benji and Brent breakdown one of the most creative ways to land a job they’ve ever seen and share how you could use a similar method to land your next gig.Link to Post:https://twitter.com/noheeriye/status/1763434208616452465?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1763434208616452465%7Ctwgr%5Ece627dbaf573b73dcff5027a3fa66413df5d94b2%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.ndtv.com%2Ffeature%2Fits-broken-linkedin-a-multilingual-womans-creative-video-resume-goes-viral-5158709Connect with us: Benji: https://www.linkedin.com/in/benji-block/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

Have we entered the “post-content age”? With knowledge so easily accessible, are consumers actually better off or are we overwhelmed by all the options? Today, Brent and Benji breakdown the importance of learning in community and how your business can tap into this strategy to better resonate with your audience.  Link to Post: https://future.com/cohort-based-courses/Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

In this episode of B2B Growth, we’re discussing the death of how-to content, starting a marketing engine with no cash, and the power of unscalable content. Takeaways:Shift from generic how-to content to more personalized content that connects with your audience.Leveraging personal brands, targeted outreach, and bottom-of-funnel content.Less content at a higher quality and how this strategy has the potential to shape industry culture and allow you to stand out from the crowd.Link to Posts:The death of how-to content:https://www.linkedin.com/posts/brendanhufford_i-just-read-that-2024-is-the-year-of-tactical-activity-7155189893558652929-GdBy?utm_source=share&utm_medium=member_desktopMarketing with zero cash:https://www.linkedin.com/posts/mary-keough-437824a2_b2bmarketing-activity-7163503864921460736-rChU?utm_source=share&utm_medium=member_desktopUnscalable content:https://rosssimmonds.com/unscalable-content/Connect with us: Benji: https://www.linkedin.com/in/benji-block/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/James: https://www.linkedin.com/in/jamescarbary/

What if the UNLOCK for your brand is social layering? Could you steal this strategy from a $3 Billion Dollar SaaS Company?James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum to discuss.This roundtable discussion was hosted at the Sweet Fish Media Creator House.To learn more about Sweet Fish Media visit: sweetfishmedia.com

Google's algorithm is placing TikTok videos in position zero for SERP and LinkedIn is growing faster than Instagram. All that and more in this episode of B2B Growth. Discussed in this Episode:Tracey Wallace - Contentment Newsletter:https://www.gartner.com/en/newsroom/press-releases/2023-12-14-gartner-predicts-fifty-percent-of-consumers-will-significantly-limit-their-interactions-with-social-media-by-2025Lessons from a Podcast that "Flopped": https://www.linkedin.com/feed/update/urn:li:activity:7147325259191353344?updateEntityUrn=urn%3Ali%3Afs_updateV2%3A%28urn%3Ali%3Aactivity%3A7147325259191353344%2CFEED_DETAIL%2CEMPTY%2CDEFAULT%2Cfalse%29We love to hate on LinkedIn. Audiences and ad dollars keep rolling in:https://www.businessinsider.com/how-linkedin-leveraging-creator-market-drive-business-growth-2024-1Connect with us: James: https://www.linkedin.com/in/jamescarbary/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

James Carbary sits down with Alex Nava, Brandon Mina, Casey Hill, Evelio Silvera, Justin Simon and Ryan Baum in our first ever B2B Growth Roundtable!This discussion was hosted at the Sweet Fish Media Creator House.Watch the full discussion now on the B2B Growth YouTube Channel. To learn more about Sweet Fish Media visit: sweetfishmedia.com

On this episode, James, Brent, and Alli breakdown the secret to crafting compelling content ideas that captivate your audience's attention and elevate your company's brand. Discussed in this Episode:Validate content ideas by pitching them to subject matter experts and seeking feedbackCollaborating with SMEs to create content that aligns with the company's goalsTikTok's expansion into longer-form content, potentially disrupting YouTube's dominanceLink to this weeks posts:“How do you know if a content idea is good?” by Jess Cook - https://www.linkedin.com/posts/jesscook-contentmarketing_how-do-you-know-if-a-content-idea-is-good-activity-7155929508703780864-BNGI?utm_source=share&utm_medium=member_iosHow to Tackle Thought Leadership Content Without an Influencer-Level Following by Emilia Korczynska - https://www.linkedin.com/posts/emiliakorczynska_ive-been-seeing-lot-of-content-influencers-activity-7137902633628942337-gCoC?utm_source=share&utm_medium=member_desktopTikTok spotted testing 30-minute uploads as it continues to inch into YouTube’s territory by Aisha Malik - https://techcrunch.com/2024/01/24/tiktok-testing-30-minute-uploads-inch-into-youtubes-territory/Connect with us: James: https://www.linkedin.com/in/jamescarbary/Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Brent talk about “dark social” and what that means for marketers in the B2B space. As companies start investing in dark social efforts, will B2B hop on this trend, or be left behind yet again? Is it even something worth pursuing, given the lack of measurable data (which B2B LOVES). We also explore platform fatigue and what this means for social media managers and brands. Do you just focus on a few channels and do them well, or try to hit every new media platform there is? Discussed in this Episode:Marketing predictions“Dark social” and how it will affect B2BBrand engagement in dark socialSocial media overload and its impact on marketing strategiesContent creation and consistency for B2BConnect with us:James: https://www.linkedin.com/in/jamescarbary Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Benji, James, and Brent break down the news that Saleslofts acquired Drift, find the lessons in analyzing 1,200 LinkedIn posts, and find the B2B takeaways from the announcement that Joe Rogan is no longer exclusively on Spotify.Link to Posts: Press Release: Salesloft acquires Drift - https://www.salesloft.com/company/company-news/salesloft-acquires-drift/Forrester Article on salesloft acquiring Drift - https://www.forrester.com/blogs/what-saleslofts-acquisition-of-drift-means/Linkedin Post about Salesloft and Drift - https://www.linkedin.com/posts/andreaelbee_i-really-like-the-products-and-leaders-at-activity-7163265996017840128-DHhC?utm_source=share&utm_medium=member_desktopLessons from Analyzing 1,200 LinkedIn Posts: https://www.linkedin.com/posts/cassandra-naji-a6742713_lessons-from-analyzing-1200-linkedin-posts-ugcPost-7157799842486857728-db_A/?utm_source=share&utm_medium=member_iosJoe Rogan is no longer exclusive: https://techcrunch.com/2024/02/06/actually-its-good-for-spotify-that-joe-rogans-podcast-is-no-longer-exclusive/Connect with us: Benji: https://www.linkedin.com/in/benji-block/James: https://www.linkedin.com/in/jamescarbary/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Brent and James share actionable tips that will help your CEO finally post content on LinkedIn. B2B marketing is shifting, and the writing on the wall is that people buy from people, not companies - even in B2B. So what better way to put a face and personality to your company or product than by building a personal brand for your boss? This is a huge opportunity to build trust with your target buyer!We also dive into newsletter usage data from Beehiiv - (spoiler alert: it’s BAD news for marketing.)And AI DeepFakes are here! Is the sky falling? Or is this another tool that marketers could leverage to their advantage - once the public image of AI softens. Discussed in this Episode:The “cold start” content problemA LinkedIn strategy that works for busy CEOsMaking content that fires up your boss and they’re excited to postBreaking down newsletter data with Vivek NandaAI DeepFakes: friend or foe for marketers?Link to Posts:https://www.linkedin.com/posts/mjpsmith_b2bmarketing-activity-7150583781815468032-lce2?utm_source=share&utm_medium=member_ioshttps://www.linkedin.com/posts/viveknanda1_b2bmarketing-b2bnewsletter-newsletters-ugcPost-7151034262157160448-2Dfg?utm_source=share&utm_medium=member_ioshttps://www.linkedin.com/posts/emollick_this-is-a-completely-fake-video-of-me-the-activity-7148912788424294401-IY93?utm_source=share&utm_medium=member_iosConnect with us:James: https://www.linkedin.com/in/jamescarbary Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, James and Brent discuss 3 posts on LinkedIn that really shook things up these past few weeks. We talk about the standard LinkedIn content strategy and if it needs a revamp. Follower counts: are they a measure of success or a vanity metric? We talk about a post that really riled some people up and activated the keyboard warriors, as well as Alex Lieberman’s recent Hubspot partnership and how it came about. Discussed in this Episode:LinkedIn content strategiesFollower count, is it important?Is your follower base your ICP?Bold content on LinkedIn that grabs attention (good or bad)Brand buildingOut of the box marketing tacticsLink to Posts:https://www.linkedin.com/posts/pierre-herubel-540b3949_2024-the-standard-linkedin-content-strategy-activity-7150395811896410112-tX1d?utm_source=share&utm_medium=member_ioshttps://www.linkedin.com/posts/anthonypierri_the-top-10-hottest-companies-that-i-still-activity-7149416937465204736-6m7k?utm_source=share&utm_medium=member_ioshttps://www.linkedin.com/posts/alex-lieberman_hubspotted-hubspotpartner-activity-7149815370294464512-SpW3?utm_source=share&utm_medium=member_iosConnect with us: James: https://www.linkedin.com/in/jamescarbary Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode Alli and Brent talk about some unconventional marketing strategies that may seem like they belong in B2C, but B2B is trying - and winning. What will it take for your company to step outside the box, take a risk, and grab the attention of your market - right where they are!Discussed in this Episode:Meeting your buyer where they areUsing TikTok for B2B marketingA B2B murder mystery podcast?Breakfast burritosConnect with us: Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/

On this episode, Alli and Brent discuss taking calculated risks in marketing, such as zero click content and influencer marketing. Is 2024 the year of the B2B influencer? Or will “influencer fatigue” from the B2C world carry over and render influencer marketing in B2B a bust?Discussed in this Episode:Leadership and Creativity in B2B MarketingCreating value driven content without CTAsInfluencer marketing and building trust in 2024Influencer marketing strategies and best practicesConnect with us: Alli: https://www.linkedin.com/in/alli-tunell/Brent: https://www.linkedin.com/in/brent-barkey-26406a99/